How Technology can Help Company to Reduce Operational Cost&Increase Efficiency

Beyond Transportation

How Technology Can Help Company to :

”Reduce Operational Cost and
Increase Efficiency”
Shangri- la hotel, jakarta
26 November 2014

www.bluebirdgroup.com

Profile of Speaker
Beyond Transportation

Name : Hally Hanafiah
Companies :








PT Indah Kiat Pulp & Paper
PT. Bouraq Airlines
PT. Lipposhop Online Retailing
PT. Makro Indonesia
PT. Watson Indonesia
PT. Blue Bird Tbk

Education :
• Chemical Engineering, Sriwijaya University
• Logistic Management, LLPM School of Business
www.bluebirdgroup.com

Contents
Beyond Transportation

Logistic Business
Trucking Industry
Challenges & Survival

Business Strategy
IT Contribution
www.bluebirdgroup.com

Logistic Cost Indicator
Beyond Transportation

Logistic Cost
Transportation

Inventory Handling

Administration

6%
27%

67%

COUNTRY


% TO PDB

% TO SALES

Unites States

9,9

9,4

Japan

10,6

5,9

South Korea

16,3


12,5

Indonesia

27,02

14,08

www.bluebirdgroup.com

*) Pusat Pengkajian Logistik
dan Rantai Pasok ITB
**) of Prod Cost (UI)

Evolution Transportation Market
Beyond Transportation

27.8 %


(5.8)%

14.3%

www.bluebirdgroup.com

13.4%

14.2%

Industry Analysis
Beyond Transportation
fleksibilitas dan
tarif trucking masih
lebih baik maka
subtitusi untuk
trucking rendah
sehngga industrinya
masih menarik saat
ini


tingginya biaya tetap serta
homogennya produk / jasa
transportasi yang ditawarkan
maka rivalitas industri trucking
sangat tinggi

perusahaan
trucking mudah
menentukan
jenis unit yang
dibeli, maka
daya tawar
pemasok relatif
rendah sehingga
tingkat
persaingan tidak
terlalu tinggi

proses

pembentukan
perusahaan
trucking baru
relatif mudah,
maka persaingan
di industri
trucking saat ini
semakin ketat

www.bluebirdgroup.com

pemakai bisa
mudah berganti
transporter
tanpa adanya
biaya tambahan,
maka daya tawar
pelanggan lebih
tinggi sehingga
tingkat

persaingan juga
sangat ketat

Key Trend Transportation
Beyond Transportation

Service Trend
• Higher inclination toward outsourcing variety of value added services
• Logistics service providers need to work toward more value-added services
while strengthening the intermediate services

Customer Trend
• Service quality and reliability are top priorities when selecting logistics SP
• End users are moving toward integrated supply chains with professional SP

Economic Trend
• Growth of Indonesian logistics market fuelled by growth of external trade
• Rising intra-Asia trade favors the transportation & logistics industry

Business Trend

• Oil & Gas Logistics
• Infrastructure Project Logistics
• Food & Fresh Produce Logistics
www.bluebirdgroup.com

Challenges & Key Success Factor
Beyond Transportation

Industry

Operational

• Fuel price increase
• Demand for cost
reduction
• Truck supply and increase
price
• Infrastructure
• HSSE requirements
• Increase Wage/Salary

• Law enforcement for
overloading/dimension
and KIR license

• Routing & traffic
management
• Fleet management
• Demand for cost
reduction
• Coordination &
communication
• Discipline & commitment

How to Survive
• Maximize Truck Utilization
• Long Term Contract and
Volume
• Open Cost Structure
• Enhance Business
Transportation Services

• Add the Value Services
• Competency

Parameter

Activity

Productivity

Measure

Solution

Intl Trading

Export Import

No of Trips

Rp / trip

Fuel Cons

Infrastructure

Cargo

No of tonnages

Rp / Ton

Horse Power

Purchasing

Distribution

Volume

Rp / m3

Wheel Base

www.bluebirdgroup.com

Competitive Strategy Matrix
Beyond Transportation
COMPETITIVE ADVANTAGE
LOWER COST

DIFFERENTIATION

BROAD
TARGET
1.
COST LEADERSHIP

2. DIFFERENTIATION

COMPETITIVE
SCOPE

3A.

3B.

