Supply Chain Management: Strategy in Information Technology to Reduce Cost.
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lOIh UBAYA INTERNATlONAL ANNUAL SYMPOSlUI!1 ON MANAGEMENT
1O.h UBAYA
TABLE OF CONTI]NTS
EFFECT OF COMPETENCE. TRAINING,
EMPLOYEE PERFORMANCE AGAINST
TABLL OF CONTENTS
I
THE EFFECT OF FINANCIAL RATIOS 'IO STOCK PRICE IN
SEVERAL COMPAN]ES L]S'IED IN SRIKEII{TI GROIJP IN
INDONESIA STOCK EXCHANGE
Ro,errJrie SLrriJ i \to.oprJtirn.
2.
HIERARCHICAL TNNOVATION MODEI- DEVELOPMENT lN
]NDONESIAN PHAR]IIACEUT1CAL INDUSTRI
PLACEMENT ET'FECTI\ENESS
OF AUTOMA'IIC
t0
lt
TELLER
MACHINE ON INDONESIAN PRIVATE BANKING
vicror wianto. Agus Zarnul Arilin
t2
FACTORS INFLIJE^.CING TT{E SUPPLY CHAIN PERFoRMANCE
(A STUDY OF MANL]IACTURINC F]RMS IN INDONESIAJ
5
CONSUMbR BEHAVIOR AND INDONESIAN VALUES SCALE:
VALIDATTON AND SHORT.FORM SCALE DEVELOPMENT
Sabrin!
O
tl
l4
THE PRED]C]'IVE MODEL OF' RELAT]ONSHIP BETWEEN ROLE
STRESS. PERSONALITY. AND SALES PERFORMANCF, IN
SERVICES MARKETING
H
Sccaprarnan:r
ISBN: 978-979-9936s 7'8
POLICY INTEGR{TION FOR HOUSEHOLD
WASTE
MANAGEMENT THROUGH ESTABLISHMENT OF WASTE BANK
TTIE ROLE OF EVENT SPONSORSHIP]N PROMOTINC TOURIST
ENTHUSIASM (STUD]ES IN SEMARANGGREAT SALE EVENT)
Y rli t,lrmx,i,.,.J Ain.J lle WrJhJn-
l0
DEVELOPING A CONCEPTUAL MODEL OF HOTEL'S NETWORK
OF BUSINESS RELATIONSHIPS IN Tm HOTEL INDUSTRY: TtlE
CASE OF HOTELS IN BALI, INDONESIA
Nyomrn Indnh Kusuma Dewi
ll
fHE EXISTING MODEL ]DENTIFICATION OF CUCURA|IA Jp
(YELLOW PUMPKIN) AGRO INDUSTRY SUPPLY CHAIN
MANAGEMENT IN GETASAN SUB.DISTRIC'T. SEMARANG
REGENCY
Agusrinc E!r Maria So€kesi, Mcniek Srining Prapti. lnneke Hanroro,
Alh.rr. Rika Prariwi
Srhombing
CONI'RASTING REFLECTIVE AND FORI,IATIVE MODgLS ON E
SERVICE QUALITY: AN EMPIRICAL STUDY
Jclsicr Adelaide Gusri, Sabrnra O Sihomhing
Vcrnra
]'TTIESS
Lu) ss,rl.s"ri. Sri Urxnx
S\ruh1dJ SJ fiJr
3
MOTTVATION
PI
CONTR{CTORS INDONESIA AT BALIKPAPAN
Didik Hadiyotno, Misnx Aiani
FOREWORD
t
INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
15.
l3
THE ANALYSIS OF INTERNAL AND EXTERNAL FACTORS IN
FORMULATINC COMPETITIVE STRATEGIES ON SKULL.CAP
AND TAN{BOURINE INDUSTRIES IN BLI}IGAH VILLAGE .
GRESIK
SI Scrlo lri-n . \'lonrkJ IrJ.rrs"ri
l5
MOTIVATIONAL FACTORS. ENTREPRENETJRSHIP. ETHNICITY,
AND PARENTAL BACKGROL]I.]D. EVIDENCE FROM TTIE BLOK
M SQUARE ELECTRONIC CENTER. JAI'q.RTA, INDONESIA
Agung Wah)! Handaru, widyr Parimita. lnru Hadza Sabila
tl
THE INFLUENCE OF TOTAL QUALITY MANAGEMEN'T (IQM)
APP],ICATIONS TO SAI-ES RAISINC AT P-T KERETA AP]
ISBN: 978 979-99365-7-8
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
INDONESIA (PERSERO) BANDTJNG TIIE
R. Ail No\alianr. Ponddn8... ......
16
17
2ND
1OtT.
OPERATIONS AREA
22.
18
INFLIJENCE OF PARTNERSHIP SRATEGIC TO PERFORMANCE
OF PRIVATE COLLEGE IN BANDIJNG
Dini Arwati. Dini Verdania
23
19
24.
t9.
TNFLIJENCE OF TRUST IN SUPPLIER AND TRUST IN BRAND ON
THE PURCHASE AND ATTITUDINAL LOYALTY FOR RETAILER
AT PI STNAR SOSRO IN SURABAYA
2t
26
CASE STUDY:
A
Amelia. .........
PROJECT
oF
IMPROVEMENT
23
27
ON TIIE
Agustine Eva Maria Soekesi
30
BETTER INVESTMENT CHOICE tN CRISIS AND AFTER CRISISI
STOCK VERSUS GOLD
Eka Darmadi Lim, Lrlrana lngrrir wrjayd.......
32
CAN INNOVATION OF TIME DRIVEN ABC SYSTEM REPLACE
28
COST EFFECTIVENESS ANALYSIS OF DIURETICS TIIERAPY
FOR ASCITES IN }IEPATIC CIRRHOSIS PATIENTS AT ADI
HUSADA TJNDAAN WETAN HOSPITAL IN ST]RABAYA
24
TMPACT OF INTELLECTUAL CAPITAL ON THE FIRM'S
MARKET VALLIE: TITE MEDIATION ROLE OF FINANCIAL
PERFORMANCE (EMPIRICAL STIJDY FROM T}IE INDONESIAN
BANKING COMPAMES STNCE 2OO7,2OI I)
Sri [+nyani. Bagu\ Nurcahyo. Renny Nur'aini .........
26
29.
Gede Adrputra
9.99365 -7.8
38
TtlE SURVIVAL OF SMALL RESTAURANTS: MICRO ANALYSIS
OF NON CLASSIFIED RESTATJRANTS IN KTJTA SELATAN, BALI
lda Bagu. Made Wiyasha. Ni Luh Sua.ruu
97 A-97
36
THE EFFECTS OF INTERPERSONAL COMMUMCATION AND
MOTIVATION TO PRODUCTIVITY OF EMPLOYEES AT HOTEL
MULIA JAKARTA
I
30.
14
EXAMINING VIRTUAL RECRTJITTNG ENVIRONMENT
FEATIJRES OF INDONESIA CORPORATE WEB SITE
Yenny Purwad, Rosaly Franksiska, E stia Lidia Paramita
IN
lsBN:
33
Doddy de Queljoe, Amelia Lorensia, Indri pumama Puri
TBK
21
PRODUCT QUALITY CONTROL PROFILE ON LASEM 8,471,(
Tdn MinS Kuan8
DESTGN OF JOBS/WORKS FOR PROFESSIONAL WORKERS AT
PT, BTJKIT BATTJBARA
T}IE \GAR OF 20112012 WITH
RECOMMENDATION. IMPLEMENTATION OF A CONTRIBLTTOR
MODEL
CAREER MANACEMENT FOR PROFESSTONAL
WORKERS
T. Soemannan
29
CONVENTIONAL ABC SYSTEM?
[DX)
Rrma Rachmawari, Pri\ka
20
L5
EFFECT CAPITAL ADEQUANCY RATIO (CAR) AND NON
PERFORMING LOAN (NPL) ON RETURN ON ASSET (ROA)
BANK]NG TN INDONESIA (ST]RVEY ON INDONESIA STOCK
EXCHANGE
CLUSTER BUSINESS DEVELOPMENT AT TI{E MICRO, SMALL
AND MEDITJM ENTERPRISES
CENTRE
20
Christina Esti Susanri
2A
Wasifah Hanim
INDONESIA
18
T}IE EFFECT OF ECONOMIC GROWTH ON TIIE NT]MBER OF
POOR PEOPLE IN INDONESTA. PERIOD 1994-2010
Sugiardningsih
EFFECT OF RET-ATIONAL QUALITY AND ENTREPRENEUR
ORIENTATION TOWARD FRANCHISEE PERFORMANCE IN
I im Sann)............
UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
ISBN: 978-979-99365-7-8
.. ......
..
39
1Od UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
31
32,
SUPPLY CHAIN MANAGEMENT: STRATEGY IN
TECHNOLOGY TO REDUCE COST
Melrhi, Riki Manusa .. .. .... ..
STOCK RETURN
BEI
33. EFFECT OF
Hasanah
SOCIAL
ANTAM UMT
ON IMAGE PI
KIJANG
Sulama Wisnu D, Budi Astuti.....--. ...
PASCATAMBANG
JAYA"
Wijaya
ORGANIZATION
43
VALLIE CHAIN CoNCEPT oN STRATEGIC CSR PROCRAMI
CASE STIJDY OF MARTIIA TILAAR GROL'P
Dianne Frisko.
.............
A
. -.-.
NON-CORE
COMPANY'S
STRENCTHEMNG TTIE
LEVERAGE TIIE
AND
OTIIERS
Alain Widjanarka
COMPETIITIVENESS
45
DETERMINANTS OF THE DECISION TO BT]Y AND
MtflUAL FUNDS IN INDONESIA
IreneRiniDemiPangesturi........ -- ----..
SELL
46
38, A
COMPARATIVE STUDY ON RETURN STOCKS BETWEEN
VALIJE STOCKS AND GROWTH STOCKS IN TIIE GO PUBLIC
COMPAMES AT THE INDONESIAN STOCK EXCHANGE
2006.2010)
(PERIOD OF
Panji Aditya Eundo, Nadia Asandimitra Haryono.
ISBN: 978'979-99365-7-8
IN ASEAN,
...
47
vlll
1994-2010: DOES
48
THE RELATIONSHIP BETWEEN TTIE LEVEL OF THE USE OF
FIRM
ERP SYSTEM, SCM,STRATEGIC ALIGNMENT,AND
49
Weli lmbri..
41.
42,
1NTERNAL AUDIT QUALITY ROLE IN IMPROVING
EFFECTIVENESS OF QUALITY MANAGEMENT SYSTEM ISO
9001:2000 (Case Srudy PI INTI Bandung)
Sembiring
50
THE IMPACT OF RELATED PARTIES' TRANSACTIONS TO
MARKET VALUATION OF FIRMS
Niki Jayanthi, Felizia Ami RuaLawami
43
44.
52
TRANSITION OF TFRS TN INDONESIA: FINANCIAL POSITION,
FINANCIAL PERFORMANCE AND KEY FINANCIAL
TNDICATORS EFFECTS
Srcphanie Susrlo. Felizia Amr
Rudiawarni .........
53
INFLIJENCE OF JOB MOTIVATION AND JOB SATISFACTION ON
EMPLOYEE PERFORMANCE IN ASURANSI JTWA BERSAMA
(AJB) BUMIPT]TERA 1912 ST]RABAYA REGIONAL OFFICE
Agus Frianto, A}1l Seplirini ..... ....
PARTNERSHIP WITH
37
FOREIGN DIRECT TNVESTMEM
THE CHINA EFFECI EXIST?
yulius pratomo......
PERFORMANCE US1NG BALANCED SCORECARD APPROACH
44
DEFINE THE CRITERIA TO IDENTIFY CORE AND
ACTIVITIES TO
40.
INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
Chnsdne Dwi K S., Sondang M R, Adr;ana Oktarina
42
LEADERSHIP AND FIVE STAGE MODEL OF
GROWTH AT IJD'RAMA
May Eka Saputri, Liliana Inggrir
36.
4l
APPLTCATION CORPORATE
RESPONSIBILITY
39.
40
TI]E
T}IE
OF LISTED TELECOMMT]MCATION
Suskim Riantani. Harry Setyo Negoro, Alfiah
35,
INFORMATION
EVALUATING T}TE FINANCIAL PERFORMANCE USINC
GROWTH OFEPS, CFO, AND EVA AND TT{EIR IMPACT TO
INDUSTRY lN
34,
1O'h UBAYA
55
45.
INNOVATIoN SUCCESS IN SMALL BUSINESS CONTEXTT AN
EMPIRICAL EVIDENT FROM INDONESIA
56
Aluisius Hery katono, SuFnto. .
46
FACTORS INFLT]ENCE INDONESIAN YOUNG CONSTJMERS'
ONUNE PURCHASE TNTENTION IN SOCIAL MEDTA \ryEBSITES
t evina RolandaTjn, Christina
47.
R Honandra...........
..
51
CAREER DEVELOPMENT OF CREATIVITY REVIEWED, AND
COURAGE IN BUSINESS INNOVATM MIJ'LTI'LEVEL
ISBN: 978'979-99365-7-8
lx
1oth UBAYA INTERNAT]ONAL ANNUAL SYMPOSIUM ON MANAGEMENT
1O'h
MARKETING (MLM) DISTRIBUTOR ORIFLAME DENPASAR
l-Dh Kadek Budi Marrini
48.
58
AT
LISTED
M. Sienly veronrca
55
59
56
EXPECTED TO BANKRLTPTCY BY USE T}TE ALTMAN Z.SCORE
PERTOD 2009-2011
Sucral) Debora Ridwan. \4.Srenl)
50
Veronrca
5t
5',7.
63
DEFENDER
TI{E INFLIJENCE OF FINANCIAL
PERFORMANCE {EPS
(EARMNG PER SHARE), PER (PRICE EQUTY) AND ROA
GETURN ON ASSETS)} TO SHARE PRICE INDEX EARMNG
OF USING WEBSITE FOR
'71
PROMOTING
Edo Sri Harsanto, Naafilah Larlaurrohmah
59
13
EMOTIONAL ATTACHMENT AS A MEDIATOR OF THE
AND
RELATIONSHIP BETWEEN SERVICE QUALITY
EMOTIONAL BRAND
Rendy May Fandi, Efendi
60
TIIE
14
MALMI AND BRO\ryN'S MANAGEMENT CONTROL SYSTEM IN
PRODUCTION AREA: A CASE STUDY IN PT DS ST]RABAYA
Fandy San Kartaudjaja, Fidelis Aras(yo Andono
66
6l
ISBN: 97a-979 9935S-7'A
AND
TIEALTH CARE PRODUCT AND SERVICES
CAUGINC T}IE FINANCIAL PERFORMANCE OF BANKING
INFLT]ENCE OF MANAGEMENT PERFORMANCE AND
INTELLECTUAL CAPITAL TOWARD T}IE FIRM VALUE
Agus Wahyrdi Salasa Gama, Ni Wayan Eka Milarirni
PROSPECTOR
ACTIVITY PERFORMANCE ANALYSIS OF SUPPLY CHAIN
58 T}IE RELEVANCY
USINC CAMEL MODEL. THE PROSPECT OF ISLAMIC BANK TN
INDONESIA ACCORDING TO PUBLIC TRUST COMPARED WITH
CONVENTIONAL BANK
Yohanna Handjaja, Deddy Marcrano, Uliana Inggrit Wijaya
65
53
OF
RATIO), DPR (DEVIDENT PAYOT-II RATIO), ROE (RETLIRN ON
EOLIITY) AND ROA (RETI]RN ON ASSETS)] TO S}IARE PRICE
INDEX
Dheo Rimbano, Sardiyo, Maulana- -- -
62
IMPROVING COMPANY'S COMPETITIVE ADVANTAGES BY
IDENTIFYING WASTE IN THE PRODUCTION PROCESS CASE
STUDY AT WATOETOELIS SUGAR MANUFACTURER TN
S]DOARIO
Tuwanku Aria Aulian.lri
52
6l
FIRM CIIARACTERISTICS, INTELLECTUAL CAPITAL. AND
ENVIRONMENTAL PERFORMANCE (EMPIRICAL EVIDENCE
FROM LISTED COMPAMES IN INDONESIA)
Ni Wryrn Rustiarinr .....
