xT2 942008019 Daftar Pustaka
DAFTAR PUSTAKA
Arikunto, Suharsimi dan Lia Yuliana. 2008.
Pendidikan. Aditya Media. Yogyakarta.
Manajemen
Berry, Leonard L., A. PArasuraman, and Valeria A. Zeithaml. 1994.
Improving Service Quality in America: Lesson Learned.
Academy of Management Executive.
Bolton, Lisa E., Luk Warlop., dan Joseph W. Alba. 2003.
Consumer Perceptions of Price (Un)Fairness. Diunduh
pada 16 Mei 2011 dari
http://areas.kenanflagler.unc.edu/Marketing/FacultyStaff/zeithaml
/Selected%20Publications/Consumer%20Perceptions%20
of%20Price,%20Quality,%20and%20Value%20A%20Means-End%20Model%20an
d%20Snthesis%20of%20Evidence.pdf
Bridges, David dan Terrence H. McLaughlin. 2005. Education and
the Market Place. Taylor & Francis e-Library.
Brown, Ian Ruskin. 2005. Marketing Your Service Business.
India. Replika Press.
Dean, Joan. 2002. Managing the Secondary School. Taylor &
Francis e-Library.
Goldhaber, Dan., Michael Dearmond., dan Scott Deburgomaster.
2011. Teacher Attitudes About Compensation Reform:
Implications for Reform Implementation. Diunduh
pada
21
Mei
2011
dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
bf55b446-1ddb-43a3-98ecad201908861e%40sessionmgr14&vid=1&hid=15
Gray, Jan dan Hackling Mark. 2009. Wellbeing and Retention: A
Senior Secondary Students Perspective. The Australian
Educational Researcher, Volume 36, Number 2, August
2009.
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
d609efdd-1169-4a1f-bb32275e84308a50%40sessionmgr110&vid=1&hid=105#
63
Gujjar, Aijaz Ahmed et al. 2010. A Study to Evaluate the
Avaibility and Utilization of Physical and Instructional
Facilities in Secondary Schools of Bajaur Agency
(Pakistan). International online Journal of Education
Sciences ISSN: 1309-2707. http://web.ebscohost.com
/ehost/pdfviewer/pdfviewer?sid=80d5f86e-24af-49a69698-bc2d084 17d6f%40sessionmgr112&vid=1&hid=111
Horner, David, D. 2006. A Descriptive Study of the Marketing
Mix Strategis Utulized by North American Christian
Schools. Dissertation.
Khan, Shahid Nawas dan Imran M. Qureshi. 2010. Impact of
Promotion on Students’ Enrollment: a Case of Private
Schools in Pakistan. Diunduh dari www.ccsenet.org/ijms
Khan, Zafar., Umar Ali Khan., Rahmat Ullah Shah., Javed Iqbal.,
dan Rukhsana Aziz. 2011. Do Selected Domographic
Variables of Secondary School Teacher Contribute to
Their Job Performance: A Survey Approach? Diunduh
pada
21
Mei
2011
dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
28ff8760-9b7a-472b-899e35555ceb2928%40sessionmgr14&vid=1&hid=15
Kotler, Philip dan Karen, A, Fox. 1995. Strategic Marketing for
Educational Institutions. New Jersey. Prentice Hall, Inc.
Kotler,
Philip dan Kevin Lane Keller. 2006. Marketing
Management. 12ed. New Jersey. Prentice Hall, Inc.
McDonald, Malcolm dan Adrian Payne. 2006. Marketing Plans for
Service Business. Elsevier
Morales, Miguel dan Luis Felipe Calderon. 2007. Measuring
Executive Education Service Quality: a Construct
Validity
Study
in
Latin
America.
http://www.vikalpa.com/pdf/articles/2004/2004_apr_jun_
25_37.pdf
Mudie, Peter dan Angela Pirrie. 2006. Services Marketing
Management, 3rd Edition. Elsevier Ltd.
Munir, Fuady. 1996. Bauran Promosi Organisasi Non-Profit:
Studi pada Perpustakaan the British Council. Tesis.
Fisip-UI.
64
Octavian, Henry Sumurung. Manajemen Pemasaran Sekolah
sebagai Salah Satu Kunci Keberhasilan Persaingan
Sekolah. Jurnal Pendidikan Penabur No.05 tahun 2005.
Oplatka, Izhar. 2007. The Principal’s Role in Marketing The
School: Subjective Interpretations and Personal
Influences.
