Proceeding of International Conference on Halal Tourism, Lombok 2017 - Repository UNRAM
ISBN : 978-602-50301-5-4
ISBN : 978-602-50301-5-4
Proceeding
The 1st International Conference
On Sustainable Tourism
Theme:
Managing Growth For Sustainable Tourism
Development: Indigenous, Authentic, And
Halal Tourism
Senggigi Lombok Indonesia 2-4 October 2017
Speakers:
Prof. Dr. H. Aman Sya (RI Ministry of Tourism)
Prof. Noel Scott, PhD (Griffith University, Australia)
Budi Faisal, Ph.D (ITB Bandung, Indonesia)
Riyanto Sofyan, MBA (RI Ministry of Tourism)
Fluer Fallon, Ph.D. (Fallon Consultant, Australia)
NPUT
PENERBIT BP2EB
Fakultas Ekonomi dan Bisnis
Universitas Mataram
Proceeding
The 1st International Conference On Sustainable Tourism
Theme:
Managing Growth For Sustainable Tourism Development:
Indigenous, Authentic, And Halal Tourism
Steering Committee;
Dr. Muaidy Yasin, MS. (Dean of Faculty of Economics and Business, Mataram University)
Prof. Noel Scott, Ph.) D (Griffith University, Australia)
Budi Faisal, PhD (ITB)
Organizing Committee:
H. Akhmad Saufi, Ph.D (Chairman)
Hermanto, DBA. (Vice Chairman)
Lalu Adi Permadi, MM. (Secretary)
Elin Erlina Sasanti, SE., MSc., Ak. (Vice Secretary)
Nurabiah, MMSI. (Treasury)
Nina Karina Karim, SE., MSi., Ak. (Vice Treasury)
Editors:
Lalu Adi Permadi, MM.
Elin Erlina Sasanti, SE., MSc., Ak.
Nurabiah, MMSI.
Nina Karina Karim, SE., MSi., Ak.
Reviewers:
Prof. Noel Scott, Ph.D (Griffith University, Australia)
Budi Faisal, PhD (ITB)
H. Akhmad Saufi, Ph.D (Mataram University)
Cover Design and Layout:
Jamaludin
Dedy Iswanto
Dewi Komalasari
Publisher:
Lembaga Penerbit BP2EB
Fakultas Ekonomi dan Bisnis Universitas Mataram
Publisher Office Address:
Jl. Majapahit No 62 Mataram 83125
Email : penerbit_bp2ebunram@unram.ac.id, bp2ebunram@gmail.com
First Edition, November 2017
Copyright of this book is protected by the Law.
ISBN : 978-602-50301-5-4
The intellectual property of each paper included in these proceedings remains vested in the Authors as listed on the
papers.
No part may be reproduced by any process without prior written permission from the Editors. Requests and inquiries
concerning reproduction and rights should be addressed to Lalu Adi Permadi, Elin Erlina Sasanti, Nurabiah,and Nina
Karina Karim - Faculty of Economics and Business, Universitas Mataram, Jalan Majapahit
NTB 83125,
ISBN62:Mataram,
978-602-50301-5-4
Indonesia or lombokconference@gmail.com
ISBN : 978-602-50301-5-4
FOREWORD
It is with great thank to Allah Almighty who has given us the opportunity to host this
International Conference on “Managing Growth for Sustainable Tourism Development:
Indigenous, Authentic, and Halal Tourism” 2017 in Senggigi Lombok and completed this
proceeding to fulfill academic result of the conference. This proceeding covers all
material that had been prepared by the keynote speakers, invited speakers and
authors. This proceeding hopefully will continue by entering one of international
journals that also had been offered by the committee.
We realize that in the completion of this conference there are so many contributions
from other parties. We would like to give grateful thanks to all those who have actively
supported this International Conference since the preparation stage to the completion
of this proceeding.
Firstly, we would like to thank the Ministry of Tourism Dr. Arief Yahya which has
supported the Committee to host this international event. The ministry’s concern on
tourism development in Lombok and Sumbawa Islands is really meaningful and has
motivated the Committee to host this Conference.
We would like to thank the Governor and Vice Governor of the Province of Nusa
Tenggara Barat, the Regent of Lombok Barat and other government officials who have
given tremendous support to the success of the Conference programs. We certainly
hope that this event can bring new ideas and insights into developing a sustainable
tourism in the Province of Nusa Tenggara Barat.
In this occasion, also we would like to thank Prof. Noel Scott of Griffith Institute for
Tourism at Griffith University Australia, Budi Faisal, Ph.D of Center of Tourism at
Bandung Institute of Technology and Mr. Ispan Junaidi, the Chief of Lombok Barat
Regency Tourism Agency, who have honored us through their continuous support, care
and supervision. Managing an international event such as this is a demanding task,
however, made easy by the share of laughter and joy among the Committee members
and Lombok Barat Regency Tourism Agency staff.
In addition, we also would like to honor and thank our main partners namely Griffith
University - Australia, Bandung Institute of Technology – West Java - Indonesia,
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Tourism Agency of Lombok Barat, Uniti College - Malaysia, Ummul Qura University –
Kingdom of Saudi Arabia and Sejong University – Republic of Korea. It has been great
pleasure and honor for us to work with all of the partners hand in hand during the
Conference preparation. We hope that this partnership will not be the last.
Finally, we realize that this conference and its proceeding are not perfect, so we hope
critics and suggestions from all stakeholders. Thank you.
H. Akhmad Saufi, M.Bus., Ph.D
Chairman
Ph.D. of International Tourism
Faculty of Economics and Business, Universitas Mataram
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
HOSTS
FACULTY OF ECONOMICS AND BUSINESS – UNIVERSITY OF MATARAM, INDONESIA
GRIFFITH UNIVERSITY, AUSTRALIA
GOVERNMENT OF WEST LOMBOK
BANDUNG INSTITUE OF TECHNOLOGY (ITB)
CO-HOSTS
WEST NUSA TENGGARA PROVINCE GOVERNMENT
UMMUL QURO UNIVERSITY KSA
UNITI COLLEGE MALAYSIA
SEJONG UNIVERSITY, REPUBLIC OF KOREA
ORGANIZING COMMITTEE
Patrons
Care-taker
Academic directors
Sponsorship directors
Chairman
Co-chair
Vice-chairman
Secretary
Vice Secetary
Treasurer
Vice Treasure
Event and Field Trip
1. Prof. H. Sunarpi, Ph.D
(Rector of University of Mataram)
2. Prof. Suwardji, Ph.D
(Vice Rector of University of Mataram)
Dr. Muady Yasin, MS.
(Dean of Faculty of Economics and Business)
1. Prof. Drs. H. Thatok Asmony,MBA, DBA
2. Drs. Budi Santoso, M.Com, Ph.D.
3. Agusdin, SE., MBA, DBA.
4. Sulhaini, SE., M.Sc., Ph.D
1. Dr. Prayitno Basuki, MA.
2. Dr. H. Busaini, M.Si.
3. Dr. H. Sahri, M.Si.
H. Akhmad Saufi, SE., MBus., Ph.D
Prof. Noel Scot
Drs. Hermanto, MBA., DBA
Lalu Adi Permadi, SE., MM.
Elin Erlina Sasanti, SE., MSc., Ak.
Nurabiah, MMSI
Nina Karina Karim, MSi., Ak
1. Drs. Rahman Dayani, M.Si.
2. Dr. Handry Sudiartha Athar, SE., MM.
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Food and Baverages
Secretarial
3.
4.
1.
2.
3.
1.
2.
3.
Emilia Susanti, SE., MM.
Dr. Baiq Handayani R.
Dra. Ida Ayu Putri Suprapti, MA
Dr. Siti Nurmayanti
Dra. Baiq Ismiwati, MSi
M. Gufron, S.Sos.
Halimun, S.Sos
Lalu M. Isnaini, SE
ISBN : 978-602-50301-5-4
CONTENTS
FOREWORD....................................................................................................................................... i
CONTENTS ....................................................................................................................................... v
INVITED SPEAKERS ........................................................................................................................... vii
LIST OF PRESENTER FULL PAPERS........................................................................................................ ii
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
INVITED SPEAKERS
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Developing Halal tourism in Lombok
Noel Scott
Professor, Deputy Director
Griffith University
Australia.
noel.scott@griffith.edu.au
ABSTRACT
It is estimated that in 2010 there were 1.6 billion Muslims, representing 23.2% of an estimated
population of 6.9 billion (or one out of every five person in the world). More than 61% of Muslims
live in the Asia-Pacific region and Indonesia (209 million) has the largest Muslim population. The
world’s Muslim population is projected to grow by about 35% between 2010 and 2030 to 2.2
billion. These people’s are also experiencing rapid economic growth. Clearly, demand for goods
and services meeting the needs of Muslims will grow.However, these goods and services have
distinctive characteristics. The holy Qur’an provides guidance in all aspects of life, and
influences the direction of tourism choices that both individuals and governments are making
about alternative forms of its development and practice. Islam shapes the choice of a
destination for travel and what is done at the destination. The benefits of travel are many: the
freshness it brings to the heart, the delight of beholding new cities, the meeting of unknown
friends, the learning of high manners.
Many tourism destinations in non-Muslim countries are providing food, daily prayer facilities,
hotels and activities that are shari’a compliant. To accommodate increasing numbers of Muslim
tourists, especially from the Middle East, many destination management organizations or hotel
properties have added relevant information to their websites, such as prayer times and locations
where mosques and halal food can be found. Tourism operators have also provided their staff
with training about cross-cultural communication and to inform them how to accommodate or
treat Muslim tourists with respect. However, in some countries, Muslims may feel constraints
placed upon them in a host country. The growing significance of such intra-Muslim traffic has
led some countries such as Malaysia to focus on attracting Muslims and to develop their tourism
industry to match the needs of these travellers – called halal tourism.
