Slide MGT206 Slide 14

TERM PAPER TOPICS
Perilaku Konsumen

• Consumer motivation and personality
• Consumer Perception
• Persuading Consumers
• Culture’s influence on Consumer Behavior
• Subcultures and Consumer Behavior
• Cross-cultural consumer behavior
• Consumer decision making and diffusion of innovations
• From print and broadcast advertising to social and mobile

media
• The Family and its social standing

Teknik Penulisan
• Perhatikan format makalah terlampir
• Gunakan jurnal minimal 5 (nasional dan internasional)

dan tahun minimal 2010.
• Dikumpulkan UAS day