A Critical Discourse Analysis of Female Sexuality Articles in Women Magazines Chapter III V

CHAPTER III
RESEARCH METHODOLOGY

3.1 Research Design
Qualitative content analysis method is used in this research. It is also
defined as an approach of empirical, methodological controlled analysis of texts
within their context of communication, following content analytic rules and step
by step models without rash qualification (Mayring, 2000).
Bodgan and Biklen (1992:30) states that qualitative research is
descriptive which means the data collected are in form of words or pictures rather
than numbers. And explanative means words describe and explain. Besides that,
words suggest new perspectives, and conclusion expressed as words seem more
convincing than page of numbers. The object of qualitative content analysis can
be all sort of recorded communication materials analyzed can be textbooks,
newspaper, web pages, transcripts of interviews, speeches, television programs,
advertisement, musical compositions or other type documents.
3.2 Data and Sources of Data
3.2.1 Data
The data of the study were the sentences, phrases, clauses and words
from the female sexuality‟s articles in women‟s magazine which were from
Cosmopolitan and Glamour magazines. The sentences in the articles included

analysis of text (i.e. vocabulary, grammar, cohesion and text structure). Then
included analysis of discursive practice (i.e. force of utterances, coherence of
texts, and intertextuality of text), and the last, ideology view.

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3.2.2 Sources of Data
The Sources of data of this study are Women‟s Magazines, they are
Cosmopolitan magazine and Glamour magazine. Purposive sampling had been
chosen ome topics of female sexuality‟s articles in these magazines because there
are so many topics. Data 1, from Glamour Magazine No.108 April 2016, page 66,
the title of article “Sex Train your Brain”. Then, data 2, from Cosmopolitan
magazine September 2008, page 60, the title of the article “How your Sex
Fantasies can Give You better Orgasms”. And the last, data 3, from Cosmopolitan
magazine April 2012, page 89, the title of the article “Solve His Sex Woes”.
3.3 Technique for Collecting Data
In this research, through analysing content, the technique for collecting the
data are following :
1. Reading all of the articles of female sexuality in the women magazines,

the articles from Cosmopolitan magazines and Glamour magazines. The
first article from Glamour Magazine No.108 April 2016, page 66, the title
of article “Sex Train your Brain”. Then, from Cosmopolitan magazine
September 2008, page 60, the title of the article “How your Sex Fantasies
can Give You better Orgasms”. And the last, from Cosmopolitan
magazine April 2012, page 89, the title of the article “Solve His Sex
Woes”.
2. Describing the analysis of text from the female sexuality articles in these
women magazines. The analysis of text based on Fairclough (1992) has
been classified into four parts, there are vocabulary, grammar, cohesion
and text structure.

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3. Describing the analysis of discursive practice from the female sexuality
articles in these women magazines. The analysis of discursive practice
based on Fairclough (1992) has been classified into three parts, there are
force of utterances, coherence of texts, and intertextuality of texts.
4. Identifying the ideology that found from the whole articles in these

women magazines.
3.4 Technique of Data Analysis
The technique of data analysis in this research is focused on four
characteristics, according to Miles, Huberman and Saldana (2014), visualization:

Data
Collection

Data
Display

Data
Condensati
on

Conclusion:
Drawing/verify
ing

1. Data Collection, means this research begins with the steps of collecting

data then analyze the problem. The steps of collecting data by reading,
describing and identifying the female sexuality articles based on
Fairclough‟s theory.
2. Data Condensation refers to the process of selecting, focusing,
simplifying, abstracting and/or transforming the data that appear in the
full corpus (body) of written-up field notes, interview transcript,
documents, and other empirical materials. Data condensation means the