The concept ofhalal tourism implies more local and regional social context to travel whereby
Muslims can learn about other communities and share their faith. Such tourism includes travel
to Islamic historical religious and cultural sites and countries. It requires the tourism offering
(food, accommodation, services and attractions) to be, and seen to be, halal. Such travel is
proposed as an alternative to a ‘Western’ hedonic conceptualization of tourism. Lombok has a
mainly Muslim population and is known as the “Island of a 1000 mosques”. Development of
halal tourism on Lombok is therefore authentic and is more likely to meet the approval of
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
residents. It also can provide a clear point of difference from most of the other destinations in
the region. But tourism is also a business. Development of halal tourism requires consideration
of development of promotional material, use of marketing channels such as social media to
reach target markets, money to build hotels and attractions, training of a labour force, and so
on. This paper will explore some of these requirements for developing halal tourism in Lombok.
Introduction
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Tourism is the world‟s largest “industry”
Around 10% of GDP.
Seats per capita vs GDP per capita
1.2 billion travellers in 2016.
Growth due to
Increases in personal income
expanding middle class
demand for services increases
Increases in business
Increasing population
Increasing LCC competition
Source: CAPA - Centre for Aviation, OAG (seat data for week of 9-Jun-2014),
Griffith Institute for Tourism | World-leading tourism researchInternational Monetary Fund
Growth in Asia and the Pacific
Tourism managers need to anticipate this rapid tourism growth and possible negative impacts and
pressures on the natural environment, built infrastructure, society and the economy as a whole.
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Indonesian domestic travel increasing
Growth due to
Estimate of trips growth 2013-2020
Increases in personal income
expanding middle class
demand for services increases
Increases in business
Increasing population
Increasing LCC competition
Griffith Institute for Tourism | World-leading tourism research
Why do people travel?
The UNWTO definition
"Tourism comprises the activities of
persons traveling to and staying in
places outside their usual
environment for not more than one
consecutive year for leisure,
business and other purposes.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Outside the normal environment means
What is your dream holiday?
Exotic
Comfortable
Relaxing
Togetherness
Romantic
Adventure
Different from everyday life
Griffith Institute for Tourism | World-leading tourism research
Lombok needs to be
authentic!
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
How to differentiate Lombok?
Griffith Institute for Tourism | World-leading tourism research
Lombok
2016 Halal Awards
Lombok World's Best Honeymoon
Destination Halal and Halal
World's Best Tourism Destination.
World's Best Family Friendly Hotel
won Sofyan Betawi Hotel, Jakarta.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Who should Indonesia target?
Current tourism
Percent of world Muslim pop.
Indonesia (12.9%)
Pakistan (11.1%)
225 million Indonesian visitors
India (10.3%)
Bangladesh (9.3%)
Iran (4.7%)
versus
Saudi Arabia (2.0%)
Malaysia (1.1%)
10 million international visitors
United Arab Emirates (0.2%)
United Kingdom (0.1%)
United States of America (0.2%)
Pew Research Institute (2009)
Griffith Institute for Tourism | World-leading tourism research
Muslim Populations of the World (1.6Bn est)
Percent of world Muslim population
International demand growing
Indonesia (12.9%)
Pakistan (11.1%)
India (10.3%)
Bangladesh (9.3%)
Iran (4.7%)
Saudi Arabia (2.0%)
Malaysia (1.1%)
United Arab Emirates (0.2%)
United Kingdom (0.1%)
United States of America (0.2%)
Pew Research Institute (2009)
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Islamic Travel Expenditure by country
Griffith Institute for Tourism | World-leading tourism research
Competitors
International destinations
Indonesian destinations
Malaysia
Aceh
Brunei
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Indonesian tourists are a logical market for
Lombok - its authentic.
But
Is this the only market?
What products and services?
How do we gain agreement from
all stakeholders?
What does Halal tourism mean?
How do we manage tourism?
Griffith Institute for Tourism | World-leading tourism research
Branding
Griffith Institute for Tourism | World-leading tourism research
Developing a strategy
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
This is a branding issue?
Lots of previous examples
Brand create cohesion
CONSUMER
of
Far North Queensland
Marketing
ATC
QTTC
FNQ
Industry
FNQPB
Airlines
Wholesale
Retail
Far North Queensland Promotion Bureau
Queensland Travel and Tourist Corporation
Australian Tourist Commission
BRAND FNQ
Logo, tagline,
typestyle
Personality
& Benefits
Tone, Style,
November 1996
Feel, Colour
Image
Associations
Final Report
Griffith Institute for Tourism | World-leading tourism research
Destination branding
Purpose of branding
A tourism destination brand is ..
To differentiate the destination … a PROMISE
from competitors
It establishes the kind of
To increase awareness and
recognition
To create a positive image
experience that the visitor can
expect from the destination.
To give a strong and
compelling brand identity
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Brand values of Australia
Queensland is not about „lifestyle‟ Queensland is a way of life
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal tourism
Griffith Institute for Tourism | World-leading tourism research
Halal tourism
The concept of halal tourism provides comfort and security for Muslim travelers.
Islamic tourism.
Any activity, event and experience undertaken in a state of travel that is
in accordance with Islam (Islamic Tourism Centre - Malaysia 2015)
Halal tourism
Offering tour packages and destinations that are particularly designed
to cater for Muslim considerations and address Muslim needs
Similar to Muslim-friendly tourism
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal considerations
Halal meal choices in restaurants and in-room
dining.
Halal certification;
Hotels meeting the religious needs of patrons
Direction of the Qibla.
Prayer rooms.
Prayer mats in rooms.
Information about
Places of worship is provided to guests
Availability of halal food.
An appropriate dress code, e.g. the
use of conservative dress by hotel
staff.
Hotel supplied toiletries, such as
soaps, are also halal
Separation/banning of alcohol
consumption
Remove alcoholic beverages from
hotel rooms.
Provision of separate swimming
quarters for men and women.
Griffith Institute for Tourism | World-leading tourism research
Halal considerations
Art should not depict human form.
Beds and toilet positioned so as not to face the
direction of Kaaba / Qibla.
Bidets in the bathrooms.
Female staff for women and
families.
Female staff for single female
floors.
Guest suitable dressing code.
Conservative TV channels
Islamic funding.
(appropriate entertainment).
Hotel (and other tourism companies) should
follow Zakat principles
Muslim staff members.
Separate facilities (such as gyms,
swimming pools, etc.).
Gender-segregated prayer rooms.
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal tourism
Basic needs
Further needs
Halal food and food
Appropriate segregation of
accreditation.
males and females.
Convenient prayer facilities.
Dealing with alcohol?
Information about halal services.
Griffith Institute for Tourism | World-leading tourism research
Halal tourism in
Australia
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal products and services
Griffith Institute for Tourism | World-leading tourism research
Halal tourism in Australia
Is a market opportunity that government
supports.
Government provides information and
training in meeting customer needs.
Government encourages operators meet
basic needs.
Individual businesses decide what to offer.
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
To develop ANY
tourism Lombok
needs to
Griffith Institute for Tourism | World-leading tourism research
Clean up garbage.
Tourists do not want garbage on the
street.
Rubbish will pollute the environment.
Develop good sewerage systems.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Manage growth impacts
Who is
included?
Context
Task
Rules,
regulations
Managing tourism destination sustainability is a
new task that requires changes in governance
Decision
making
processes
arrangements.
Griffith Institute for Tourism | World-leading tourism research
Develop trained staff
Language skills
Overseas experience.
Government officer training.
Local community business training.
Griffith Institute for Tourism | World-leading tourism research
Australia Awards Indonesia Short Course
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Australia Awards Indonesia
30 awardees of Sustainable Tourism for
Regional Growth 2017 Short Term Awar
from 12 provinces are received by Austr
Con-Gen in Makassar
Griffith Institute for Tourism | World-leading tourism research
Australia Awards Indonesia
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Design new
experiences
Griffith Institute for Tourism | World-leading tourism research
Create new experiences:
Uluru “Field of Lights” and
outdoor dining
Experiences
Sightseeing
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Visitor involvement
Griffith Institute for Tourism | World-leading tourism research
Develop engaging
experiences
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Breakfast as entertainment - Undara Lodge
Customer journey
The
problem
Cognitive
psychology
Theories
and
Concepts
Methods
Future
research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Longjin Brook Cultural
Attraction - a tour as a story
Designed by a film maker.
Tour tells story of local
people.
First Scene: a woman on a
boat sing goodbye to her
husband.
Longjin Brook - Scene 2
Local people are singing songs as they
wash their clothes
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Longjin Brook - Scene 3
Traditional music of the region.
Longjin Brook - Scene 4
The marriage ceremony
I was picked to get married
This created a memory I
have never forgotten.
This is a “co-created”
emotional experience.
22
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Experiences should
be culturally
appropriate
Griffith Institute for Tourism | World-leading tourism research
The problem
Over the past 70 years, Australia has sold its tourism products
and services firstly to Australians holidaying in Australia and
then to Western (mostly English-speaking) international visitors.
We had some success with Japan in the late 1980s and more
recently with Asian countries such as South Korea, Taiwan,
Hong Kong and Singapore.
Mostly we sold visitors from these countries sightseeing to icons
such as Great Barrier Reef, Uluru, and the Sydney Opera
House. However, we got very little repeat business. Visitors
were happy to see the sights but did not engage significantly
with our culture and the everyday life of Australians.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Selling Beach Experiences
ures
Australians like swimming in waves.
Chinese like to visit the beach on Gold Coast
but do not swim.
Question: How do we change the Australian
beach experience for Chinese people.
Answer: Design a new beach experience on
beach culture and beach food.
Griffith Institute for Tourism | World-leading tourism research | © Gardiner, 2016.
Adapting to Chinese tastes
There are some really good examples of
entrepreneurs adapting to Chinese tastes and
providing valuable experiences. An example is “catch
a crab tours” which involve no major physical activity
but do provide an opportunity to each local food that
is fresh. Crabs are a common meal in China but of
course there are issues about their provenance.
Catching a crab in the “wild” and then cooking and
eating it can provide a truly memorable experience for
a Chinese visitor.
http://www.catchacrab.com.au/virtual-tour/p/123
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Last words
Griffith Institute for Tourism | World-leading tourism research
Other issues
Cost of certification expensive
Competition from other
destinations is increasing.
Dress code should allow hijab
(Some hotels and restaurants do
not allow staff to wear hijab).