INFL1JENCE
STRATEGIES ON PERFORMANCE WITH DTMENSIONS OF
SOCIAL CAPITAL AS MODERATING VARIABLES
PERFORMANCE OF ACTIVITY MODEL APPROACH STUDY AT
UKM KRIPIK BUAH KEBONSARI
69
Chorrum Rindah lsriqdroh. Sard'wau Budr Ulamj....
TN
.
TTIE
67
Bambang Suko Priyono
EARNINGS MANACEMENT TREND TOWARD COAL COMPANY
LISTED IN TIIE INDONESIA STOCK EXCTIANGE WHICH
MODEL. SPRINGATE MODEL AND ZMIWISKY MODEL
THE ROLE OF POWER AND CONFLICT RESOLT]TION IN
SIJPPLY CHAIN RELATTONSHIPS' SMALL AND MEDITJM SIZED
ENTERPRISES CONTEXT
Amak Mohamad Yaqoub, Indri Apriani Rahma f'atarna .
ANALYSIS OF T}IE MACRO ECONOMIC INFLT]ENCE FACTORS
FINANCIAL AND PERFORMANCE COMPANY TO BIJILD A
MODEL PREDICTION BANKRUPTCY (STUDY
coMPANlts iN iDx toR YfAR tqoq-20t049.
54
UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
THE EFFECT OF FINANCIAL CONDITION. THE FAILLIRE OF
DF,BT RATIO FIRM SIZE AND PTJBLIC ACCOTJNTING
ISBN: 978-979-99365-7-8
'75
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
REPLITATION ON ACCEPTANCE OF CIOING CONCERN OPINION
Hendro Lukman, Stevanus Adree Cipto Setiawan
62
64
70
OF
ENYIRONMENTAL IJNCERTAINTY AND
TMPLEMENTATION SUPPLY CHAIN FOR INCREASING
Sahnar Ubud...
THE EFFECT OF AGE. LEVEL OF EDUCATION, AT]DITORS
WORK EX?ERIENCE AND TYPE OF BUSINESS CLIENT ON THE
AUD1T DELAY PUBLIC ACCOUNTANT IN BALI
I Cede Crhyadi Putra.....
18
'71
GOOGLE SEARCH TRAFFIC AND IT'S INFLLIENCE ON RETIJRN,
LIOIJIDITY AND VOLATIUTY OF STOCK RETIJRN EMPIRICAL
STLIDY: MANUFACTURING FIRMS
INDONESIA STOCK
72,
wallu
Utomo, Ludwlna Harahap, l-ely Dahha
COLLECTIVE ENTREPRENEURSTtrP PARADIGM AS
PATTERNSFOR COOPERATIVE DEVELOPMENT
'79
11
66.
6'7.
Mudjantono, Rizal Hari Magnadi
80
COLT-ABORATION STRATEGY ON INDUSTRIAL CLUSTER GHE
NEW STRATECY OF THE NEW ERA)
Novral) f'resna Darmd'eriawan...........
8l
74
55-7-8
IMPROVEMENT BANK CUSTOMER SATISFACTION wlTH
75
STRATEGIES TO IMPLEMENT TIIE CHANGES TN TTIE BASIS OF
CASH TRANSFER FROM A HOUSEHOLD-BASE TO A
BASE:THE CASE OF PffJ IN INDONESTA
Muhammad Nashihin..
76.
SELF.CONCEPT AND SETtr.EMCACY FOR BTJILDING AN
ACADEMIC PERFORMANCE: SISTEMATIC REVIEW APPROACH
3
89
90
Verani Hartati, Wiwik Sulistiyowari
ISBN : 97 8-9 79-99
..............
SERVICE QUALITY ABSTRACT
FISH DISTRIB I]TTON SYSTEM DESIGN rCASE STUDY: FISH
Jun Surjanri. Dsrarko Nusroho,eno. Sanaji
87
ANALYSIS (IPA) TO DESIGN SERVICE EXCELENCE PROGRAM
AUCTION PI-ACE STDOARJO)
68
IN
T}IE EVALUATION OF USING IMPORTANCE PERFORMANCE
INDONESIA STYLE
Suresh Kumar, Randy Prase0 o
86
KULONPROGO REGENCY, 2OI 3
Lf,ly Dahlia
EXCTIANGE
PENETRATING INDONESTAN BANK ASSURANCE MARKET:
STRA]ECIC MANAGEMENT. PI ASIJRANST CIGNA
85
INCREASING WHOLESALE CENTERS ROLE AS PART OF
SI]PPLY CHAIN MANAGEMENT OF SMES
Kabul
IN
65
THE ROLE
84
COMPETITIVE ADVAI.{TAGE MANT]FACTURING INDUSTRIES
IN EAST JAVA
11
Berlo Usmrn, Eduardus Imdelil,n
TOTAL QUALITY MANAGEMENT IN EDUCATION (TQME):
PROSPECTTVE STRATECY FOR HIGMR EDUCATION
INSTITIJTION
Rarna widiastuti
EFFECT OF TN\,TSTMENT OPPORTT]NITY SET ON CASH
DTVIDEN'D POLICY WITH AVERAGE OF SALES GROWTH ON
EVERY LIFE CYCT-E AS A MODERATING VARIABLE (STT]DIES
ON MANUFACTURING COMPAMES IN INDONESIA STOCK
EXCTIANGE)
I Dewa Made Endirna..... ..
63.
69
16
9l
CORPORATE GO\ERNANCE, SUSTAINABILITY. AND ISI,AMIC
BANKING PERFORMANCE
Rohmawdri Kusumaning
83
IsBN: 978-979-9S355-7-8
92
1Od UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
77.
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
T}IE ROLE OF INSURANCE AGREEMENT AS PART OF RISK
MANAGEMENT IN INDONESIAN BUSINESS ACTIVITY
Aris Armuninggdr.............
78
93
Sri WiludJeng S P, Muhammad Madyosa
Ibrahim...
SUSTAINABLE BUSINESS INNOVATION
TO wIN
T}IE
8l
Susilowati
Chnstina Yanita
Setyawati.......
.....-..
IMPLEMENTATION OF VALIJE C}IAIN ANALYSIS
BROILER SUPPLY CIIAIN AGRIBUSSINESS
Rini Oktaver4 Erna
96
90
IMPLEMENTATION OF FIVE FORCES ANALYSIS IN BUSINESS
9l
92
103
105
ENGINEERING
DEPARTMENT NOVOTEL ST]RABAYA HOTEL & STJITES
Anita Woneso, Fitri Novika Widjaja ...
...
106
l,atulette.....
108
TITE INFLT,IENCE OF MONETARY POUCY (BT RATE) ON
110
OT]TSOTJRCING OR INSOURCING? EMPIRICAL
II'WESTIGATION FOR CATERING OPERATTON AT 'NH
AQIQA}I' BUSINESS FIRM, SURABAYA
H
100
107
IMPACT OF ACQUISITTON OF PT. INDOSIAR KARYA MEDIA,
TBK BY PT. ELANG MAHKOTA TEKNOLOCI, TBK
PROFITABILITY OF COMMERCIAL BANKS IN INDONESIA
Lr6 Analiawiari, Edi W,n
99
INDONESIAN STATE.OWNED ENTERPRISES
ISBN: 97a-979-99365-7-8
Sanjaya
ACTIVITY COMPLAIIVI Tf,ANDLTNG THE
98
THE EFFECTIVENESS OF INDEPENDENT COMMISSIONER IN
IMPLEMENTING GOOD CORPORATE GOVERNANCE AT
......
Andjani ..
START UP. CASE STUDY OF HERY FARM
Maria Assumpta Evi Marlina..
...
MODEL APPLTCATION SERVICE LEVEL WITH SERVICE IJMTS
PER DEMANDED TYPE ON GRESIK CEMENT AND TONASA
CEMENT STOCKS IN UD "TJ' DALUNG-DENPASAR-BALI
SynrhiaA Sari
T}IE
lt9.
g3
84.
IN
91
PERCEFITON OF ADOPTING AN INFORMATION
TECHNOLOCY INNOVATION ON THE RURAL BANKS
Pertiwi Surya Negara, Juliani Dyah Tresnawari,
Budhiman Sel)awrn
102
IMPACT OF DIVERGENCE BETWEEN VOTING AND CASH
FLOW RIGIITS ON PEROMANCET ULTIMATE OWNERSHIP IN
Kazia
83.
101
MANAGEMENT STYLE OF CHINESE O\tsRSEAS COMPANIES
INDONESIA
I Putu Sugiariha
THE
OWNF,D RY I-OCAI, GOVF,RNMF,NT
Elen Pu.prE.ar, Ceacilra Srmindafli ..
l{7
88
MANAGING GLOBAL BUSINESS BY MINIMIZING THE EFFECTS
OF RLTPIAH'S VOLATILITY
82
...
In&rini
AND INDONESIA COMPANIES
Yie Ke Feliana...
94
SYSTEMATIC RISK AS MODERATOR OR MEDIATOR OF TTIE
INFLTJENCE BETWEEN MACROECONOMIC FLINDAMENTAL
FACTORS AND STOCK RETIJRN
Yeye
TOWARDS DIGITAL PRESS
ri6
COMPETITION A CASE STUDY OF I}INOVATION BY WAYAN IN
BULLFROG FARMINC TN BALI
Liliana Inggynwidjaya, Dudi Anandya, Fiti Novika Wrjaya
95
80.
INDONESIAN READERS' MOTIVATIONS AND ATTITUDE
Christinn Rahardja Honantha, Dudi Anandya,
THE IMPACT OF T}IE USE OF OI]TSOURCING EMPLOYEE
AGAINST PRODUCTIVITY COMPANIES tN PI.PINDAD
BANDUNG
'79.
u5
...
Johny
Rusdiyanto
ISBN: 978'979-99365-7-8
1\2
1O.h
94.
,)5.
UBAYA lNTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
FACTORS
THAT
INFLUENCED SYNDICATED
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANACEMENT
UTILITIES. AND TRANSPORTATION LISTED ON INDONESIA
LOANS
DECISIONS IN TTIE ASEAN OVER THE PERIOD 2006 20IO
Anrhon! Ke!rn BJl,lono. DeJd) \4.,r..urru
INDONESIAN STOCK EXCTL{NGE
Mr,dti UIdrn"
EFFECT OF INCENTIVE AND COMPETENCY TO
THE WORKING PERFORMANCE OF EMPLOYEES AT SMART
MANACEMENT CONSULTANT PALEMBANG
I t.1
Juliani D),,rh Trisnawrti, Veny lvlcgawatr. hita
KL,umrs ,ll Jn)
Endang Eflueari. werner
9ti
gg
L
Budhi Pur$andaya Eko
I05
IN PT
IN
CONVEYING PzuCE
Kusmurtanlo
125
EFFECTIVENESS OF IT GO\ERNANCE IN BANKING SECTOR
Scmuei David Lee. Pandam Rukmi WulrndM. Aric Budi
106 TIIE ROLE OF LEVERAGE IN THE EFFECT OF
GOOD
CORPORATE GOVERNENCE ON CORPOR{TE PERFORMANCE
121
,^ndrea Widianti Mafls, Samuel Dnvid Lee. Renny Nur'rin)
Sudarun
118
I07
PERCEIYTION OF ACCEPTANCE KOMMUIER TRAIN SIDOARJO
TTIE FACTORS AFFECTING THE COMPANIES CAPITAL
STRUCTURE IN THE SECTOR OF INFRASTRUCTURE.
COMPETITIVE BUSINESS ENVIRONMENT. MARKET
ORIENTATION. STRATEGIC ORIENTAT]ON AND
PERFORMANCE OF SMES (EMPIR]CAL STUDY ON SMALL AND
MEDI1JM INDTISTRIES PEKANBARU CITY)
l2u
Susi Hendrianr. Machasin. Budi Trianro
SURABAYA ROI]IE TO WORK PLACE AS ALTERNATIVE
CHOICE ON PUBI-IC TRANSPORTATION WITH PLANNED
ISBN: 978-979'99365-7 8
INFLLIENCE CAPITAL
126
N4ENTARI SEJATI
BEHAVIOR THEORY
Moh Rofik, Nnrdria Untarini, Ycss)r A.ranti
IOI
INFORMATION
Eko Nugroho
LOGISTIC SERVICE QUALITY
OF FAC'TORS THAT
STRUCTURE AND TEST DIFFERENT CAP]TAL STRUCTURE ]N
IO,1 REVEALING TTIE PREFERENCES
R Murhadi
PERKASA (MSP) SURABAYA
Siti RahN),u, Fitri Novika, Anthorry Soenardi
IOO
Alt
SCALE DEVELOPMENT AND VALIDATION OI'' PROCEDURAL
JUSTICE CLIMATE
Joseph
ANALYSIS
FINANCIALLY CONSTRAINED (FC) AND NON FINANCIALLY
CONSTRAINED (NFC) (CASE STUDY MANUFACTUruNG
COMPANY IN TTIE STOCK EXC}LANGE ON TT{E PERIOD FROM
200? To 2009)
t24
\iri Pur ),,rJ,,n:. D.si\4Jld.3r.
THE STUDY OF DYNAMIC TRADE.OFI' CAPITAL STRUCTLIRE
EXISTENCE TO THE NONFINANCIAL BUSINESS ENTITIES
LISTED ON INDONESIA STOCK EXCIIANGE DURINC PEzuOD
2007 201I
122
Maulana. Sardivo
I03
TT{E EFFECTS OF LOC]STICS SERVICE QUALITY AND
CUSTOMER SATISFACTION TO CUSTOMER LOYALTY OF
DELIVERY ODER SERVICE IN FAST FOOD RESTAURANTS IN
SURABAYA
l2l
IO2, ANAI-YSIS
T}IE APPLICATION OF PAMA AND FRENCH THREE FACTORS
AT
MODEL AND CAPITAL ASSET PR]CING MODEL
91
STOCK EXCTIANGE DUzuNC PERIOD 2006 20IO
Julius Irianro Gunawan. Endang Ernawori
113
lt9
IO8
TTIE EFFECT OF MACRO ECONOMIC TOWARD THE CHANGES
OF STOCK PR]CE INDEX IN JAKARTA ISLAMIC INDEX
I 30
t-ely Fera l rian i , Ettl, Puji Les
tafl
ISBN:978-979'99365 7
I
lOIh UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
OF INVESTMENT IN INDONESI
(MACROECONOMIC ASSESSMENT WITH VAR MODEL)
Etty Puji I-ertari, l,ely FeIa Tria_ni.........................
