S MBS 0801025 Table of content
DAFTAR ISI
ABSTRAK....................................................................................................... i
ABSTRACT...................................................................................................... ii
KATA PENGANTAR...................................................................................... iii
UCAPAN TERIMA KASIH........................................................................... iv
DAFTAR ISI.................................................................................................... viii
DAFTAR TABEL............................................................................................ xii
DAFTAR GAMBAR....................................................................................... xiv
DAFTAR LAMPIRAN................................................................................... xv
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian...............................................................
1
1.2 Identifikasi Masalah........................................................................
12
1.3 Rumusan Masalah...........................................................................
13
1.4 Tujuan Penelitian............................................................................
14
1.5 Kegunaan Penelitian.......................................................................
14
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka................................................................................
16
2.1.1 Konsep Kualitas Produk ......................................................
16
2.1.1.1 Kualitas Produk Dalam Pemasaran...............................
16
2.1.1.1.1 Bauran pemasaran ...............................................
18
2.1.1.1.2 Produk .................................................................
27
2.1.1.2 Definisi Kualitas Produk...............................................
33
2.1.1.3 Dimensi Kualitas Produk..............................................
38
2.1.1.4 Faktor-Faktor Kualitas Produk......................................
44
2.1.1.5 Manfaat Kualitas Produk...............................................
44
2.1.2 Konsep Keputusan Pembelian .............................................
45
2.1.2.1 Perilaku Konsumen ......................................................
46
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9
2.1.2.2 Proses Keputusan Pembelian....................
49
2.1.2.3 Definisi Keputusan Pembelian ..................
53
2.1.2.4 Faktor-Faktor Yang Mempengaruhi Pembelian
Konsumen.....................................................................
54
2.1.2.5 Tipe-Tipe Perilaku Keputusan Pembelian.....................
63
2.1.2.6 Dimensi keputusan pembelian......................................
65
2.1.3 Pengaruh Kualitas Produk Terhadap Keputusan
Pembelian..........................................................
67
2.1.4 Orisinalitas Penelitin................................................
71
2.2 Kerangka Pemikiran..................................................
74
2.3 Hipotesis...................................................................
85
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian.............................................................................
87
3.2 Metode dan Jenis Penelitian...........................................................
87
3.2.1 Metode Penelitian................................................................
87
3.2.2 Jenis Penelitian....................................................................
88
3.3 Operasional Variabel ......................................................................
89
3.4 Jenis dan Sumber Data ...................................................................
92
3.5 Populasi, Sampel dan Teknik Sampling .........................................
93
3.5.1 Populasi ...............................................................................
93
3.5.2 Sampel.................................................................................
94
3.5.3 Teknik Sampling..................................................................
95
3.6 Teknik Pengumpulan Data..............................................................
96
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
10
3.7 Hasil Pengujian Validitas dan Reliabilitas......................................
98
3.7.1 Hasil Pengujian Validitas.....................................................
98
3.7.2 Hasil Pengujian Reliabilitas................................................. 106
3.8 Rancangan Analisis Data................................................................ 109
3.8.1 Rancangan Analisis Deskriptif............................................. 110
3.8.2 Rancangan Analisis Verifikatif............................................ 111
3.9 Pengujian Hipotesis........................................................................ 115
BAB 1V HASIL PENELITIAN DAN PEMBAHASAN
4.1 Profil Identitas dan Perusahaan...................................................... 117
4.1.1 Profil.................................................................................... 117
4.1.2 Identitas Perusahaan............................................................ 118
4.1.3 Produk.................................................................................. 119
4.2 Karakteristik Responden................................................................ 120
4.2.1 Karakteristik Responden Berdasarkan Jenis Kelamin
dan Usia............................................................................... 120
4.2.2 Karakteristik Responden Berdasarkan Pekerjaan
dan Biaya Pengeluran Perhari.............................................. 121
4.2.3 Karakteristik Responden Berdasarkan Tingkat Mengenal
Ciwawa Bakery................................................................... 123
4.2.4 Karakteristik Responden Berdasarkan Frekuensi dan
Jumlah Produk Yang Dibeli................................................ 123
