Slide MGT413 Slide10

Research Design:
Intoduction: Research Background

Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.
McGraw-Hill/Irwin

Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.

Research Design Descriptors
Perceptual
Perceptual
Awareness
Awareness

Purpose of
Study

Research
Research
Environment
Environment

Question
Crystallization

Descriptors
Descriptors

Data
Data Collection
Collection
Method
Method

Experimental
Effects

Time
Time Dimension
Dimension
Topical Scope

6-2

The Topical Scope
•Statistical Study
•Breadth
•Population inferences
•Quantitative
•Generalizable findings

•Case Study
•Depth
•Detail
•Qualitative
•Multiple sources of
information

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Research Design Descriptors

Perceptual
Perceptual
Awareness
Awareness

Purpose of
Study

Research
Research
Environment
Environment

Question
Crystallization

Descriptors
Descriptors

Data

Data Collection
Collection
Method
Method

Experimental
Effects

Time
Time Dimension
Dimension
Topical Scope
6-4

The Research Environment

Field conditions
Lab conditions
Simulations
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Research Design Descriptors

Perceptual
Perceptual
Awareness
Awareness

Purpose of
Study

Research
Research
Environment
Environment

Question
Crystallization

Descriptors

Descriptors

Data
Data Collection
Collection
Method
Method

Experimental
Effects

Time
Time Dimension
Dimension
Topical Scope
6-6

Purpose of the Study
Reporting

Casual
-Explanatory

Descriptive

Causal
-Predictive
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Descriptive Studies
Who?

How
How much?
much?

What?
What?

When?

When?

Where?

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Descriptive Studies

Descriptions
Descriptions of
of population
population
characteristics
characteristics
Estimates
Estimates of
of frequency
frequency of
of
characteristics

characteristics
Discovery
Discovery of
of associations
associations
among
among variables
variables
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