109, DETERMINANTS
IIO. COMMTJMCATION EFFECTIVENESS IN PI, SALIM
131
BROT}IERS
PERI(ASA, SIDOARIO
Elsye TaDdeuin. C'hristjna
ISBN: 978-979-99365-7-8
112
xuu
10'h IIBAYA
tNliRNA',
ONAl. AN NlJAt. SYN11'OSItJM ON MANAC lt[4 tiN
l
SUPPI,Y CHAIN NIANAGI'MEN'I: STITATBGY IN
INIOItN'I TION'I'IICI{NOI,OGY TO RI]DUCI' COST
N,lllsrer
\lc\1hir r, ltil(i N,ltlrlusnr)
ol Ar.orLntir)S. Frrullt ol Ilcollori\rcs. Nllr.LnirllrirCI)llslIrrr tJili!cr\iri
Jl I'jrol. Drg SurlrrSu]nrnrri. MPll No (r5 ]lirrrdung.40l6,1
t'hone: (012) 20l2lli6 exr l525.Fllx: (021)2017625
Abslrncl
Supply Chain Mirrrirge'nrerr ls lhe inle-sftrtion ol key husiDess prcce\scs tiorn end user lo
the origirlll supplic, rhill pro!idcs producrr. sel.\ices. xnd inli)nnrtion lhal enhance
cusroncrs irrd orhcr \rxk.lxrl(lcrs !lluc Thc su.ccsslirl prncllec\ ol Supply Chain
Mirnlgc lcrrr l)cSrrs N,rrh rhr \clecri()r ol kc) \ufplicrs rn(l lhcll (lc\clol) n rclltiorrship
ol rn!luiL1 lru\r iIr(l nruluill bcnclil lhsrd on ol inlbrmrlion lcchrlology dcvclopnrent
now drys. rhc relnlio ship bcL\rccrr Lhc pirlies in thc chrirr ol busiless tctivilic\ coukl
be devebped into l nnnc ope . lrrnspflcrl. irDd sool) wilh the help ol hurdware rnd
conrplrter sofi\\1lrc lnlbrm li(nr (eehnology is oIc ol lhc rnlegr.llcd SLrpply Chain
Manxgcnrcrrl Intinnlllliorr lechrrok)gy cxrl rcrull ir clcrr cornrrrunication chiLnnel
bcl\\ccr) .irclr illLi,rnrlrri()n (li\LrihrLrloLr llcli\il! rn(l nlrl$ork lhiit rcLrlcd lo lhc
pcrIelri ors ol .rL(h illlijrnrirljor) '\,\rerrs Culrcf( dc\ek)pnrcnls irl irllirnulion
lcchnok)g) rfrLl(c rl eir.r.r li)r llr. )irrri!'s corccr rrcl in rh. busincss chrill sufl)l) chrirr rc
slrenglhcn. rnrinllir. rr(l er)hrLrrr Llr. r rrlirlrorlshrPs irl or(lcr lo crr\urc corrtinuill ol
opcrirlions ol- cilch co0rpilny Allhorgh infi)rDnlioI lechnology rcquires cnofl]rous
iDvcsrnrclll. inlirlruio lechnology urlliTation \!ill provide siSnilicrnl long lernr
l)enelil\ by re(lucc on op.rirrillg co\r\ iI procc\\irrg lhc darir l (l i|rpro!e (lccision
nrill( ins
l(c\ rt(,r(ls: Sul)pl\ ( lrlill IliLllirS.I)crr IrrIi)rrrIrIi()rr l.rl)rr)log!
I. IiDSI'^ItCII
rLr(L
(i\lSr\irrSs.
IiACKGROTJNI)
llcccfrl)- llrc dc\'clopnrcnl ol iniiJrnrrlion lcchnolog\ (l-l_) lfclLr(linS ljlcclronic Dllrr
lntcrchrL)gc (EDl) nrxl iIlellrcr \n llrc worl(l w](lc \vcb (\\'u$)cruse lhe concepl o'
SupplI Chnlrr l\4rLlrscnrcfr (StlN4) lr( hcconrc x po|uLU opcrnlills P.rn(ligrrr 'lhe
corn|lc\ilic\ ol S( \1 hrs c(tur.(l (oIrPiLrrrcs to u\!'olllirc.onrrrrLri(irlion s)ncIrs lbr
exrnrple. lhe inlerncr cilD ill.rrirsc c\ccllcr)ce in conlrnuniciltior lhrough inter- clivily
lrclwcen clrlcrpriscs ilnd cu(omerr lnothcr \\'ords. lTcx reducc co\l or] trans clions
bclwccn bu)cr\ iuxl supplicrs. lhell creule r coopcrrlion lln(l rnirirllirin lhe good
ruLrli()Lr\hrp h0t$,j. i thr \L pt)licr bu\cr hc closcr
D.\clr)pIr.rl ol S( \.1 ciLI ror l)! \cL)crirrc(l lrollr ll /\d\tln.c' ill l-l'hlls blrtrr crcirr.(l
\uppl\ chiril prif!iple\- 0lnrcl\ llusillcs\ lo IlusiLrcss (lllll). llLsrrc\s (o Cuslomcr
(B2C) Il'Coll\nicrcc nn(] Suppl\r (lhirirr ll conr rerce companies c n pcrlirrrrl SCM with
excellcnt One pronccr is il]rrlzon conr. \\,hlch is il conrprlnv lhrll \ells books. CD\. loy\.
in(l so or) LlrorLgh lhe illtcrncl lhi\ conrIIrll (loc\ rrol hiL!c ir Ih\\icrrl \\'iurhou\c or
hooL\lorc flr(l c\(I ll)( rnlrrhcr (ji ir\.rrlorics urc v!r) lr$' bo()k\ /\rnllTorr corn llrs
sorrrcoi rl)c lxrgc\r (ljnLihul(nsirllrrllrrlcdSlrllcs aorr(unrcrsol Ar)rlzorl corrr \Preld
lSllNr 9711'979991165-7-u
449
10'h tJtJAYA tN',l tiRNA', ONAt, AN Nr.JAl, SYMPOSLI]M ON MANAC I'[4IJN'I'
Iround lhc workl Lrrlrl rx)\! li!crr
iir ln
zonconr. rpplicnlrorr ol-SCNI reqtrires
coruplex nr nllserrclll Ihc proccss lionr collect and seruch order, geDerrte products.
packaged flnd delivcr lo cus(onrcr then collect prynent Application ol SCM in
compirny ciln lulfillthe consumer's need ilnd generate onrzet aPPoxirnlrlely hundreds ol
rrillions ol dollnr r circh !ciLr
lJu\irrcss conr)elili()n
is cullcllllt'\lnr\!iIg tlle
prcscrrce
ol
cus()rner\ irs users ol
l)roducl\ or scr\ic.\ .rrc rrr I position to ilirlu(c llrc lbrrlr. (lcli\cr). trnil pricc ol Lllc
producl or scr\icc rreelle(l (Spl]rlS iuxl Sweeting. 2(X)l) CorrliSuring rr tr dilionll
rranul.rcturing bu\iness which irlcludc\ producl design. crrpbycc \kills. productron
proces\es. nId lk (lcli!crr_ol prr ucrsor dclircryolser!icesloco\lonlcl\hrschrlnged
ro\\riftl\ eorlr rLrous lrirpro\cruenl onrirrc ol (lcli\cri l!)(l scrriec. rLrlcs llc\ibilit). nd
cosl \r\,iIgs lhrt tlirrs l() nclfc\c iIr i creirse iLr ! luc l(l(lc(l
KIo$lcdgc ol ho\! ll corfplclc r)cl\\ork opcrirlcs urr(l wllirl irs clrPrrbilrlics. l.uge
vlnirbility is irvail.rt)lc. nll lhe numbcr olplrlics rhrl nr.ly be involvcd. now is cri(icnl
conrpetilivc rd\llIlrSc. bolh lbr lhc cu\l()rncr ll5 $cll ir\ lbr cnd u\crs cornpetitors
(SfrlngxD(l S\\eflil! l00l) li!le\crrgingllrckno\v1c(lgcollhcLrcl\lorkisdcvcbfing
r Suppll ( lrilr l\'lirnirgcnrcnr (S(ll\1) $lrich ls irrr irrlesrrrrc(l rrr'o irtlorr rle(work
bcrwccrr rhc prLrlics i r\ ()1\ c(l rr llrc hu(i rcss chlin
lhis prpcr xirn\ lo outlinc lhe SCNI ns il \lrrlegy l'l lo reduce cosl Sys['mrtics writirlg
bcsins by oullinillg kcy t() succe\slirl SCM pruclices. ti)llo\\,ed by l cliscussion in SCM
irs r slrrlcgy ll () rcduce co\l. rnd eId wilh lhc corrchrsi( ol-lhis Pufcr
:. LIl titt,\'lLllll,l
l.U,lvl l.l\\'
I(cY k) Srccrsslirl Suppl)
Chlir \llnlrg(rlllcrl l)rn(litc
Accor(linq rc lhorrpson lln(l Slrickl.rn(l (1996) in cllrr\ing oul lhc ilclivities ol ils
operrli()ns. lhc corrp.rny ca nol escnfc rhe Prcsence ol-other Prulic\ Uoth tmdins
comprnics. rnrnulilcllring conrpanic's. nrxl \cr\'icc conrpanics reqtrire \trpPliers lo
Iroyi(lc nrcr(hrn(lr\. li)] srrlc oL rlu rrlrlcrrirls lo bc tr\c(l irr lhc Pro(luclrorl Process lnd
eqripfr(rrl ro prr)\irl. \.r\rrcs II ir(l(liliorr lrree l!l)es ol .orrrpilrllcs illso require thilt
corr\rLrrrcr\ \ rll bu \ rLrxl Llse llr. Iro(lrLUl\ or \cr\ ices lhcv Producc
il b ck in ordcr ro produce
lllLrc
ollhe
flno(hcr producl lhll hil\ ir highcr \nhe lhlrl rhc
fl1xiucl or service beibre.
thell Lhcsc busincs\ ncLr\llie\ li)r rr r rhrir cnllcd Lhe \lhrc clririrr A comPrlrrys v lue
chlln incIrrlcs lh! rirtor rcti\,ilic\ lhul crcirte ulue lirr ctrstonrcr' bollt irrsidc tlId
orLr\i(lc ll)c roI)|rI\ lirLr)c\orkol \rrIrc.hui]) is n rttcll)o(l lt) \orl otrl lhe cllrrrn llo n
rI$ rratcrirrls inro cnLl uscr euslorucr [rirsc ilrlo rclc\unl uclivi(ics slrltcgic lly in ordcr
lo undersrrnll the trehllvior ol lilriou\ co\t\ irnd viir ious sources ol difterentiation (Shrnk
rn(l Covin(Lr iri r 1992)
Il
the consurrer blr!,\ lhe prodLrct or serYice xnd then process
lI firli.Lrlir rhr \rlre rlr.fI iIe u(lu\ \i\ n ir llcli\ilics. Iflrrclt] cqrli)rnenl Purclrl\c\
irr(l lo!islics inLrorLrxl. ot)erirtion\. l()!i\lic\ ot rLrourxl \nlc\ irrr(l nrtrrktlins. sLr!icc- irn(l
frollr Il.lrSrr\ (llx)np\orr rrrll Slrcklillr(1. 1996) \\'irh thc lrtLrrrr$orl ol lhc conrInrr)
cnrr Llercfrlile thc choicc ol r chrirr olclenls lh l will Lrc lhc br'rsiness objecl ll lhe
complny hirs llllritalions thnt Prcvcrrt irlLrclirilies in lhc vrlluc ch i| c n be conlrolleil
I
S
ll
N
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7
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7 9
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ii
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450
t0'r, IJBAYA tN',t'titiNA't't0NAt. ANN lJAt. sYM POS
IN4
hff!(ll. llu (oIrp.Ir\ r..(l\ t() fifrtirrr r. irtr()r: \Lllr thc rLll.(l
0N MANACIitvl liN',l'
pnrlcs rn Ilr. clullr l(,
rr)u rriLIr Lh. (()IlIrurL\ r)l I N olr.riLr r)I r\ l).rlorLrrrs
N].inlcnflrce ol thc rcLr(Lonship crn l)c donc b) 0usl lnd mulurlly benelici.rl rel.r(ion
wilh thenr lir ir lons rlfrc Alliir rccs N;lh srrpplicrs Lrsrrlllr' ifrporlir)l only tbr lhe
\L'rxlor\ rlrirl suIrl\ coIrt)oIur)l\ inrc!,ill irrr(l \lli]LlJ:ic iIrforrillreL' in thc proccsr
r)rinutir.lr Ig(\hr]ghr lr(l l)r\r\ 199()) lrrrr|o{ol rrlIrSrL ( o\cnllilllc.$irlrlhc
srlr)lrcrs r\ rol 1()!.r ir Lo\(r )ll(. hul ro\.curcic.r)lc(l L)l llr! t)ri.(: irr rc\porr\c lirl
roorl s.r\ rrr rLrltl ru.r
,\nothcrrd\rnr gcol dc\clofingcl(\c nlllll ccs \!rlh:ufplrer\ nrc ke)'corrfo,)cnls in
orcler ro he p our pIlicr\ crLr oilu dcsigll corruoncnl\ rrl(l nr\ |ro([rcliorl procc\\c\
'L
r lhri!hl ,r r(l l),r\ir 9(19) Il\ rrrfliririr! rL,liLtLrrr\hrltr \rllr \LLl)t)lr.r\. thc (or)rprLn\
crLrr rrrrjrrt:ri r Llr..,irLiru L\ oi prrtLr Lrnlr \\ithtiul \\o r\rr! rLbouL l.LrLrS ohstirrlr\ (hru
to |r.k ol rr$ IrLr. i.r s
SCI\'l rs rnlcgllrllt ln\ol\c(l Ln rlc lhrcc lirrk\ in ll)c chlin. nlllrel! the prrch sc ol
cqrLllrrrcfr ir0(l inhouf'l (,gi\ric\ ofcrLli(Jn!. ourborLnd k)gislirs xnLl. s well rs bc
inlesllllc(l inlo rort)orrrc sliirrcll\ ln (ll\rloILng rL \lrrlrs]c pLIr. llre collrfrLrlv nru\l
L.liLlL.i\hit\$Lrlr\LLt)t)lr.r\ Il!ciLU\(j rl). 'ulrcs\ (,1 S(\l i\
.r.lrll\rrrl\,,rIol.r(,1
r kc).1.Ir!'ll( rr) or]Nr LriLIr!$rk rl r.! rr(trLr\ suclr r\ tr sl rlIr. llll). lorrl Qtlllir)
IhI.rg.I)cIr (l(-)\l) liIrLro )rr l)rLllL lIt.rclLLr!. (lil)l]. lfigcr (lo\liIS. lId
OUL\ourciIS(,\lbLL!I r r(l Ilr\r\. 1999)
.llT rcquircs r{sorLnrc rrll lhc nccc\\xr) \! mrlcrill\ \\ ill bc ir\lriltlhl.'iLLsl in linrc lor
(hc pro([rrlro rIrorr$ $rll hr Lrrplclltrl.rl lo ]nrr1rfr.Il lQNl l1J(.(1.(l rLS\rLriLl.. ll]rr
rhf r.r$ LrrLlfr.Ll\iL\,rLlirherLrr,,, !,r)rl (tuiLlI\ hcflnr\c r r. (tr rlrl\ oL rh. irs rr,r.fiL \
rhrl $Lll sut,pt)rl r rf rL(lr.\.1).Ir ol lh! )rxIrlon \So(x Loo l]l)l $illolll\ \t)rk rl
rhr Lchrifll\l)ip hrL\c. i rhr t)rL rlr\ rcL Lirr! \\cll Iririrrririllc(l IiIg.l ro\li rS crr hc (lorc
1l thcrc is priec rLrrbrlirr- lhr nrLrr !o]rrp()Ic ls thut nrirke up (hc proll ct l'o inrplemeDl
ilI ou(!ourcirtr c!- iLin \cr\icc\- ir rru\t bc irs\urcd lhill lha pilrtl rccciving out\Nrced
lloLr.onrprnles Lrving ro rnr rLrin rhe qurliLt ol lhcsc scr\icc. lo mrLiDlriI lhc
(.Irt)lnr\ \. r(lLhilrl\ Lr Lrr r\.s (i l\ ru\1orr.r\
liorr tltc rcscriprort it crLr b. c|rtrlrrL cLl I rir rh. \0((\\ (il S( \l t)rrerircs b.!lr\ srllr
lr. \ul.rrrfrr r)1 lr\ 'ut))l.r\ Ir(l Lh!r (1.\elop rL r.rLlroI\hrI oi lru\L ifl(l LlruluiLl
trcllclit WiLh rhe ([\el(Jt)nreIl oi ll ll\ ir hrd hnpferr!] (xln). lhe reLrtionshif h.l$,ccI
(hc piulici in t1llr (hriI ol [rusircs\ ncli\rlrc\ crI bc (lc!c]opc(l Irlo il rrrorc opcrl
trllr\pllLcnr. r (l nn)n \\ ir r lhc hclI oi rrr(l\lnr rLn(l ronr|ulcr soirNtlre
.1.
r)rscusstoN
SUpph
(ll'r'ir \lxrr,.lurrnl
xs n
SlrIl(A\ ol lrlornr:rlion'l(rhrologt to
ltedUC(
Cosl
'lhcrr)lcol rlollIirtolIrS(\lrsirllr(t.(l h\ lfuu\roi ll l-l-plilIS rn rn)tollflrl rol(,
Ir\r rrLnln!Llr. r. orrr)ur.rr)l lr.S(\1 lhccorrr)lol S('\l i\ i \cpflntrle lrolr I )!