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whole data on source data are condensed. In this research, the source of
data are Cosmopolitan magazine and Glamour magazine that are
condensed into female sexuality articles that contain in these women
magazines.
a. Selecting the data, the data was all the sentences, words, phrases
and clauses that refer to female sexuality articles in women
magazines. And these articles correlated into analysis of text (i.e.
vocabulary, grammar, cohesion, and text structure), analysis of
discursive practice (i.e. force of utterances, coherence of texts and

intertextuality of texts) then ideology.
b. Focusing the data, the data was focused on the female sexuality
articles from women magazines, there are from Cosmopolitan
magazine and Glamour magazine.
c. Simplifying the data, the data had been separated into several
selected articles in the women magazines, then had been noted kind
of indicators that include from the data analysis into theory.
d. Abstracting the data, the data had been analyzed using Fairclough‟s
theory. The analysis theories were analysis of text, analysis of
discursive practice and the ideology that found in the female
sexuality articles in women magazines.
e. Transforming the data, the data has been transform into tables and
analysis by using Fairclough‟s theory.
3. Data Display

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Generically, a display is an organized, compressed assembly of
information that allows conclusion drawing and action. The process of

read, analyze, had been selected through female sexuality articles that
contain the data for analysis.
4. Drawing and Verifying Conclusions
From the start of data collection, the qualitative analyst interprets what
things mean by noting patterns, explanations, causal flows, and
propositions. From the female sexuality articles in these women
magazines, the analysis of text and analysis of discursive practice will
be found based on fairclough‟s theory from his book Discourse and
Social Change (1992), then had been discussed what ideology that
showed in these women magazines.

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CHAPTER IV
DATA ANALYSIS AND FINDINGS

4.1 Data Analysis
In this research, the data which were sentences, phrases, clauses and words
from the female sexuality‟s articles in women‟s magazine which were from

Cosmopolitan and Glamour magazines. The sentences in the articles included
analysis of text (i.e. vocabulary, grammar, cohesion and text structure). Then
included analysis of discursive practice (i.e. force of utterances, coherence of
texts, and intertextuality of text), and the last, ideology view.
Data 1, from Glamour Magazine No.108 April 2016, page 66, the title of article
“Sex Train your Brain”. Then, data 2, from Cosmopolitan magazine September
2008, page 60, the title of the article “How your Sex Fantasies can Give You
better Orgasms”. And the last, data 3, from Cosmopolitan magazine April 2012,
page 89, the title of the article “Solve His Sex Woes”.
4.1.1 Analysis of Text in Female Sexuality Articles
4.1.1.1 Vocabulary
In data 1 from Glamour Magazine No.108 April 2016, page 66, the
title of article “Sex Train your Brain”, it had been analyze as follows :
Think sex, think genitals.
This sentence above contains both wording of meaning and metaphors.
Whereas, „wording of meaning‟ means this sentence is kind of interpretative
perspective to contrast the way think sex are worded into think genitals that
showed the idea of sexual orientation to do some sex activities. Then metaphors in

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this sentence means explicit. Explicit in this case showed that the using of vulgar
words, such as sex and genitals. These words related into sex behaviour.
But new research has located the source of sexual pleasure and
frustration about three feet higher, in our minds.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way). The whole sentence talked about new research of sexual
pleasure.
“Throughout the day we continually train our minds to be in multiple
places at once. But sex requires full brain-body communication.
Distractions from the room, or within oneself, pull our attention away –
and if the mind is elsewhere, response is hampered,” says psychologist
Dr Lori Brotto, who runs the UBC Sexual Health Laboratory, studying
the mind‟s impact on arousal.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way). It talks about how sex train minds.
Her findings? It is possible to keep your brain and bits orgasmically
aligned.
This sentence contains literary meaning (whereas the exact meaning in

denotative way). It talks about possibility to keep brain orgasmically.
Wondering what yoga and sex have in common, besides bendy legwork?
Well, like reaching Dancer Pose, reaching orgasm is easier when
you’re 100 % present-moment focused – aka being mindful. In a study
of women seeking treatment for low desire, Dr Brotto found just four
sessions of mindfulness meditation -improved arousal, because it stops
mid-act self-judgement.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way). It talks about sex poses and orgasm activity.
“When a person focuses attention on the sensations unfolding in the
moment, they don‟t evaluate them, over think them or worry about
them,” she adds. How to do it? The most basic method is to follow your
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breath (in, out, in), or ask yourself, „what do I feel?‟“Root your focus in
physical sensations: your partner‟s breathing, the moving sounds of
bodies moving.”
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism). It talks about sensation moment of sex.