Cleanliness of destination
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
THE ESSENCE OF
SUSTAINABILITY
THINKING
DR FLEUR FALLON
ASSOCIATE OF SUN YAT-SEN
UNIVERSITY, SCHOOL OF
TOURISM MANAGEMENT
OCTOBER 2017
PILLARS OF SUSTAINABILITY
ENVIRONMENT
CLIMATE
CHANGE
ECONOMY
COMMUNITY
CONVERSATIONS
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
TOURISM FOR SUSTAINABLE
DEVELOPMENT
QUALITY OF LIFE
SUSTAINABILITY FOR WHOM?
INCLUSIVE, POOREST OF THE POOR
EQUITY, ECONOMIC GAINS
ENVIRONMENT PROTECTION
GOVERNMENT-INDUSTRY-COMMUNITY
PARTNERSHIPS
SHIFTS IN SCALE; TIME
LAGS
HEALTH
HOUSING, WATER, SANITATION
EDUCATION
STUDENTS AND HOUSING, SUMBA 2017
CULTURE, POVERTY, CONTEMPORARY
SITUATION…OPPORTUNITY TO COMPETE
CONFLICT
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
APPROACHES TO CONFLICT
TOURISM AND HOSPITALITY CONTEXT
COMPETITION; CONFLICT
WINNER TAKES ALL; WIN-LOSE
PROTECT AND ENHANCE ENVIRONMENT
CARRYING CAPACITY CONTROL
EVERYONE GAINS
COLLABORATIVE
LEADERSHIP
EVERYONE IS A LEADER
LEADERSHIP FROM BEHIND
‘SERVANT’LEADERSHIP
GRASS-ROOTS
ENCOURAGE LEADERSHIP,
STRAIGHT THINKING, TALKING
AT ALL LEVELS
TOURISM CONFLICT: COMPETITION x COMMUNITY = ECONOMY
CONTEXT + ENVIRONMENT
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
CONNECTED
CONVERSATIONS
EMOTIONAL &
ECOLOGICAL
INTELLIGENCE
VALUES
DEVELOPING PERSONAL LEADERSHIP SKILLS
INTEGRATING SCIENCE AND ART OF
SUSTAINABILITY
INTANGIBLE CULTURAL HERITAGE
HANDED DOWN BETWEEN
GENERATIONS
IMPLICIT AND FORMAL KNOWLEDGE
MUST COMBINE SCIENCE AND ART THE ART OF LEARNING AND TEACHING
ACQUISITION OF
ORIENTATION
LONG-TERM
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
ART OF CONVERSATIONAL
COMMUNICATIONS
CONNECTEDNESS
BUILD RELATIONSHIPS - EAT TOGETHER
SHARE AND ESTABLISH GROUP VALUES
AND CONCERNS
DEVELOP GROUP PURPOSE WITH
DISCIPLINE
FOUR CONVERSATION MOVES:
MOVE/
INITIATE
OPPOSE/
QUESTION
FOLLOW/
OBSERVE/
CLARIFY REFLECT
SUMMARY: SCIENCE AND ART
OF LEADING CONVERSATIONS
SELF-AWARENESS
EMOTIONAL & ECOLOGICAL INTELLIGENCE
CLARITY OF OWN VALUES
PURPOSEFUL
EASE WITH OTHERS
OPENNESS; CONNECTEDNESS
WILLING TO LEARN FROM THE SITUATION
CIRCLE CONVERSATIONS; NO DESIGNATED LEADER
RELATIONSHIPS FIRST BEFORE TASK
ISBN : 978-602-50301-5-4
THE RIGHT
NICHE;
THE RIGHT
THING;
THE RIGHT
TIME…
SOUNDS EASY,
COMMON SENSE
BUT DIFFICULT IN
PRACTICE
NEED TO OVERCOME
EGO
UNLEARN
LEARNING
ABOUT
VERTICAL
HIERARCHIES, TOP-DOWN
COMMUNICATION
A LONG WAY TO GO
BUT WE CAN BEGIN WITH THE FIRST
STEPS
TO
CONSIDER
SERIOUSLY,
TODAY.
THANK YOU AND HAVE A
WONDERFUL
CONFERENCE!
FLEUR
FLEUR.FALLON@OUTLOOK.COM
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
LIST OF PRESENTER FULL PAPERS
Andi Fariana, Euis Puspitadewi -The Application of Islamic Law Values And The Empowerment of Local
Community In The Setup of Tourism Area For The Sake of The Halal Tourism Sustainability In Lombok ... 1
Anik Nuryani, Handayani Rahayuningsih- Phenomenology Study on Food Creations Which Use City’s
Names As Souvenirs .................................................................................................................................... 10
Eska Nia Sarinastiti - Strengthening e-Branding Strategy of Shariah Hotel in Indonesian Hotel Industry . 20
Farida Komalasari and Muhammad Zharfan - The Determinants of Travel Decision to Monas, Jakarta ... 34
Femiana Gapsari, Khairul Anam, Suteja, Widya Wijayanti--The Potency Mapping of Tumpak as a Tourist
Village in Central Lombok ........................................................................................................................... 50
I Wayan Thariqy Kawakibi Pristiwasa -The Development of Halal Tourism in Karimun, Riau Province ..... 58
Mahrup, Bambang Dipokusumo , IGM. Kusnartha and L. M. Furkan - Revitalization Of An Indigenous
Farming Practice For Sustainable Tourism Development In Lombok ........................................................ 70
Marsdenia, Umar Abdurrohim- Development of Halal Tourism In Maintaining Economic Growth: An
Opportunity Of Most Intsragammable Panenjoan Hills View, Purwakarta, West Java Province ............... 81
Meizar Rusli and Teguh Pujiwioto - Halal Tourism or Muslim-Friendly Tourism? Bogor City Tourism
Management in improving the Quality and Quantity Visit ......................................................................... 89
Dr Ndivhuwo Tshipala, Dr Willem JL Coetzee, Prof Marius Potgieter - Sustainable Indicators for
Adventure Tourism Destinations: A Case of Waterval Boven .................................................................... 99
Putri Mahanani and Gancar Candra Premananto - The Effect of CSR on Consumer Response in Service
and Product Failure ................................................................................................................................... 112
Amaranti Sih Utami - Landscape Planning of Tetebatu Ecotourism Area, Mount Rinjani National Park . 124
Serli Wijaya, Stanislaus Kenny Notoprasetio, Yoel Jemi Echarystio, and Yoel Wibowo - Restaurant
Management’s Perspective on Halal Certification: An Exploratory Study in Surabaya ............................ 138
Upik Dyah Eka Noviyanti - Development Strategies of Kampung Lawas Maspati as The New Tourist
Destination in Surabaya ............................................................................................................................ 148
Ivan Lius Halim¹, Nadia Sumanderi Sada², Patricia Carolina Meliana³, Yustisia Kristiana- Understanding
Tourist Behavior toward Travel Mobile Application ................................................................................. 163
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Adiahsari Lidyasuwanti, Handayani Rinuastuti and Lalu M Furkan - The Effect of Packaging, Brand Image
and Brand Trust on Consumers’ Buying Interest of Sharie Radjanya Durian Pancake in Mataram ......... 173
Handayani Rahayuningsih, Anik Nuryani - The Role of Public Figures in Food Branding: A Case Study .. 188
Nanik Eprianti, Popon Srisusilawati, Panji Adam - The Role of DPS in Providing Food Product Supervision
on Sharia Tourism ..................................................................................................................................... 199
Panji Adam, Maman Surahman, Yandi Maryandi - Halal Label Urgention in Food Products in Sharia
Tourism Business as Consumer Protection in Islam Law .......................................................................... 205
Yayat Rahmat Hidayat, Sandy Rizki Febriadi, Intan Manggala Wijayanti - Implementation of Maqashid
Sharia in The Management of Halal Tourism............................................................................................ 212
Dr. Dian Masita Dewi, SE.,MM - Can Corporate Social Responsibility Effects To The Tourism Environment
By Traditional Food Benefits? ................................................................................................................... 222
Sulistyo Utomo, Noel Scott, Xin Jin- Indonesian Hajj Satisfaction Dimensions ........................................ 225
Titus Indrajaya, Martha Fani Cahyandito - Creative Industry Development Strategy As A Driver For
Tourist Destination In Banten Province .................................................................................................... 238
Sucipto Sucipto, CandraK. Wijaya, Mas’ud Effendi, Aryo Pinandito, Herman Tolle - Acceptance of Halal
Culinary Tracking (HCT) Application by Food Small Medium Enterprises (SMEs) to Support Halal Tourism
.................................................................................................................................................................. 250
Sri Murni Rahmawati, Sri Wahyu Agustiningsih and Sarah Rum Handayani - Development of Edu-Tourism
Village That Eco-Friendly and Community-Based As New Tourism Destination in Lombok .................... 264
Imam Santoso and Afita Ismawati - Consumer Awareness and Purchase Decision of Halal Food in
Supporting Halal Tourism Destination: Role of Knowledge, Religiosity, Food Safety and Marketing Mix
C. G. Perdani, R. Angelina , Sucipto - Evaluation of Halal Assurance System in Hotel Restaurant with
Shariah Concept To Support Halal Tourism (Case Study at Hotel Fariz Syariah Malang) ......................... 285
D.T.Setiyawan, Sucipto, R. Wicaksono - Estimation of the Prerequisite, Certification and Implementation
Cost of Halal Assurance System In Culinary Business (Case Study At UB’s Library Canteen) ................... 296
Lalu M. Furkan, Handry Sudiartha A., Luluk Fadliyanti, Agusdin - Exploring Open Innovation in the
Lombok Tourism Industrial Cluster ........................................................................................................... 303
Maya Damayanti, Mardwi Rahdriawan, Hadi Wahyono, and Pratamaningtyas Anggraini - Conflict within
the Community: A Challenge in Governing Common Resources in A Tourist Village............................... 318
iii
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Vidya Yanti Utami - Comparing Methodological Implications of the SWOT Analysis and Scenario Planning
Methods in Formulating Strategies of Halal Tourism Development ........................................................ 329
Prof. Dr. Rahmawati, M.Si., Ak, C.A - Solo Creative City Network: Development of Household Waste
Creative Industry as Market Engine Of Tourism Industry ......................................................................... 344
Awaludin, Dwi Ratna Kamala Sari and Syarifah Isna Mariva - Tourism Promotion Authority Board of
District North Lombok............................................................................................................................... 359
Sri Widyastuti, Handry Sudiartha Athar, Sudarmin P., Fatima T - How the Halal Tourism Industry can be
encouraging The Nations Competitiveness (A Literature Reviews).......................................................... 367
Irawan1, Alexandra Hukom, Mansyur Afifi, Emelia - Opportunity and Challenge of Development of
Ecotourism in the National Park Sebangau Central Kalimantan towards Sustainable Development ...... 379
Dedy Iswanto, Lalu Adi Permadi, Muhtar Ahmad, Irwan - An Analysis on Customers’ Satisfaction of
Manual - based Ticket Service at Cooperative “Karya Bahari”, Bangsal, North Lombok ......................... 392
Lady Faerrosa Josman - Halal Tourism in Lombok Island: Implementation, Non-Muslim Perception on
the Concept, and Muslim Tourists’ Preference ........................................................................................ 405