Philips, Michael dan Salli Rasberry. 2005. Marketing Without
Advertising, 3rd ed. Nolo. Berkeley.
Rejeki, Sri. 2004. Analisis Pengaruh Bauran Pemasaran
TerhadapKeputusan Mahasiswa Memilih Sekolah
Tinggi Ilmu Ekonomi (STIE) IBBI Medan. Tesis. USU.
Ritter, Gery W dan Nathan C. Jensen. 2010. The Delicate Task of
Developing an Attractive Merit Pay Plan for Teacher.
Diunduh pada 21 Mei 2011 dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
f 1 78 51 df-68d2-493f-a4bea8b72ad3d60a%40sessionmgr111&vid=1& hid=125
Rizvi, SYed Asad Abbas dan muhamad Nasir Khanz. 2010. The
Uniqueness
of
Educational
Marketing.
http://web.ebscohost.com/ehost/pdfviewer/
pdfviewer?sid=383d6e63-3a9c-4a38-87fe6d180cd34110%40session mgr11&vid=1&hid=9. Diakses
pada 18 April 2011.
Rotfeld, Herbert Jack. 1999. When Marketing Misplaces the
Benefits of Education. Journal of Consumer Marketing,
Vol 16 No 5 1999, pp. 415-417. MCB University Press.
Rudd, Denis dan Richard Mills. 2008. Expanding Marketing
Principles for the Sale of Higher Education.
Contemporary Issues in Education Research-Third
Quarter 2008 Volume 1, Number 3.
Silverman, George. 2001. The Secret of Word of Mouth
Marketing. Amacom. New York
The Gallup Poll. 2005. Youth Poll: What Makes the Best Classes
Different?. Diunduh pada 21 Mei 2011 dari
http://web.ebscohost.com
/ehost/pdfviewer/pdfviewer?sid=59ffeef0-2f76-4815860e-7b2897a14 792%40sessionmgr11&vid=1&hid=15
65
Xia, Lan., Kent B. Monroe., dan Jennifer L. Cox. 2004. The Price is
Unfair! A Conceptual Framework of Price Fairness
Perceptions. Diunduh pada 16 Mei 2011 dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
ef2b3b99-db46-4fe4-a7f2d432a4a5fe34%40sessionmgr15&vid=1&hid=21
66
Arikunto, Suharsimi dan Lia Yuliana. 2008.
Pendidikan. Aditya Media. Yogyakarta.
Manajemen
Berry, Leonard L., A. PArasuraman, and Valeria A. Zeithaml. 1994.
Improving Service Quality in America: Lesson Learned.
Academy of Management Executive.
Bolton, Lisa E., Luk Warlop., dan Joseph W. Alba. 2003.
Consumer Perceptions of Price (Un)Fairness. Diunduh
pada 16 Mei 2011 dari
http://areas.kenanflagler.unc.edu/Marketing/FacultyStaff/zeithaml
/Selected%20Publications/Consumer%20Perceptions%20
of%20Price,%20Quality,%20and%20Value%20A%20Means-End%20Model%20an
d%20Snthesis%20of%20Evidence.pdf
Bridges, David dan Terrence H. McLaughlin. 2005. Education and
the Market Place. Taylor & Francis e-Library.
Brown, Ian Ruskin. 2005. Marketing Your Service Business.
India. Replika Press.
Dean, Joan. 2002. Managing the Secondary School. Taylor &
Francis e-Library.
Goldhaber, Dan., Michael Dearmond., dan Scott Deburgomaster.
2011. Teacher Attitudes About Compensation Reform:
Implications for Reform Implementation. Diunduh
pada
21
Mei
2011
dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
bf55b446-1ddb-43a3-98ecad201908861e%40sessionmgr14&vid=1&hid=15
Gray, Jan dan Hackling Mark. 2009. Wellbeing and Retention: A
Senior Secondary Students Perspective. The Australian
Educational Researcher, Volume 36, Number 2, August
2009.
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
d609efdd-1169-4a1f-bb32275e84308a50%40sessionmgr110&vid=1&hid=105#
63
Gujjar, Aijaz Ahmed et al. 2010. A Study to Evaluate the
Avaibility and Utilization of Physical and Instructional
Facilities in Secondary Schools of Bajaur Agency
(Pakistan). International online Journal of Education
Sciences ISSN: 1309-2707. http://web.ebscohost.com
/ehost/pdfviewer/pdfviewer?sid=80d5f86e-24af-49a69698-bc2d084 17d6f%40sessionmgr112&vid=1&hid=111
Horner, David, D. 2006. A Descriptive Study of the Marketing
Mix Strategis Utulized by North American Christian
Schools. Dissertation.