4.2.5 Karakteristik Responden Berdasarkan Jenis Roti Yang
Disukai
............................................................................................ 124
4.3 Tanggapan Responden dan Gambaran Terhadap Kualitas Produk 125
4.3.1 Tanggapan Responden Terhadap Kualitas Produk............... 125
4.3.1.1 Tanggapan Responden Terhadap Performance........ 126
4.3.1.2 Tanggapan Responden Terhadap Durability............ 128
4.3.1.3 Tanggapan Responden Terhadap Conformance To
Specifications........................................................................ 129
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
11
4.3.1.3 Tanggapan Responden Terhadap Feature................. 131
4.3.1.4 Tanggapan Responden Terhadap Realibility............. 132
4.3.1.4 Tanggapan Responden Terhadap Aesthetics............. 134
4.3.1.5 Tanggapan Responden Terhadap Perceived Quality 136
4.3.1.6 Tanggapan Responden Terhadap Serviveability ...... 137
4.3.2 Gambaran Terhadap Kualitas Produk.................................. 139
4.4 Tanggapan Responden dan Gambaran Terhadap
Keputusan Pembelian..................................................................... 142
4.4.1 Tanggapan Responden Terhadap Keputusan Pembelian..... 142
4.4.1.1 Tanggapan Responden Terhadap Product Choice.... 143
4.4.1.2 Tanggapan Responden Terhadap Brand Choice....... 144
4.4.1.3 Tanggapan Responden Terhadap Dealer.................. 145
4.4.1.4 Tanggapan Responden Terhadap Quantity............... 147
4.4.1.5 Tanggapan Responden Terhadap Timming............... 148
4.4.2 Gambaran Terhadap Keputusan Pembelian......................... 150
4.5 Pengujian Hipotesis Pengaruh Kualitas Produk Terhadap
Keputusan Pembelian...................................................................... 152
4.5.1 Koefisien Determinsi........................................................... 154
4.5.2 Analisis Regresi Linier Sederhana....................................... 155
4.5.3 Pengaruh Kualitas Produk Terhadap Keputusan
Pembelian............................................................................ 157
4.6 Implikasi Hasil Penelitian............................................................... 159
4.6.1 Implikasi Hasil Temuan Penelitian...................................... 159
4.6.1.1 Temuan Penelitian Bersifat Empirik Deskriptif....... 159
4.6.1.2 Temuan Penelitian Bersifat Verifikatif..................... 160
4.6.1.3 Temuan Bersifat Teoritik.......................................... 160
4.6.2 Implikasi Penelitian Terhadap Pengembangan Pendidikan
Manajemen Bisnis............................................................... 161
BAB V KESIMPULAN
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
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5.1 Kesimpulan..................................................................................... 169
5.2 Rekomendasi.................................................................................. 170
DAFTAR PUSTAKA...................................................................................... 172
LAMPIRAN
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
ABSTRAK....................................................................................................... i
ABSTRACT...................................................................................................... ii
KATA PENGANTAR...................................................................................... iii
UCAPAN TERIMA KASIH........................................................................... iv
DAFTAR ISI.................................................................................................... viii
DAFTAR TABEL............................................................................................ xii
DAFTAR GAMBAR....................................................................................... xiv
DAFTAR LAMPIRAN................................................................................... xv
BAB I PENDAHULUAN
1.1 Latar Belakang Penelitian...............................................................
1
1.2 Identifikasi Masalah........................................................................
12
1.3 Rumusan Masalah...........................................................................
13
1.4 Tujuan Penelitian............................................................................
14
1.5 Kegunaan Penelitian.......................................................................
14
BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN HIPOTESIS
2.1 Kajian Pustaka................................................................................
16
2.1.1 Konsep Kualitas Produk ......................................................
16
2.1.1.1 Kualitas Produk Dalam Pemasaran...............................
16
2.1.1.1.1 Bauran pemasaran ...............................................
18
2.1.1.1.2 Produk .................................................................
27
2.1.1.2 Definisi Kualitas Produk...............................................
33
2.1.1.3 Dimensi Kualitas Produk..............................................
38
2.1.1.4 Faktor-Faktor Kualitas Produk......................................
44
2.1.1.5 Manfaat Kualitas Produk...............................................
44
2.1.2 Konsep Keputusan Pembelian .............................................
45
2.1.2.1 Perilaku Konsumen ......................................................
46
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
9
2.1.2.2 Proses Keputusan Pembelian....................
49
2.1.2.3 Definisi Keputusan Pembelian ..................
53
2.1.2.4 Faktor-Faktor Yang Mempengaruhi Pembelian
Konsumen.....................................................................
54
2.1.2.5 Tipe-Tipe Perilaku Keputusan Pembelian.....................
63
2.1.2.6 Dimensi keputusan pembelian......................................
65
2.1.3 Pengaruh Kualitas Produk Terhadap Keputusan
Pembelian..........................................................