No matter what great things are happening down below, eroticism can
get trumped by urgency: Am I close? Will it happen? “Setting up
orgasm as a goal is a sure way to make certain you don‟t have one,”
says Dr Vivienne Cass, author of The Elusive Orgasm.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism). It talks about how orgasm works.
“The Minute you start tensing yourself to work at it, you‟ll be distracted.
The closer you get, the stronger the anxiety and the more likely you are
to switch off sexual feelings.”
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism). It talks about how sexual feeling got minds.
If you catch yourself on the impatience express, Dr Cass recommend
repeating, „It‟s good for me to simply enjoy what‟s happening‟, to stop
other thoughts.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way). It talks about to focus on what‟s happening on sex activity.
If „must‟ or „have to‟ enter your internal dialogue, question, „Is there
real pressure on me to orgasm - or is it imagine?‟ Lifting that weight
could get you there.
This sentence above contains metaphor (in this case means explicit meaning or

vulgarism). It talks about orgasm view.
Sometimes the solution to a wandering mind isn‟t reining it in, but letting
it run wild. “Fantasy isn’t mindfulness, but it can keep your mind ‘on
topic’.

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This sentence above contains literary meaning (whereas the exact meaning in
denotative way). It talks about fantasy of sex.
It‟s about moving your mind to another place – an image, memory or
story – and it can boost sexual response ,” say Dr Brotto. Narrate what
your partner‟s doing to you – the more you flesh out immerse yourself in
it.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way). It talks about sexual responses.

In data 2 from Cosmopolitan magazine September 2008, page 60 the title of the
article “How your Sex fantasies can give you better orgasms”.
So there you are, naked, spread out on silk sheets, candles all around,
David Beckham straddling you with a glint in his eye as he slowly licks
melted ice cream off your...Oops, sorry, where were we? Oh yes, sex
fantasies.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
It‟s safe to say we all have them. Some are fun, some are dirty and others
are so shamefully weird (how did your boyfriend‟s dad get into your
head?) that you‟d never dare share them with anyone. But whatever
floats your fantasy boat, forget being ashamed – research shows that
fantasisers have more sex, better sex and incredible orgasm.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
“Sexual fantasy fuels desire, and desire makes the body really want sex,”
explains sexual psychotherapist Jane Ridley.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).

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“Because desire is psychological, thinking about sex before having it
enhances the experience.”
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
Sexologist Yvonne Fulbright agrees, adding, “Steamy thoughts create a
constant flow of the feel-good hormone dopamine, which keeps you
hornier for longer!” And fantasies don‟t just make you hotter – they also
improve orgasms by making you think about nothing but sex.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
Sexual psychotherapist Margot Huish explains: “Unconscious worries
can make it hard to come, and fantasies link mind to body, therefore
bridging the gap in your „sexual circuit‟.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
Many women find fantasies will tip them over the edge to orgasm.” There
you have it – bigger, better orgasms are only a daydream away. Here we
reveal the low-down on what‟s normal, what‟s not and how yours can get
you and him hot!
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
There are some fundamental differences between male and female sexual
hard-wiring. “Men fantasise twice as much as women,” says Allan
Pease, author Why Men Don‟t Listen And Women Can‟t Read Maps.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way).
No surprises there then. “But while 81 % of men use visual images, like
sex involving willing strangers, 43 % of women prefer the emotional

