Pengaruh Celebrity Endorsers (Eva Celia) Terhadap Minat Beli Konsumen Pada Kartu As Di Universitas Kristen Maranatha Bandung.

!
!

! "

#$$

%

&
'

(

'

),+

)*+
!

$&-./ (

!
)

0

+

.#&1/2&

31*

!
'
5
!

!

0

.#&1/2
0

!

6!

31*

Universitas Kristen Maranatha

! "

#

#

%

#&" "

(

&

$

!

&'&

!
!

)

*

"

)

%

*

)!
.

+, # #

%

+, # #

-

,"

-

.

# /

. ! 1+

#,

.%

0

-

/

0

-

,+& # 210'

!

.(

*+ 2

*+

.)

,"

&*+&

(

..

,"

##

)

## ' /
!

##

%

## ,

(
)

-

, #

4

# *

3

"
#
#

'
## , 5#

!

#"

0

#

.

" $

-

#,

-

+, #

4
*

#

6
6

& #

!7

Universitas Kristen Maranatha

8

!

!

* #

!!

!

' *

!%

&

!!

* #

!%

!%

&

!%! /
!(

* #

,*&

0 9/
#

* #

0

&

* #

!(

#

*0

!(%

&'&

!((

!%

;<

!)

* #

,*&

,*&

#& 9

* #

+ "& :

,*&

!(!

!%

#

#&

# =

+ "&

!)

5

!)

5

* #

%

,*,#

%!

&

!)

%%
!)

%(

!)!

,# #

!)%

%(

* $

!.

", #

!-

"0

"

0$

0

= *+

# &*0

%4
#

: ,& 3 ; " 0

!-

*

:

!-!

+ 3 =

: &# >, $

!-%
!4

$

:

#+,

3

+

+

!4%
!6

#98

=<

(

##<

(!

##<

(!

# <

(%

, #&*

(%

!4
!4! 8

(

#

$ +

+

, #&*

(%

+

, #&*

(%

#

&

, # +

((

& , #&*

? (.

!6
!6!
!6%
!6(
! 7

& , #&*
,9

, @

$ +

&

*+
*0

? (.
&$

& , #&*

? (-

, #&*

? )!

*0

? )(

, #&*

? )(

! 7
! 7!

? ))
&$ ;

0 =

", #

$ " +

, #&*

?).

Universitas Kristen Maranatha

1
%

10'

%!

)-

'

$

%!

&# $
,*#

.7

#

,*#

.7

& & 1

%(

# #

' *
%(

)-

/#

%!!
%%

,*#

* #

8

#

%(!

,*#

.

,*#

.

,"&

.

# 0&#

.!

%(%

.(

%((
%)

,*,#
' *

.)

&*0

%)

# "

%)!

$
*

%)(

*& &#
' *

%-

' *

,*#

.)

&

..
*0

.-

$

.4
&0&

1+

#

'

-7

,*#

-7

&

%%-!

&#

"

%)%

%.

=

,*#

-!

# #

-!

#+ #

-!

/

-(

(

#

"

(! "
(%

#

*0 $ #

#+, "

-(

##
#

#+, "

1 $;

(%

0 =

3

## :

&# >, $

## :

(%%

+

$

# :

##
:
((

;

=

"
, :

+ 3 =

<

-.
-.

<

47

<

4(

& #
$

;

# &*0

<

, #&*
<

"0

", # # :

(%!

((

-(

$ " +;

0 =

", # #
46

<

46

Universitas Kristen Maranatha

((!

# :

((%

#

(((
()

<

6)

:

3 , :
##

"
&$ ;

<

66

<

7

0 =

, #&*

"

()

## ' / "

()!

##

!)%

## ,

()(

'

())

, 5#

", # # :
& #

#

#

;

<

$ " +

"&
0

7%

#

7%

" $

7-

#,

74

#

+, # #

74
*

#

76

/
)

# *+&
)
)

7
,5

!

#+, "
+

#+, "

&*0
)

%

#

1 $

%

;

"0
;

, #&*

" #
:

)!

", # # :

+
", # # :

)

7

;

<

$ #
<

$ " +

& #"

#

<

& #

##+

&$ ;

0 =

, #&*
#

#

7

$ " +;

"

#

0 =

", # #

+ "
$

"&

!
%

Universitas Kristen Maranatha

%
(

8&* $

#+, "

+

%

#

,

#

4

(

,*+,# #

#+, "

" #

8& &#

(!

,*+,# #

#+, "

" #

8

(%

,*+,# #

#+, "

" #

((

,*+,# #

#+, "

" #

-(

#

*

-)

&

0&

-)

$&

& #

-.

()

+

#+, "

$ " +

*+

;

@

(.