Nana Trianasari - Empowering Local Community through surf life saving initiatives for the beach visitors
in Sangsit Village ....................................................................................................................................... 412
Farid Said, Hamsu Hanafi and Rudi Salam - Halal Tourism Marketing Strategy in Indonesia.................. 417
Nana Trianasari .. - Hotel Educational Program in the eyes of Millennial Students: An exploratory study at
Undiksha ................................................................................................................................................... 423
Endah Saptutyningsih dan Lilies Setiartiti - Local Wisdom for Sustainable Development of Islamic
Tourism: a Case study of Kotagede Yogyakarta, Indonesia ...................................................................... 428
Lalu Adi Permadi, Harmi Widiana, Thatok Asmony, Hilmiati-Identification of Strengths, Weaknesses,
Opportunities and Threats in the Development of Jeruk Manis as Tourism Village in East Lombok
Regency ..................................................................................................................................................... 446
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
The Application of Islamic Law Values and the
Empowerment of Local Community In The Setup of
Tourism Area For The Sake of The Halal Tourism
Sustainability In Lombok
Andi Fariana1, Euis Puspitadewi2
1 ABFII (Asian Banking, Finance and Informatics Institute) Perbanas, Jakarta
2 UPI (Universitas Persada Indonesia) YAI, Jakarta
ABSTRACT
Halal tourism must be in harmony with the teachings of Islam that has rahmatan lil alamin principle and
also aligned with its three dimensions which is a unity, aqidah, syariah, and akhlak, in order to reach
prosperity (Al Falah). Natural resource and culture richness of Lombok that is very closely related with
Islamic teachings (as the living law) is a potential halal tourism opportunity that is currently being
developed and as well as a means for reaching economic welfare, as well as a means of worship to the
god. This study explores the tourist destination in Lombok through the concept of halal tourism area
arrangement in order to support the prosperity of the local community. Therefore, the application of the
concept of the arrangement of areas that meet the values of Islamic teachings through the
empowerment of Lombok Muslim society became the key in this study. Through descriptive qualitative
study, several strategies for structuring and empowering the community through continuous training and
provision of education and training institutions are deemed very important for the realization of the
sustainability of halal natural tourism.
Keywords: Islamic Law, Halal Tourism, Community Empowerment, Education and Training
1. INTRODUCTION
Islamic law is not the same as Fiqh. Islamic law is the Islamic values that have been adopted or
transformed into positive law, and now there are quite a lot and concerning broadest muamalah issues.
For example viewed from the existence of the Law on waqf, Law of Religious Court, Sharia Banking Law
and so forth even up to the level of Local Regulation (Perda).
Tourism as one aspect in muamalah life certainly not escape the touch and color of values derived from
the living law (in this case Islamic Law). It becomes a necessity when a halal (kosher) tourism is
developed since it is one of the manifestations of the development of Islamic values in all sides of life.
This is due to the predominantly Muslim population of Indonesia and the increasing trend of religious
1
ABFII (Asian Banking, Finance and Informatics Institute) Perbanas, Jakarta
UPI (Universitas Persada Indonesia) YAI, Jakarta
2
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
consciousness in recent decades (ie evident from the development of Islamic economics including
sharia banking).
The development of Islamic economics and especially sharia banking which is the underlying of all
economic activities is like a locomotive which attracts other sharia economic activities such as in
education, non-banking finance, including tourism industry. If you talk tourism then the problems that
arise will involve a very wide dimension, from hotel, travel to tourism object issues.
Tourism is an important aspect that supports the tourism industry, and in the context of the development
of halal tourism, the existing attractions need to be arranged in such a way with an Islamic color without
damaging the creative work of Allah SWT.
2. DISCUSSION
2.1. Islamic law as the living law and its strategic role in the development of Halal tourism
Positive Law is a unified legal system that is influenced by Customary Law, Islamic Law and Western
Law as The Living Law. Talking about Halal Tourism means talking about tourism and Islamic Law. It is
realized that tourism is a part of human activity which in Islam including into the activity of muamalah
whose argument is "all is allowed except for things that are forbidden".
With the deep understanding of Islamic law, there is a difference of definition between sharia and fiqh.
Syekh Mahmout Syaltout3 says sharia as the rules created by God so that men hold to sharia in their
relationship with their God, their fellow Muslim, their fellow human beings as well as his relationship with
the whole nature and relationship in their life, while fiqh is defined as derivatives of sharia which are more
applicable.
In Indonesia, the development of fiqh is very dynamic. The influence of culture causes the development
of fiqh becomes so easy and without turmoil, it can be said that a fiqh Nusantara (Archipelago) is loaded
with nuances tawasuth (middle way), tasamuh (tolerant) and tawazun (balance). If traced the
development of a fiqh Nusantara rooted in the school of Shafi'i because in general, da'i (Isamic
preacher) who came to Indonesia such as the generation of wali songo and previous generation had
Syafi'i madhhab (school).4 However, the question of the experts on Islamization in Indonesia has not
been answered explicitly, but Azyumardi Azra's opinion5 is noteworthy, that the process of Islamization
in Indonesia must be viewed from a global and local perspective as well. From a global perspective, the
Islamization in Indonesia should be understood as an integral part of the dynamics and changes that
occur in the Islamic world globally. Global dynamics will certainly affect the dynamics and traditions of
local Islam in Indonesia.
The development of fiqh in Indonesia in addition to the conducive cultural factors, the da'i who mostly
follows Syafi'i madhhab where the credo preached is very adaptive then no less important is the fact that
3
Mahmout Syaltout, Al Islamu Akidah Wa Syariah, Daarul Qalam, Print III, 1966, pp. 10
Nashib Nashrullah in Jaringan intelektual kaum santri (The intellectual network of students in
Islamic boarding schools), Republika, 9 November 2014, p. 16
5
Azyumardi Azra, Jaringan global dan local Islam Nusantara (Global and Local Network of Islam
Nusantara), Bandung, Mizan, 2002, p. 15
4
2
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
the State of Indonesia adheres to open legal system,6 which means that the State receives the required
legal material inputs from anywhere, provided that it does not conflict with the values of Pancasila and
the 1945 Constitution. This happens almost all over the country. Even according to Ismail Sunny, this is
where the important role of Islamic political law of Indonesia is the process of accepting the Islamic law
as a source of law by the State or legal policy that will or has been nationally implemented by the
Government of Indonesia. The politics of Islamic law includes the development and renewal of the law
on Islamic legal materials to suit the needs of the people. It includes therein having an understanding of
the applicable implementation of Islamic law, the enforcement of the functions of institutions, and the
fostering of Islamic law enforcement.7
If further exploring the implementation of Islamic Law in Indonesia, then there are five theories that can
be used in detail:
1. The theory of the credo,
2. The theory of Receptio in complex,
3. The theory of Receptie,
4. The theory of Receptie Exit
5. The theory of Receptie A Contrario.
The birth of these theories shows that the existence of Islamic law in Indonesian society is a necessity
and grows along with the growing and the developing theories and the formation of National legal
system.
If it is linked between the existence of Islamic Law with tourism activity then it is necessary to be studied
first how Islam view about tourism activity. The term tourism in Islam is Al Rihlah and Al Safar means as
a travel activity from one place to another with a specific purpose.8 This understanding is in accordance
with Law Number 10 of 2009 which states that the tour is a travel activity and as part of the activity
carried out voluntarily and is temporary to enjoy the tourist object and attraction. In addition, it is also
mentioned that tourism is anything to do relating to tourism, including the mastery of tourist objects and
attractions and the efforts associated with this sector. Therefore, the Law on Tourism is closely related to
the Law on Environmental Management and Protection, namely Law No. 32 of 2009.
The guide of tourism within Islam can be seen in QS Al Ankabut verses 19-20 which asserts that
humans need to travel to conduct research on various historical relics and human culture in order to be
born of awareness about the essence of selfhood of humans as mortal creatures. Similarly, it contained
in QS Yusuf verse 109 affirms to conduct searches in various countries as a sign that humans need to
know the culture of society over other world. Another verses in the Qur'an that can be used as a guide in
this case is QS Ar Rum verses 41-42 stating that destruction occurs on earth due to carelessness and
human actions and then humans thereafter are asked to watch and take as lessons. Several other
verses of the Qur'an in mentioning the terms safar are found in many verses such as Al Baqarah, An
Nisa, Al Maidah while the terms Rihlah is contained in QS 106 which implies the habit of quraisy tribe to
carry out the business travel in winter to Yemen and in summer to Sham. While Rasulullah SAW
advised his people to conduct the travel (spiritual tourism) to the three Mosques, they are Al Masjid Al
Haram, Al Masjid Al Rasul (Prophet)/Nabawi and Al Masjid Al Aqsa.
