Strategi dan Kiat Merencanakan dan Menge (1)

Departemen Kehakiman R.I.

Strategi dan Kiat Merencanakan dan Mengembangkan
Situs Web untuk Menyebarkan Informasi Hukum
dipresentasikan oleh
Dr. Ir.

Richardus Eko Indrajit MSc. MBA

Ketua Stimik Perbanas - Jakarta

PERTEMUAN BERKALA PELAKSANAAN JDI HUKUM XI
Hilton Hotel
Surabaya, Indonesia
11 Juli 2001

©  Richardus Eko Indrajit, 2000

Obyektif
 

 

 

Informasi hukum apa saja yang harus diketahui oleh
seluruh masyarakat Indonesia? Bagaimana
mengumpulkanan datanya dan mengolahnya menjadi
pengetahuan yang berguna?
Bagaimana teknologi informasi (website) dapat
menjadi sarana atau media untuk menyeberluaskan
informasi hukum ke seluruh lapisan masyarakat
Indonesia, terutama mereka yang berkepentingan?
Langkah-langkah apa saja yang harus dilakukan agar
perencanaan dan pengembangan website dapat
dilakukan secara efektif dan efisien?

©  Richardus Eko Indrajit, 2000

AGENDA PRESENTASI

Bagian Pertama
Prinsip Dasar Penyebaran Informasi
melalui Media Elektronik dan/atau Digital
Bagian Kedua
Konsep Teknologi Website dan
Aplikasi yang Ditawarkan di Dunia Maya
Bagian Ketiga
Strategi dan Kiat Pengembangan
Website di Departemen Kehakiman
Bagian Keempat
Permasalahan Pokok yang Kerap
Dihadapi dan Penanggulangannya
©  Richardus Eko Indrajit, 2000

Bagian Pertama
Prinsip Dasar Penyebaran Informasi
melalui Media Elektronik dan/atau Digital

©  Richardus Eko Indrajit, 2000

www.kejaksaan.co.id

©  Richardus Eko Indrajit, 2000

www.indonesialawbusiness.com

©  Richardus Eko Indrajit, 2000

www.indonesialaw.com

©  Richardus Eko Indrajit, 2000

www.indoregulation.com

©  Richardus Eko Indrajit, 2000

www.legaldir.co.id

©  Richardus Eko Indrajit, 2000

www.undang-undangindonesia.com

©  Richardus Eko Indrajit, 2000

members.fortunecity.com/lingkungan/

©  Richardus Eko Indrajit, 2000

www.indojustice.com

©  Richardus Eko Indrajit, 2000

hukum.semua-gratis.com

©  Richardus Eko Indrajit, 2000

www.ri.go.id

©  Richardus Eko Indrajit, 2000

www.lawreform.com

©  Richardus Eko Indrajit, 2000

www.hukum2000.com

©  Richardus Eko Indrajit, 2000

hukuminteractive.com/default.asp

©  Richardus Eko Indrajit, 2000

www.indohukum.com

©  Richardus Eko Indrajit, 2000

www.landpolicy.org

©  Richardus Eko Indrajit, 2000

The Creation of Information
Organization
Growth
Increasing
Performance

Knowledge

Information

Raw Data

Better
Decision
Making
Quality

Cheaper
and
Faster

Public
Services

Transaction

©  Richardus Eko Indrajit, 2000

The Distribution of Information

©  Richardus Eko Indrajit, 2000

Value of Website
Add Value
customers and markets
Intelligence

Knowledge

Information

Value
of
Website

Minimize Risks
market, financial, legal,
operational risks

Reduce Costs
transactions and processes

Data

Create New Realities
intelligence (social, political, technological, etc.)