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aspects of love-making and will think about an ex or someone they
know.” (More about the troublesome ex later.)
This sentence above contains literary meaning (whereas the exact meaning in
denotative way).
Whatever your fantasy, it‟s reassuring to know you‟re not the only
woman out there wanting to be tied up and ravished. And wanting rough
sex or sex with a stranger in fantasy-land doesn‟t mean you necessarily
want it to play out in real life – just as him asking you to dress up as a
schoolgirl doesn‟t make him a paedophile.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
Wendy Maltz, author of Private Thoughts, Exploring The Power of
Women‟s Sexual Fantasies, says sexy thoughts are like dreams and are
only symbols of our emotional and sexual needs.
This sentence above contains metaphor (in this case means explicit
meaning or vulgarism).
“Sexual fantasies allow you to explore scenarios that turn you on but
without the „what-if‟ worry if you actually tried them,” she explains. “We
often fantasise about things that are very different to who we are, so if his
– or you – fantasy surprises you (in a bad way), don‟t think a nasty,
hidden side has been revealed,” she reassures. That‟s why understanding
your fantasies is key to improving your sex life. After all, they‟re a riskfree way to experiment with something you‟re considering trying in bed.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
In data 3 from Cosmopolitan magazine April 2012, page 89 the title of the article
“Solve His Sex Woes”.
Lots of men want you to take the lead so they needn‟t worry about
making you happy.

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This sentence above contains interpretative perspective.
And contrary to the rules of kiss chase, it‟s NOT the boys‟ job to do all
the running, then kissing. Let him take half of the responsibility, then take
the rest yourself - you may enjoy being in charge.
This sentence above contains interpretative perspective.
When it comes to our orgasm, men want an instruction manual.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
And who can blame them? Clitoral, vaginal, internal, multiple, A-spots,
G-spots, U-spots... It can get very confusing. But don‟t expect him to be a
mind reader- tell him what you like and gently guide him to the right
spots.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
His cavemen ancestors didn‟t consider the social implications of bending
their women over a rock for a quickie without a by-your-leave.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way).
These days, civilised men often torture themselves for even imagining it
but fantasy power play isn‟t even on the same planet as actually having
sex without permission.
This sentence above contains interpretative perspective.
So if you‟re in the mood for him to get prehistoric, let him know about it
by sharing your submission fantasies.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way).
Men fear they won‟t meet our expectations, and for some the fear directly
affects their ability to perform normally, or even at all.
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This sentence above contains interpretative perspective.
Penises react to anxiety by not getting hard, by ejaculating too fast of by
refusing to finish at all.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
Meanwhile, their owners are embarrassed, which increases anxiety – and
the problem. You can help by easing the pressure. Don‟t show you‟re
frustrated if he can‟t perform to perfection every time.
This sentence above contains literary meaning (whereas the exact meaning in
denotative way).
Men often complain about women‟s lack of sexual appetite. They wish we
were more like them – happy to have foreplay-free quickies every night,
again in the morning, and, often, porn-like sex after the football.
This sentence above contains metaphor (in this case means explicit meaning or
vulgarism).
There‟s nothing you can do about this one – if he wants blokey sex, he
can get a boyfriend. But if he does make an effort to really satisfy you,
pay it back in kind.
This sentence contains metaphor (in this case means explicit meaning or
vulgarism).
4.1.1.2 Grammar
In data 1 from Glamour Magazine No.108 April 2016, page 66, the title of
article “Sex Train your Brain”, it had been analyze as follows :
Think sex, think genitals.
This sentence above contains transivity (process as verb). The word “think” is
mental process.
But new research has located the source of sexual pleasure and
frustration about three feet higher, in our minds.
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This sentence above contains transivity. There is a passive form.
“Throughout the day we continually train our minds to be in multiple
places at once. But sex requires full brain-body communication.
Distractions from the room, or within oneself, pull our attention away –
and if the mind is elsewhere, response is hampered,” says psychologist
Dr Lori Brotto, who runs the UBC Sexual Health Laboratory, studying
the mind‟s impact on arousal.
This sentence above contains transivity (process as verb). there is a material
process.
Her findings? It is possible to keep your brain and bits orgasmically
aligned.
This sentence above contains transivity (process as verb). There is a mental
process.
Wondering what yoga and sex have in common, besides bendy legwork?
Well, like reaching Dancer Pose, reaching orgasm is easier when you‟re
100 % present-moment focused – aka being mindful. In a study of women
seeking treatment for low desire, Dr Brotto found just four sessions of
mindfulness meditation -improved arousal, because it stops mid-act selfjudgement.
This sentence above contains theme, means there is a discernible pattern.
“When a person focuses attention on the sensations unfolding in the
moment, they don‟t evaluate them, over think them or worry about
them,” she adds. How to do it? The most basic method is to follow your
breath
This sentence above contains transivity (process as verb). There is a mental
process.
No matter what great things are happening down below, eroticism can
get trumped by urgency: Am I close? Will it happen? “Setting up
orgasm as a goal is a sure way to make certain you don‟t have one,”
says Dr Vivienne Cass, author of The Elusive Orgasm.
This sentence above contains modality (using modals).