COST FOCUS

DIFFERENTIATION FOCUS
NARROW
TARGET

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Selling Philosophy
Beyond Transportation

Transactional
Focus on creating successful
individual transactions
between the company and
its customers

Relationship
Focus on development of
long term relations with key
customers

www.bluebirdgroup.com

Our Strategic
Beyond Transportation

Aman : GPS technology, SAP system
Nyaman : Well-maintained fleet, GPS technology
Mudah : Easy to communicate (with GPS technology email )
Personalized : usto er’s feed a k, order y pho e / e ail / GPS technology

www.bluebirdgroup.com

Beyond Transportation

Service Excellence

Product
Excellence

Process
Excellence
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People
Excellence

Three pillars
Beyond Transportation

TMS (Transport Management System)
• Productivity unit
• Windowtime control (Loading & Unloading)
• Movement unit

DMS (Driver Management System)
• Absensi Driver
• Ritase Driver
• Salary Driver

SHS (Safety & Healthy System)
• DWH (Daily Working Hours) Control
• Break time control
• Attitude Driver
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Feature of Oslog
VEHICLE TRACKING

Beyond Transportation

ENGINE OFF

UNDER SPEED
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DOOR OPEN

OVER SPEED (70)

www.integrasiautama.com

Feature of Oslog
ALERT MANAGEMENT

Beyond Transportation

www.bluebirdgroup.com

www.integrasiautama.com

Feature of Oslog
REPORT FEATURE

Beyond Transportation

www.bluebirdgroup.com

www.integrasiautama.com

Feature of Oslog
DASHBOARD

Beyond Transportation

www.bluebirdgroup.com

www.integrasiautama.com

Feature of Oslog
FUEL MONITORING

Beyond Transportation

www.bluebirdgroup.com

www.integrasiautama.com

Feature of Oslog
ASET MANAGEMENT

Beyond Transportation

www.bluebirdgroup.com

www.integrasiautama.com

Feature of Oslog
DRIVER ASSIGNMENT

Beyond Transportation

www.bluebirdgroup.com

www.integrasiautama.com

Benefit - Reduce Loss Goods
Beyond Transportation

• Membuat alert management saat diluar kedua polygon (Pool & Customer),
dengan penentuan waktu idle serta notifikasi door sensor
www.bluebirdgroup.com

Benefit - Increase Utilization
Beyond Transportation

• Membuat pada kedua polygon (Pool & Customer), dengan penentuan
waktu in/ out yg bisa di convert ke excel (travel time)
www.bluebirdgroup.com

Benefit - Increase Safety
Beyond Transportation

• Membuat alert overspeed, harsh brake, dan engine off (diluar pool & customer)
serta mengatur/ planning jam kerja pengemudi dengan RFID
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Benefit - Fuel Controlling
Beyond Transportation

• Membuat rasio BBM yg dikonversi dalam jumlah liter terhadap KM tempuh unit
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Development
Beyond Transportation

BREADLIFE

7 ELEVEN

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PTPN V

Dashboard Breadlife
Beyond Transportation
OVERALL REVIEW
ALL OTP PERFORMANCE MONTHLY BREAD LIFE
600

120%

500

88%

100%

96%

95%

92%

91%

88%

81%

400
300
57%

38%

496

60%

55%

496

454

430

424

200

80%

480

494

453

481

480

40%

100

20%
162

243

274

366

434

420

410

455

456

461

0

0%
January

February

March

April

May

TOTAL TRIP

June

OTP ACHIEVE

July

PERFORMANCE

August

September

October

Linear (PERFORMANCE)

OTP PERFORMANCE BY JENIS TOKO
milu yang
70%jalan sesua jadwal hanya e012
nggu UBM tgl 3-13

120%

60%

88%

50%

100%

96%

95%

92%

91%

88%

81%

57%

80%

55%

40%

60%

30%

38%
40%

20%
22%

28%

25%

10%

34%

34%

33%

30%

21%

35%

34%

20%

16%

32%

34%

52%

57%

55%

57%

58%

61%

61%
0%

0%

January

February

March

April

May

June

Kios

Store

July

August

September

October

PERFORMANCE

OTP PERFORMANCE PER STORE DESTINATION
120%
99%

100%

100%

100%

100%

100%

100%

100%

100%

100%

93%
83%

85%

85%

88%

91%

93%

92%

90%
82%

80%

82%

80%
66%

60%

66%

54%
43%

40%

44%

40%
20%
0%
FIRST STORE

SECOND STORE
January

February

March

April

May

June

THIRD STORE
July

August

www.bluebirdgroup.com

September

October

78%

84%

96%

Dashboard 7Eleven
Beyond Transportation
DASHBOARD REVIEW PERFOMANCE SEVEN ELEVEN
OVER ALL
REVIEW