+

#+, "

$ " +

*+

;

@

(-

+

#+, "

$ " +

*+

;

@

(4

+

#+, "

$ " +

*+

;

@

(6

+

#+, "

$ " +

*+

;

@

( 7

+

#+, "

$ " +

*+

;

@

,+

-6

(

+

#+, "

$ " +

*+

;

@

&" $

47

;,3,
( !

*
+

= *+
( %

+

@

#+, "

-*
;

--4
-4

#

-6

# *+
$ " +

#

+ 3 =

;

*

4

& #

$ " +

=

;

#+, "

$ " +

0

,"

4

& #
( (

+
= *+

( )

+
= *+

( .

+
= *+

( -

+
= *+

#
#+, "
#
#+, "
#
#+, "
#

'&'&

;

*

4!

"

;

*

4%

& &#

;

*

4%

& #
$ " +
& #
$ " +

& #
$ " +

* $ *

;

*

4(

& #

Universitas Kristen Maranatha

( 4

+

#+, "
& #

( 6

+

$ " +

*

$

;

5, * #

#+, "

0

,"

4)

,"&

$ " +

*

;

0

$ " +

$&

;

,"

4)

& #
( !7

+

#+, "

,"& @

#

&

$

=

4.

' "

,"

& #
(!

+

#+, "

$ " +

#=

;

*

4-

& #
( !!

+

#+, "

$
( !%

=

+

,"
+
;
( !-

$ " +

#+, "

$ " + #

+
+

$

#+, "

+

,"

44

5

;

0

,"

46

& #1 $

67

& #
*+ $

#+, "

+

#+, "

# *+

# *+

1 $

" +
1 $

*

#
3

#+, "

#+, "

,"

67

,"

@

,"

,"&

6

;

5, * #

,"&

,"

;

6!

# *+

1 $

6!

# *+

1 $

6%

,
#

=

@

@

$ " +

,"

&+

0 "

$ " +

5, * #

1 $

+

*

1 $

+

$ " + #

/@
+

@

3

$ " + #
+

;
+

#

$ " +

;

,"

( %!

0

& #

& #@

& #@

,"

(%

;

$ " +

$

=

( %7

4-

+ 3 =

#+, "

+

( !6

5

,"

#+, "

,"

;

( !.

( !4

#+ #
,"

' "

0

& #

$ " + ,*&

=

+

;

,"

' "

#+, "

$

$

$ " +

=

+

( !)

' "

#+, "

$
( !(

$ " +

* $ *

;

0$

&" $

6(

,"
# & &$

#

@

6(

;

Universitas Kristen Maranatha

( %%

+

#+, "

+

1 $

( %(

+
,"

+

1 $

@

$ " +

#&

& #

6.

$ " +

#&

& #@

6.

,"

;

#+, "

+

6)

;

#+, "
1 $

( %.

& #@

;

+
+

#&

,"

#+, "

" =
( %)

$ " +

0 "

$ " +
,"

,"

#&

;

& #@

0 "

0

6-

,"&

&+

( %-

+

#+, "

,"

$ " +

;

#&

*

*+

& #

#

64

@

# *+
( %4

+

#+, "

& #
( %6

+

+

#+, "
;

,"&

& #

$

+

( (%

( ((

# *+

1 $

0& @

3,0

>
3,0

+

77

1 $

,"&

& #

,"

77

;

$ " +

*& &#

,"

;

*0
@

,"&

7

' "

=
#+, "

$ " +

&

,*,# @

# *+

1 $

+
@

;

66

=

" =

+
>

,"

&

@

#+, "

", # *

@

$ " +

=

& #

,"&

1 $

#

" =

# 9+ #
( (!

64

*0

*0

#+, "

$

+

$ " + #
*+&

+

1 $

&

& #@

,"

((

0

$ " +

$
+

@

+ 3 =
#+, "

$
( (7

$ " +8 *

#+, "

* 9 *

$ " +
#

#

,"

( ()

#

$ &

' /

"

# & #,

( (.

#

$ &

' /

"

# & #,

( (-

#

'

0

#

& ;

0 =

( (4

#

'

0

#

&

*0

" =

,"

7!

;

5

'

* 9

;

&

*
;

0 =

*

7!
& #
", #

7(
7)

", #

7.
7.

Universitas Kristen Maranatha

( (6

#

$ &

,# "&

( )7

#

$ &

,# "&

#
,

#

" $

7-

#,

74

Universitas Kristen Maranatha

,"
!

)

" *

*

;

0 =

", #

$ " +

.

, #&*
!

/

0 9/

!!

$ +9

!%

,# #9 ,# #

0

$ +

*

#

!)

#+,

!.

,

* @

!-

,# #

+& &#

%

& & 1
*

&

* #

*0

!(
,*&

# @

5

5

%7
%-

!(

%!