Facts

Gather

Organize

Select

Synthesize

Distribute
©  Richardus Eko Indrajit, 2000

Top-Down Approach
Vision

Mission

Value

Objectives

Critical Success Factors

Key Performance Indicators

Business Strategy

I/T Strategy

Business Process and Tactical Procedures

WEBSITE AS ONE OF DISTRIBUTION CHANNELS
©  Richardus Eko Indrajit, 2000

The Stakeholders
Lawyers
Society
Public

Public
Notary

Prosecutor

Government
WEBSITES
Company

Individual
University

Others

©  Richardus Eko Indrajit, 2000

Collaboration and Internetworking
Website B

Website A
Supplier-Customer
Relationship

Outsourcing
Management

Website C
Image
Building

Efficiency
Target Achievement

Strategic
Alliances

Website D

Joint
Operation

Website E
Website F

New Products
Creation

New Services
Delivery

©  Richardus Eko Indrajit, 2000

The Digital Economy

10010001
bits

atom
real things

abstract things

text image audio voice video
Bits characteristics:
- easy to duplicate
- cheap to produce
- fast to restructure
- good to represent

data information knowledge process

unlimited resources

digital economy

©  Richardus Eko Indrajit, 2000

New Economy Characteristics

1

Knowledge

Convergence

7

2

Digitization

Innovation

8

3

Virtualization

Prosumption

9

4

Molecularization

Immediacy

10

5

Integration/Internetworking

Globalization

11

6

Disintermediation

Discordance

12

©  Richardus Eko Indrajit, 2000

New Economy Characteristics cont.
THEME

ECONOMY

ORGANISATION

Knowledge

Knowledge becomes an important
element of products

Knowledge work becomes the basis of
value, revenue, and profit

Digitization

Products and services’ forms are
transformed into ones and zeros format

Internal communication shifts from analog
to digital

Virtualization

Physical things (institution and
relationship) can become virtual

The business transformation into virtual
corporations type company

Molecularization

Replacement of the mass media into
molecular media

End of command-and-control hierarchy,
shifting to team-based, molecular
structures

Internetworking

Networked economy with deep and reach
interconnections of economic entities

Integration of modular, independent,
organizational components for network of
services

Disintermediation

Elimination of intermediaries and any
stand between producers and consumers

Elimination of middle managers, internal
agents, etc. who boost the communication
signals
©  Richardus Eko Indrajit, 2000

New Economy Characteristics cont.
THEME

ECONOMY

ORGANISATION

Convergence

Convergence of computing,
communications, and content

Convergence of organizational structures
responsible

Innovation

Innovation becomes the key driver of
business success

The only sustainable advantage is
organizational learning

Prosumption

Gap between consumers and producers
blurs in a number of ways

Consumers of information and technology
become producers

Immediacy

It is a real-time economy that occurs at the
speed of light

Required a new real-time enterprise that
can adjust to changing business
conditions

Globalization

Knowledge knows no boundaries, there is
only a world of economy

The new enterprise enables time and
space independence

Discordance

Massive social contradictions are arising

Profound organizational contradictions are
arising

©  Richardus Eko Indrajit, 2000

Bagian Kedua
Konsep Teknologi Website dan
Aplikasi yang Ditawarkan di Dunia Maya

©  Richardus Eko Indrajit, 2000

Four Types of Website
1 Corporate Enhancement
Old Hospital plus Internet

B  Old economy vs. new economy
B  Better quality vs. survival
B  Common services vs. core competencies
B  Competition vs. collaboration
B  Supply based vs. demand based services
B  Conflicting objectives vs. complementary strategy

2 DotCom
Start from Scratch in Internet

3 Extended Supply Chain
Upstream Connection through Internet (Suppliers)

4 Customer Relation
Downstream Connection through Internet (Customers)
©  Richardus Eko Indrajit, 2000

Value Offered to the Public

SIMPLIFY

INTEGRATE
ELIMINATE

AUTOMATE

©  Richardus Eko Indrajit, 2000

Website Evolution

5

Evolution of
Internet Usage

4
3
2

Real-Time
Organization

Communities
Of Interests

Transaction
Enabler

Customer
Interaction

1
Brochureware

Time
©  Richardus Eko Indrajit, 2000

The Seven Web Watch Words
 

Speed
  Intimacy
  Communication
  Information
  Interactivity
  Cost
  Convenience

©  Richardus Eko Indrajit, 2000

Good Site Criteria by Gartner Group
 
 

Site Design (25%)
 
 

Site Functionality (25%)
 
 

 

Navigation
Aesthetics

 

Search
Personalization
Security

Customer Value (50%)
 
 
 
 
 

Content
Products and Service Information
Customer Service and Support
Contact Information
Investor Information
©  Richardus Eko Indrajit, 2000