(lr\eL(JpLrcLrl r)l ll li\.I tI(lg fS lrorr ri\Lor\. i1 gi\.\ Lisc lo rcrI rok)Sicrl nd\iurcc\
rhr hr\]f l)fI(r|1.\ ol S( Il
lrr' uLsort ir qLr Lt' sirttplr. i\ thlll Lre e\\cnrc ol
inlrgrtllr)g thc \xrrt)tl\ l,rorc\'.\ tlrxl husn.\\ $rlil .s Ir lhr (lo rrr oi SCNI ls ll) \h rc
rhc illli)ifiLLron Lhirr i\ o$rrcrl rI(L prodrerd by thr \ruiou\ pllrtr.s Collrpuler ind
tstJN ,7rl-(.r7(/-r(r ra5 7 rl
451
I
t)Lh
UIIAYA lN', itiNA', ONAt.
telecorumuniclltions lechnology
AN NUAt.
is r pi(lly
SYMt'0SIJM ON MANACIiMIiN',t'
evolving
to
nlllke ihe creation
and
dissernin.rthn ol inlornralion heconles illster, che per.lndbetlerqrality.
Accor{i g to B[Lrrl)rr(l (]001)SC-N] r\ n Ilirrrxgc )cIr collcepl lhrough lhe i tegrxlion
ol pro(luco()I reti\ilic\ lornrc(l hel\ccn supplier. t)ro(lucer-mllnulllcture. (lislributor
\\'rLrehouse. ru)!l relnil cr\lor)rcrs. iI order lo ohlllin 1 |lll(cr) ol (lislribulion oi rlre
bc
lion, .ud time so rs lo reduce cosls while inlproving serlrce
lo custonrcrs Wilh the r.rpid use ol lT lhe cnrrcnl SCM crn he S,ouped inlo a neN
ccolrolric pilrldi!nr irs tirllo\\\: (l) rilrc b sed conrpcliriorr. (2) the cre lion ol lhe
synchroniz:rrioI lirrreliorr\ ol rhc conrl)ilIy (:]) ser\ iccs lirik)rcd lo thc needs ol supplers
rr1(1 uscr\ ln(l (.1) iI.rcl\cd corr\oli(hliof lrnons supplicl.i lrxl cornDrnics
producr by the number.
i\ccorLliDg to lndrLrlit fl1(l DtoLol)rllrolo (2001) llrc rolc
Iionr lwo perspecri\es. nirnrely
l.'l'echnic.rl Pcll\l)ccliYc
Iu(lgrog lroLr llr( rcclrrrlcill si(l( rhcrc irrc
,r
('r.xliotr
-
be \,ieweo
l$o lirrclior)\ ol l'l'tl) l mIsl be nrel.
lir)n\
Lru\l bc (lorc l)\ I I irc r\ lirllo$s:
ll nrusr hc irblc ro bc ir 0rerns 1o rller Lhc ltlcls or e!enls irre encoLrntcred
clrily in lhe compllnys brsiness into qu n(i(rli!c dall loflnal There are two
eonrnron $/l)s urc conrllonlv uss(1. rlilnrcl! rr)nrruillirnd iurlonr lic
l'l I)usl L)c llhl! lo lrurslorll rllc rn\ (lxtll collccl,J(l irrto irrlormation rclevant
lo slrkclx)l(lcrs. (hc rnarlrgrnrent. stall. custorncr\. busincss pirlners. bu\iness
o$Icr, flr(l orhcr pnrtrcs collccrncd Iior llre rrrirnirscrrrcrlr lrrd slirll ol thc
coDrpr ). i li)rIll(ioI is proce\\ed dirlil is lhe rx\,r' d:lla needed lo m.rkc
dccisions srllegicillly irnd lilcl ically
'ihe rcsul(s ol rhe deeisn)n-mllLing lvi1l pro!ide r !xricry ol direcl arrd
Ixl r(r(r IrlpiLcr ()Lr l)u\ nc\\ p.rlirrrrNn0c ol lhc conrl)irr! Inlbrrruti()n
gcllcllrlc(l lroLr rhc (Lrllt,(lrll proccs\iIg eqLriptc(l \\ilh lhc cxPcricncc aDd
irrlcllccr ol llrc ([risioll Lnllkcrs $il] c\crlurlLv hecollrc rl kIo\vlcdge or
Lrx)\\,lc(lgc lor lhc co ccrrlc(l Ircc(lb;lck ol lhc rc\llr\ i\ \cr) good (lecision lo
he kno\\,n by r vrrirly ol srrkclnlder\ in lhe conrprny lhe results ol good
dcci\ion r aki0! \hould be n exrnrple tbr olhers in lhe comprny. while poor
rc\!Llr\ hx\,c Il\o lcl rcd rhrl not hrppening llgllin in thc lirlurc lTisthcncrl
lrL\k. ro proccs.i iniirr rltiorr ol)rLined b) \lnlous crirlir)S orgrnizrtiorrirl
c()rrlc\r ir knos,lc(lg( rhirr cirr he ircccs{c(l h! tlll purlics $ ilhin tfu conrpnrrv
lrirrirll\ r uollccliorr ol krx)\\ lc(lgr otrlirir)cd rLrnl sllLdic(] lbr llrc coI)l)iury
opcrtltcs \\,illbe I pro!ision ol \\'isdonr $hich is pricelcss wrs(lonr girined i\
the result olrn lcnrninsorgnnizlllron whrch rs lhc idel]lity ol the company in
lhc tllure wi\(lo0r i\ errb!'ddcd in eirch individu l ollender elerydry
bu\ilrcs\ llc(i\ilic\ tlr. !\pcdc(l to Illlkc Lhc collrplllr\/ relirlcd lo ar]
orgrurizrLlroll lhll r\ rLl$r)\ rr)crcrl\rrrS pLirlirIlrlilrcc l-lilrr\lbrrrr k0o\\,ledgr
ir)lo \\ isdorn is lhc Irsl I'l toh iI rhc crerli\c proecs\ Ilrs nrany applicatiorts
rn lhc crl.gor) ol illU rc rl irnclligclrcc iur(l crpcrr \yslcms hr!c bcr
irrplclrcnrcd if \iliiou\ rrulrinirlioDrl conrprnics to rcpl ce hurrnn Iirncliorrs
in nlking cr iticnl dccisions intrusrness
As|ccrs
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lo
thc enlilrcs lirels. (Lrlu. lrrl;rrr)ill;on. kno\1'ledSe. arlcl \\'isdonr. lhe
l'l
hus
tUrrctions rel ling lo irspec(s ol the dcploynrenl s fbllows:
Cuther ing
-
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ble lo collcct enlities rrnd PUI il in digitill
r,r,r{
l\'..1,1( r'' (.'.rl..rr :r r:rrr,:tt .'t rrrri'lttr
r, r.'g. r"rlrrrrrr 51,,'i,." ,rnl1 ..
ch rrc(cllnrcs ol entil]-rululc(lenli(ies, $'lrich is rcPrcsen(c(l r11 \'.lrious mulli
rnc(lir. trclr rs lLj\l- tru(lio. inrrrsc !idco. rrn(lothcrs
lT rlrusl hil!e lacilille\ llrll
iIc
Organisiug
To ticililllte the scLrch li)r cn(ilics ilt N hrer (l;rlr IT lnust have a standard
nrcchrnisln ibr org niTing lhe slorage ofenriries on the stori8e nredilrm The
conecPl\ ol (lirlrr \lruelrrLcs- (lllrrhrrse. tul(l lilc \v\tcIr rlrc thc h src\ ol-lhc
scrcrrcc lhirl is ollcrr usc(l
Sc['cLing
iLl
rollllcclion \\,il h l his rc(luiNr)rcnl
plrtres sirhirr lhe crrlrtic\ corlrprrnies rc(luire il. l-l rrrrsl
provide lircilities lo lrcililille the se rch ilnd seleclion Portal technology is
one w ) ol bcrrrg til\o1e(l by lhc colnprny in sol!ing lhis Problem
- S !nlhc\i7 inS
OlicI llr. (le.i\iorr rrtxIcr( rrct(l Lrrorc lhirrr one trrlil\ lir eornhirlrrlion ol'
\c\'cr lc rlrlics)lr) rrrilli. il crrsicr lo \ec lhc co nfrrrly\ btrsirrL's\ sirurtioo
- Drstrihrrting
Iinrlly ll' musl hrl\ c lhc irrlrrrstrtrclure lo (lislribuls lhc v.lrious enlilics ol lhc
crrtilie\ |re kcpl k) rho\c \\'lx) rrccd il Iheproccs\ol dePloying lhese entities
rrusl l\o pl) rrllcrrliorl lo lhc le!cl ol nced. such as spccd ol access. the
iI)forl|llrc( ol Lhc crr(il! un(l \o linlh To bc ilhle to drslribulc nulli'nre(lir
cnlit!. lir crifrrPle. rr.c(lc(l ir lrrlnsnris\ion rncdilrnr \\'i(llh ribhon (hrSIl
t)iln(l\\ i(llh) so lhill lhc p.rii)rrrrxncc cil bc ellecliYcly sPrcil(l
2. Mlnr.rgcr iill I'er\pectiYc
ln leflns ol |rrnrger irl busrne!\. plrliculxrly in rellliolr to SCN4. there lre lbur roles
expected by thc conrP rrJ ol rul cllcctive inrPlerncllrltion ol IT. ntlnlely:
a. Minifrizc Iti\k\
Ilvcr) hLL\ircss hn\ rl\ rl\k\. csp.crnlly lllo\c rL\v)crrrlr,(l \'llh ilrLLncirll lircrors In
gerrcriLl- lhe risk rorrrc\ llorrr lhe urrccrl i rli irr \ariotrs $'rrys irnd ollrcr crlernrrl
irspc!r\ thlll rLrc tr.)orxl Lhr rorrlrol ol lhc eoLIl)llrr\' ll Prcsencc irr ilddilion lo bc
lrblc lo help llrc cornpirn! lo rc(hrcc Lhe risk ol lln cxislirrg busrrlcr's, it should xlso
bc ir rrrern\ lo nssisl irr nritnirgirlg risks Iilced everydly
b. Cosr S viIg\
Anollrci bid is ollcril 1l cllicicn!! inrpro\crncrrrs rrn(l oplinrizltion ol business
proccsser irl lhc conrPxn)' l'llcrr irre li)trr wny\ lo ollcr l'l lo re(ltrce cosls thirl il,c
oftcr rrcur.(l li)r rLclr\ illc\ oL arrilt'ot).rrLlion\ rrrrnrtl)':
Al lhc \IrioU\
lli
nittrLlr()rr l'roccss
hrplerncrnllion ol vllrious II col]rponen(\ nrc irblc lo renrove or elilninrle
non'vnluc.lddcd proccssc\ n n cxrrnrPle is lhc Prolision of AIM ro Ieduce
crslonrcr quc!rcs irl elch trunk lcllcr or crrll cerller lo rcplirce lhe llnction of
cll\rolrllr sur\icc iLrdcrlillg $ilh cu\lomrr eo ntlrrrrrls
Sirrpliliexlrol l'rocl\s
Vtll iorLs l)rocc\\ci lrc lrrrglll\ rn(l con\ohrl.(l (hurclucrrrlrc) can usLrnlly bc
\inrplilic(l b) irnpleruentrrrg \,llrioIrs l l corrrponer \ (datrtb ses rrrd
pplrcilllons lbr exrl|rPle) C ll rl il \cries ol Procosses in b.rnk lollrl
irpplicxlion to rPProvll usullly h !e ro So lhmugh tr liw l.rble\, cirr be
453
10', tlllAYA lNl liliNA l lONAl,
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hlnl' 1o illnrLlrcr hlnrk l.ller $l)t) oller) hir\,j ro go Lhrotrsh no\\ be (lorrc
llr(iugh l)ur)1, \cb\ilc\ li rl r(l ('rl lh. rnlcrrrrI
I rlegr rll()ll l'ro(cs\
ll i\ ul\,).irt)iLhl. ol rrr.!LirlirrS nrt tiPlr Iroue\\.s inLt) r)rrc rhlr llels liL\lcr
r r(l Irorc .or\elllcrl lrLircctl) irrrPro\c crL\toLrrer sirrisillcliorr) Ilr.rnrplc\
rlcl (le r (lriyci s lic,rn\c nPflrciLlion Procc\s I dc\ck)Pc(l countries. srrch .r
srLics ol \crirl frocr\\r\ rrkir! |rhorosrtrPh\. lirrScrprii)Ls. sigrrl(trrc. Neighl.
rlle\
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lr.i!hr lri\1ol).c.r r!(l r{rr.irrrtllirr\1'rr\l\,\rrll)rli!rr)r(or\rx)lrrce(l
l(' sl]crxl l!rre qtcrr rr! trt ir(,rn,rrrc Plitce L(i lnollrcr l(r.lrr) orrl ir scrics oi
r(Lr\ li.j\rLh(i\t trut crl,ugh slrLrrLlirrg rLI)nt Lr rr lrlrrce $rlhir ccrlllrr Posilnn.
\) t)lxrr(rSL.rph\. ii gcrpLiIl $(ighl ln( ]rLjrSln rs \clLir\ rlre signrrr! c rr bc
p.rlbr nr.(l silrrulltlneousl) hccrtrsc ol llrc digilll (lc\ rcc\
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(lriLr! rSrlr.nriLrr,rl )(i.r.\;rrlolri
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(ir lr //\ l(r!ic ro rrI irr. lli. li )rtior)ol \irrrJr\ rr).rchlrrcrr rLrrd cqtriprttcttt o
iL \riLr1r. Lo L.|lir!u Llrr Ltrrr.rrorr (ij llrr lrLrLrriLrr e). l) l1\rrrS itrr( \ccliir)S
g(x)(ls rr rhc \\iIclrorL\u. in)'l \) lorrh
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iIlLLe ror orr r irr rr.rLrfc 'rLl \ii(litiLr hrLl liLrllrLrr lo.Lell. (rr\Lorrrer lolrLll\ tlrll
lhe rrL\lorrrer r' rillrrrg lo irl\r\' h. iL corr\trrrrrr (i)rrrPrLrr! li)r rr lorrs Pcrioil r)l
linc 1.u\lorrrr l,on(lir)S) llr. irhjliL! t() .r.irL. rrLLli(,rr'hi|\ ()n l orc l() orr.