6
Ija Suntana, Politik Hukum Islam (Politics of Islamic Law), Pustaka Setia, Bandung, 2014, p. 15
Ibid, p. 16
8
Rohi Baalbaki, Al Mawrid A Modern Arabic English Dictionary, dar al ilm Almalayin, Beirut,
1995, p. 569
7
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Islam encourages its people to travel
ISBN : 978-602-50301-5-4
Proceeding
The 1st International Conference
On Sustainable Tourism
Theme:
Managing Growth For Sustainable Tourism
Development: Indigenous, Authentic, And
Halal Tourism
Senggigi Lombok Indonesia 2-4 October 2017
Speakers:
Prof. Dr. H. Aman Sya (RI Ministry of Tourism)
Prof. Noel Scott, PhD (Griffith University, Australia)
Budi Faisal, Ph.D (ITB Bandung, Indonesia)
Riyanto Sofyan, MBA (RI Ministry of Tourism)
Fluer Fallon, Ph.D. (Fallon Consultant, Australia)
NPUT
PENERBIT BP2EB
Fakultas Ekonomi dan Bisnis
Universitas Mataram
Proceeding
The 1st International Conference On Sustainable Tourism
Theme:
Managing Growth For Sustainable Tourism Development:
Indigenous, Authentic, And Halal Tourism
Steering Committee;
Dr. Muaidy Yasin, MS. (Dean of Faculty of Economics and Business, Mataram University)
Prof. Noel Scott, Ph.) D (Griffith University, Australia)
Budi Faisal, PhD (ITB)
Organizing Committee:
H. Akhmad Saufi, Ph.D (Chairman)
Hermanto, DBA. (Vice Chairman)
Lalu Adi Permadi, MM. (Secretary)
Elin Erlina Sasanti, SE., MSc., Ak. (Vice Secretary)
Nurabiah, MMSI. (Treasury)
Nina Karina Karim, SE., MSi., Ak. (Vice Treasury)
Editors:
Lalu Adi Permadi, MM.
Elin Erlina Sasanti, SE., MSc., Ak.
Nurabiah, MMSI.
Nina Karina Karim, SE., MSi., Ak.
Reviewers:
Prof. Noel Scott, Ph.D (Griffith University, Australia)
Budi Faisal, PhD (ITB)
H. Akhmad Saufi, Ph.D (Mataram University)
Cover Design and Layout:
Jamaludin
Dedy Iswanto
Dewi Komalasari
Publisher:
Lembaga Penerbit BP2EB
Fakultas Ekonomi dan Bisnis Universitas Mataram
Publisher Office Address:
Jl. Majapahit No 62 Mataram 83125
Email : penerbit_bp2ebunram@unram.ac.id, bp2ebunram@gmail.com
First Edition, November 2017
Copyright of this book is protected by the Law.
ISBN : 978-602-50301-5-4
The intellectual property of each paper included in these proceedings remains vested in the Authors as listed on the
papers.
No part may be reproduced by any process without prior written permission from the Editors. Requests and inquiries
concerning reproduction and rights should be addressed to Lalu Adi Permadi, Elin Erlina Sasanti, Nurabiah,and Nina
Karina Karim - Faculty of Economics and Business, Universitas Mataram, Jalan Majapahit
NTB 83125,
ISBN62:Mataram,
978-602-50301-5-4
Indonesia or lombokconference@gmail.com
ISBN : 978-602-50301-5-4
FOREWORD
It is with great thank to Allah Almighty who has given us the opportunity to host this
International Conference on “Managing Growth for Sustainable Tourism Development:
Indigenous, Authentic, and Halal Tourism” 2017 in Senggigi Lombok and completed this
proceeding to fulfill academic result of the conference. This proceeding covers all
material that had been prepared by the keynote speakers, invited speakers and
authors. This proceeding hopefully will continue by entering one of international
journals that also had been offered by the committee.
We realize that in the completion of this conference there are so many contributions
from other parties. We would like to give grateful thanks to all those who have actively
supported this International Conference since the preparation stage to the completion
of this proceeding.
Firstly, we would like to thank the Ministry of Tourism Dr. Arief Yahya which has
supported the Committee to host this international event. The ministry’s concern on
tourism development in Lombok and Sumbawa Islands is really meaningful and has
motivated the Committee to host this Conference.
We would like to thank the Governor and Vice Governor of the Province of Nusa
Tenggara Barat, the Regent of Lombok Barat and other government officials who have
given tremendous support to the success of the Conference programs. We certainly
hope that this event can bring new ideas and insights into developing a sustainable
tourism in the Province of Nusa Tenggara Barat.
In this occasion, also we would like to thank Prof. Noel Scott of Griffith Institute for
Tourism at Griffith University Australia, Budi Faisal, Ph.D of Center of Tourism at
Bandung Institute of Technology and Mr. Ispan Junaidi, the Chief of Lombok Barat
Regency Tourism Agency, who have honored us through their continuous support, care
and supervision. Managing an international event such as this is a demanding task,
however, made easy by the share of laughter and joy among the Committee members
and Lombok Barat Regency Tourism Agency staff.
In addition, we also would like to honor and thank our main partners namely Griffith
University - Australia, Bandung Institute of Technology – West Java - Indonesia,
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Tourism Agency of Lombok Barat, Uniti College - Malaysia, Ummul Qura University –
Kingdom of Saudi Arabia and Sejong University – Republic of Korea. It has been great
pleasure and honor for us to work with all of the partners hand in hand during the
Conference preparation. We hope that this partnership will not be the last.
Finally, we realize that this conference and its proceeding are not perfect, so we hope
critics and suggestions from all stakeholders. Thank you.
H. Akhmad Saufi, M.Bus., Ph.D
Chairman
Ph.D. of International Tourism
Faculty of Economics and Business, Universitas Mataram
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
HOSTS
FACULTY OF ECONOMICS AND BUSINESS – UNIVERSITY OF MATARAM, INDONESIA
GRIFFITH UNIVERSITY, AUSTRALIA
GOVERNMENT OF WEST LOMBOK
BANDUNG INSTITUE OF TECHNOLOGY (ITB)
CO-HOSTS
WEST NUSA TENGGARA PROVINCE GOVERNMENT
UMMUL QURO UNIVERSITY KSA
UNITI COLLEGE MALAYSIA
SEJONG UNIVERSITY, REPUBLIC OF KOREA
ORGANIZING COMMITTEE
Patrons
Care-taker
Academic directors
Sponsorship directors
Chairman
Co-chair
Vice-chairman
Secretary
Vice Secetary
Treasurer
Vice Treasure
Event and Field Trip
1. Prof. H. Sunarpi, Ph.D
(Rector of University of Mataram)
2. Prof. Suwardji, Ph.D
(Vice Rector of University of Mataram)
Dr. Muady Yasin, MS.
(Dean of Faculty of Economics and Business)
1. Prof. Drs. H. Thatok Asmony,MBA, DBA
2. Drs. Budi Santoso, M.Com, Ph.D.
3. Agusdin, SE., MBA, DBA.
4. Sulhaini, SE., M.Sc., Ph.D
1. Dr. Prayitno Basuki, MA.
2. Dr. H. Busaini, M.Si.
3. Dr. H. Sahri, M.Si.
H. Akhmad Saufi, SE., MBus., Ph.D
Prof. Noel Scot
Drs. Hermanto, MBA., DBA
Lalu Adi Permadi, SE., MM.
Elin Erlina Sasanti, SE., MSc., Ak.
Nurabiah, MMSI
Nina Karina Karim, MSi., Ak
1. Drs. Rahman Dayani, M.Si.
2. Dr. Handry Sudiartha Athar, SE., MM.
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Food and Baverages
Secretarial
3.
4.
1.
2.
3.
1.
2.
3.
Emilia Susanti, SE., MM.
Dr. Baiq Handayani R.
Dra. Ida Ayu Putri Suprapti, MA
Dr. Siti Nurmayanti
Dra. Baiq Ismiwati, MSi
M. Gufron, S.Sos.
Halimun, S.Sos
Lalu M. Isnaini, SE
ISBN : 978-602-50301-5-4
CONTENTS
FOREWORD....................................................................................................................................... i
CONTENTS ....................................................................................................................................... v
INVITED SPEAKERS ........................................................................................................................... vii
LIST OF PRESENTER FULL PAPERS........................................................................................................ ii
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
INVITED SPEAKERS
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Developing Halal tourism in Lombok
Noel Scott
Professor, Deputy Director
Griffith University
Australia.
noel.scott@griffith.edu.au
ABSTRACT
It is estimated that in 2010 there were 1.6 billion Muslims, representing 23.2% of an estimated
population of 6.9 billion (or one out of every five person in the world). More than 61% of Muslims
live in the Asia-Pacific region and Indonesia (209 million) has the largest Muslim population. The
world’s Muslim population is projected to grow by about 35% between 2010 and 2030 to 2.2
billion. These people’s are also experiencing rapid economic growth. Clearly, demand for goods
and services meeting the needs of Muslims will grow.However, these goods and services have
distinctive characteristics. The holy Qur’an provides guidance in all aspects of life, and
influences the direction of tourism choices that both individuals and governments are making
about alternative forms of its development and practice. Islam shapes the choice of a
destination for travel and what is done at the destination. The benefits of travel are many: the
freshness it brings to the heart, the delight of beholding new cities, the meeting of unknown
friends, the learning of high manners.
Many tourism destinations in non-Muslim countries are providing food, daily prayer facilities,
hotels and activities that are shari’a compliant. To accommodate increasing numbers of Muslim
tourists, especially from the Middle East, many destination management organizations or hotel
properties have added relevant information to their websites, such as prayer times and locations
where mosques and halal food can be found. Tourism operators have also provided their staff
with training about cross-cultural communication and to inform them how to accommodate or
treat Muslim tourists with respect. However, in some countries, Muslims may feel constraints
placed upon them in a host country. The growing significance of such intra-Muslim traffic has
led some countries such as Malaysia to focus on attracting Muslims and to develop their tourism
industry to match the needs of these travellers – called halal tourism.
The concept ofhalal tourism implies more local and regional social context to travel whereby
Muslims can learn about other communities and share their faith. Such tourism includes travel
to Islamic historical religious and cultural sites and countries. It requires the tourism offering
(food, accommodation, services and attractions) to be, and seen to be, halal. Such travel is
proposed as an alternative to a ‘Western’ hedonic conceptualization of tourism. Lombok has a
mainly Muslim population and is known as the “Island of a 1000 mosques”. Development of
halal tourism on Lombok is therefore authentic and is more likely to meet the approval of
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
residents. It also can provide a clear point of difference from most of the other destinations in
the region. But tourism is also a business. Development of halal tourism requires consideration
of development of promotional material, use of marketing channels such as social media to
reach target markets, money to build hotels and attractions, training of a labour force, and so
on. This paper will explore some of these requirements for developing halal tourism in Lombok.
