MEMAHAMI MOTIVASI PERILAKU IMITASI FASHION KOREA SELATAN DI SEMARANG - UDiNus Repository
DAFTAR ISI
HALAMAN JUDUL ........................................................................................... i
PERSETUJUAN LAPORAN SKRIPSI ........................................................... ii
PENGESAHAN DEWAN PENGUJI . ............................................................. iii
PERNYATAAN KEASLIAN TUGAS AKHIR ............................................. iv
PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH
UNTUK KEPENTINGAN AKADEMIS ......................................................... v
KATA PENGANTAR ....................................................................................... vi
ABSTRAK ......................................................................................................... ix
ABSTRACT ......................................................................................................... x
DAFTAR ISI ...................................................................................................... xi
BAB I PENDAHULUAN
A.
B.
C.
D.
Latar Belakang Masalah ....................................................................1
Perumusan Masalah ..........................................................................15
Tujuan ...............................................................................................16
Manfaat .............................................................................................16
1. Manfaat Akademis .......................................................................16
2. Manfaat Praktis ............................................................................16
3. Manfaat Sosial .............................................................................16
E. Batasan Penelitian .............................................................................16
BAB II TINJAUAN PUSTAKA
A. Deskripsi Obyek Penelitian ..............................................................18
B. Kajian Pustaka ..................................................................................20
1. Motivasi ......................................................................................21
2. Faktor yang mempengaruhi motivasi .........................................21
3. Perilaku imitasi ...........................................................................22
4. Fenomena Korean Wave .............................................................23
5. Teori Kultivasi – Geore Gerbner ……………………………….24
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6. Teosi komunikasi tentang identitas-Michael Hecth ....................25
Factor yang mempengaruhi identitas …………………………...26
C. Penelitian Relevan .............................................................................28
D. Operasionalisasi Konsep ....................................................................30
BAB III METODE PENELITIAN ..................................................................31
A. Pendekatan Penelitian .......................................................................31
1. Fenomenologi .............................................................................31
B. Subyek Penelitian .............................................................................33
C. Sumber Data .....................................................................................34
1. Data Primer .................................................................................34
2. Data Sekunder .............................................................................35
D. Teknik Pengumpulan Data ................................................................35
E. Analisa dan Intepretasi Data .............................................................35
F. Penarikan Kesimpulan .......................................................................36
BAB IV PEMBAHASAN ..................................................................................37
A. Deskripsi Responden ........................................................................37
Latar Belakang Responden ...............................................................38
B. Penyajian Data ..................................................................................38
C. Proses dan Pengalaman Responden ..................................................39
Proses dan Pengalaman Responden Dalam Menyukai Fashion Korea
Selatan................................................................................................39
D. Pengetahuan Responden ....................................................................41
Hal-hal Yang Responden Ketahui dan Sukai Mengenai Fashion Korea
Selatan ................................................................................................42
E. Motivasi dan Alasan ...........................................................................43
1. Motivasi dan Alasan Responden Melakukan Perilaku
Mengimitasi...................................................................................44
2. Identitas
Yang
Ingin
Responden
Sampaikan
......................................................................................................46
F. K-wave ...............................................................................................47
Interest Responden Terhadap K-wave ..............................................48
G. Lingkungan Responden .....................................................................50
Hubugan dan Tanggapan Lingkungan Sekitar Responden Mengenai
Fashion Korea Selatan ........................................................................53
H. Tanggapan Responden .......................................................................53
Tanggapan Responden Mengenai Fenomena Remaja Indonesia Yang
Lebih Menyukai Fashion Korea Selatan ............................................53
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BAB V KESIMPULAN DAN SARAN ..............................................................57
A. Kesimpulan .........................................................................................57
B. Saran ...................................................................................................58
DAFTAR PUSTAKA ...........................................................................................59
LAMPIRAN .........................................................................................................62
A. Daftar Pertanyaan ...............................................................................62
B. Hasil Wawancara Responden 1 ..........................................................65
C. Hasil Wawancara Responden 2 ..........................................................76
D. Hasil Wawancara Responden 3 ........................................................103
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HALAMAN JUDUL ........................................................................................... i
PERSETUJUAN LAPORAN SKRIPSI ........................................................... ii
PENGESAHAN DEWAN PENGUJI . ............................................................. iii
PERNYATAAN KEASLIAN TUGAS AKHIR ............................................. iv
PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH
UNTUK KEPENTINGAN AKADEMIS ......................................................... v
KATA PENGANTAR ....................................................................................... vi
ABSTRAK ......................................................................................................... ix
ABSTRACT ......................................................................................................... x
DAFTAR ISI ...................................................................................................... xi
BAB I PENDAHULUAN
A.
