Strategi Marketing Mix Program Shine After Lunch Radio Ardan.

ABSTRACT

This research aims to determinate how the marketing mix strategic by Ardan
Radio on Shine After Lunch programme. The methods uses in this research is a
qualitative method by exploratory case approach, by collecting data techniques,
there are interviews, observations, and literatures. Data analysis techniques that
used are data reduction, data presentation, and drawing conclutions
(Verifications). To check the validity of data, researcher use triangulation
techniques as the inspection techniques that exploit the use of sources, methods,
investigators, and theories. Research result shows tha the product Shine After
Lunch is a radio programme with the English music conten, which was made to
accompany the teens during the day, advertisingprice refers to the commercial
rate the set by Ardan Radio, the broadcast place in Ardan has the homy and Hitec concept, the promotions strategi that undertaken by Ardan Radio for Shine
After Lunch programme, by using media website, twitter, magazine, and OB-Van,
the Design and distribution process in the Shine After Lunch programme
including searching, processing, and dissemination of information, and those that
play a role in the Shine After Lunch programme consist of Station Manager,
Program Director, Program Supervisor, Scriptwriter, and Announcer.

Key Word: Marketing mix, Ardan Radio, Shine After Lunch programme

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