Introduction
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Tourism is the world‟s largest “industry”
Around 10% of GDP.
Seats per capita vs GDP per capita
1.2 billion travellers in 2016.
Growth due to
Increases in personal income
expanding middle class
demand for services increases
Increases in business
Increasing population
Increasing LCC competition
Source: CAPA - Centre for Aviation, OAG (seat data for week of 9-Jun-2014),
Griffith Institute for Tourism | World-leading tourism researchInternational Monetary Fund
Growth in Asia and the Pacific
Tourism managers need to anticipate this rapid tourism growth and possible negative impacts and
pressures on the natural environment, built infrastructure, society and the economy as a whole.
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Indonesian domestic travel increasing
Growth due to
Estimate of trips growth 2013-2020
Increases in personal income
expanding middle class
demand for services increases
Increases in business
Increasing population
Increasing LCC competition
Griffith Institute for Tourism | World-leading tourism research
Why do people travel?
The UNWTO definition
"Tourism comprises the activities of
persons traveling to and staying in
places outside their usual
environment for not more than one
consecutive year for leisure,
business and other purposes.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Outside the normal environment means
What is your dream holiday?
Exotic
Comfortable
Relaxing
Togetherness
Romantic
Adventure
Different from everyday life
Griffith Institute for Tourism | World-leading tourism research
Lombok needs to be
authentic!
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
How to differentiate Lombok?
Griffith Institute for Tourism | World-leading tourism research
Lombok
2016 Halal Awards
Lombok World's Best Honeymoon
Destination Halal and Halal
World's Best Tourism Destination.
World's Best Family Friendly Hotel
won Sofyan Betawi Hotel, Jakarta.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Who should Indonesia target?
Current tourism
Percent of world Muslim pop.
Indonesia (12.9%)
Pakistan (11.1%)
225 million Indonesian visitors
India (10.3%)
Bangladesh (9.3%)
Iran (4.7%)
versus
Saudi Arabia (2.0%)
Malaysia (1.1%)
10 million international visitors
United Arab Emirates (0.2%)
United Kingdom (0.1%)
United States of America (0.2%)
Pew Research Institute (2009)
Griffith Institute for Tourism | World-leading tourism research
Muslim Populations of the World (1.6Bn est)
Percent of world Muslim population
International demand growing
Indonesia (12.9%)
Pakistan (11.1%)
India (10.3%)
Bangladesh (9.3%)
Iran (4.7%)
Saudi Arabia (2.0%)
Malaysia (1.1%)
United Arab Emirates (0.2%)
United Kingdom (0.1%)
United States of America (0.2%)
Pew Research Institute (2009)
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Islamic Travel Expenditure by country
Griffith Institute for Tourism | World-leading tourism research
Competitors
International destinations
Indonesian destinations
Malaysia
Aceh
Brunei
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Indonesian tourists are a logical market for
Lombok - its authentic.
But
Is this the only market?
What products and services?
How do we gain agreement from
all stakeholders?
What does Halal tourism mean?
How do we manage tourism?
Griffith Institute for Tourism | World-leading tourism research
Branding
Griffith Institute for Tourism | World-leading tourism research
Developing a strategy
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
This is a branding issue?
Lots of previous examples
Brand create cohesion
CONSUMER
of
Far North Queensland
Marketing
ATC
QTTC
FNQ
Industry
FNQPB
Airlines
Wholesale
Retail
Far North Queensland Promotion Bureau
Queensland Travel and Tourist Corporation
Australian Tourist Commission
BRAND FNQ
Logo, tagline,
typestyle
Personality
& Benefits
Tone, Style,
November 1996
Feel, Colour
Image
Associations
Final Report
Griffith Institute for Tourism | World-leading tourism research
Destination branding
Purpose of branding
A tourism destination brand is ..
To differentiate the destination … a PROMISE
from competitors
It establishes the kind of
To increase awareness and
recognition
To create a positive image
experience that the visitor can
expect from the destination.
To give a strong and
compelling brand identity
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Brand values of Australia
Queensland is not about „lifestyle‟ Queensland is a way of life
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal tourism
Griffith Institute for Tourism | World-leading tourism research
Halal tourism
The concept of halal tourism provides comfort and security for Muslim travelers.
Islamic tourism.
Any activity, event and experience undertaken in a state of travel that is
in accordance with Islam (Islamic Tourism Centre - Malaysia 2015)
Halal tourism
Offering tour packages and destinations that are particularly designed
to cater for Muslim considerations and address Muslim needs
Similar to Muslim-friendly tourism
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal considerations
Halal meal choices in restaurants and in-room
dining.
Halal certification;
Hotels meeting the religious needs of patrons
Direction of the Qibla.
Prayer rooms.
Prayer mats in rooms.
Information about
Places of worship is provided to guests
Availability of halal food.
An appropriate dress code, e.g. the
use of conservative dress by hotel
staff.
Hotel supplied toiletries, such as
soaps, are also halal
Separation/banning of alcohol
consumption
Remove alcoholic beverages from
hotel rooms.
Provision of separate swimming
quarters for men and women.
Griffith Institute for Tourism | World-leading tourism research
Halal considerations
Art should not depict human form.
Beds and toilet positioned so as not to face the
direction of Kaaba / Qibla.
Bidets in the bathrooms.
Female staff for women and
families.
Female staff for single female
floors.
Guest suitable dressing code.
Conservative TV channels
Islamic funding.
(appropriate entertainment).
Hotel (and other tourism companies) should
follow Zakat principles
Muslim staff members.
Separate facilities (such as gyms,
swimming pools, etc.).
Gender-segregated prayer rooms.
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal tourism
Basic needs
Further needs
Halal food and food
Appropriate segregation of
accreditation.
males and females.
Convenient prayer facilities.
Dealing with alcohol?
Information about halal services.
Griffith Institute for Tourism | World-leading tourism research
Halal tourism in
Australia
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Halal products and services
Griffith Institute for Tourism | World-leading tourism research
Halal tourism in Australia
Is a market opportunity that government
supports.
Government provides information and
training in meeting customer needs.
Government encourages operators meet
basic needs.
Individual businesses decide what to offer.
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
To develop ANY
tourism Lombok
needs to
Griffith Institute for Tourism | World-leading tourism research
Clean up garbage.
Tourists do not want garbage on the
street.
Rubbish will pollute the environment.
Develop good sewerage systems.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Manage growth impacts
Who is
included?
Context
Task
Rules,
regulations
Managing tourism destination sustainability is a
new task that requires changes in governance
Decision
making
processes
arrangements.
Griffith Institute for Tourism | World-leading tourism research
Develop trained staff
Language skills
Overseas experience.
Government officer training.
Local community business training.
Griffith Institute for Tourism | World-leading tourism research
Australia Awards Indonesia Short Course
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Australia Awards Indonesia
30 awardees of Sustainable Tourism for
Regional Growth 2017 Short Term Awar
from 12 provinces are received by Austr
Con-Gen in Makassar
Griffith Institute for Tourism | World-leading tourism research
Australia Awards Indonesia
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Design new
experiences
Griffith Institute for Tourism | World-leading tourism research
Create new experiences:
Uluru “Field of Lights” and
outdoor dining
Experiences
Sightseeing
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Visitor involvement
Griffith Institute for Tourism | World-leading tourism research
Develop engaging
experiences
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Breakfast as entertainment - Undara Lodge
Customer journey
The
problem
Cognitive
psychology
Theories
and
Concepts
Methods
Future
research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Longjin Brook Cultural
Attraction - a tour as a story
Designed by a film maker.
Tour tells story of local
people.
First Scene: a woman on a
boat sing goodbye to her
husband.
Longjin Brook - Scene 2
Local people are singing songs as they
wash their clothes
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Longjin Brook - Scene 3
Traditional music of the region.
Longjin Brook - Scene 4
The marriage ceremony
I was picked to get married
This created a memory I
have never forgotten.
This is a “co-created”
emotional experience.
22
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Experiences should
be culturally
appropriate
Griffith Institute for Tourism | World-leading tourism research
The problem
Over the past 70 years, Australia has sold its tourism products
and services firstly to Australians holidaying in Australia and
then to Western (mostly English-speaking) international visitors.
We had some success with Japan in the late 1980s and more
recently with Asian countries such as South Korea, Taiwan,
Hong Kong and Singapore.
Mostly we sold visitors from these countries sightseeing to icons
such as Great Barrier Reef, Uluru, and the Sydney Opera
House. However, we got very little repeat business. Visitors
were happy to see the sights but did not engage significantly
with our culture and the everyday life of Australians.
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Selling Beach Experiences
ures
Australians like swimming in waves.
Chinese like to visit the beach on Gold Coast
but do not swim.
Question: How do we change the Australian
beach experience for Chinese people.
Answer: Design a new beach experience on
beach culture and beach food.
Griffith Institute for Tourism | World-leading tourism research | © Gardiner, 2016.
Adapting to Chinese tastes
There are some really good examples of
entrepreneurs adapting to Chinese tastes and
providing valuable experiences. An example is “catch
a crab tours” which involve no major physical activity
but do provide an opportunity to each local food that
is fresh. Crabs are a common meal in China but of
course there are issues about their provenance.
Catching a crab in the “wild” and then cooking and
eating it can provide a truly memorable experience for
a Chinese visitor.
http://www.catchacrab.com.au/virtual-tour/p/123
Griffith Institute for Tourism | World-leading tourism research
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Last words
Griffith Institute for Tourism | World-leading tourism research
Other issues
Cost of certification expensive
Competition from other
destinations is increasing.
Dress code should allow hijab
(Some hotels and restaurants do
not allow staff to wear hijab).