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“The Minute you start tensing yourself to work at it, you’ll be distracted.
The closer you get, the stronger the anxiety and the more likely you are to
switch off sexual feelings.”
This sentence above contains modality (using modals).
If you catch yourself on the impatience Express, Dr Cass recommend
repeating, „It’s good for me to simply enjoy what’s happening‟, to stop
other thoughts.
This sentence above contains transivity (process as verb). There are mental
process and material process can be seen.
If „must‟ or „have to‟ enter your internal dialogue, question, „Is there real
pressure on me to orgasm - or is it imagine?‟ Lifting that weight could get
you there.
This sentence above contains transivity (process as verb). There is a mental
process.
Sometimes the solution to a wandering mind isn‟t reining it in, but letting
it run wild. “Fantasy isn‟t mindfulness, but it can keep your mind „on
topic‟.
This sentence above contains transivity (process as verb). There is a mental
process.
It’s about moving your mind to another place – an image, memory or
story – and it can boost sexual response ,” say Dr Brotto. Narrate what
your partner‟s doing to you – the more you flesh out immerse yourself in
it.
This sentence above contains transivity (process as verb). There is a mental
process.
In data 2 from Cosmopolitan magazine September 2008, page 60 the title of the
article “How your Sex fantasies can give you better orgasms”.
So there you are, naked, spread out on silk sheets, candles all around,
David Beckham straddling you with a glint in his eye as he slowly licks

54
Universitas Sumatera Utara

melted ice cream off your...Oops, sorry, where were we? Oh yes, sex
fantasies.
This sentence above contains theme, means there is a discernible pattern can be
seen.
It‟s safe to say we all have them. Some are fun, some are dirty and others
are so shamefully weird (how did your boyfriend‟s dad get into your
head?) that you‟d never dare share them with anyone. But whatever floats
your fantasy boat, forget being ashamed – research shows that fantasisers
have more sex, better sex and incredible orgasm.
This sentence above contains theme, means there is a discernible pattern can be
seen.
“Sexual fantasy fuels desire, and desire makes the body really want sex,”
explains sexual psychotherapist Jane Ridley.
This sentence above contains theme, means there is a discernible pattern can be
seen.
“Because desire is psychological, thinking about sex before having it
enhances the experience.”
This sentence above contains transivity (process as verb). There is a mental
process.
Sexologist Yvonne Fulbright agrees, adding, “Steamy thoughts create a
constant flow of the feel-good hormone dopamine, which keeps you
hornier for longer!” And fantasies don‟t just make you hotter – they also
improve orgasms by making you think about nothing but sex.
This sentence above contains theme, means there is a discernible pattern can be
seen.
Sexual psychotherapist Margot Huish explains: “Unconscious worries can
make it hard to come, and fantasies link mind to body, therefore bridging
the gap in your „sexual circuit‟.

