PT Sony Tantang Ide Orisinal Mahasiswa Unpad.

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PT S o n y Tantang Ide Orisinal
Mahasiswa Unpad
DIPATI UKUR, (GM).-

d o n e s ia , D e s y P a m e la m e n a m b a h k a n ,

K o ta B a n d u n g y a n g d ik e n a l s e b a g a i
gudangnya

k re a to r

a tif, d ija d ik a n
In d o n e s ia

a ta u in d u s tri

pilot project

u n tu k

ta rm a h a s is w a

k o m p e tis i

m a sa ra n

b is n is a n P a ra m a -

u n tu k m e m b e rik a n

id e o ris in a l m e n g e n a i

p ro d u k

dan pe-

s e s u a i g a y a d a n c ita ra s a In -

d o n e s ia .

p e m a sa ra n

y a n g in o -

pilot p-roject,

"K a re n a

k o m p e tis i

in i

b a ru d ia d a k a n b a g i s e lu ru h m a h a s is w a
y a n g b e ra d a d i p e rg u ru a n

tin g g i d i K o -

ta B a n d u n g d e n g a n c a ra tim . S e tia p tim
te rd iri a ta s m a h a s is w a p ro g ra m

d ip lo -

m a d a n s a rja n a (S I) d e n g a n p e rs y a ra ta n

" T id a k ju g a k a la h p e n tin g
tu k p a s a r d a n m a s y a ra k a t
C o c o k d a ri k e e fe k tifa n
d ib u tu h k a n
P re s id e n

cocok unIn d o n e s ia .

p ro d u k

yang

s e rta s e s u a i d e n g a n e k o n o -

m i m a sy a ra k a t

I n d o n e s ia ,"

D ire k tu r

Sony

ungkap

In d o n e s ia ,

S a to ru A ra i, d i k a m p u s U n iv e rs ita s P a d ja d ja ra n

h a ru s d id o ro n g u n tu k m e r-

a n c a n g p ro g ra m

o le h P T S o n y . v a tif.

" B iz c o m z e ro " .

h a s is w a d ita n ta n g

k re -

p e s e rta ju g a

(U n p a d ), J ln . D ip a ti U k u r, S e -

m in im u m

M e n u ru tn y a ,

k o m p e tis i in i h a s il k o -

m e la lu i ta h u n

K e rja s a m a a n ta ra

P T S o n y In d o n e -

U npad

M o U yang

d ita n d a ta n g a n i

D ire k tu r

kedua

te ra n g n y a .

s ia d e n g a n

d itu a n g k a n

d a la m

P re s id e n

S o n y In d o n e s ia ,

S a to ru A ra i

d e n g a n W a k il R e k to r III U n p a d , W a k il R e k to r B id a n g P P M , K e rja S a m a , d a n
Sum ber

la s a (2 2 /5 ).

te la h

p e r k u lia h a n ,"

D a y a M a n u s ia ,

S e tia w a n .

M e n u ru t

D r. d r. M e d .

S a to ru , p a d a h a ri

la b o ra s i a n ta ra P T S o n y In d o n e s ia d e n -

y a n g s a m a te la h d ib u k a k a n to r c a b a n g

gan

di B andung

P ro g ra m

In te rn a s io n a l

(P A A P ) F a k u lta s

E k o n o m i d a n B is n is

( F E B ) U n p a d .T u ju a n

zero

B is n is

d a ri

competition

in i a d a la h m e m b a n g k itk a n id e -id e

p ro d u k

d a n p e m a sa ra n

, ra n g k a ia n p ro d u k

home entertainment

d a ri S o n y . K a re n a n y a ,
m u n c u lk a n

b e rd a sa rk a n
id e y a n g d iu -

h a ru s in o v a tif, la in d a rip a -

d a y a n g la in , b e lu m a d a d i p a s a ra n , d a n
s e m u a d im u la i d a ri n o l a ta u z e ro .
A s s is ta n t

D e p t.

C o m m u n ic a tio n s

H e a d -M a rk e tin g

S e c tio n P T S o n y In -

dukungan
ta m b a h

s e b a g a i s a la h s a tu b e n tu k
u n tu k

Humas

d ig ita l

n ila i

b a g i in -

d u s tri k re a tif y a n g te la h b e rk e m b a n g
p e s a t.
A p a la g i b e rd a s a rk a n
D a g a n g In d u s tri
m e m b e rik a n

d a ta d a ri K a m a r

B a n d u n g , in d u s tri in i

k o n trib u s i

sebesar

b a g i p e n d a p a ta n

a s li d a e ra h .

nanya,

sudah

B andung

cukup nam a

m em punyai

d u s tr i k r e a tif ," ta m b a h n y a .

Unpad

2012

14%

"K a re -

p a d a p e rk e m b a n g a n

~ ~ --

Kllplng

m e m b e rik a n

p e n g a la m a n

in -

( B .I 0 7 ) * *

ODes

31