Accessing Layers
CUSTOMER LAYER

PERSONAL COMPUTER

AT WORK

IP LAYER
Online Support
Retailer Transaction

Chatting

Calling/Conferencing

DATA
Browser/User Interface
IN ORMATION
NOWLEDGE
Search Engine
WISDOM

Electronic Publishing

Connectivity

Content Aggregation

Collaboration Document Management

KIOSK

FAX

TELEPHONE

TELEVISION

IN PUBLIC
CONSUMERS

Messaging & Mail

AT HOME

INTEGRATION MANAGEMENT LAYER

INSTITUTIONS

APPLIANCES LAYER
PERSONAL DIGITAL ASSISTANT

BUSINESS

LOCATION LAYER

INTELLIGENT MONITOR

IN VEHICLE
FAMILIES

COMMUNITIES

©  Richardus Eko Indrajit, 2000

Training

Legacy Integration

Service Customization

Transaction Processing Commerce Fulfillment Webcasting
Collaboration Too


va Plugins Inventory Management Document Archive MM Archive



Audio/Video Streams URL Controls Call Centre Services MM Players Workflow Tools

Enhanced Directory Publishing Fax InfoXchange Paging Chat BBS/Forums Agents

Browser

Directory

Connectivity

PHASE ONE

Firewall & Installation

Basic Web Hosting, Cache, Staging
Remote Firewall Management

Site Security & Maintenance

T1

Frame

ATM

Search Engnie

DNS Services

FTP

Email

Database Service Storage Management / Capacity Planning

Customer Service Account Administration
Sprint Link IP Backbone

Usenet

Billing

Sprint Private Intranet Backbone
DSLs

ISDN

Reporting
Dial Up Access
Clearline

GATEWAY SERVICES

New Feeds Authentication Encryption IP Voice Realtime Audio/Video Page Generation

APPLICATION INTEGRATION SERVICES

Consulting

MANAGED NETWORK SERVICES

Real-Time
Communication

PHASE TWO

Custom Programming
System Integration

SOLUTIONS
CONSULTING
SERVICES

Context

DESIGN
SERVICES

Mass Market

Content
Aggregation

Consumer Verticals

Content
Provider

SOHO Verticals

Public Sector Verticals

Affinity Groups

Business Verticals

Community

PHASE THREE

Website Building Blocks

Dedicated Access

POTS

Wireless

©  Richardus Eko Indrajit, 2000

Bagian Ketiga
Strategi dan Kiat Pengembangan
Website di Departemen Kehakiman

©  Richardus Eko Indrajit, 2000

Seven Success Steps
1. 
2. 
3. 
4. 
5. 
6. 
7. 

Getting Started
Creating the Website
Selecting Business Model
Supporting Customers Online
Constructing Search Engine
Promoting Your Site
Building Your e-Brand

©  Richardus Eko Indrajit, 2000

1. Getting Started
 
 
 
 
 
 
 
 
 
 

What you will need
Choosing an ISP
An e-mail account
Your own domain name
Selecting a domain name
A domain souffix
Seeking investment
Play your objectives
Market researdch
Identifying your audience
©  Richardus Eko Indrajit, 2000

2. Creating the Website
 

Using an agency
  Working with HTML
code
  Web design software
  Setting up shop online
  Secure server software
  Web design sites

 
1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9. 
10. 

The 10 commandements of
website design:
Navigation is everything
Planning offline
Be familiar
Less is more
Consider different language
Get to the point
Avoid to many colours
Consider download times
Keep it simple
Avoid “brochurware””

©  Richardus Eko Indrajit, 2000

3. Selecting Business Model
 

Selling your own products online
  Selling services online
  Becoming an online merchant
  Selling advertising space on your site
  Affiliate programmes

©  Richardus Eko Indrajit, 2000

4. Supporting Customers Online
 

Fulfilment
  Getting people to buy online
  Customer research online
  Building trust
  Using email wisely

©  Richardus Eko Indrajit, 2000

5. Constructing Search Engine
 
 
 
 
 
 
 
 
 
 

Keywords
Finding the right keywords
META tags
Adding keywords to the main text
Submitting your site
Submitting keywords and descirptions
Keyword help
Beyond keywords
Evaluate your success
Be patient
©  Richardus Eko Indrajit, 2000

