Pengaruh Celebrity Endorser terhadap Niat Beli Konsumen LUX.
!
"
#$
'
(
%
&
$)*
'
%
# ##
%
$$ )
+ , - ).. / * *01
2 3 * *)
2 3 * *)
* -.- 4
* **$
* $*5
* 111
11 15
6
&
"
&
7
(
Universitas Kristen Maranatha
!
" #
$
%
%
&
( )*)
+
'
!)
+
+
! ),
-
-
!
0
-./
%
) %
2
"
'
!
1
2
%
3
Universitas Kristen Maranatha
""
)
%
4
!
56
"(
"
"(
! &.
"'
!
"'
7
"+
! &#
) 7 %)
7 .$
,
"-
7 8 !
4
, ! )&
6
"3
) 7 %)
"3
#9
"-
9
(3
% ) 9
("
7 %)
('
"/
"1
! )& :
" 3
,7 % %
9 8
#7 %
& # ,
7 %)
(+
(-.(/
2 ;
(
'
& # ,
)
"0
,
2
29*
'3
("
7#7 7!
'
("
%!
'
(""
!) )
#
2,
%7
'
Universitas Kristen Maranatha
( " ( 7,) % #
,
("(
''
&
("("
7#
!
&
,
( " ( ( ;)
("'
,
9
%
''
,
''
''
!) ,)
("+<
#
%#
("+
* <
(-
*
9
#
%
'-
%
9
(0
'+
'%
'1
7#
%%#
+3
%
%,7 #
+(
<
'
'" * <
#
'( *
''
%
9
%
*
+'
%
%) %
+0
! %
+0
'+
!)*
'+
,7 % %
+/
9 & %
-3
'+"
,7 % % #
% # &
9 & %
+/
Universitas Kristen Maranatha
<
+
+"
%
,)
-(
-'
=
Universitas Kristen Maranatha
9
"
9
""
,
7#
& # ,
#
7% %
%) %
"/
(/
Universitas Kristen Maranatha
!""#$!%&'!%()
Universitas Kristen Maranatha
) *
$
+
'
*
,
-
./
+
!""0$!(%)
1
/
2
1
3
'
*
,
*
,
/
!
Universitas Kristen Maranatha
5
66")
)
-
. /
!""0$4"4)
/
3
-
./
!""0$4"0'4"#)
4
Universitas Kristen Maranatha
789
: ;
<
/
-
*
7
<
1
=
'
!
>
1
/
789
/
!"#
*
"
+
$
$
$!$%
$
&"!
'!
"
()
,
$
*
789?
!
*
789?
4
*
0
*
789?
"
"
)
789?
0
Universitas Kristen Maranatha
- !.!
$
8
789
!
8
789
4
8
789
0
8
"
"
)
789
/
!
/
$
@
789
!
@
#
Universitas Kristen Maranatha
4
7
/
'
0
!1 1
<
2
3
.
!"" $%%0)
0
)
)
)
) /
!""#$ () A
&
Universitas Kristen Maranatha
2
1
1
'
/
5
66")
)
-
./
!""0$4"4)
)
/
A
/
#
%
)
&
)
)
$
)
)
%
Universitas Kristen Maranatha
B
1
$
(
Universitas Kristen Maranatha
4
$ 3
! $
$
:*: ,$ C3/*@878*3
:
1
:*: ,,$ ,3D*8*3 8
* * /*3 @, 5 C ,
:
+
:
:*: ,,$
C 5/C C3C7, ,*3
:
+
+
:*: , $ @* ,7 C3C7, ,*3 /*3 C :*@* *3
:
:*: $ C ,
87*3 /*3 *E*3
:
'
6
Universitas Kristen Maranatha
!
"
$
#
%
&
%
%
%
'
%
Universitas Kristen Maranatha
(
)
$
*
%$
$
+
,
-
*
*
+
%
$
$
&
.
Universitas Kristen Maranatha
%
'
.
$
%
*
%
(
/
0
1
.
2
%
0#
.
2
Universitas Kristen Maranatha
! " #$ %&
"
'
/" " " ) " 00"
! 1"
&("(
+
(" " 0 2" "
!6 7
/
("
.
86
/8 :
.
3 4 5 . ".
0"
0
+,9
! " #$
$"
"( )( * +,,-
.
=
) ;" "(
$"."
&>3"
/" " " 26( : ." "
$"."
&>3"
/" " " 26
< " 2"
! " #$
'
+,,
!
$ !
% "
"#
.
6"
"#
.
6"
: ." "
?
=
&
@
." 6
. . 3 ". /" " " &
.
?
=
&
@
6"
. . 3 ". /" " " &
.
?
.
?
6."
:2
+
&
"(" /" " " " (3" )( "
:(.
0 !" *
" " /" " " ) " 00"
/
/" " " ) " 00"
/ "6
A.
"
/
3 " A " "
)
.
""
@". (
+,,
5
+,
+
'
*
@
%
6"
@
(
. ( " /" " " ) " 00"
B
. 6
" C" "
7. "
)D
. ; 6.
.. " : " 5
,#=
&
*
2" 6 0 < " ?" *"
@
6"
@
." 6
.
." 6
.
("
".6
.. E )
3 *
"
'
Universitas Kristen Maranatha
"
.
""
00
;@
8" *
+
/" " " ) D
"? ( 6
4
/
'
0" (36
".
/" " " < )
60 *
6
;@
"
.&
*"
)77
7"
+
8" *
"
0*" " " :
---. - . . / -
.
.
=
&
/ &
" : ". ". "
/
.
" "
0
5.
"( 2" 6 0 : 7"3 "
*
,
6 "3"*" & ."