55
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This above sentence contains modality (using modals).
Many women find fantasies will tip them over the edge to orgasm.” There
you have it – bigger, better orgasms are only a daydream away. Here we
reveal the low-down on what‟s normal, what‟s not and how yours can get
you and him hot!
This sentence above contains modality (using modals).
There are some fundamental differences between male and female sexual
hard-wiring. “Men fantasise twice as much as women,” says Allan Pease,
author Why Men Don‟t Listen And Women Can‟t Read Maps.
This sentence above contains transivity (process as verb). There is a mental
process.
No surprises there then. “But while 81 % of men use visual images, like
sex involving willing strangers, 43 % of women prefer the emotional
aspects of love-making and will think about an ex or someone they know.”
(More about the troublesome ex later.)
This sentence above contains transivity (process as verb). There is a mental
process.
Whatever your fantasy, it‟s reassuring to know you‟re not the only woman
out there wanting to be tied up and ravished. And wanting rough sex or
sex with a stranger in fantasy-land doesn‟t mean you necessarily want it to
play out in real life – just as him asking you to dress up as a schoolgirl
doesn‟t make him a paedophile.
This sentence above contains theme, means there is a discernible pattern can be
seen.
Wendy Maltz, author of Private Thoughts, Exploring The Power of
Women‟s Sexual Fantasies, says sexy thoughts are like dreams and are
only symbols of our emotional and sexual needs.
This sentence above contains theme, means there is a discernible pattern can be
seen.

56
Universitas Sumatera Utara

“Sexual fantasies allow you to explore scenarios that turn you on but
without the „what-if‟ worry if you actually tried them,” she explains. “We
often fantasise about things that are very different to who we are, so if his
– or you – fantasy surprises you (in a bad way), don‟t think a nasty, hidden
side has been revealed,” she reassures. That‟s why understanding your
fantasies is key to improving your sex life. After all, they‟re a risk-free way
to experiment with something you‟re considering trying in bed.
This sentence above contains transivity (process as verb). There is a mental
process.
In Data 3 from Cosmopolitan magazine April 2012, page 89 the title of the article
“Solve His Sex Woes”.
Lots of men want you to take the lead so they needn‟t worry about making
you happy.
This sentence above contains transivity (process as verb).
And contrary to the rules of kiss chase, it‟s NOT the boys‟ job to do all the
running, then kissing. Let him take half of the responsibility, then take the
rest yourself - you may enjoy being in charge.
This sentence above contains theme, means there is a discernible pattern can be
seen.
When it comes to our orgasm, men want an instruction manual.
This sentence above contains transivity (process as verb).
And who can blame them? Clitoral, vaginal, internal, multiple, A-spots, Gspots, U-spots... It can get very confusing. But don‟t expect him to be a
mind reader- tell him what you like and gently guide him to the right spots.
This sentence above contains transivity (process as verb).
His cavemen ancestors didn‟t consider the social implications of bending
their women over a rock for a quickie without a by-your-leave.
This sentence above contains theme, means there is a discernible pattern can be
seen.

57
Universitas Sumatera Utara

These days, civilised men often torture themselves for even imagining it
but fantasy power play isn‟t even on the same planet as actually having
sex without permission.
This sentence above contains transivity (process as verb).
So if you‟re in the mood for him to get prehistoric, let him know about it by
sharing your submission fantasies.
This sentence above contains theme, means there is a discernible pattern can be
seen.
Men fear they won‟t meet our expectations, and for some the fear directly
affects their ability to perform normally, or even at all.
This sentence above contains transivity (process as verb).
Penises react to anxiety by not getting hard, by ejaculating too fast of by
refusing to finish at all.
This sentence above contains transivity (process as verb).
Meanwhile, their owners are embarrassed, which increases anxiety – and
the problem. You can help by easing the pressure. Don‟t show you‟re
frustrated if he can‟t perform to perfection every time.
This sentence above contains theme, means there is a discernible pattern can be
seen.
Men often complain about women‟s lack of sexual appetite. They wish we
were more like them – happy to have foreplay-free quickies every night,
again in the morning, and, often, porn-like sex after the football.
This sentence above contains transivity (process as verb).
There‟s nothing you can do about this one – if he wants blokey sex, he can
get a boyfriend. But if he does make an effort to really satisfy you, pay it
back in kind.
This sentence above contains modality (using modals).
4.1.1.3 Cohesion