GROCERIES
PERFORMANCE

WINDOW TIME
REVIEW

FROZEN
PERFORMANCE

FRESH FOOD
PERFORMANCE

OVER ALL REVIEW
ON TIME PERFORMANCE OVER ALL

PER FORMANCE CONTRIBUTION
3,85%

100%

5,73%

100%

100%

100%

100%

100%

100%

49,07%
100%
100%

100%100%

100%100%

100%100%

100%100%

100%100%

50,05%

100%

FROZEN CONTRIBUTION
47,09%

CHILL CONTRIBUTION

47,31%

DRY CONTRIBUTION

OTP STORED
Jan 2014

Feb 2014

Mar 2014

Apr 2014

May 2014

OTP RITASE %

Jun 2014

Jul 2014

Aug 2014

Sep 2014

Oct 2014

OTP RITASE

OTP STORED %

STORE CONTRIBUTION

STORE DELIVERD
11109
10374

10511
10183

10794

10742

48843

46170

10317
9907

9885

9364

5592

Jan 2014

Feb 2014

Mar 2014

Apr 2014

May 2014

Jun 2014

Jul 2014

Aug 2014

Sep 2014

Oct 2014

GROCERIES

FRESH FOOD

FROZEN

RITASE CONTRIBUTION

RITASE PERFOMANCE
1327

1322

1290

5899

1282
1237

6147

1247
1227

1209

1194

1190

482

Jan 2014

Feb 2014

Mar 2014

Apr 2014

May 2014

Jun 2014

Jul 2014

Aug 2014

Sep 2014

Oct 2014

www.bluebirdgroup.com

GROCERIES

FRESH FOOD

FROZEN

Dashboard PTPN V
Beyond Transportation
PTPN V DASHBOARD
PERIODE

KONTRIBUSI VOLUME PER PKS

VOLUME PTPN V
60.000.000

TPU
7%

120,0%

50.000.000

98,0%

TME
7%

100,0%

98,3%

95,3%

LDA
10%

APR - OKT
SBT
12%

87,4%

86,9%

40.000.000

80,0%
71,7%

69,7%

30.000.000

60,0%

TER
10%

332469686
288867280

TOTAL CURRENT (Kg)

REMAINING
(Kg)
43.602.406

288.867.280

43.602.406

CURRENT (%)

REMAINING (%)

84%

16%

ESTMASI AKHIR
TAHUN

KEKURANGAN

371.400.789

38.931.103

TARGET SUSUT

TARGET SUSUT
PERBULAN

39%

32.096.364

44.545.030

50.948.194

48.822.790

49.664.949

46.667.610

48.950.380

33.388.870

47.936.348

40.100.210

46.141.144

43.502.460

44.393.095

10.000.000

31.840.310

40,0%

44.435.576

20.000.000

20,0%

-

SGH
9%

TAN
7%

0,0%

April

May

June

July

August

September

October

TARGET PENGIRIMAN CPO (Kg)

TOTAL MUATAN KELUAR DARI PKS

Rata Rata Pencapaian

Achievement

SGO
9%

STA
9%
SRO
7%

SUSUT PTPN V

SIN
6%

SPA
7%

KONTRIBUSI SUSUT PER PKS

0,30%
0,25%

TME
8%

0,24%

0,25%
0,20%
0,19%

0,20%

0,18%

0,17%

0,16%

0,20%

LDA
2%

TPU
8%

SBT
1%

SGH
11%

SGO
8%

TER
8%

0,15%
0,10%

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

TAN
9%

SIN
13%

0,05%

STA
9%

0,00%
April

May

June

% PERFORMA SUSUT

July

August

TARGET SUSUT

September

October

KONTRIBUSI RITASE PER PKS

RITASE PTPN V
2500

120%
2.333
99%

87%
80%

LDA
11%

TER
9%

SBT
16%

71%

60%

1000

2.025

1.974

1.946

1.905

1.834

1.764

1.750

20%
1746

1647

TAN
7%

40%

500
1294

TPU
6%

100%

90%
74%

TME
5%

2.333

98%
99%

2000
1500

SPA
11%

SRO
12%

Rata Rata Susut

1355

1900

1955

1769

0

SGH
9%

STA
8%

0%
April

May

JUMLAH RITASE UNIT

June

July

Target Ritase

August

September

Rata Rata Ritase

October

Achievement

SRO
7%

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SPA
7%

SIN
7%

SGO
8%

0,20%

163.857

PENCAPAIAN
SUSUT (Kg)

SISA PENCAPAIAN
SUSUT (Kg)

78.890

84.967

PENCAPAIAN SUSUT
(%)

SISA PENCAPAIAN
SUSUT (%)

0,25%

0,05%

ESTIMASI SUSUT

MINUS FROM
TARGET

788.900

625.043

TARGET RITASE
/PERBULAN

TARGET RITASE
PER 6 BULAN

3293

16.463

PENCAPAIAN
RITASE

MINUS FROM
TARGET

70,9%

29,1%

PENCAPAIAN
RITASE

MINUS FROM
TARGET

116.660

100.197

5%

Beyond Transportation

www.bluebirdgroup.com

Beyond Transportation

www.bluebirdgroup.com

Beyond Transportation

1.
2.
3.
4.
5.

6.
7.

Menceritakan tentang pentingnya penggunaan alat untuk tracking dan
monitoring berkaitan dengan perlindungan aset kendaraan
Membahas mengenai pentingnya menurunkan potensi kehilangan
barang saat pengantaran
Menceritakan mengenai proses peningkatan penagihan barang
Membahas mengenai pentingnya pemanfaatan utilisasi kendaraan
dengan menurunkan waktu tunggu dan waktu bongkar muat barang
Membahas mengenai cara untuk meningkatkan Keselamatan dan
Kesehatan Pengemudi (HSE)
Membahas mengenai efisiensi pengeluaran BBM
Membahas mengenai efisiensi penurunan biaya operasional secara
umum

www.bluebirdgroup.com