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CHAPTER III RESEARCH METHODOLOGY
A. Type of Research
This research uses descriptive qualitative research. It is identified as qualitative since the data used in this research are in the form of words, sentences
or pictures rather than numbers Sutopo, 2006: 40. According to Narbuko and Achmadi 1999: 44, a descriptive research is a research which tries to solve
problems by describing, analyzing and interpreting the data. It is said as a qualitative research since its purpose is to describe the types and forms of attitude
and their influence to the whole texts. In a descriptive method, the researcher possibly compares certain
phenomena leading the researcher to employ a comparative study in the research Nazir, 1988: 64. This research employs a comparative study which compares
prosody, genre and ideology of two texts.
B. Data and Source of Data
Arikunto 2006: 129 states that source of data in a research is the subject or object from which the data are obtained. The sources of data of this research
are two texts in Your Letters column in
www.thejakartapost.com
entitled ―Prohibition of Infotainment?‖ and ―Luna Maya and Infotainment‖.
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Meanwhile data are materials used in the research. The data in this research are all appraising items in the texts, which can be in the form of word or
phrase, which can be analyzed their attitudes affect, judgement, appreciation.
C. Sample and Sampling Technique
Hadi 1983: 70 states that sample is a part of population that is investigated while sampling technique refers to a technique of choosing the
sample Ibid: 75. This research applies purposive sampling. Hadi 1983: 82 says that
purposive sampling is obtained by considering certain criteria which is related to the research. It is said as purposive sampling because not all words or phrases in
the texts will be included into the data. Only words or phrases which have attitude affect, judgement, appreciation can be identified as data. The criterion of data is
applied to know the writers’ personal opinions towards the issue of infotainment
banning.
D. Data Validity