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iI lhr c\r\ ol thc ruslollr(r. ir) i(l(llriorr lr) lhc conrPlny s btr\lrr.\s lo rr1!!irt\ crcn(c
protl Lrr Lrr 'crrietr I )Il rt .hclP!r- hcller. irrxl lrr\lcr conrPnrcd r\ilh bu\inc\s
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surr it,: o pr,rLerr i\ lhe rrrslL' rr.L t)r I r. rrrrL l\.1. r lhcr lhr rr llerntrl. n) ll nrrrsl
Lru Ibl. Lo rrriLtr \iLhr. url(lrli.rr. rl !rrr trlso hr,Lrr cliccli\.1o()l lo lLlcrrlrlY lhings
llrxl rillr h. LriL r\ii) rrLLl rrtto rrLlLr l,r .nLrrfrr\r rtrsloii)cr\
Crcirt. NcN ltcrlirl.s
tl (1.-veloILrurrls iue chLrl!lcrirc(l h) lhc rilPi(l recLrnt rnlcrnct teclrrlulogy. hrrs
bccn rLblc lo (r(irrc l nc\\ !olll].liLi\r r irrl(r'L li)r lhe corrlPrn!. \llich is in
c\h.r')iLrr \,rr t)u\ r(i r.rIl\ oL , bt clttes. Lttr(l ol . co rrrrr.r!c. .-PLocrLr!nrcrrr.
( !u\lorn.r\ . ovLLLr arrtl ol r(r I rirr l)l\rclll\ tr rir\\' \\.r\ ol lool{irrg rLr lhc
l)u\Lir($irr(\)(rr\( rerl).ur.rrr rrr ll). !l(,brLL /iLlrorrol iniiJrLrrrrlrorr
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inl.grul. hrl\ecrr \rrpIlr.r\ rrliLrnrltrrLrLr.r\- $irrch()t \rs. trr\l \r(ir.\. \o lllirl Soo(ls rrrc
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costs lo \rl \ I (lr! rorr( il o r\ eLlLirrtl .itLs ot srriir.
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ol
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(equipnrcnl (l.iuslrrerll\ iDd nreir\urcurcnl\) lo changes in program vrrirtbles
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spccil ol u\lnr).c ro L rrrrrgt' irr 'rh.(lrrlrrr! rr (L\1lLrr)ir lcl(llrrrr. irLrcrrLior. cirPiLCit\
lrrrilrLi(i0\. r r(l oLll|r \rL irLhL.\ nrr !'l irllo\ca l{.Srrr( rrrrorr ol ]irril Pro(lu.tion PLLrr\
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(lorrcd ll\ oL $cell\'(ChlLnl)cr\. l()96)
e\idcLrce (hrll SCI\4 Prrctices in oPerllions nnd
supIly.lriLIr lccl)Iolog! h.r\ x)l hrcrr ltrll\ (1r\rlo|e(l lirr th. rcxlrlnlrorr ol lhc slrllrcglc
llpIroir(lr to 3rccri rg llrcse \lLrrlie\ \hou (L hc dc\!loIc(l rrrxl rlre inrItrel ol Srccrrir)S
lcclrrolos\ iLn( ot,.riLLrorr\ irr lllc rirlrr))\l)iI lnLl sLrpPlY clr:rirr . rrrllcrrsc\ .trn Lrr
lo IIocl (2(X)l) pro\r(lc
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455
OPPORTUNITIES
OF THII LEADING EDGE
IN WORLD Cl,TSS
SIIPPI Y CHAIN 1\{ANAGEMENT
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1
https://be.ubaya.ac.id
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lOIh UBAYA INTERNATlONAL ANNUAL SYMPOSlUI!1 ON MANAGEMENT
1O.h UBAYA
TABLE OF CONTI]NTS
EFFECT OF COMPETENCE. TRAINING,
EMPLOYEE PERFORMANCE AGAINST
TABLL OF CONTENTS
I
THE EFFECT OF FINANCIAL RATIOS 'IO STOCK PRICE IN
SEVERAL COMPAN]ES L]S'IED IN SRIKEII{TI GROIJP IN
INDONESIA STOCK EXCHANGE
Ro,errJrie SLrriJ i \to.oprJtirn.
2.
HIERARCHICAL TNNOVATION MODEI- DEVELOPMENT lN
]NDONESIAN PHAR]IIACEUT1CAL INDUSTRI
PLACEMENT ET'FECTI\ENESS
OF AUTOMA'IIC
t0
lt
TELLER
MACHINE ON INDONESIAN PRIVATE BANKING
vicror wianto. Agus Zarnul Arilin
t2
FACTORS INFLIJE^.CING TT{E SUPPLY CHAIN PERFoRMANCE
(A STUDY OF MANL]IACTURINC F]RMS IN INDONESIAJ
5
CONSUMbR BEHAVIOR AND INDONESIAN VALUES SCALE:
VALIDATTON AND SHORT.FORM SCALE DEVELOPMENT
Sabrin!
O
tl
l4
THE PRED]C]'IVE MODEL OF' RELAT]ONSHIP BETWEEN ROLE
STRESS. PERSONALITY. AND SALES PERFORMANCF, IN
SERVICES MARKETING
H
Sccaprarnan:r
ISBN: 978-979-9936s 7'8
POLICY INTEGR{TION FOR HOUSEHOLD
WASTE
MANAGEMENT THROUGH ESTABLISHMENT OF WASTE BANK
TTIE ROLE OF EVENT SPONSORSHIP]N PROMOTINC TOURIST
ENTHUSIASM (STUD]ES IN SEMARANGGREAT SALE EVENT)
Y rli t,lrmx,i,.,.J Ain.J lle WrJhJn-
l0
DEVELOPING A CONCEPTUAL MODEL OF HOTEL'S NETWORK
OF BUSINESS RELATIONSHIPS IN Tm HOTEL INDUSTRY: TtlE
CASE OF HOTELS IN BALI, INDONESIA
Nyomrn Indnh Kusuma Dewi
ll
fHE EXISTING MODEL ]DENTIFICATION OF CUCURA|IA Jp
(YELLOW PUMPKIN) AGRO INDUSTRY SUPPLY CHAIN
MANAGEMENT IN GETASAN SUB.DISTRIC'T. SEMARANG
REGENCY
Agusrinc E!r Maria So€kesi, Mcniek Srining Prapti. lnneke Hanroro,
Alh.rr. Rika Prariwi
Srhombing
CONI'RASTING REFLECTIVE AND FORI,IATIVE MODgLS ON E
SERVICE QUALITY: AN EMPIRICAL STUDY
Jclsicr Adelaide Gusri, Sabrnra O Sihomhing
Vcrnra
]'TTIESS
Lu) ss,rl.s"ri. Sri Urxnx
S\ruh1dJ SJ fiJr
3
MOTTVATION
PI
CONTR{CTORS INDONESIA AT BALIKPAPAN
Didik Hadiyotno, Misnx Aiani
FOREWORD
t
INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
15.
l3
THE ANALYSIS OF INTERNAL AND EXTERNAL FACTORS IN
FORMULATINC COMPETITIVE STRATEGIES ON SKULL.CAP
AND TAN{BOURINE INDUSTRIES IN BLI}IGAH VILLAGE .
GRESIK
SI Scrlo lri-n . \'lonrkJ IrJ.rrs"ri
l5
MOTIVATIONAL FACTORS. ENTREPRENETJRSHIP. ETHNICITY,
AND PARENTAL BACKGROL]I.]D. EVIDENCE FROM TTIE BLOK
M SQUARE ELECTRONIC CENTER. JAI'q.RTA, INDONESIA
Agung Wah)! Handaru, widyr Parimita. lnru Hadza Sabila
tl
THE INFLUENCE OF TOTAL QUALITY MANAGEMEN'T (IQM)
APP],ICATIONS TO SAI-ES RAISINC AT P-T KERETA AP]
ISBN: 978 979-99365-7-8
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
INDONESIA (PERSERO) BANDTJNG TIIE
R. Ail No\alianr. Ponddn8... ......
16
17
2ND
1OtT.
OPERATIONS AREA
22.
18
INFLIJENCE OF PARTNERSHIP SRATEGIC TO PERFORMANCE
OF PRIVATE COLLEGE IN BANDIJNG
Dini Arwati. Dini Verdania
23
19
24.
t9.
TNFLIJENCE OF TRUST IN SUPPLIER AND TRUST IN BRAND ON
THE PURCHASE AND ATTITUDINAL LOYALTY FOR RETAILER
AT PI STNAR SOSRO IN SURABAYA
2t
26
CASE STUDY:
A
Amelia. .........
PROJECT
oF
IMPROVEMENT
23
27
ON TIIE
Agustine Eva Maria Soekesi
30
BETTER INVESTMENT CHOICE tN CRISIS AND AFTER CRISISI
STOCK VERSUS GOLD
Eka Darmadi Lim, Lrlrana lngrrir wrjayd.......
32
CAN INNOVATION OF TIME DRIVEN ABC SYSTEM REPLACE
28
COST EFFECTIVENESS ANALYSIS OF DIURETICS TIIERAPY
FOR ASCITES IN }IEPATIC CIRRHOSIS PATIENTS AT ADI
HUSADA TJNDAAN WETAN HOSPITAL IN ST]RABAYA
24
TMPACT OF INTELLECTUAL CAPITAL ON THE FIRM'S
MARKET VALLIE: TITE MEDIATION ROLE OF FINANCIAL
PERFORMANCE (EMPIRICAL STIJDY FROM T}IE INDONESIAN
BANKING COMPAMES STNCE 2OO7,2OI I)
Sri [+nyani. Bagu\ Nurcahyo. Renny Nur'aini .........
26
29.
Gede Adrputra
9.99365 -7.8
38
TtlE SURVIVAL OF SMALL RESTAURANTS: MICRO ANALYSIS
OF NON CLASSIFIED RESTATJRANTS IN KTJTA SELATAN, BALI
lda Bagu. Made Wiyasha. Ni Luh Sua.ruu
97 A-97
36
THE EFFECTS OF INTERPERSONAL COMMUMCATION AND
MOTIVATION TO PRODUCTIVITY OF EMPLOYEES AT HOTEL
MULIA JAKARTA
I
30.
14
EXAMINING VIRTUAL RECRTJITTNG ENVIRONMENT
FEATIJRES OF INDONESIA CORPORATE WEB SITE
Yenny Purwad, Rosaly Franksiska, E stia Lidia Paramita
IN
lsBN:
33
Doddy de Queljoe, Amelia Lorensia, Indri pumama Puri
TBK
21
PRODUCT QUALITY CONTROL PROFILE ON LASEM 8,471,(
Tdn MinS Kuan8
DESTGN OF JOBS/WORKS FOR PROFESSIONAL WORKERS AT
PT, BTJKIT BATTJBARA
T}IE \GAR OF 20112012 WITH
RECOMMENDATION. IMPLEMENTATION OF A CONTRIBLTTOR
MODEL
CAREER MANACEMENT FOR PROFESSTONAL
WORKERS
T. Soemannan
29
CONVENTIONAL ABC SYSTEM?
[DX)
Rrma Rachmawari, Pri\ka
20
L5
EFFECT CAPITAL ADEQUANCY RATIO (CAR) AND NON
PERFORMING LOAN (NPL) ON RETURN ON ASSET (ROA)
BANK]NG TN INDONESIA (ST]RVEY ON INDONESIA STOCK
EXCHANGE
CLUSTER BUSINESS DEVELOPMENT AT TI{E MICRO, SMALL
AND MEDITJM ENTERPRISES
CENTRE
20
Christina Esti Susanri
2A
Wasifah Hanim
INDONESIA
18
T}IE EFFECT OF ECONOMIC GROWTH ON TIIE NT]MBER OF
POOR PEOPLE IN INDONESTA. PERIOD 1994-2010
Sugiardningsih
EFFECT OF RET-ATIONAL QUALITY AND ENTREPRENEUR
ORIENTATION TOWARD FRANCHISEE PERFORMANCE IN
I im Sann)............
UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
ISBN: 978-979-99365-7-8
.. ......
..
39
1Od UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
31
32,
SUPPLY CHAIN MANAGEMENT: STRATEGY IN
TECHNOLOGY TO REDUCE COST
Melrhi, Riki Manusa .. .. .... ..
STOCK RETURN
BEI
33. EFFECT OF
Hasanah
SOCIAL
ANTAM UMT
ON IMAGE PI
KIJANG
Sulama Wisnu D, Budi Astuti.....--. ...
PASCATAMBANG
JAYA"
Wijaya
ORGANIZATION
43
VALLIE CHAIN CoNCEPT oN STRATEGIC CSR PROCRAMI
CASE STIJDY OF MARTIIA TILAAR GROL'P
Dianne Frisko.
.............
A
. -.-.
NON-CORE
COMPANY'S
STRENCTHEMNG TTIE
LEVERAGE TIIE
AND
OTIIERS
Alain Widjanarka
COMPETIITIVENESS
45
DETERMINANTS OF THE DECISION TO BT]Y AND
MtflUAL FUNDS IN INDONESIA
IreneRiniDemiPangesturi........ -- ----..
SELL
46
38, A
COMPARATIVE STUDY ON RETURN STOCKS BETWEEN
VALIJE STOCKS AND GROWTH STOCKS IN TIIE GO PUBLIC
COMPAMES AT THE INDONESIAN STOCK EXCHANGE
2006.2010)
(PERIOD OF
Panji Aditya Eundo, Nadia Asandimitra Haryono.
ISBN: 978'979-99365-7-8
IN ASEAN,
...
47
vlll
1994-2010: DOES
48
THE RELATIONSHIP BETWEEN TTIE LEVEL OF THE USE OF
FIRM
ERP SYSTEM, SCM,STRATEGIC ALIGNMENT,AND
49
Weli lmbri..
41.
42,
1NTERNAL AUDIT QUALITY ROLE IN IMPROVING
EFFECTIVENESS OF QUALITY MANAGEMENT SYSTEM ISO
9001:2000 (Case Srudy PI INTI Bandung)
Sembiring
50
THE IMPACT OF RELATED PARTIES' TRANSACTIONS TO
MARKET VALUATION OF FIRMS
Niki Jayanthi, Felizia Ami RuaLawami
43
44.
52
TRANSITION OF TFRS TN INDONESIA: FINANCIAL POSITION,
FINANCIAL PERFORMANCE AND KEY FINANCIAL
TNDICATORS EFFECTS
Srcphanie Susrlo. Felizia Amr
Rudiawarni .........
53
INFLIJENCE OF JOB MOTIVATION AND JOB SATISFACTION ON
EMPLOYEE PERFORMANCE IN ASURANSI JTWA BERSAMA
(AJB) BUMIPT]TERA 1912 ST]RABAYA REGIONAL OFFICE
Agus Frianto, A}1l Seplirini ..... ....
PARTNERSHIP WITH
37
FOREIGN DIRECT TNVESTMEM
THE CHINA EFFECI EXIST?
yulius pratomo......
PERFORMANCE US1NG BALANCED SCORECARD APPROACH
44
DEFINE THE CRITERIA TO IDENTIFY CORE AND
ACTIVITIES TO
40.
INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
Chnsdne Dwi K S., Sondang M R, Adr;ana Oktarina
42
LEADERSHIP AND FIVE STAGE MODEL OF
GROWTH AT IJD'RAMA
May Eka Saputri, Liliana Inggrir
36.
4l
APPLTCATION CORPORATE
RESPONSIBILITY
39.
40
TI]E
T}IE
OF LISTED TELECOMMT]MCATION
Suskim Riantani. Harry Setyo Negoro, Alfiah
35,
INFORMATION
EVALUATING T}TE FINANCIAL PERFORMANCE USINC
GROWTH OFEPS, CFO, AND EVA AND TT{EIR IMPACT TO
INDUSTRY lN
34,
1O'h UBAYA
55
45.