6. Promoting Your Site
 

Seek reciprocal links
  Contact the online media
  Contribute to newsgroup
  Adversitising
  Web rings
  Promoting at your site
  Promoting your site in the real world

©  Richardus Eko Indrajit, 2000

7. Building Your e-Brand
 

Brand power
  Information and interactivity
  Personalisation
  Learning from successful e-brands

©  Richardus Eko Indrajit, 2000

Bagian Keempat
Permasalahan Pokok yang Kerap
Dihadapi dan Penanggulangannya

©  Richardus Eko Indrajit, 2000

Step-by-Step Approach

1
Test
the
Idea

2
Determine
Mission
and
Objective

3

4

Develop
Resource
Business
Gathering
Model

5

6
Setting
the
Stage

Start
the
Website

©  Richardus Eko Indrajit, 2000

Common Mistakes

1.  “Field of Dreams”” Syndrome
2.  Inadequate architecture
3.  Putting lipstick on a bulldog
4.  Islands of webification
5.  “Me too”” strategies
6.  One-time-effort mentality
7.  Thinking too small

©  Richardus Eko Indrajit, 2000

What to Expect ?

Cost
Center

Profit
Center
I/T

Investment
Center

Service
Center

©  Richardus Eko Indrajit, 2000

Project Management

Stage 1

Stage 2

Stage 3

Stage 4

Stage 5

Stage 6

PLANNING

ANALYSIS

DESIGN

CONSTRUCTION

IMPLEMENTATION

MAINTENANCE

©  Richardus Eko Indrajit, 2000

Things to Watch
Easy
to Imitate

Products and Services
Market Access

Restricted
Growth
Platform

Solutions
Ideas and Expertise
Attitude and Behaviors
Capabilities and Relationships
Harder
to Imitate

The Capacity to Learn

Braoder
Growth
Platform

©  Richardus Eko Indrajit, 2000

HR Skills and Competencies
B 
B 
B 
B 
B 
B 
B 
B 

eCommerce Program Managers
Enterprise architects
Business and Information architects
Infrastructure architects
Application architects
Solution developers
Component developers
Human factors engineers

©  Richardus Eko Indrajit, 2000

Infrastructure Component

DATABASE

LANGUAGES

OBJECT MODULES

OPERATING SYSTEM AND PROTOCOLS

COMPUTER SYSTEMS AND PERVASIVE COMPUTING

COMMUNICATION AND NETWORK DEVICES

SUPPORT AND SERVICES

SOFTWARE AND APPLICATIONS

LAN - WAN - MAN

DEVELOPMENT AND ANALYSIS TOOLS

INTRANET - INTERNET - EXTRANET

USER INTERFACE AND DISTRIBUTION CHANNELS

TRANSMISSION MEDIA INFRASTRUCTURE

©  Richardus Eko Indrajit, 2000

Demand vs. Supply
KNOWLEDGE COMPANY
Demand-Chain
Components

Application
Enablers

Technology
Vehicles

Supply-Chain
Components

B Market Strategy
B Product Design
B Marketing

B E-Catalogues
B ERP
B Email
B E-Collaboration

B Customer Management
B Value Network Management

B E-Forms
B E-Bulleting Boards
B WWW
B Chat Rooms
B EDI
B Financial EDI
B Electronic Funds

B Value-Added Networks
B Internet
B Extranet
B Web TV

B Wide Area Networks
B E-Marketplaces
B Intranet
B Private Network

B Procure
B Inbound Logistics
B Manufacturing

B Transportation
B Distribute
B Delivery
B Customer

PHYSICAL COMPANY

©  Richardus Eko Indrajit, 2000

Website Management
What ?
IS Strategy
Division/function based
Demand oriented
Business focused

Applications

Wherefore ?
IM Strategy
Organisation based
Relationship oriented
Management focused
How ?
IT Strategy
Activity based
Supply oriented
Technology focused

Management

Delivery
©  Richardus Eko Indrajit, 2000

Finally…
Old Company
+
Information Technology
=
Old and Expensive Company

©  Richardus Eko Indrajit, 2000

Thank You
Richardus Eko Indrajit
eko@indrajit.org
indrajit@post.harvard.edu
http://www.indrajit.org

Q&A
©  Richardus Eko Indrajit, 2000