S PKN 1005585 Table Of Content

DAFTAR ISI
PERNYATAAN ................................................................................
ABSTRAK .........................................................................................
KATA PENGANTAR ......................................................................
UCAPAN TERIMAKASIH .............................................................
DAFTAR ISI .....................................................................................
DAFTAR BAGAN ............................................................................
DAFTAR GAMBAR ........................................................................
DAFTAR SKEMA ............................................................................
DAFTAR TABEL .............................................................................
DAFTAR LAMPIRAN .....................................................................

i
ii
iii
vii
viii
xi
xi
xi
xii

xiii

BAB I PENDAHULUAN .................................................................
A. Latar Belakang Masalah .........................................................
B. Rumusan Masalah ...................................................................
C. Variabel Penelitian ..................................................................
D. Tujuan Penelitian ....................................................................
E. Manfaat Penelitian ..................................................................
F. Struktur Organisasi Skripsi .....................................................

1
1
4
4
5
5
6

BAB II KAJIAN PUSTAKA ............................................................
A. Preferensi ................................................................................

1. Pengertian Preferensi Pemilih ..........................................
2. Preferensi dan Persepsi …................................................
a. Pengertian Persepsi .....................................................
b. Faktor-Faktor yang Menentukan Persepsi ..................
c. Proses Terjadinya Persepsi ..........................................
d. Hubungan Preferensi dan Persepsi ..............................
B. Figur ........................................................................................
1. Pengertian Figur ...............................................................
2. Pengertian Kepemimpinan ...............................................
3. Teori Kepemimpinan .......................................................
4. Tipe Kepemimpinan ........................................................
5. Sifat Pemimpin ................................................................
C. Perilaku Pemilih ......................................................................
1. Pengertian Perilaku Pemilih .............................................
2. Teori-Teori Perilaku Pemilih ...........................................
3. Tipe Pemilih .....................................................................
4. Faktor-Faktor yang Mempengaruhi Perilaku
Pemilih .............................................................................
.............
D. Masyarakat ..............................................................................

1. Pengertian Masyarakat .....................................................
2. Tipologi Masyarakat ........................................................
3. Masyarakat Majemuk ......................................................
E. Penelitian Terdahulu ...............................................................
F. Hipotesis .................................................................................

8
8
8
9
9
10
11
13
14
14
16
17
21
23

26
26
28
31
34
35
35
36
37
38
39

41
BAB III METODE PENELITIAN .................................................. 41
A. Lokasi Dan Subjek Penelitian ................................................. 41
1. Lokasi Penelitian .............................................................. 41
2. Populasi Penelitian ...........................................................
1
42
3. Sampel

Penelitian ............................................................ 44
Mailis Dawaty,
2014
4. Figur
Transformasi
Skala Ordinal
ke Skala
Interval .................
Pengaruh
Artis Terhadap
Preferensi
Masyarakat
Jawa Barat
44Pada
Pilgub
2013
(Studi....................................................................
Deskriptip Pada Masyarakat Kota Bandung)
B. Jabar
Desain

Penelitian
47
Universitas
Pendidikan
Indonesia
| repository.upi.edu
|
C. Pendekatan
dan Metode
Penelitian
.........................................
48
perpustakaan.upi.edu
D. Definisi Operasional ............................................................... 49
E. Instrumen Penelitian ............................................................... 49
F. Operasionalisasi Variabel ....................................................... 52
G. Proses Pengembangan Instrumen ........................................... 52

DAFTAR LAMPIRAN
LAMPIRAN A

LAMPIRAN B
LAMPIRAN C
LAMPIRAN D
LAMPIRAN E
LAMPIRAN F
LAMPIRAN G

SURAT-SURAT PENELITIAN
INSTRUMEN PENELITIAN
HASIL UJI COBA PENELITIAN
LAPORAN BIMBINGAN SKRIPSI
HASIL PENGGOLAHAN DATA PENELITIAN
DOKUMENTASI PELAKSANAAN PENELITIAN
DAFTAR CEKLIS PUSTAKA

2
Mailis Dawaty, 2014
Pengaruh Figur Artis Terhadap Preferensi Masyarakat Jawa Barat Pada
Pilgub Jabar 2013 (Studi Deskriptip Pada Masyarakat Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu |

perpustakaan.upi.edu