B.
C.
D.
Latar Belakang Masalah ....................................................................1
Perumusan Masalah ..........................................................................15
Tujuan ...............................................................................................16
Manfaat .............................................................................................16
1. Manfaat Akademis .......................................................................16
2. Manfaat Praktis ............................................................................16
3. Manfaat Sosial .............................................................................16
E. Batasan Penelitian .............................................................................16
BAB II TINJAUAN PUSTAKA
A. Deskripsi Obyek Penelitian ..............................................................18
B. Kajian Pustaka ..................................................................................20
1. Motivasi ......................................................................................21
2. Faktor yang mempengaruhi motivasi .........................................21
3. Perilaku imitasi ...........................................................................22
4. Fenomena Korean Wave .............................................................23
5. Teori Kultivasi – Geore Gerbner ……………………………….24
i
6. Teosi komunikasi tentang identitas-Michael Hecth ....................25
Factor yang mempengaruhi identitas …………………………...26
C. Penelitian Relevan .............................................................................28
D. Operasionalisasi Konsep ....................................................................30
BAB III METODE PENELITIAN ..................................................................31
A. Pendekatan Penelitian .......................................................................31
1. Fenomenologi .............................................................................31
B. Subyek Penelitian .............................................................................33
C. Sumber Data .....................................................................................34
1. Data Primer .................................................................................34
2. Data Sekunder .............................................................................35
D. Teknik Pengumpulan Data ................................................................35
E. Analisa dan Intepretasi Data .............................................................35
F. Penarikan Kesimpulan .......................................................................36
BAB IV PEMBAHASAN ..................................................................................37
A. Deskripsi Responden ........................................................................37
Latar Belakang Responden ...............................................................38
B. Penyajian Data ..................................................................................38
C. Proses dan Pengalaman Responden ..................................................39
Proses dan Pengalaman Responden Dalam Menyukai Fashion Korea
Selatan................................................................................................39
D. Pengetahuan Responden ....................................................................41
Hal-hal Yang Responden Ketahui dan Sukai Mengenai Fashion Korea
Selatan ................................................................................................42
E. Motivasi dan Alasan ...........................................................................43
1. Motivasi dan Alasan Responden Melakukan Perilaku
Mengimitasi...................................................................................44
2. Identitas
Yang
Ingin
Responden
Sampaikan
......................................................................................................46
F. K-wave ...............................................................................................47
Interest Responden Terhadap K-wave ..............................................48
G. Lingkungan Responden .....................................................................50
Hubugan dan Tanggapan Lingkungan Sekitar Responden Mengenai
Fashion Korea Selatan ........................................................................53
H. Tanggapan Responden .......................................................................53
Tanggapan Responden Mengenai Fenomena Remaja Indonesia Yang
Lebih Menyukai Fashion Korea Selatan ............................................53
ii
BAB V KESIMPULAN DAN SARAN ..............................................................57
A. Kesimpulan .........................................................................................57
B. Saran ...................................................................................................58
DAFTAR PUSTAKA ...........................................................................................59
LAMPIRAN .........................................................................................................62
A. Daftar Pertanyaan ...............................................................................62
B. Hasil Wawancara Responden 1 ..........................................................65
C. Hasil Wawancara Responden 2 ..........................................................76
D. Hasil Wawancara Responden 3 ........................................................103
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