"
F
+,,=
F
6
* '
,
'
"
F
. ." 6
1 2 1$33$
Universitas Kristen Maranatha
"
#$
'
(
%
&
$)*
'
%
# ##
%
$$ )
+ , - ).. / * *01
2 3 * *)
2 3 * *)
* -.- 4
* **$
* $*5
* 111
11 15
6
&
"
&
7
(
Universitas Kristen Maranatha
!
" #
$
%
%
&
( )*)
+
'
!)
+
+
! ),
-
-
!
0
-./
%
) %
2
"
'
!
1
2
%
3
Universitas Kristen Maranatha
""
)
%
4
!
56
"(
"
"(
! &.
"'
!
"'
7
"+
! &#
) 7 %)
7 .$
,
"-
7 8 !
4
, ! )&
6
"3
) 7 %)
"3
#9
"-
9
(3
% ) 9
("
7 %)
('
"/
"1
! )& :
" 3
,7 % %
9 8
#7 %
& # ,
7 %)
(+
(-.(/
2 ;
(
'
& # ,
)
"0
,
2
29*
'3
("
7#7 7!
'
("
%!
'
(""
!) )
#
2,
%7
'
Universitas Kristen Maranatha
( " ( 7,) % #
,
("(
''
&
("("
7#
!
&
,
( " ( ( ;)
("'
,
9
%
''
,
''
''
!) ,)
("+<
#
%#
("+
* <
(-
*
9
#
%
'-
%
9
(0
'+
'%
'1
7#
%%#
+3
%
%,7 #
+(
<
'
'" * <
#
'( *
''
%
9
%
*
+'
%
%) %
+0
! %
+0
'+
!)*
'+
,7 % %
+/
9 & %
-3
'+"
,7 % % #
% # &
9 & %
+/
Universitas Kristen Maranatha
<
+
+"
%
,)
-(
-'
=
Universitas Kristen Maranatha
9
"
9
""
,
7#
& # ,
#
7% %
%) %
"/
(/
Universitas Kristen Maranatha
!""#$!%&'!%()
Universitas Kristen Maranatha
) *
$
+
'
*
,
-
./
+
!""0$!(%)
1
/
2
1
3
'
*
,
*
,
/
!
Universitas Kristen Maranatha
5
66")
)
-
. /
!""0$4"4)
/
3
-
./
!""0$4"0'4"#)
4
Universitas Kristen Maranatha
789
: ;
<
/
-
*
7
<
1
=
'
!
>
1
/
789
/
!"#
*
"
+
$
$
$!$%
$
&"!
'!
"
()
,
$
*
789?
!
*
789?
4
*
0
*
789?
"
"
)
789?
0
Universitas Kristen Maranatha
- !.!
$
8
789
!
8
789
4
8
789
0
8
"
"
)
789
/
!
/
$
@
789
!
@
#
Universitas Kristen Maranatha
4
7
/
'
0
!1 1
<
2
3
.
!"" $%%0)
0
)
)
)
) /
!""#$ () A
&
Universitas Kristen Maranatha
2
1
1
'
/
5
66")
)
-
./
!""0$4"4)
)
/
A
/
#
%
)
&
)
)
$
)
)
%
Universitas Kristen Maranatha
B
1
$
(
Universitas Kristen Maranatha
4
$ 3
! $
$
:*: ,$ C3/*@878*3
:
1
:*: ,,$ ,3D*8*3 8
* * /*3 @, 5 C ,
:
+
:
:*: ,,$
C 5/C C3C7, ,*3
:
+
+
:*: , $ @* ,7 C3C7, ,*3 /*3 C :*@* *3
:
:*: $ C ,
87*3 /*3 *E*3
:
'
6
Universitas Kristen Maranatha
!
"
$
#
%
&
%
%
%
'
%
Universitas Kristen Maranatha
(
)
$
*
%$
$
+
,
-
*
*
+
%
$
$
&
.
Universitas Kristen Maranatha
%
'
.
$
%
*
%
(
/
0
1
.
2
%
0#
.
2
Universitas Kristen Maranatha
! " #$ %&
"
'
/" " " ) " 00"
! 1"
&("(
+
(" " 0 2" "
!6 7
/
("
.
86
/8 :
.
3 4 5 . ".
0"
0
+,9
! " #$
$"
"( )( * +,,-
.
=
) ;" "(
$"."
&>3"
/" " " 26( : ." "
$"."
&>3"
/" " " 26
< " 2"
! " #$
'
+,,
!
$ !
% "
"#
.
6"
"#
.
6"
: ." "
?
=
&
@
." 6
. . 3 ". /" " " &
.
?
=
&
@
6"
. . 3 ". /" " " &
.
?
.
?
6."
:2
+
&
"(" /" " " " (3" )( "
:(.
0 !" *
" " /" " " ) " 00"
/
/" " " ) " 00"
/ "6
A.
"
/
3 " A " "
)
.
""
@". (
+,,
5
+,
+
'
*
@
%
6"
@
(
. ( " /" " " ) " 00"
B
. 6
" C" "
7. "
)D
. ; 6.
.. " : " 5
,#=
&
*
2" 6 0 < " ?" *"
@
6"
@
." 6
.
." 6
.
("
".6
.. E )
3 *
"
'
Universitas Kristen Maranatha
"
.
""
00
;@
8" *
+
/" " " ) D
"? ( 6
4
/
'
0" (36
".
/" " " < )
60 *
6
;@
"
.&
*"
)77
7"
+
8" *
"
0*" " " :
---. - . . / -
.
.
=
&
/ &
" : ". ". "
/
.
" "
0
5.
"( 2" 6 0 : 7"3 "
*
,
6 "3"*" & ."
"
F
+,,=
F
6
* '
,
'
"
F
. ." 6
1 2 1$33$
Universitas Kristen Maranatha