INNOVATIoN SUCCESS IN SMALL BUSINESS CONTEXTT AN
EMPIRICAL EVIDENT FROM INDONESIA
56
Aluisius Hery katono, SuFnto. .
46
FACTORS INFLT]ENCE INDONESIAN YOUNG CONSTJMERS'
ONUNE PURCHASE TNTENTION IN SOCIAL MEDTA \ryEBSITES
t evina RolandaTjn, Christina
47.
R Honandra...........
..
51
CAREER DEVELOPMENT OF CREATIVITY REVIEWED, AND
COURAGE IN BUSINESS INNOVATM MIJ'LTI'LEVEL
ISBN: 978'979-99365-7-8
lx
1oth UBAYA INTERNAT]ONAL ANNUAL SYMPOSIUM ON MANAGEMENT
1O'h
MARKETING (MLM) DISTRIBUTOR ORIFLAME DENPASAR
l-Dh Kadek Budi Marrini
48.
58
AT
LISTED
M. Sienly veronrca
55
59
56
EXPECTED TO BANKRLTPTCY BY USE T}TE ALTMAN Z.SCORE
PERTOD 2009-2011
Sucral) Debora Ridwan. \4.Srenl)
50
Veronrca
5t
5',7.
63
DEFENDER
TI{E INFLIJENCE OF FINANCIAL
PERFORMANCE {EPS
(EARMNG PER SHARE), PER (PRICE EQUTY) AND ROA
GETURN ON ASSETS)} TO SHARE PRICE INDEX EARMNG
OF USING WEBSITE FOR
'71
PROMOTING
Edo Sri Harsanto, Naafilah Larlaurrohmah
59
13
EMOTIONAL ATTACHMENT AS A MEDIATOR OF THE
AND
RELATIONSHIP BETWEEN SERVICE QUALITY
EMOTIONAL BRAND
Rendy May Fandi, Efendi
60
TIIE
14
MALMI AND BRO\ryN'S MANAGEMENT CONTROL SYSTEM IN
PRODUCTION AREA: A CASE STUDY IN PT DS ST]RABAYA
Fandy San Kartaudjaja, Fidelis Aras(yo Andono
66
6l
ISBN: 97a-979 9935S-7'A
AND
TIEALTH CARE PRODUCT AND SERVICES
CAUGINC T}IE FINANCIAL PERFORMANCE OF BANKING
INFLT]ENCE OF MANAGEMENT PERFORMANCE AND
INTELLECTUAL CAPITAL TOWARD T}IE FIRM VALUE
Agus Wahyrdi Salasa Gama, Ni Wayan Eka Milarirni
PROSPECTOR
ACTIVITY PERFORMANCE ANALYSIS OF SUPPLY CHAIN
58 T}IE RELEVANCY
USINC CAMEL MODEL. THE PROSPECT OF ISLAMIC BANK TN
INDONESIA ACCORDING TO PUBLIC TRUST COMPARED WITH
CONVENTIONAL BANK
Yohanna Handjaja, Deddy Marcrano, Uliana Inggrit Wijaya
65
53
OF
RATIO), DPR (DEVIDENT PAYOT-II RATIO), ROE (RETLIRN ON
EOLIITY) AND ROA (RETI]RN ON ASSETS)] TO S}IARE PRICE
INDEX
Dheo Rimbano, Sardiyo, Maulana- -- -
62
IMPROVING COMPANY'S COMPETITIVE ADVANTAGES BY
IDENTIFYING WASTE IN THE PRODUCTION PROCESS CASE
STUDY AT WATOETOELIS SUGAR MANUFACTURER TN
S]DOARIO
Tuwanku Aria Aulian.lri
52
6l
FIRM CIIARACTERISTICS, INTELLECTUAL CAPITAL. AND
ENVIRONMENTAL PERFORMANCE (EMPIRICAL EVIDENCE
FROM LISTED COMPAMES IN INDONESIA)
Ni Wryrn Rustiarinr .....
INFL1JENCE
STRATEGIES ON PERFORMANCE WITH DTMENSIONS OF
SOCIAL CAPITAL AS MODERATING VARIABLES
PERFORMANCE OF ACTIVITY MODEL APPROACH STUDY AT
UKM KRIPIK BUAH KEBONSARI
69
Chorrum Rindah lsriqdroh. Sard'wau Budr Ulamj....
TN
.
TTIE
67
Bambang Suko Priyono
EARNINGS MANACEMENT TREND TOWARD COAL COMPANY
LISTED IN TIIE INDONESIA STOCK EXCTIANGE WHICH
MODEL. SPRINGATE MODEL AND ZMIWISKY MODEL
THE ROLE OF POWER AND CONFLICT RESOLT]TION IN
SIJPPLY CHAIN RELATTONSHIPS' SMALL AND MEDITJM SIZED
ENTERPRISES CONTEXT
Amak Mohamad Yaqoub, Indri Apriani Rahma f'atarna .
ANALYSIS OF T}IE MACRO ECONOMIC INFLT]ENCE FACTORS
FINANCIAL AND PERFORMANCE COMPANY TO BIJILD A
MODEL PREDICTION BANKRUPTCY (STUDY
coMPANlts iN iDx toR YfAR tqoq-20t049.
54
UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
THE EFFECT OF FINANCIAL CONDITION. THE FAILLIRE OF
DF,BT RATIO FIRM SIZE AND PTJBLIC ACCOTJNTING
ISBN: 978-979-99365-7-8
'75
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
REPLITATION ON ACCEPTANCE OF CIOING CONCERN OPINION
Hendro Lukman, Stevanus Adree Cipto Setiawan
62
64
70
OF
ENYIRONMENTAL IJNCERTAINTY AND
TMPLEMENTATION SUPPLY CHAIN FOR INCREASING
Sahnar Ubud...
THE EFFECT OF AGE. LEVEL OF EDUCATION, AT]DITORS
WORK EX?ERIENCE AND TYPE OF BUSINESS CLIENT ON THE
AUD1T DELAY PUBLIC ACCOUNTANT IN BALI
I Cede Crhyadi Putra.....
18
'71
GOOGLE SEARCH TRAFFIC AND IT'S INFLLIENCE ON RETIJRN,
LIOIJIDITY AND VOLATIUTY OF STOCK RETIJRN EMPIRICAL
STLIDY: MANUFACTURING FIRMS
INDONESIA STOCK
72,
wallu
Utomo, Ludwlna Harahap, l-ely Dahha
COLLECTIVE ENTREPRENEURSTtrP PARADIGM AS
PATTERNSFOR COOPERATIVE DEVELOPMENT
'79
11
66.
6'7.
Mudjantono, Rizal Hari Magnadi
80
COLT-ABORATION STRATEGY ON INDUSTRIAL CLUSTER GHE
NEW STRATECY OF THE NEW ERA)
Novral) f'resna Darmd'eriawan...........
8l
74
55-7-8
IMPROVEMENT BANK CUSTOMER SATISFACTION wlTH
75
STRATEGIES TO IMPLEMENT TIIE CHANGES TN TTIE BASIS OF
CASH TRANSFER FROM A HOUSEHOLD-BASE TO A
BASE:THE CASE OF PffJ IN INDONESTA
Muhammad Nashihin..
76.
SELF.CONCEPT AND SETtr.EMCACY FOR BTJILDING AN
ACADEMIC PERFORMANCE: SISTEMATIC REVIEW APPROACH
3
89
90
Verani Hartati, Wiwik Sulistiyowari
ISBN : 97 8-9 79-99
..............
SERVICE QUALITY ABSTRACT
FISH DISTRIB I]TTON SYSTEM DESIGN rCASE STUDY: FISH
Jun Surjanri. Dsrarko Nusroho,eno. Sanaji
87
ANALYSIS (IPA) TO DESIGN SERVICE EXCELENCE PROGRAM
AUCTION PI-ACE STDOARJO)
68
IN
T}IE EVALUATION OF USING IMPORTANCE PERFORMANCE
INDONESIA STYLE
Suresh Kumar, Randy Prase0 o
86
KULONPROGO REGENCY, 2OI 3
Lf,ly Dahlia
EXCTIANGE
PENETRATING INDONESTAN BANK ASSURANCE MARKET:
STRA]ECIC MANAGEMENT. PI ASIJRANST CIGNA
85
INCREASING WHOLESALE CENTERS ROLE AS PART OF
SI]PPLY CHAIN MANAGEMENT OF SMES
Kabul
IN
65
THE ROLE
84
COMPETITIVE ADVAI.{TAGE MANT]FACTURING INDUSTRIES
IN EAST JAVA
11
Berlo Usmrn, Eduardus Imdelil,n
TOTAL QUALITY MANAGEMENT IN EDUCATION (TQME):
PROSPECTTVE STRATECY FOR HIGMR EDUCATION
INSTITIJTION
Rarna widiastuti
EFFECT OF TN\,TSTMENT OPPORTT]NITY SET ON CASH
DTVIDEN'D POLICY WITH AVERAGE OF SALES GROWTH ON
EVERY LIFE CYCT-E AS A MODERATING VARIABLE (STT]DIES
ON MANUFACTURING COMPAMES IN INDONESIA STOCK
EXCTIANGE)
I Dewa Made Endirna..... ..
63.
69
16
9l
CORPORATE GO\ERNANCE, SUSTAINABILITY. AND ISI,AMIC
BANKING PERFORMANCE
Rohmawdri Kusumaning
83
IsBN: 978-979-9S355-7-8
92
1Od UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
77.
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
T}IE ROLE OF INSURANCE AGREEMENT AS PART OF RISK
MANAGEMENT IN INDONESIAN BUSINESS ACTIVITY
Aris Armuninggdr.............
78
93
Sri WiludJeng S P, Muhammad Madyosa
Ibrahim...
SUSTAINABLE BUSINESS INNOVATION
TO wIN
T}IE
8l
Susilowati
Chnstina Yanita
Setyawati.......
.....-..
IMPLEMENTATION OF VALIJE C}IAIN ANALYSIS
BROILER SUPPLY CIIAIN AGRIBUSSINESS
Rini Oktaver4 Erna
96
90
IMPLEMENTATION OF FIVE FORCES ANALYSIS IN BUSINESS
9l
92
103
105
ENGINEERING
DEPARTMENT NOVOTEL ST]RABAYA HOTEL & STJITES
Anita Woneso, Fitri Novika Widjaja ...
...
106
l,atulette.....
108
TITE INFLT,IENCE OF MONETARY POUCY (BT RATE) ON
110
OT]TSOTJRCING OR INSOURCING? EMPIRICAL
II'WESTIGATION FOR CATERING OPERATTON AT 'NH
AQIQA}I' BUSINESS FIRM, SURABAYA
H
100
107
IMPACT OF ACQUISITTON OF PT. INDOSIAR KARYA MEDIA,
TBK BY PT. ELANG MAHKOTA TEKNOLOCI, TBK
PROFITABILITY OF COMMERCIAL BANKS IN INDONESIA
Lr6 Analiawiari, Edi W,n
99
INDONESIAN STATE.OWNED ENTERPRISES
ISBN: 97a-979-99365-7-8
Sanjaya
ACTIVITY COMPLAIIVI Tf,ANDLTNG THE
98
THE EFFECTIVENESS OF INDEPENDENT COMMISSIONER IN
IMPLEMENTING GOOD CORPORATE GOVERNANCE AT
......
Andjani ..
START UP. CASE STUDY OF HERY FARM
Maria Assumpta Evi Marlina..
...
MODEL APPLTCATION SERVICE LEVEL WITH SERVICE IJMTS
PER DEMANDED TYPE ON GRESIK CEMENT AND TONASA
CEMENT STOCKS IN UD "TJ' DALUNG-DENPASAR-BALI
SynrhiaA Sari
T}IE
lt9.
g3
84.
IN
91
PERCEFITON OF ADOPTING AN INFORMATION
TECHNOLOCY INNOVATION ON THE RURAL BANKS
Pertiwi Surya Negara, Juliani Dyah Tresnawari,
Budhiman Sel)awrn
102
IMPACT OF DIVERGENCE BETWEEN VOTING AND CASH
FLOW RIGIITS ON PEROMANCET ULTIMATE OWNERSHIP IN
Kazia
83.
101
MANAGEMENT STYLE OF CHINESE O\tsRSEAS COMPANIES
INDONESIA
I Putu Sugiariha
THE
OWNF,D RY I-OCAI, GOVF,RNMF,NT
Elen Pu.prE.ar, Ceacilra Srmindafli ..
l{7
88
MANAGING GLOBAL BUSINESS BY MINIMIZING THE EFFECTS
OF RLTPIAH'S VOLATILITY
82
...
In&rini
AND INDONESIA COMPANIES
Yie Ke Feliana...
94
SYSTEMATIC RISK AS MODERATOR OR MEDIATOR OF TTIE
INFLTJENCE BETWEEN MACROECONOMIC FLINDAMENTAL
FACTORS AND STOCK RETIJRN
Yeye
TOWARDS DIGITAL PRESS
ri6
COMPETITION A CASE STUDY OF I}INOVATION BY WAYAN IN
BULLFROG FARMINC TN BALI
Liliana Inggynwidjaya, Dudi Anandya, Fiti Novika Wrjaya
95
80.
INDONESIAN READERS' MOTIVATIONS AND ATTITUDE
Christinn Rahardja Honantha, Dudi Anandya,
THE IMPACT OF T}IE USE OF OI]TSOURCING EMPLOYEE
AGAINST PRODUCTIVITY COMPANIES tN PI.PINDAD
BANDUNG
'79.
u5
...
Johny
Rusdiyanto
ISBN: 978'979-99365-7-8
1\2
1O.h
94.
,)5.
UBAYA lNTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
FACTORS
THAT
INFLUENCED SYNDICATED
lOth UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANACEMENT
UTILITIES. AND TRANSPORTATION LISTED ON INDONESIA
LOANS
DECISIONS IN TTIE ASEAN OVER THE PERIOD 2006 20IO
Anrhon! Ke!rn BJl,lono. DeJd) \4.,r..urru
INDONESIAN STOCK EXCTL{NGE
Mr,dti UIdrn"
EFFECT OF INCENTIVE AND COMPETENCY TO
THE WORKING PERFORMANCE OF EMPLOYEES AT SMART
MANACEMENT CONSULTANT PALEMBANG
I t.1
Juliani D),,rh Trisnawrti, Veny lvlcgawatr. hita
KL,umrs ,ll Jn)
Endang Eflueari. werner
9ti
gg
L
Budhi Pur$andaya Eko
I05
IN PT
IN
CONVEYING PzuCE
Kusmurtanlo
125
EFFECTIVENESS OF IT GO\ERNANCE IN BANKING SECTOR
Scmuei David Lee. Pandam Rukmi WulrndM. Aric Budi
106 TIIE ROLE OF LEVERAGE IN THE EFFECT OF
GOOD
CORPORATE GOVERNENCE ON CORPOR{TE PERFORMANCE
121
,^ndrea Widianti Mafls, Samuel Dnvid Lee. Renny Nur'rin)
Sudarun
118
I07
PERCEIYTION OF ACCEPTANCE KOMMUIER TRAIN SIDOARJO
TTIE FACTORS AFFECTING THE COMPANIES CAPITAL
STRUCTURE IN THE SECTOR OF INFRASTRUCTURE.
