Kegiatan Penerimaan Kunjungan Industri Oleh Corporate Secretary PT Rajawali Citra Televisi Indonesia (RCTI).
ABSTRAK
Reggita, 210103110246, 2011. Laporan tugas akhir ini berjudul “Kegiatan
Penerimaan Kunjungan Industri Oleh Corporate Secretary PT Rajawali Citra
Televisi Indonesia (RCTI), dibawah bimbingan Dr. H. Edwin Rizal M. Si. Sub
Program Studi Hubungan Masyarakat, Program Diploma III Program Ahli
Komunikasi Terapan, Fakultas Ilmu Komunikasi, Universitas Padjadjaran. Tujuan
penulisan ini untuk mengetahui proses fact finding, planning, communication, dan
evaluation dari kegiatan penerimaan kunjungan industri oleh Corporate Secretary
RCTI. Metode penulisan yang digunakan adalah metode deskriptif, dengan teknik
pengumpulan data melalui observasi, wawancara dan studi kepustakaan. Hasil
pengamatan proses Fact Finding kegiatan penerimaan kunjungan industri
Corporate Secretary RCTI yaitu penentuan tujuan kunjungan industri, target
audience dan pesan apa yang ingin disampaikan. Planning berupa prosedur
pengunjung dalam kunjungan industri, kebutuhan teknis dan dan operasional yang
diperlukan dan divisi yang berkaitan dalam kegiatan kunjungan industri.
Communication berupa penyediaan komunikator yang ahli dalam bidangya dan
penyampaian pesan dengan sedemikian rupa agar pesan tersebut sampai kepada
pengunjung. Serta Evaluation berupa penilaian kegiatan kunjungan industri. Saran
kepada Corporate Secretary RCTI diantaranya, alangkah lebih baik apabila
tenaga ahli yang diberikan kepercayaan untuk mendampingi kunjungan industri
lebih memperbanyak materi dan membentuk tim khusus untuk melaksanakan
kunjungan industri, memberikan buku panduan atau cenderamata bagi
pengunjung, melakukan games atau semacam kuis saat kunjungan, melakukan
rapat evaluasi juga dengan divisi lain yang bertanggung jawab dengan kunjungan
industri.
iv
ABSTRACT
Reggita , 210103110246, 2011 . This Final Report Titled “Acceptance Of The
Industrial Visits Activity By Corporate Secretary PT Rajawali Citra Televisi
Indonesia (RCTI), under the guidance of Dr. Edwin H. Rizal M. Si. Public
Relations Studies Program, Education Program Specialist D III Applied
Communication, Faculty of Communication, Padjadjaran University. The aim of
this final report is to find out the process of fact finding, planning,
communication, and evaluation acceptance of the industrial visits activity by
Corporate Secretary of RCTI. Observation method that is used in this research is
descriptive method, with data collecting techniques through observation,
interviews and literature studies. The result of this observation are that the Fact
Finding of industrial visits activity are the goal setting of industrial visiting,
target and the delivered messages. Planning, such as the visiting procedures in
the industy visiting and the technical and operational requirements that necessary
and related divisions in industry out reach activities. Communication, such as the
provision of expert communicators and the message delivery that can be accepted
by the audience. Evaluation, such as the assessment of the activities of industrial
visits. Suggestion to the Corporate Secretary of RCTI, such asit would be better if
the experts who are trusted to accompany audience during industry visit, multiply
the material and also formed a specific team to implement industry visits, give the
handbook (guidance book) or merchandise to visitors, doing some games or
quizzes during the visit, the evaluation meeting with the other divisions which also
responsible for industry visit.
v
Reggita, 210103110246, 2011. Laporan tugas akhir ini berjudul “Kegiatan
Penerimaan Kunjungan Industri Oleh Corporate Secretary PT Rajawali Citra
Televisi Indonesia (RCTI), dibawah bimbingan Dr. H. Edwin Rizal M. Si. Sub
Program Studi Hubungan Masyarakat, Program Diploma III Program Ahli
Komunikasi Terapan, Fakultas Ilmu Komunikasi, Universitas Padjadjaran. Tujuan
penulisan ini untuk mengetahui proses fact finding, planning, communication, dan
evaluation dari kegiatan penerimaan kunjungan industri oleh Corporate Secretary
RCTI. Metode penulisan yang digunakan adalah metode deskriptif, dengan teknik
pengumpulan data melalui observasi, wawancara dan studi kepustakaan. Hasil
pengamatan proses Fact Finding kegiatan penerimaan kunjungan industri
Corporate Secretary RCTI yaitu penentuan tujuan kunjungan industri, target
audience dan pesan apa yang ingin disampaikan. Planning berupa prosedur
pengunjung dalam kunjungan industri, kebutuhan teknis dan dan operasional yang
diperlukan dan divisi yang berkaitan dalam kegiatan kunjungan industri.
Communication berupa penyediaan komunikator yang ahli dalam bidangya dan
penyampaian pesan dengan sedemikian rupa agar pesan tersebut sampai kepada
pengunjung. Serta Evaluation berupa penilaian kegiatan kunjungan industri. Saran
kepada Corporate Secretary RCTI diantaranya, alangkah lebih baik apabila
tenaga ahli yang diberikan kepercayaan untuk mendampingi kunjungan industri
lebih memperbanyak materi dan membentuk tim khusus untuk melaksanakan
kunjungan industri, memberikan buku panduan atau cenderamata bagi
pengunjung, melakukan games atau semacam kuis saat kunjungan, melakukan
rapat evaluasi juga dengan divisi lain yang bertanggung jawab dengan kunjungan
industri.
iv
ABSTRACT
Reggita , 210103110246, 2011 . This Final Report Titled “Acceptance Of The
Industrial Visits Activity By Corporate Secretary PT Rajawali Citra Televisi
Indonesia (RCTI), under the guidance of Dr. Edwin H. Rizal M. Si. Public
Relations Studies Program, Education Program Specialist D III Applied
Communication, Faculty of Communication, Padjadjaran University. The aim of
this final report is to find out the process of fact finding, planning,
communication, and evaluation acceptance of the industrial visits activity by
Corporate Secretary of RCTI. Observation method that is used in this research is
descriptive method, with data collecting techniques through observation,
interviews and literature studies. The result of this observation are that the Fact
Finding of industrial visits activity are the goal setting of industrial visiting,
target and the delivered messages. Planning, such as the visiting procedures in
the industy visiting and the technical and operational requirements that necessary
and related divisions in industry out reach activities. Communication, such as the
provision of expert communicators and the message delivery that can be accepted
by the audience. Evaluation, such as the assessment of the activities of industrial
visits. Suggestion to the Corporate Secretary of RCTI, such asit would be better if
the experts who are trusted to accompany audience during industry visit, multiply
the material and also formed a specific team to implement industry visits, give the
handbook (guidance book) or merchandise to visitors, doing some games or
quizzes during the visit, the evaluation meeting with the other divisions which also
responsible for industry visit.
v