, ,

& , #&*

((

,"

(.
*+

&$

&

*0

*0

)!

# #

# 0&# 8 #

)!

.
,"&

,*&

#

.%

Universitas Kristen Maranatha

&*+&

& #,

!

## ' / "

#

0

#;

%

## ' / "

#

0

#

(

## '

)

& #,

.

&

# "

,

0 =

", # #

#

=

Universitas Kristen Maranatha

!

"

#

$%%& ' $()*

+
,

,

.

/

0

!
!

,

!
1

" 22%*

3
"

#

$%%& ' 4%4*
Universitas Kristen Maranatha

5
#

6

,
6! #

1

'

5
'
5

,

!

6

"6! #

*

7
$

5

8

6

"6! #

*

7
4

5

69

6

"6! #

*

7

:
;
- !

3

6

:

:
'

-

!

$

-

4

-

,

!
8

69

6

6

"6! #

*

6

"6! #

*

"6! #

*

"

+
'
$

Universitas Kristen Maranatha

5
,

$

+

5
:

8 8
,
#

4

6

5
8 8
+

#

"
#

$
"

%&
$

3
+
+
8
8
8

#

6

,

"

*

4

'

Universitas Kristen Maranatha

8
1
"6! #

*

3
3

,

,
6! #

:

"3

$%%$ '

$4&*
:

,

,

:

3

"3

3

$%%= ' >%%*

$%%> ' $4&*

!
,

": #

<

,

'
:
3

!

!

"

:

&

Universitas Kristen Maranatha

<

#

!
5

$

!

:
8

+

8

' $(
&
,

,
'3



$%%= ' >%%

Universitas Kristen Maranatha

' $(
$ "

$

)

(

"&

*

&

%

$

5

, !

,

A-

A,# @6B6

.1A

B6

6C 6A

,

,

,

3

:

A

6

,

@

'
?

'

?

'
=

Universitas Kristen Maranatha

#

%&
+)

&
.

(

*

&

$

,

)

( %

% $

(

-

&
.

/

(
!

@

5

"

:

'

@

*

!

#

!

6

!

C
@

"

:

@

*

!

!
!

?
.

0%

&

/

(
( 0%

/ 1

"0 2
/ 1

#
6

:
"!

C*

2
/ 1

&

/

"0 2
/ 1

(

2
"

01

" 1

2"

1
6!
#

'
$

6!

#

"

*

6!

#

6!

#

6!

#

6!

#

4

&

>

=

)

3

Universitas Kristen Maranatha

)
6!

#

:

1

"
*

$

3
6! #

4 3
#

6!

&3

6!
#

> 3
#

6!

=

3
#
:

6!

1

+

"
*
,
$
6!

(

#

Universitas Kristen Maranatha

,
4
6!

#

3
&

,
6!

#

,
>

6! #

,
= 6! #

,
)

6! #

,

:

,
"!

:

:

,

?*

1

,
6! #
$

6! #
!

6! #

4 3

6! #

2

Universitas Kristen Maranatha

& :
+
6!
#
#
6! #

=
6! #

) D
!

6! #

( :

6! #

:

:
,

1

6! #
$ :
,
6!
#
4 :
,

%

Universitas Kristen Maranatha

6! #

& :
,

6! #

>
6!
#
,

=

,

) 3

,

1
+

,

8
$
,
+
6!
#

Universitas Kristen Maranatha

+

:

,

1

:
6! #
+
$ :
8

6! #
4 :
+
,

+
6!

#

.

&%

3 0(

1

#

6
8 ;

- !

3

6

:

. ! 2 $% 3 "

2 $%

:
"6! #

*

,

!

+

+

+

:

"#

$%%4* 3
3

#
- !

A

,

6!
8

3

:

5
$

;

6

5

Universitas Kristen Maranatha

6
:

- !

3

'
(
4 $
5

1 %&

4

6

4 $

6

:

>2=

,

>)%

&

..

"

!
A

$%%&'($ *

'

E B E E
'

"B* E 4 ==

%F

E

4 ==
"4 ==* "% * G

E
:

2= 24( >%=&

%%

" *

%%

4

Universitas Kristen Maranatha

.#

&

$%
'

D

"

*

+
+
$

;

A

"

*

+
1

'

!
"

*

. 8
8
3

,

'

,
8 8
!
$
?

+

+
+

+

&

Universitas Kristen Maranatha

..

&

&

3
+
'

,

3

-

+
+
!

$

,

3
8
+
'
:

8

:

8

"

'
8

B
>
&

3

4
$

#
$%
#

!

>

Universitas Kristen Maranatha

- @

A

@

+
!

!

+

!
+
8

!

5
E %4
%4
!

"

$%%&' $&*

A
!
"H I

$%% '& *

A

"

*
,

#

'
JE
E

+

!