67
2.1.4 Orisinalitas Penelitin................................................
71
2.2 Kerangka Pemikiran..................................................
74
2.3 Hipotesis...................................................................
85
BAB III OBJEK DAN METODE PENELITIAN
3.1 Objek Penelitian.............................................................................
87
3.2 Metode dan Jenis Penelitian...........................................................
87
3.2.1 Metode Penelitian................................................................
87
3.2.2 Jenis Penelitian....................................................................
88
3.3 Operasional Variabel ......................................................................
89
3.4 Jenis dan Sumber Data ...................................................................
92
3.5 Populasi, Sampel dan Teknik Sampling .........................................
93
3.5.1 Populasi ...............................................................................
93
3.5.2 Sampel.................................................................................
94
3.5.3 Teknik Sampling..................................................................
95
3.6 Teknik Pengumpulan Data..............................................................
96
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
10
3.7 Hasil Pengujian Validitas dan Reliabilitas......................................
98
3.7.1 Hasil Pengujian Validitas.....................................................
98
3.7.2 Hasil Pengujian Reliabilitas................................................. 106
3.8 Rancangan Analisis Data................................................................ 109
3.8.1 Rancangan Analisis Deskriptif............................................. 110
3.8.2 Rancangan Analisis Verifikatif............................................ 111
3.9 Pengujian Hipotesis........................................................................ 115
BAB 1V HASIL PENELITIAN DAN PEMBAHASAN
4.1 Profil Identitas dan Perusahaan...................................................... 117
4.1.1 Profil.................................................................................... 117
4.1.2 Identitas Perusahaan............................................................ 118
4.1.3 Produk.................................................................................. 119
4.2 Karakteristik Responden................................................................ 120
4.2.1 Karakteristik Responden Berdasarkan Jenis Kelamin
dan Usia............................................................................... 120
4.2.2 Karakteristik Responden Berdasarkan Pekerjaan
dan Biaya Pengeluran Perhari.............................................. 121
4.2.3 Karakteristik Responden Berdasarkan Tingkat Mengenal
Ciwawa Bakery................................................................... 123
4.2.4 Karakteristik Responden Berdasarkan Frekuensi dan
Jumlah Produk Yang Dibeli................................................ 123
4.2.5 Karakteristik Responden Berdasarkan Jenis Roti Yang
Disukai
............................................................................................ 124
4.3 Tanggapan Responden dan Gambaran Terhadap Kualitas Produk 125
4.3.1 Tanggapan Responden Terhadap Kualitas Produk............... 125
4.3.1.1 Tanggapan Responden Terhadap Performance........ 126
4.3.1.2 Tanggapan Responden Terhadap Durability............ 128
4.3.1.3 Tanggapan Responden Terhadap Conformance To
Specifications........................................................................ 129
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
11
4.3.1.3 Tanggapan Responden Terhadap Feature................. 131
4.3.1.4 Tanggapan Responden Terhadap Realibility............. 132
4.3.1.4 Tanggapan Responden Terhadap Aesthetics............. 134
4.3.1.5 Tanggapan Responden Terhadap Perceived Quality 136
4.3.1.6 Tanggapan Responden Terhadap Serviveability ...... 137
4.3.2 Gambaran Terhadap Kualitas Produk.................................. 139
4.4 Tanggapan Responden dan Gambaran Terhadap
Keputusan Pembelian..................................................................... 142
4.4.1 Tanggapan Responden Terhadap Keputusan Pembelian..... 142
4.4.1.1 Tanggapan Responden Terhadap Product Choice.... 143
4.4.1.2 Tanggapan Responden Terhadap Brand Choice....... 144
4.4.1.3 Tanggapan Responden Terhadap Dealer.................. 145
4.4.1.4 Tanggapan Responden Terhadap Quantity............... 147
4.4.1.5 Tanggapan Responden Terhadap Timming............... 148
4.4.2 Gambaran Terhadap Keputusan Pembelian......................... 150
4.5 Pengujian Hipotesis Pengaruh Kualitas Produk Terhadap
Keputusan Pembelian...................................................................... 152
4.5.1 Koefisien Determinsi........................................................... 154
4.5.2 Analisis Regresi Linier Sederhana....................................... 155
4.5.3 Pengaruh Kualitas Produk Terhadap Keputusan
Pembelian............................................................................ 157
4.6 Implikasi Hasil Penelitian............................................................... 159
4.6.1 Implikasi Hasil Temuan Penelitian...................................... 159
4.6.1.1 Temuan Penelitian Bersifat Empirik Deskriptif....... 159
4.6.1.2 Temuan Penelitian Bersifat Verifikatif..................... 160
4.6.1.3 Temuan Bersifat Teoritik.......................................... 160
4.6.2 Implikasi Penelitian Terhadap Pengembangan Pendidikan
Manajemen Bisnis............................................................... 161
BAB V KESIMPULAN
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
12
5.1 Kesimpulan..................................................................................... 169
5.2 Rekomendasi.................................................................................. 170
DAFTAR PUSTAKA...................................................................................... 172
LAMPIRAN
Anggriana Hidayah, 2014
Pengaruh kualitas produk terhadap keputusan pembelian padaa roti Ciwawa
Bakery di Kota Bandung
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu