Institutional Repository | Satya Wacana Christian University: Analisis Efektivitas Iklan Im3 (Versi Jkt48 & Cesar) menggunakan EPIC Model

ANALISIS EFEKTIVITAS IKLAN IM3 (VERSI JKT48 & CESAR)
MENGGUNAKAN EPIC MODEL
Aditya yudanarko
Fakultas Ekonomika dan Bisnis, Universitas Kristen Satya Wacana

Abstract
At the present time the company is trying hard to retain customers with increasingly
marketing their products through advertisements in various media. Effective advertising is
needed in order to increase sales and increase profits products offered. Companies must work
harder to attract customers. In the current era, almost all people use mobile phones as a
medium of communication. A wide variety of providers emerging to complement the needs
of consumers and affect consumers, especially in the medium of television with a variety of
uniqueness and diversity of each.
A wide variety of providers emerging to complement the needs of consumers and
affect consumers, especially in the medium of television with a variety of uniqueness and
diversity of each, like JKT48 favored by young people and Cesar is famous for rocking
Cesar, and also there are very many benefits provided. Under these conditions, the purpose of
this study was to measure the effectiveness of television advertising IM3 cellular cards
(Version JKT48 & Cesar)-dimensional views of the EPIC Model. From the results obtained
from the overall EPIC seen the average effectiveness of television advertising IM3 cellular
cards (Version JKT48 & Cesar) including a pretty effective ad category.

Keywords: Advertising Effectiveness, EPIC Model