E

!
=

Universitas Kristen Maranatha

3

'

+

K

+
!
,

%%

'
,

A

,

!

!

?E G 9
A

'
E"

'

CE

"!

?E

*

"!

*

E
E
E
$ 3
!
!

"C*
"?*

,
!

)

Universitas Kristen Maranatha

!

+

%

G

'
5

E%

5

EG

%

+$ !

!
!

!
!

5

E+

+
!
!
!

!

'
(
%

!
"&

"&
% %%
% $%
% &%

%

% 22
% 422
% >22

A
3

% >% % )22
% (%
%%
'
$%%&'$

4

A

3

-

+
E>F
"% %>* ,

8
(

!
Universitas Kristen Maranatha

D

+

'

:

$

$E + %
'

"

E3
E5

$%%& ' (& *
>F

:
'

K

'

L
'

E
" E %*
E
#" M %*
&

3
,

!

C

!
"3 *

?

"$%%&' > *

'
'& E3
E3

7

&
D

- !
B

3

:

=> 5

2

Universitas Kristen Maranatha

8

2

$

D
D

>

'
5,5

6B , -D-,B
5

5,5

B ,-,B -

,3,

5

D
5,5

15 63 6B6D

,B

5
!

8
5,5 @

, D 6B6D

,B ,B 6:5, , ,B

5

+
5,5 @

"

*

36 : -D,B ,B ,A,B
3
3
A

$%

Universitas Kristen Maranatha

$

Universitas Kristen Maranatha

$$

Universitas Kristen Maranatha

!

"

#

$ %& '

$# %& '

(

+

)

$) %&

$ +%&

"
# $(

) * '

,

( +)

# $

#

+

"

*
' #1

/
$#1%&(

0

$)#%&(

0

'
/

0
/

' )#
/

)

(

-.

""

% &'

*

,

$+)%&

!

'

)2

$)2%&(

0

' )

$) %&(

/

' ))

0

$))%&(
' +2

/

0

$+2%&(

/

0
' ##

$##%&(

/

' )

0

$) %&( /
'

3

0
$ 3%&(

' '
'

1

/

0
$ 1%&(

/

0

Universitas Kristen Maranatha

' )
/

$) %&(

0

'
/

+

$ +%&(

0

' +2

$+2%&(

/

0
' )3

$)3%&(

' )+

$)+%&(

/

0

/

0

'
'

$ %&(

' #

$# %&(

/
/

0

'
/

0

' )+

$)+%&(

0

'

' #)

$#)%&(

/

0

'

, !

""

'

+

' #1

$

$#1%&,

$ &

'

# $(

) *

$

"

*
/

0

'

$ %&(
/

0

'

#

$ #%&(
/

0

'

+

$ +%&(

/

0

/

'

4

$ 4%&(

0

' #

$# %&(

/
'

2

$ 2%&(

0

/

0

'

#

-.
' )

$) %&(
/

0

/

$# %&(
0

'

Universitas Kristen Maranatha

$

%&(

/

0

' 12
/
'
/

#

4

$ 4%&(

$ #%&( '
'

0

0

0
'

/

$12%&(

'

4

$ 4%&(

$ %&(
*

/

0
'

/

1

$ 1%&(

0

'

+

) * '

+

$ +%&(
/

0

'

42

$42%&(

*

/

' 1

$1 %&(
/

0

'

0

' 4+

$4+%&,

-

.

&

$ &

"

& '

$

# $(

. $

$&

*

$

$

"

5

$6&
$7&

5

# +,
'

'

,
*

$/
3+%

0

&

)3 1%

,

4
Universitas Kristen Maranatha

5

'
,
!

, 8

/

0
,9

*

/

0

3+%
*

)3 1%, 8
/

0

,
4,

'
, "
,
1,

*
'

'
,

1
Universitas Kristen Maranatha

!
#

$

%

'

"

&

( )

%

*

&

( )

%

*

&

*

'

'

* '

'

&
'
&
'

+

'
/

, )

- .&

/ 0

1

%/

)
2

'

& ' * 3

&

4 5

6 )

!

"

&
#

/
$ 0

&

%/"

$
'

%/4

$

&

8

#

$ '

" '

* &

$
0*

;
'*

#*

.

;

<
"

#
?%

7 +

- .:
< 4

' 1

&

=

> $
"

"

'

3/

# $

!

= )
4

)

9 %/ 1 . 0

%

" +

*
-" &
*

#
*

%

3>>

:

!

&

Universitas Kristen Maranatha

" ""

7

*

7

*

)7

'
= )&

...

/

...

/ /

<
'

@@2 ' 1
(

1

'*

;

&

&

Universitas Kristen Maranatha