Cleanliness of destination
Griffith Institute for Tourism | World-leading tourism research
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
THE ESSENCE OF
SUSTAINABILITY
THINKING
DR FLEUR FALLON
ASSOCIATE OF SUN YAT-SEN
UNIVERSITY, SCHOOL OF
TOURISM MANAGEMENT
OCTOBER 2017
PILLARS OF SUSTAINABILITY
ENVIRONMENT
CLIMATE
CHANGE
ECONOMY
COMMUNITY
CONVERSATIONS
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
TOURISM FOR SUSTAINABLE
DEVELOPMENT
QUALITY OF LIFE
SUSTAINABILITY FOR WHOM?
INCLUSIVE, POOREST OF THE POOR
EQUITY, ECONOMIC GAINS
ENVIRONMENT PROTECTION
GOVERNMENT-INDUSTRY-COMMUNITY
PARTNERSHIPS
SHIFTS IN SCALE; TIME
LAGS
HEALTH
HOUSING, WATER, SANITATION
EDUCATION
STUDENTS AND HOUSING, SUMBA 2017
CULTURE, POVERTY, CONTEMPORARY
SITUATION…OPPORTUNITY TO COMPETE
CONFLICT
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
APPROACHES TO CONFLICT
TOURISM AND HOSPITALITY CONTEXT
COMPETITION; CONFLICT
WINNER TAKES ALL; WIN-LOSE
PROTECT AND ENHANCE ENVIRONMENT
CARRYING CAPACITY CONTROL
EVERYONE GAINS
COLLABORATIVE
LEADERSHIP
EVERYONE IS A LEADER
LEADERSHIP FROM BEHIND
‘SERVANT’LEADERSHIP
GRASS-ROOTS
ENCOURAGE LEADERSHIP,
STRAIGHT THINKING, TALKING
AT ALL LEVELS
TOURISM CONFLICT: COMPETITION x COMMUNITY = ECONOMY
CONTEXT + ENVIRONMENT
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
CONNECTED
CONVERSATIONS
EMOTIONAL &
ECOLOGICAL
INTELLIGENCE
VALUES
DEVELOPING PERSONAL LEADERSHIP SKILLS
INTEGRATING SCIENCE AND ART OF
SUSTAINABILITY
INTANGIBLE CULTURAL HERITAGE
HANDED DOWN BETWEEN
GENERATIONS
IMPLICIT AND FORMAL KNOWLEDGE
MUST COMBINE SCIENCE AND ART THE ART OF LEARNING AND TEACHING
ACQUISITION OF
ORIENTATION
LONG-TERM
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
ART OF CONVERSATIONAL
COMMUNICATIONS
CONNECTEDNESS
BUILD RELATIONSHIPS - EAT TOGETHER
SHARE AND ESTABLISH GROUP VALUES
AND CONCERNS
DEVELOP GROUP PURPOSE WITH
DISCIPLINE
FOUR CONVERSATION MOVES:
MOVE/
INITIATE
OPPOSE/
QUESTION
FOLLOW/
OBSERVE/
CLARIFY REFLECT
SUMMARY: SCIENCE AND ART
OF LEADING CONVERSATIONS
SELF-AWARENESS
EMOTIONAL & ECOLOGICAL INTELLIGENCE
CLARITY OF OWN VALUES
PURPOSEFUL
EASE WITH OTHERS
OPENNESS; CONNECTEDNESS
WILLING TO LEARN FROM THE SITUATION
CIRCLE CONVERSATIONS; NO DESIGNATED LEADER
RELATIONSHIPS FIRST BEFORE TASK
ISBN : 978-602-50301-5-4
THE RIGHT
NICHE;
THE RIGHT
THING;
THE RIGHT
TIME…
SOUNDS EASY,
COMMON SENSE
BUT DIFFICULT IN
PRACTICE
NEED TO OVERCOME
EGO
UNLEARN
LEARNING
ABOUT
VERTICAL
HIERARCHIES, TOP-DOWN
COMMUNICATION
A LONG WAY TO GO
BUT WE CAN BEGIN WITH THE FIRST
STEPS
TO
CONSIDER
SERIOUSLY,
TODAY.
THANK YOU AND HAVE A
WONDERFUL
CONFERENCE!
FLEUR
FLEUR.FALLON@OUTLOOK.COM
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
LIST OF PRESENTER FULL PAPERS
Andi Fariana, Euis Puspitadewi -The Application of Islamic Law Values And The Empowerment of Local
Community In The Setup of Tourism Area For The Sake of The Halal Tourism Sustainability In Lombok ... 1
Anik Nuryani, Handayani Rahayuningsih- Phenomenology Study on Food Creations Which Use City’s
Names As Souvenirs .................................................................................................................................... 10
Eska Nia Sarinastiti - Strengthening e-Branding Strategy of Shariah Hotel in Indonesian Hotel Industry . 20
Farida Komalasari and Muhammad Zharfan - The Determinants of Travel Decision to Monas, Jakarta ... 34
Femiana Gapsari, Khairul Anam, Suteja, Widya Wijayanti--The Potency Mapping of Tumpak as a Tourist
Village in Central Lombok ........................................................................................................................... 50
I Wayan Thariqy Kawakibi Pristiwasa -The Development of Halal Tourism in Karimun, Riau Province ..... 58
Mahrup, Bambang Dipokusumo , IGM. Kusnartha and L. M. Furkan - Revitalization Of An Indigenous
Farming Practice For Sustainable Tourism Development In Lombok ........................................................ 70
Marsdenia, Umar Abdurrohim- Development of Halal Tourism In Maintaining Economic Growth: An
Opportunity Of Most Intsragammable Panenjoan Hills View, Purwakarta, West Java Province ............... 81
Meizar Rusli and Teguh Pujiwioto - Halal Tourism or Muslim-Friendly Tourism? Bogor City Tourism
Management in improving the Quality and Quantity Visit ......................................................................... 89
Dr Ndivhuwo Tshipala, Dr Willem JL Coetzee, Prof Marius Potgieter - Sustainable Indicators for
Adventure Tourism Destinations: A Case of Waterval Boven .................................................................... 99
Putri Mahanani and Gancar Candra Premananto - The Effect of CSR on Consumer Response in Service
and Product Failure ................................................................................................................................... 112
Amaranti Sih Utami - Landscape Planning of Tetebatu Ecotourism Area, Mount Rinjani National Park . 124
Serli Wijaya, Stanislaus Kenny Notoprasetio, Yoel Jemi Echarystio, and Yoel Wibowo - Restaurant
Management’s Perspective on Halal Certification: An Exploratory Study in Surabaya ............................ 138
Upik Dyah Eka Noviyanti - Development Strategies of Kampung Lawas Maspati as The New Tourist
Destination in Surabaya ............................................................................................................................ 148
Ivan Lius Halim¹, Nadia Sumanderi Sada², Patricia Carolina Meliana³, Yustisia Kristiana- Understanding
Tourist Behavior toward Travel Mobile Application ................................................................................. 163
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Adiahsari Lidyasuwanti, Handayani Rinuastuti and Lalu M Furkan - The Effect of Packaging, Brand Image
and Brand Trust on Consumers’ Buying Interest of Sharie Radjanya Durian Pancake in Mataram ......... 173
Handayani Rahayuningsih, Anik Nuryani - The Role of Public Figures in Food Branding: A Case Study .. 188
Nanik Eprianti, Popon Srisusilawati, Panji Adam - The Role of DPS in Providing Food Product Supervision
on Sharia Tourism ..................................................................................................................................... 199
Panji Adam, Maman Surahman, Yandi Maryandi - Halal Label Urgention in Food Products in Sharia
Tourism Business as Consumer Protection in Islam Law .......................................................................... 205
Yayat Rahmat Hidayat, Sandy Rizki Febriadi, Intan Manggala Wijayanti - Implementation of Maqashid
Sharia in The Management of Halal Tourism............................................................................................ 212
Dr. Dian Masita Dewi, SE.,MM - Can Corporate Social Responsibility Effects To The Tourism Environment
By Traditional Food Benefits? ................................................................................................................... 222
Sulistyo Utomo, Noel Scott, Xin Jin- Indonesian Hajj Satisfaction Dimensions ........................................ 225
Titus Indrajaya, Martha Fani Cahyandito - Creative Industry Development Strategy As A Driver For
Tourist Destination In Banten Province .................................................................................................... 238
Sucipto Sucipto, CandraK. Wijaya, Mas’ud Effendi, Aryo Pinandito, Herman Tolle - Acceptance of Halal
Culinary Tracking (HCT) Application by Food Small Medium Enterprises (SMEs) to Support Halal Tourism
.................................................................................................................................................................. 250
Sri Murni Rahmawati, Sri Wahyu Agustiningsih and Sarah Rum Handayani - Development of Edu-Tourism
Village That Eco-Friendly and Community-Based As New Tourism Destination in Lombok .................... 264
Imam Santoso and Afita Ismawati - Consumer Awareness and Purchase Decision of Halal Food in
Supporting Halal Tourism Destination: Role of Knowledge, Religiosity, Food Safety and Marketing Mix
C. G. Perdani, R. Angelina , Sucipto - Evaluation of Halal Assurance System in Hotel Restaurant with
Shariah Concept To Support Halal Tourism (Case Study at Hotel Fariz Syariah Malang) ......................... 285
D.T.Setiyawan, Sucipto, R. Wicaksono - Estimation of the Prerequisite, Certification and Implementation
Cost of Halal Assurance System In Culinary Business (Case Study At UB’s Library Canteen) ................... 296
Lalu M. Furkan, Handry Sudiartha A., Luluk Fadliyanti, Agusdin - Exploring Open Innovation in the
Lombok Tourism Industrial Cluster ........................................................................................................... 303
Maya Damayanti, Mardwi Rahdriawan, Hadi Wahyono, and Pratamaningtyas Anggraini - Conflict within
the Community: A Challenge in Governing Common Resources in A Tourist Village............................... 318
iii
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Vidya Yanti Utami - Comparing Methodological Implications of the SWOT Analysis and Scenario Planning
Methods in Formulating Strategies of Halal Tourism Development ........................................................ 329
Prof. Dr. Rahmawati, M.Si., Ak, C.A - Solo Creative City Network: Development of Household Waste
Creative Industry as Market Engine Of Tourism Industry ......................................................................... 344
Awaludin, Dwi Ratna Kamala Sari and Syarifah Isna Mariva - Tourism Promotion Authority Board of
District North Lombok............................................................................................................................... 359
Sri Widyastuti, Handry Sudiartha Athar, Sudarmin P., Fatima T - How the Halal Tourism Industry can be
encouraging The Nations Competitiveness (A Literature Reviews).......................................................... 367
Irawan1, Alexandra Hukom, Mansyur Afifi, Emelia - Opportunity and Challenge of Development of
Ecotourism in the National Park Sebangau Central Kalimantan towards Sustainable Development ...... 379
Dedy Iswanto, Lalu Adi Permadi, Muhtar Ahmad, Irwan - An Analysis on Customers’ Satisfaction of
Manual - based Ticket Service at Cooperative “Karya Bahari”, Bangsal, North Lombok ......................... 392
Lady Faerrosa Josman - Halal Tourism in Lombok Island: Implementation, Non-Muslim Perception on
the Concept, and Muslim Tourists’ Preference ........................................................................................ 405
Nana Trianasari - Empowering Local Community through surf life saving initiatives for the beach visitors
in Sangsit Village ....................................................................................................................................... 412
Farid Said, Hamsu Hanafi and Rudi Salam - Halal Tourism Marketing Strategy in Indonesia.................. 417
Nana Trianasari .. - Hotel Educational Program in the eyes of Millennial Students: An exploratory study at
Undiksha ................................................................................................................................................... 423
Endah Saptutyningsih dan Lilies Setiartiti - Local Wisdom for Sustainable Development of Islamic
Tourism: a Case study of Kotagede Yogyakarta, Indonesia ...................................................................... 428
Lalu Adi Permadi, Harmi Widiana, Thatok Asmony, Hilmiati-Identification of Strengths, Weaknesses,
Opportunities and Threats in the Development of Jeruk Manis as Tourism Village in East Lombok
Regency ..................................................................................................................................................... 446
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
The Application of Islamic Law Values and the
Empowerment of Local Community In The Setup of
Tourism Area For The Sake of The Halal Tourism
Sustainability In Lombok
Andi Fariana1, Euis Puspitadewi2
1 ABFII (Asian Banking, Finance and Informatics Institute) Perbanas, Jakarta
2 UPI (Universitas Persada Indonesia) YAI, Jakarta
ABSTRACT
Halal tourism must be in harmony with the teachings of Islam that has rahmatan lil alamin principle and
also aligned with its three dimensions which is a unity, aqidah, syariah, and akhlak, in order to reach
prosperity (Al Falah). Natural resource and culture richness of Lombok that is very closely related with
Islamic teachings (as the living law) is a potential halal tourism opportunity that is currently being
developed and as well as a means for reaching economic welfare, as well as a means of worship to the
god. This study explores the tourist destination in Lombok through the concept of halal tourism area
arrangement in order to support the prosperity of the local community. Therefore, the application of the
concept of the arrangement of areas that meet the values of Islamic teachings through the
empowerment of Lombok Muslim society became the key in this study. Through descriptive qualitative
study, several strategies for structuring and empowering the community through continuous training and
provision of education and training institutions are deemed very important for the realization of the
sustainability of halal natural tourism.