COMPETITIVE BUSINESS ENVIRONMENT. MARKET
ORIENTATION. STRATEGIC ORIENTAT]ON AND
PERFORMANCE OF SMES (EMPIR]CAL STUDY ON SMALL AND
MEDI1JM INDTISTRIES PEKANBARU CITY)
l2u
Susi Hendrianr. Machasin. Budi Trianro
SURABAYA ROI]IE TO WORK PLACE AS ALTERNATIVE
CHOICE ON PUBI-IC TRANSPORTATION WITH PLANNED
ISBN: 978-979'99365-7 8
INFLLIENCE CAPITAL
126
N4ENTARI SEJATI
BEHAVIOR THEORY
Moh Rofik, Nnrdria Untarini, Ycss)r A.ranti
IOI
INFORMATION
Eko Nugroho
LOGISTIC SERVICE QUALITY
OF FAC'TORS THAT
STRUCTURE AND TEST DIFFERENT CAP]TAL STRUCTURE ]N
IO,1 REVEALING TTIE PREFERENCES
R Murhadi
PERKASA (MSP) SURABAYA
Siti RahN),u, Fitri Novika, Anthorry Soenardi
IOO
Alt
SCALE DEVELOPMENT AND VALIDATION OI'' PROCEDURAL
JUSTICE CLIMATE
Joseph
ANALYSIS
FINANCIALLY CONSTRAINED (FC) AND NON FINANCIALLY
CONSTRAINED (NFC) (CASE STUDY MANUFACTUruNG
COMPANY IN TTIE STOCK EXC}LANGE ON TT{E PERIOD FROM
200? To 2009)
t24
\iri Pur ),,rJ,,n:. D.si\4Jld.3r.
THE STUDY OF DYNAMIC TRADE.OFI' CAPITAL STRUCTLIRE
EXISTENCE TO THE NONFINANCIAL BUSINESS ENTITIES
LISTED ON INDONESIA STOCK EXCIIANGE DURINC PEzuOD
2007 201I
122
Maulana. Sardivo
I03
TT{E EFFECTS OF LOC]STICS SERVICE QUALITY AND
CUSTOMER SATISFACTION TO CUSTOMER LOYALTY OF
DELIVERY ODER SERVICE IN FAST FOOD RESTAURANTS IN
SURABAYA
l2l
IO2, ANAI-YSIS
T}IE APPLICATION OF PAMA AND FRENCH THREE FACTORS
AT
MODEL AND CAPITAL ASSET PR]CING MODEL
91
STOCK EXCTIANGE DUzuNC PERIOD 2006 20IO
Julius Irianro Gunawan. Endang Ernawori
113
lt9
IO8
TTIE EFFECT OF MACRO ECONOMIC TOWARD THE CHANGES
OF STOCK PR]CE INDEX IN JAKARTA ISLAMIC INDEX
I 30
t-ely Fera l rian i , Ettl, Puji Les
tafl
ISBN:978-979'99365 7
I
lOIh UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
OF INVESTMENT IN INDONESI
(MACROECONOMIC ASSESSMENT WITH VAR MODEL)
Etty Puji I-ertari, l,ely FeIa Tria_ni.........................
109, DETERMINANTS
IIO. COMMTJMCATION EFFECTIVENESS IN PI, SALIM
131
BROT}IERS
PERI(ASA, SIDOARIO
Elsye TaDdeuin. C'hristjna
ISBN: 978-979-99365-7-8
112
xuu
10'h IIBAYA
tNliRNA',
ONAl. AN NlJAt. SYN11'OSItJM ON MANAC lt[4 tiN
l
SUPPI,Y CHAIN NIANAGI'MEN'I: STITATBGY IN
INIOItN'I TION'I'IICI{NOI,OGY TO RI]DUCI' COST
N,lllsrer
\lc\1hir r, ltil(i N,ltlrlusnr)
ol Ar.orLntir)S. Frrullt ol Ilcollori\rcs. Nllr.LnirllrirCI)llslIrrr tJili!cr\iri
Jl I'jrol. Drg SurlrrSu]nrnrri. MPll No (r5 ]lirrrdung.40l6,1
t'hone: (012) 20l2lli6 exr l525.Fllx: (021)2017625
Abslrncl
Supply Chain Mirrrirge'nrerr ls lhe inle-sftrtion ol key husiDess prcce\scs tiorn end user lo
the origirlll supplic, rhill pro!idcs producrr. sel.\ices. xnd inli)nnrtion lhal enhance
cusroncrs irrd orhcr \rxk.lxrl(lcrs !lluc Thc su.ccsslirl prncllec\ ol Supply Chain
Mirnlgc lcrrr l)cSrrs N,rrh rhr \clecri()r ol kc) \ufplicrs rn(l lhcll (lc\clol) n rclltiorrship
ol rn!luiL1 lru\r iIr(l nruluill bcnclil lhsrd on ol inlbrmrlion lcchrlology dcvclopnrent
now drys. rhc relnlio ship bcL\rccrr Lhc pirlies in thc chrirr ol busiless tctivilic\ coukl
be devebped into l nnnc ope . lrrnspflcrl. irDd sool) wilh the help ol hurdware rnd
conrplrter sofi\\1lrc lnlbrm li(nr (eehnology is oIc ol lhc rnlegr.llcd SLrpply Chain
Manxgcnrcrrl Intinnlllliorr lechrrok)gy cxrl rcrull ir clcrr cornrrrunication chiLnnel
bcl\\ccr) .irclr illLi,rnrlrri()n (li\LrihrLrloLr llcli\il! rn(l nlrl$ork lhiit rcLrlcd lo lhc
pcrIelri ors ol .rL(h illlijrnrirljor) '\,\rerrs Culrcf( dc\ek)pnrcnls irl irllirnulion
lcchnok)g) rfrLl(c rl eir.r.r li)r llr. )irrri!'s corccr rrcl in rh. busincss chrill sufl)l) chrirr rc
slrenglhcn. rnrinllir. rr(l er)hrLrrr Llr. r rrlirlrorlshrPs irl or(lcr lo crr\urc corrtinuill ol
opcrirlions ol- cilch co0rpilny Allhorgh infi)rDnlioI lechnology rcquires cnofl]rous
iDvcsrnrclll. inlirlruio lechnology urlliTation \!ill provide siSnilicrnl long lernr
l)enelil\ by re(lucc on op.rirrillg co\r\ iI procc\\irrg lhc darir l (l i|rpro!e (lccision
nrill( ins
l(c\ rt(,r(ls: Sul)pl\ ( lrlill IliLllirS.I)crr IrrIi)rrrIrIi()rr l.rl)rr)log!
I. IiDSI'^ItCII
rLr(L
(i\lSr\irrSs.
IiACKGROTJNI)
llcccfrl)- llrc dc\'clopnrcnl ol iniiJrnrrlion lcchnolog\ (l-l_) lfclLr(linS ljlcclronic Dllrr
lntcrchrL)gc (EDl) nrxl iIlellrcr \n llrc worl(l w](lc \vcb (\\'u$)cruse lhe concepl o'
SupplI Chnlrr l\4rLlrscnrcfr (StlN4) lr( hcconrc x po|uLU opcrnlills P.rn(ligrrr 'lhe
corn|lc\ilic\ ol S( \1 hrs c(tur.(l (oIrPiLrrrcs to u\!'olllirc.onrrrrLri(irlion s)ncIrs lbr
exrnrple. lhe inlerncr cilD ill.rrirsc c\ccllcr)ce in conlrnuniciltior lhrough inter- clivily
lrclwcen clrlcrpriscs ilnd cu(omerr lnothcr \\'ords. lTcx reducc co\l or] trans clions
bclwccn bu)cr\ iuxl supplicrs. lhell creule r coopcrrlion lln(l rnirirllirin lhe good
ruLrli()Lr\hrp h0t$,j. i thr \L pt)licr bu\cr hc closcr
D.\clr)pIr.rl ol S( \.1 ciLI ror l)! \cL)crirrc(l lrollr ll /\d\tln.c' ill l-l'hlls blrtrr crcirr.(l
\uppl\ chiril prif!iple\- 0lnrcl\ llusillcs\ lo IlusiLrcss (lllll). llLsrrc\s (o Cuslomcr
(B2C) Il'Coll\nicrcc nn(] Suppl\r (lhirirr ll conr rerce companies c n pcrlirrrrl SCM with
excellcnt One pronccr is il]rrlzon conr. \\,hlch is il conrprlnv lhrll \ells books. CD\. loy\.
in(l so or) LlrorLgh lhe illtcrncl lhi\ conrIIrll (loc\ rrol hiL!c ir Ih\\icrrl \\'iurhou\c or
hooL\lorc flr(l c\(I ll)( rnlrrhcr (ji ir\.rrlorics urc v!r) lr$' bo()k\ /\rnllTorr corn llrs
sorrrcoi rl)c lxrgc\r (ljnLihul(nsirllrrllrrlcdSlrllcs aorr(unrcrsol Ar)rlzorl corrr \Preld
lSllNr 9711'979991165-7-u
449
10'h tJtJAYA tN',l tiRNA', ONAt, AN Nr.JAl, SYMPOSLI]M ON MANAC I'[4IJN'I'
Iround lhc workl Lrrlrl rx)\! li!crr
iir ln
zonconr. rpplicnlrorr ol-SCNI reqtrires
coruplex nr nllserrclll Ihc proccss lionr collect and seruch order, geDerrte products.
packaged flnd delivcr lo cus(onrcr then collect prynent Application ol SCM in
compirny ciln lulfillthe consumer's need ilnd generate onrzet aPPoxirnlrlely hundreds ol
rrillions ol dollnr r circh !ciLr
lJu\irrcss conr)elili()n
is cullcllllt'\lnr\!iIg tlle
prcscrrce
ol
cus()rner\ irs users ol
l)roducl\ or scr\ic.\ .rrc rrr I position to ilirlu(c llrc lbrrlr. (lcli\cr). trnil pricc ol Lllc
producl or scr\icc rreelle(l (Spl]rlS iuxl Sweeting. 2(X)l) CorrliSuring rr tr dilionll
rranul.rcturing bu\iness which irlcludc\ producl design. crrpbycc \kills. productron
proces\es. nId lk (lcli!crr_ol prr ucrsor dclircryolser!icesloco\lonlcl\hrschrlnged
ro\\riftl\ eorlr rLrous lrirpro\cruenl onrirrc ol (lcli\cri l!)(l scrriec. rLrlcs llc\ibilit). nd
cosl \r\,iIgs lhrt tlirrs l() nclfc\c iIr i creirse iLr ! luc l(l(lc(l
KIo$lcdgc ol ho\! ll corfplclc r)cl\\ork opcrirlcs urr(l wllirl irs clrPrrbilrlics. l.uge
vlnirbility is irvail.rt)lc. nll lhe numbcr olplrlics rhrl nr.ly be involvcd. now is cri(icnl
conrpetilivc rd\llIlrSc. bolh lbr lhc cu\l()rncr ll5 $cll ir\ lbr cnd u\crs cornpetitors
(SfrlngxD(l S\\eflil! l00l) li!le\crrgingllrckno\v1c(lgcollhcLrcl\lorkisdcvcbfing
r Suppll ( lrilr l\'lirnirgcnrcnr (S(ll\1) $lrich ls irrr irrlesrrrrc(l rrr'o irtlorr rle(work
bcrwccrr rhc prLrlics i r\ ()1\ c(l rr llrc hu(i rcss chlin
lhis prpcr xirn\ lo outlinc lhe SCNI ns il \lrrlegy l'l lo reduce cosl Sys['mrtics writirlg
bcsins by oullinillg kcy t() succe\slirl SCM pruclices. ti)llo\\,ed by l cliscussion in SCM
irs r slrrlcgy ll () rcduce co\l. rnd eId wilh lhc corrchrsi( ol-lhis Pufcr
:. LIl titt,\'lLllll,l
l.U,lvl l.l\\'
I(cY k) Srccrsslirl Suppl)
Chlir \llnlrg(rlllcrl l)rn(litc
Accor(linq rc lhorrpson lln(l Slrickl.rn(l (1996) in cllrr\ing oul lhc ilclivities ol ils
operrli()ns. lhc corrp.rny ca nol escnfc rhe Prcsence ol-other Prulic\ Uoth tmdins
comprnics. rnrnulilcllring conrpanic's. nrxl \cr\'icc conrpanics reqtrire \trpPliers lo
Iroyi(lc nrcr(hrn(lr\. li)] srrlc oL rlu rrlrlcrrirls lo bc tr\c(l irr lhc Pro(luclrorl Process lnd
eqripfr(rrl ro prr)\irl. \.r\rrcs II ir(l(liliorr lrree l!l)es ol .orrrpilrllcs illso require thilt
corr\rLrrrcr\ \ rll bu \ rLrxl Llse llr. Iro(lrLUl\ or \cr\ ices lhcv Producc
il b ck in ordcr ro produce
lllLrc
ollhe
flno(hcr producl lhll hil\ ir highcr \nhe lhlrl rhc
fl1xiucl or service beibre.
