Pengaruh Celebrity Endorsers (Agnes Monica) terhadap Minat Beli Konsumen pada Produk Shampoo Zinc di Universitas Kristen Maranatha Bandung.

As we all know that competition in the retail world becoming more and more, the
manufacturers are increasingly forced to work harder. And one of the tools to be able to
attract the attention of consumers is to use media advertising, where ads are done using
a celebrity who add selling these products. Therefore in this study, researchers took the
title "The Influence of Celebrity Endosers (Agnes Monica) The Consumer Purchase
Interest In Shampoo Products ZINC At Maranatha Christian University Bandung". The
purpose of this research is to know the how much influence Celebrity Endosers on
consumer buying interest against ZINC shampoo product. Samples taken using the
method of sampling nonprobability with purposive sampling. . The results showed that
the Celebrity Endosers significantly influence buying interest ZINC shampoo products by
consumers.
Keywords: celebrity endosers, purchase interest

vii
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