Keywords: Islamic Law, Halal Tourism, Community Empowerment, Education and Training
1. INTRODUCTION
Islamic law is not the same as Fiqh. Islamic law is the Islamic values that have been adopted or
transformed into positive law, and now there are quite a lot and concerning broadest muamalah issues.
For example viewed from the existence of the Law on waqf, Law of Religious Court, Sharia Banking Law
and so forth even up to the level of Local Regulation (Perda).
Tourism as one aspect in muamalah life certainly not escape the touch and color of values derived from
the living law (in this case Islamic Law). It becomes a necessity when a halal (kosher) tourism is
developed since it is one of the manifestations of the development of Islamic values in all sides of life.
This is due to the predominantly Muslim population of Indonesia and the increasing trend of religious
1
ABFII (Asian Banking, Finance and Informatics Institute) Perbanas, Jakarta
UPI (Universitas Persada Indonesia) YAI, Jakarta
2
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
consciousness in recent decades (ie evident from the development of Islamic economics including
sharia banking).
The development of Islamic economics and especially sharia banking which is the underlying of all
economic activities is like a locomotive which attracts other sharia economic activities such as in
education, non-banking finance, including tourism industry. If you talk tourism then the problems that
arise will involve a very wide dimension, from hotel, travel to tourism object issues.
Tourism is an important aspect that supports the tourism industry, and in the context of the development
of halal tourism, the existing attractions need to be arranged in such a way with an Islamic color without
damaging the creative work of Allah SWT.
2. DISCUSSION
2.1. Islamic law as the living law and its strategic role in the development of Halal tourism
Positive Law is a unified legal system that is influenced by Customary Law, Islamic Law and Western
Law as The Living Law. Talking about Halal Tourism means talking about tourism and Islamic Law. It is
realized that tourism is a part of human activity which in Islam including into the activity of muamalah
whose argument is "all is allowed except for things that are forbidden".
With the deep understanding of Islamic law, there is a difference of definition between sharia and fiqh.
Syekh Mahmout Syaltout3 says sharia as the rules created by God so that men hold to sharia in their
relationship with their God, their fellow Muslim, their fellow human beings as well as his relationship with
the whole nature and relationship in their life, while fiqh is defined as derivatives of sharia which are more
applicable.
In Indonesia, the development of fiqh is very dynamic. The influence of culture causes the development
of fiqh becomes so easy and without turmoil, it can be said that a fiqh Nusantara (Archipelago) is loaded
with nuances tawasuth (middle way), tasamuh (tolerant) and tawazun (balance). If traced the
development of a fiqh Nusantara rooted in the school of Shafi'i because in general, da'i (Isamic
preacher) who came to Indonesia such as the generation of wali songo and previous generation had
Syafi'i madhhab (school).4 However, the question of the experts on Islamization in Indonesia has not
been answered explicitly, but Azyumardi Azra's opinion5 is noteworthy, that the process of Islamization
in Indonesia must be viewed from a global and local perspective as well. From a global perspective, the
Islamization in Indonesia should be understood as an integral part of the dynamics and changes that
occur in the Islamic world globally. Global dynamics will certainly affect the dynamics and traditions of
local Islam in Indonesia.
The development of fiqh in Indonesia in addition to the conducive cultural factors, the da'i who mostly
follows Syafi'i madhhab where the credo preached is very adaptive then no less important is the fact that
3
Mahmout Syaltout, Al Islamu Akidah Wa Syariah, Daarul Qalam, Print III, 1966, pp. 10
Nashib Nashrullah in Jaringan intelektual kaum santri (The intellectual network of students in
Islamic boarding schools), Republika, 9 November 2014, p. 16
5
Azyumardi Azra, Jaringan global dan local Islam Nusantara (Global and Local Network of Islam
Nusantara), Bandung, Mizan, 2002, p. 15
4
2
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
the State of Indonesia adheres to open legal system,6 which means that the State receives the required
legal material inputs from anywhere, provided that it does not conflict with the values of Pancasila and
the 1945 Constitution. This happens almost all over the country. Even according to Ismail Sunny, this is
where the important role of Islamic political law of Indonesia is the process of accepting the Islamic law
as a source of law by the State or legal policy that will or has been nationally implemented by the
Government of Indonesia. The politics of Islamic law includes the development and renewal of the law
on Islamic legal materials to suit the needs of the people. It includes therein having an understanding of
the applicable implementation of Islamic law, the enforcement of the functions of institutions, and the
fostering of Islamic law enforcement.7
If further exploring the implementation of Islamic Law in Indonesia, then there are five theories that can
be used in detail:
1. The theory of the credo,
2. The theory of Receptio in complex,
3. The theory of Receptie,
4. The theory of Receptie Exit
5. The theory of Receptie A Contrario.
The birth of these theories shows that the existence of Islamic law in Indonesian society is a necessity
and grows along with the growing and the developing theories and the formation of National legal
system.
If it is linked between the existence of Islamic Law with tourism activity then it is necessary to be studied
first how Islam view about tourism activity. The term tourism in Islam is Al Rihlah and Al Safar means as
a travel activity from one place to another with a specific purpose.8 This understanding is in accordance
with Law Number 10 of 2009 which states that the tour is a travel activity and as part of the activity
carried out voluntarily and is temporary to enjoy the tourist object and attraction. In addition, it is also
mentioned that tourism is anything to do relating to tourism, including the mastery of tourist objects and
attractions and the efforts associated with this sector. Therefore, the Law on Tourism is closely related to
the Law on Environmental Management and Protection, namely Law No. 32 of 2009.
The guide of tourism within Islam can be seen in QS Al Ankabut verses 19-20 which asserts that
humans need to travel to conduct research on various historical relics and human culture in order to be
born of awareness about the essence of selfhood of humans as mortal creatures. Similarly, it contained
in QS Yusuf verse 109 affirms to conduct searches in various countries as a sign that humans need to
know the culture of society over other world. Another verses in the Qur'an that can be used as a guide in
this case is QS Ar Rum verses 41-42 stating that destruction occurs on earth due to carelessness and
human actions and then humans thereafter are asked to watch and take as lessons. Several other
verses of the Qur'an in mentioning the terms safar are found in many verses such as Al Baqarah, An
Nisa, Al Maidah while the terms Rihlah is contained in QS 106 which implies the habit of quraisy tribe to
carry out the business travel in winter to Yemen and in summer to Sham. While Rasulullah SAW
advised his people to conduct the travel (spiritual tourism) to the three Mosques, they are Al Masjid Al
Haram, Al Masjid Al Rasul (Prophet)/Nabawi and Al Masjid Al Aqsa.
6
Ija Suntana, Politik Hukum Islam (Politics of Islamic Law), Pustaka Setia, Bandung, 2014, p. 15
Ibid, p. 16
8
Rohi Baalbaki, Al Mawrid A Modern Arabic English Dictionary, dar al ilm Almalayin, Beirut,
1995, p. 569
7
ISBN : 978-602-50301-5-4
PROCEEDING
INTERNASIONAL CONFERENCE ON MANAGING SUSTAINABLE TOURISM
“INDIGENOUS, AUTHENTIC AND HALAL TOURISM”
Senggigi Lombok Indonesia November 2017
Islam encourages its people to travel