Khan, Shahid Nawas dan Imran M. Qureshi. 2010. Impact of
Promotion on Students’ Enrollment: a Case of Private
Schools in Pakistan. Diunduh dari www.ccsenet.org/ijms
Khan, Zafar., Umar Ali Khan., Rahmat Ullah Shah., Javed Iqbal.,
dan Rukhsana Aziz. 2011. Do Selected Domographic
Variables of Secondary School Teacher Contribute to
Their Job Performance: A Survey Approach? Diunduh
pada
21
Mei
2011
dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
28ff8760-9b7a-472b-899e35555ceb2928%40sessionmgr14&vid=1&hid=15
Kotler, Philip dan Karen, A, Fox. 1995. Strategic Marketing for
Educational Institutions. New Jersey. Prentice Hall, Inc.
Kotler,
Philip dan Kevin Lane Keller. 2006. Marketing
Management. 12ed. New Jersey. Prentice Hall, Inc.
McDonald, Malcolm dan Adrian Payne. 2006. Marketing Plans for
Service Business. Elsevier
Morales, Miguel dan Luis Felipe Calderon. 2007. Measuring
Executive Education Service Quality: a Construct
Validity
Study
in
Latin
America.
http://www.vikalpa.com/pdf/articles/2004/2004_apr_jun_
25_37.pdf
Mudie, Peter dan Angela Pirrie. 2006. Services Marketing
Management, 3rd Edition. Elsevier Ltd.
Munir, Fuady. 1996. Bauran Promosi Organisasi Non-Profit:
Studi pada Perpustakaan the British Council. Tesis.
Fisip-UI.
64
Octavian, Henry Sumurung. Manajemen Pemasaran Sekolah
sebagai Salah Satu Kunci Keberhasilan Persaingan
Sekolah. Jurnal Pendidikan Penabur No.05 tahun 2005.
Oplatka, Izhar. 2007. The Principal’s Role in Marketing The
School: Subjective Interpretations and Personal
Influences.
Philips, Michael dan Salli Rasberry. 2005. Marketing Without
Advertising, 3rd ed. Nolo. Berkeley.
Rejeki, Sri. 2004. Analisis Pengaruh Bauran Pemasaran
TerhadapKeputusan Mahasiswa Memilih Sekolah
Tinggi Ilmu Ekonomi (STIE) IBBI Medan. Tesis. USU.
Ritter, Gery W dan Nathan C. Jensen. 2010. The Delicate Task of
Developing an Attractive Merit Pay Plan for Teacher.
Diunduh pada 21 Mei 2011 dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
f 1 78 51 df-68d2-493f-a4bea8b72ad3d60a%40sessionmgr111&vid=1& hid=125
Rizvi, SYed Asad Abbas dan muhamad Nasir Khanz. 2010. The
Uniqueness
of
Educational
Marketing.
http://web.ebscohost.com/ehost/pdfviewer/
pdfviewer?sid=383d6e63-3a9c-4a38-87fe6d180cd34110%40session mgr11&vid=1&hid=9. Diakses
pada 18 April 2011.
Rotfeld, Herbert Jack. 1999. When Marketing Misplaces the
Benefits of Education. Journal of Consumer Marketing,
Vol 16 No 5 1999, pp. 415-417. MCB University Press.
Rudd, Denis dan Richard Mills. 2008. Expanding Marketing
Principles for the Sale of Higher Education.
Contemporary Issues in Education Research-Third
Quarter 2008 Volume 1, Number 3.
Silverman, George. 2001. The Secret of Word of Mouth
Marketing. Amacom. New York
The Gallup Poll. 2005. Youth Poll: What Makes the Best Classes
Different?. Diunduh pada 21 Mei 2011 dari
http://web.ebscohost.com
/ehost/pdfviewer/pdfviewer?sid=59ffeef0-2f76-4815860e-7b2897a14 792%40sessionmgr11&vid=1&hid=15
65
Xia, Lan., Kent B. Monroe., dan Jennifer L. Cox. 2004. The Price is
Unfair! A Conceptual Framework of Price Fairness
Perceptions. Diunduh pada 16 Mei 2011 dari
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=
ef2b3b99-db46-4fe4-a7f2d432a4a5fe34%40sessionmgr15&vid=1&hid=21
66