thell Lhcsc busincs\ ncLr\llie\ li)r rr r rhrir cnllcd Lhe \lhrc clririrr A comPrlrrys v lue
chlln incIrrlcs lh! rirtor rcti\,ilic\ lhul crcirte ulue lirr ctrstonrcr' bollt irrsidc tlId
orLr\i(lc ll)c roI)|rI\ lirLr)c\orkol \rrIrc.hui]) is n rttcll)o(l lt) \orl otrl lhe cllrrrn llo n
rI$ rratcrirrls inro cnLl uscr euslorucr [rirsc ilrlo rclc\unl uclivi(ics slrltcgic lly in ordcr
lo undersrrnll the trehllvior ol lilriou\ co\t\ irnd viir ious sources ol difterentiation (Shrnk
rn(l Covin(Lr iri r 1992)
Il
the consurrer blr!,\ lhe prodLrct or serYice xnd then process
lI firli.Lrlir rhr \rlre rlr.fI iIe u(lu\ \i\ n ir llcli\ilics. Iflrrclt] cqrli)rnenl Purclrl\c\
irr(l lo!islics inLrorLrxl. ot)erirtion\. l()!i\lic\ ot rLrourxl \nlc\ irrr(l nrtrrktlins. sLr!icc- irn(l
frollr Il.lrSrr\ (llx)np\orr rrrll Slrcklillr(1. 1996) \\'irh thc lrtLrrrr$orl ol lhc conrInrr)
cnrr Llercfrlile thc choicc ol r chrirr olclenls lh l will Lrc lhc br'rsiness objecl ll lhe
complny hirs llllritalions thnt Prcvcrrt irlLrclirilies in lhc vrlluc ch i| c n be conlrolleil
I
S
ll
N
;9
7
Uf,)
7 9
r)9
ii
(r
5'7'll
450
t0'r, IJBAYA tN',t'titiNA't't0NAt. ANN lJAt. sYM POS
IN4
hff!(ll. llu (oIrp.Ir\ r..(l\ t() fifrtirrr r. irtr()r: \Lllr thc rLll.(l
0N MANACIitvl liN',l'
pnrlcs rn Ilr. clullr l(,
rr)u rriLIr Lh. (()IlIrurL\ r)l I N olr.riLr r)I r\ l).rlorLrrrs
N].inlcnflrce ol thc rcLr(Lonship crn l)c donc b) 0usl lnd mulurlly benelici.rl rel.r(ion
wilh thenr lir ir lons rlfrc Alliir rccs N;lh srrpplicrs Lrsrrlllr' ifrporlir)l only tbr lhe
\L'rxlor\ rlrirl suIrl\ coIrt)oIur)l\ inrc!,ill irrr(l \lli]LlJ:ic iIrforrillreL' in thc proccsr
r)rinutir.lr Ig(\hr]ghr lr(l l)r\r\ 199()) lrrrr|o{ol rrlIrSrL ( o\cnllilllc.$irlrlhc
srlr)lrcrs r\ rol 1()!.r ir Lo\(r )ll(. hul ro\.curcic.r)lc(l L)l llr! t)ri.(: irr rc\porr\c lirl
roorl s.r\ rrr rLrltl ru.r
,\nothcrrd\rnr gcol dc\clofingcl(\c nlllll ccs \!rlh:ufplrer\ nrc ke)'corrfo,)cnls in
orcler ro he p our pIlicr\ crLr oilu dcsigll corruoncnl\ rrl(l nr\ |ro([rcliorl procc\\c\
'L
r lhri!hl ,r r(l l),r\ir 9(19) Il\ rrrfliririr! rL,liLtLrrr\hrltr \rllr \LLl)t)lr.r\. thc (or)rprLn\
crLrr rrrrjrrt:ri r Llr..,irLiru L\ oi prrtLr Lrnlr \\ithtiul \\o r\rr! rLbouL l.LrLrS ohstirrlr\ (hru
to |r.k ol rr$ IrLr. i.r s
SCI\'l rs rnlcgllrllt ln\ol\c(l Ln rlc lhrcc lirrk\ in ll)c chlin. nlllrel! the prrch sc ol
cqrLllrrrcfr ir0(l inhouf'l (,gi\ric\ ofcrLli(Jn!. ourborLnd k)gislirs xnLl. s well rs bc
inlesllllc(l inlo rort)orrrc sliirrcll\ ln (ll\rloILng rL \lrrlrs]c pLIr. llre collrfrLrlv nru\l
L.liLlL.i\hit\$Lrlr\LLt)t)lr.r\ Il!ciLU\(j rl). 'ulrcs\ (,1 S(\l i\
.r.lrll\rrrl\,,rIol.r(,1
r kc).1.Ir!'ll( rr) or]Nr LriLIr!$rk rl r.! rr(trLr\ suclr r\ tr sl rlIr. llll). lorrl Qtlllir)
IhI.rg.I)cIr (l(-)\l) liIrLro )rr l)rLllL lIt.rclLLr!. (lil)l]. lfigcr (lo\liIS. lId
OUL\ourciIS(,\lbLL!I r r(l Ilr\r\. 1999)
.llT rcquircs r{sorLnrc rrll lhc nccc\\xr) \! mrlcrill\ \\ ill bc ir\lriltlhl.'iLLsl in linrc lor
(hc pro([rrlro rIrorr$ $rll hr Lrrplclltrl.rl lo ]nrr1rfr.Il lQNl l1J(.(1.(l rLS\rLriLl.. ll]rr
rhf r.r$ LrrLlfr.Ll\iL\,rLlirherLrr,,, !,r)rl (tuiLlI\ hcflnr\c r r. (tr rlrl\ oL rh. irs rr,r.fiL \
rhrl $Lll sut,pt)rl r rf rL(lr.\.1).Ir ol lh! )rxIrlon \So(x Loo l]l)l $illolll\ \t)rk rl
rhr Lchrifll\l)ip hrL\c. i rhr t)rL rlr\ rcL Lirr! \\cll Iririrrririllc(l IiIg.l ro\li rS crr hc (lorc
1l thcrc is priec rLrrbrlirr- lhr nrLrr !o]rrp()Ic ls thut nrirke up (hc proll ct l'o inrplemeDl
ilI ou(!ourcirtr c!- iLin \cr\icc\- ir rru\t bc irs\urcd lhill lha pilrtl rccciving out\Nrced
lloLr.onrprnles Lrving ro rnr rLrin rhe qurliLt ol lhcsc scr\icc. lo mrLiDlriI lhc
(.Irt)lnr\ \. r(lLhilrl\ Lr Lrr r\.s (i l\ ru\1orr.r\
liorr tltc rcscriprort it crLr b. c|rtrlrrL cLl I rir rh. \0((\\ (il S( \l t)rrerircs b.!lr\ srllr
lr. \ul.rrrfrr r)1 lr\ 'ut))l.r\ Ir(l Lh!r (1.\elop rL r.rLlroI\hrI oi lru\L ifl(l LlruluiLl
trcllclit WiLh rhe ([\el(Jt)nreIl oi ll ll\ ir hrd hnpferr!] (xln). lhe reLrtionshif h.l$,ccI
(hc piulici in t1llr (hriI ol [rusircs\ ncli\rlrc\ crI bc (lc!c]opc(l Irlo il rrrorc opcrl
trllr\pllLcnr. r (l nn)n \\ ir r lhc hclI oi rrr(l\lnr rLn(l ronr|ulcr soirNtlre
.1.
r)rscusstoN
SUpph
(ll'r'ir \lxrr,.lurrnl
xs n
SlrIl(A\ ol lrlornr:rlion'l(rhrologt to
ltedUC(
Cosl
'lhcrr)lcol rlollIirtolIrS(\lrsirllr(t.(l h\ lfuu\roi ll l-l-plilIS rn rn)tollflrl rol(,
Ir\r rrLnln!Llr. r. orrr)ur.rr)l lr.S(\1 lhccorrr)lol S('\l i\ i \cpflntrle lrolr I )!
(lr\eL(JpLrcLrl r)l ll li\.I tI(lg fS lrorr ri\Lor\. i1 gi\.\ Lisc lo rcrI rok)Sicrl nd\iurcc\
rhr hr\]f l)fI(r|1.\ ol S( Il
lrr' uLsort ir qLr Lt' sirttplr. i\ thlll Lre e\\cnrc ol
inlrgrtllr)g thc \xrrt)tl\ l,rorc\'.\ tlrxl husn.\\ $rlil .s Ir lhr (lo rrr oi SCNI ls ll) \h rc
rhc illli)ifiLLron Lhirr i\ o$rrcrl rI(L prodrerd by thr \ruiou\ pllrtr.s Collrpuler ind
tstJN ,7rl-(.r7(/-r(r ra5 7 rl
451
I
t)Lh
UIIAYA lN', itiNA', ONAt.
telecorumuniclltions lechnology
AN NUAt.
is r pi(lly
SYMt'0SIJM ON MANACIiMIiN',t'
evolving
to
nlllke ihe creation
and
dissernin.rthn ol inlornralion heconles illster, che per.lndbetlerqrality.
Accor{i g to B[Lrrl)rr(l (]001)SC-N] r\ n Ilirrrxgc )cIr collcepl lhrough lhe i tegrxlion
ol pro(luco()I reti\ilic\ lornrc(l hel\ccn supplier. t)ro(lucer-mllnulllcture. (lislributor
\\'rLrehouse. ru)!l relnil cr\lor)rcrs. iI order lo ohlllin 1 |lll(cr) ol (lislribulion oi rlre
bc
lion, .ud time so rs lo reduce cosls while inlproving serlrce
lo custonrcrs Wilh the r.rpid use ol lT lhe cnrrcnl SCM crn he S,ouped inlo a neN
ccolrolric pilrldi!nr irs tirllo\\\: (l) rilrc b sed conrpcliriorr. (2) the cre lion ol lhe
synchroniz:rrioI lirrreliorr\ ol rhc conrl)ilIy (:]) ser\ iccs lirik)rcd lo thc needs ol supplers
rr1(1 uscr\ ln(l (.1) iI.rcl\cd corr\oli(hliof lrnons supplicl.i lrxl cornDrnics
producr by the number.
i\ccorLliDg to lndrLrlit fl1(l DtoLol)rllrolo (2001) llrc rolc
Iionr lwo perspecri\es. nirnrely
l.'l'echnic.rl Pcll\l)ccliYc
Iu(lgrog lroLr llr( rcclrrrlcill si(l( rhcrc irrc
,r
('r.xliotr
-
be \,ieweo
l$o lirrclior)\ ol l'l'tl) l mIsl be nrel.
lir)n\
Lru\l bc (lorc l)\ I I irc r\ lirllo$s:
ll nrusr hc irblc ro bc ir 0rerns 1o rller Lhc ltlcls or e!enls irre encoLrntcred
clrily in lhe compllnys brsiness into qu n(i(rli!c dall loflnal There are two
eonrnron $/l)s urc conrllonlv uss(1. rlilnrcl! rr)nrruillirnd iurlonr lic
l'l I)usl L)c llhl! lo lrurslorll rllc rn\ (lxtll collccl,J(l irrto irrlormation rclevant
lo slrkclx)l(lcrs. (hc rnarlrgrnrent. stall. custorncr\. busincss pirlners. bu\iness
o$Icr, flr(l orhcr pnrtrcs collccrncd Iior llre rrrirnirscrrrcrlr lrrd slirll ol thc
coDrpr ). i li)rIll(ioI is proce\\ed dirlil is lhe rx\,r' d:lla needed lo m.rkc
dccisions srllegicillly irnd lilcl ically
'ihe rcsul(s ol rhe deeisn)n-mllLing lvi1l pro!ide r !xricry ol direcl arrd
Ixl r(r(r IrlpiLcr ()Lr l)u\ nc\\ p.rlirrrrNn0c ol lhc conrl)irr! Inlbrrruti()n
gcllcllrlc(l lroLr rhc (Lrllt,(lrll proccs\iIg eqLriptc(l \\ilh lhc cxPcricncc aDd
irrlcllccr ol llrc ([risioll Lnllkcrs $il] c\crlurlLv hecollrc rl kIo\vlcdge or
Lrx)\\,lc(lgc lor lhc co ccrrlc(l Ircc(lb;lck ol lhc rc\llr\ i\ \cr) good (lecision lo
he kno\\,n by r vrrirly ol srrkclnlder\ in lhe conrprny lhe results ol good
dcci\ion r aki0! \hould be n exrnrple tbr olhers in lhe comprny. while poor
rc\!Llr\ hx\,c Il\o lcl rcd rhrl not hrppening llgllin in thc lirlurc lTisthcncrl
lrL\k. ro proccs.i iniirr rltiorr ol)rLined b) \lnlous crirlir)S orgrnizrtiorrirl
c()rrlc\r ir knos,lc(lg( rhirr cirr he ircccs{c(l h! tlll purlics $ ilhin tfu conrpnrrv
lrirrirll\ r uollccliorr ol krx)\\ lc(lgr otrlirir)cd rLrnl sllLdic(] lbr llrc coI)l)iury
opcrtltcs \\,illbe I pro!ision ol \\'isdonr $hich is pricelcss wrs(lonr girined i\
the result olrn lcnrninsorgnnizlllron whrch rs lhc idel]lity ol the company in
lhc tllure wi\(lo0r i\ errb!'ddcd in eirch individu l ollender elerydry
bu\ilrcs\ llc(i\ilic\ tlr. !\pcdc(l to Illlkc Lhc collrplllr\/ relirlcd lo ar]
orgrurizrLlroll lhll r\ rLl$r)\ rr)crcrl\rrrS pLirlirIlrlilrcc l-lilrr\lbrrrr k0o\\,ledgr
ir)lo \\ isdorn is lhc Irsl I'l toh iI rhc crerli\c proecs\ Ilrs nrany applicatiorts
rn lhc crl.gor) ol illU rc rl irnclligclrcc iur(l crpcrr \yslcms hr!c bcr
irrplclrcnrcd if \iliiou\ rrulrinirlioDrl conrprnics to rcpl ce hurrnn Iirncliorrs
in nlking cr iticnl dccisions intrusrness
As|ccrs
-
ol I-l Ir SCM c.rn
lru rx
tlrl
tsuN 97{t 979 99365-7-u
452
1
b
0,, tillAYA lN'l'lillNA'll0NAl, ANNUAL SYMP0SIU14 0N N4ANACI;MllNl
Funclion Dcplolnr.nr
lo
thc enlilrcs lirels. (Lrlu. lrrl;rrr)ill;on. kno\1'ledSe. arlcl \\'isdonr. lhe
l'l
hus
tUrrctions rel ling lo irspec(s ol the dcploynrenl s fbllows:
Cuther ing
-
-
-
ble lo collcct enlities rrnd PUI il in digitill
r,r,r{
l\'..1,1( r'' (.'.rl..rr :r r:rrr,:tt .'t rrrri'lttr
r, r.'g. r"rlrrrrrr 51,,'i,." ,rnl1 ..
ch rrc(cllnrcs ol entil]-rululc(lenli(ies, $'lrich is rcPrcsen(c(l r11 \'.lrious mulli
rnc(lir. trclr rs lLj\l- tru(lio. inrrrsc !idco. rrn(lothcrs
lT rlrusl hil!e lacilille\ llrll
iIc
Organisiug
To ticililllte the scLrch li)r cn(ilics ilt N hrer (l;rlr IT lnust have a standard
nrcchrnisln ibr org niTing lhe slorage ofenriries on the stori8e nredilrm The
conecPl\ ol (lirlrr \lruelrrLcs- (lllrrhrrse. tul(l lilc \v\tcIr rlrc thc h src\ ol-lhc
scrcrrcc lhirl is ollcrr usc(l
Sc['cLing
iLl
rollllcclion \\,il h l his rc(luiNr)rcnl
plrtres sirhirr lhe crrlrtic\ corlrprrnies rc(luire il. l-l rrrrsl
provide lircilities lo lrcililille the se rch ilnd seleclion Portal technology is
one w ) ol bcrrrg til\o1e(l by lhc colnprny in sol!ing lhis Problem
- S !nlhc\i7 inS
OlicI llr. (le.i\iorr rrtxIcr( rrct(l Lrrorc lhirrr one trrlil\ lir eornhirlrrlion ol'
\c\'cr lc rlrlics)lr) rrrilli. il crrsicr lo \ec lhc co nfrrrly\ btrsirrL's\ sirurtioo
- Drstrihrrting
Iinrlly ll' musl hrl\ c lhc irrlrrrstrtrclure lo (lislribuls lhc v.lrious enlilics ol lhc
crrtilie\ |re kcpl k) rho\c \\'lx) rrccd il Iheproccs\ol dePloying lhese entities
rrusl l\o pl) rrllcrrliorl lo lhc le!cl ol nced. such as spccd ol access. the
iI)forl|llrc( ol Lhc crr(il! un(l \o linlh To bc ilhle to drslribulc nulli'nre(lir
cnlit!. lir crifrrPle. rr.c(lc(l ir lrrlnsnris\ion rncdilrnr \\'i(llh ribhon (hrSIl
t)iln(l\\ i(llh) so lhill lhc p.rii)rrrrxncc cil bc ellecliYcly sPrcil(l
2. Mlnr.rgcr iill I'er\pectiYc
ln leflns ol |rrnrger irl busrne!\. plrliculxrly in rellliolr to SCN4. there lre lbur roles
expected by thc conrP rrJ ol rul cllcctive inrPlerncllrltion ol IT. ntlnlely:
a. Minifrizc Iti\k\
Ilvcr) hLL\ircss hn\ rl\ rl\k\. csp.crnlly lllo\c rL\v)crrrlr,(l \'llh ilrLLncirll lircrors In
gerrcriLl- lhe risk rorrrc\ llorrr lhe urrccrl i rli irr \ariotrs $'rrys irnd ollrcr crlernrrl
irspc!r\ thlll rLrc tr.)orxl Lhr rorrlrol ol lhc eoLIl)llrr\' ll Prcsencc irr ilddilion lo bc
lrblc lo help llrc cornpirn! lo rc(hrcc Lhe risk ol lln cxislirrg busrrlcr's, it should xlso
bc ir rrrern\ lo nssisl irr nritnirgirlg risks Iilced everydly
b. Cosr S viIg\
Anollrci bid is ollcril 1l cllicicn!! inrpro\crncrrrs rrn(l oplinrizltion ol business
proccsser irl lhc conrPxn)' l'llcrr irre li)trr wny\ lo ollcr l'l lo re(ltrce cosls thirl il,c
oftcr rrcur.(l li)r rLclr\ illc\ oL arrilt'ot).rrLlion\ rrrrnrtl)':
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crslonrcr quc!rcs irl elch trunk lcllcr or crrll cerller lo rcplirce lhe llnction of
cll\rolrllr sur\icc iLrdcrlillg $ilh cu\lomrr eo ntlrrrrrls
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