Slide MGT 314 Slide 14

UAS
SEMESTER GENAP 20162017
Manajemen Pemasaran Global

DUE: UAS DAY
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Select a topic that interests your group. The
topic could be anything that covers
international marketing.
Choose an international/mnc company that
could be applied to the topic you have chosen
Analyze their marketing strategies (include
their marketing mix, STP, strategies of
marketing), and how they succeed in Indonesia

Present your idea on May 11, 2017 (in PPT
format, no more than 15 minutes per group)

Writing technique
3

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Follow the journal format as attached
The paper consists of
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Daftar Isi
Abstract: Bhs Indonesia dan Inggris

1. Introduction
2. Company’s profile
3. Analysis of company’s marketing strategies

3.1. STP strategies
3.2. Marketing mix analysis
4. Conclusion and recommendation
Daftar Pustaka
Lampiran
12/2/17

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Use appendix to insert examples of ads,
products, price, place (marketing mix
components)
Use tables and figures on your paper
Use references to cite your work

12/2/17