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In data 1 from Glamour Magazine No.108 April 2016, page 66, the title of
article “Sex Train your Brain”, it had been analyze as follows :
Think sex, think genitals.
This sentence above contains text structure. There is a element of words that
constituted.
But new research has located the source of sexual pleasure and frustration
about three feet higher, in our minds.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
“Throughout the day we continually train our minds to be in multiple
places at once. But sex requires full brain-body communication.
Distractions from the room, or within oneself, pull our attention away –
and if the mind is elsewhere, response is hampered,” says psychologist Dr
Lori Brotto, who runs the UBC Sexual Health Laboratory, studying the
mind‟s impact on on arousal.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
Wondering what yoga and sex have in common, besides bendy legwork?
Well, like reaching Dancer Pose, reaching orgasm is easier when you‟re
100 % present-moment focused – aka being mindful. In a study of women
seeking treatment for low desire, Dr Brotto found just four sessions of
mindfulness meditation -improved arousal, because it stops mid-act selfjudgement.
This sentence above contains both cohesion and

text structure. There are a

linkage of sentence, through conjunctive and semantic field then a element of
words that constituted.
In data 2 from Cosmopolitan magazine September 2008, page 60 the title of the
article “How your Sex fantasies can give you better orgasms”.

59
Universitas Sumatera Utara

So there you are, naked, spread out on silk sheets, candles all around,
David Beckham straddling you with a glint in his eye as he slowly licks
melted ice cream off your...Oops, sorry, where were we? Oh yes, sex
fantasies.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
It‟s safe to say we all have them. Some are fun, some are dirty and others
are so shamefully weird (how did your boyfriend‟s dad get into your
head?) that you‟d never dare share them with anyone. But whatever floats
your fantasy boat, forget being ashamed – research shows that fantasisers
have more sex, better sex and incredible orgasm.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
“Sexual fantasy fuels desire, and desire makes the body really want sex,”
explains sexual psychotherapist Jane Ridley.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
“Because desire is psychological, thinking about sex before having it
enhances the experience.”
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
Sexologist Yvonne Fulbright agrees, adding, “Steamy thoughts create a
constant flow of the feel-good hormone dopamine, which keeps you hornier
for longer!” And fantasies don‟t just make you hotter – they also improve
orgasms by making you think about nothing but sex.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.

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Sexual psychotherapist Margot Huish explains: “Unconscious worries can
make it hard to come, and fantasies link mind to body, therefore bridging
the gap in your „sexual circuit‟.
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conjunctive and semantic field.
No surprises there then. “But while 81 % of men use visual images, like sex
involving willing strangers, 43 % of women prefer the emotional aspects of
love-making and will think about an ex or someone they know.” (More
about the troublesome ex later.)
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
Whatever your fantasy, it‟s reassuring to know you‟re not the only woman
out there wanting to be tied up and ravished. And wanting rough sex or sex
with a stranger in fantasy-land doesn‟t mean you necessarily want it to play
out in real life – just as him asking you to dress up as a schoolgirl doesn‟t
make him a paedophile.
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conjunctive and semantic field.
Wendy Maltz, author of Private Thoughts, Exploring The Power of
Women‟s Sexual Fantasies, says sexy thoughts are like dreams and are only
symbols of our emotional and sexual needs.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
Deciding whether or not to share your fantasy can be daunting, not least
because one in four people feel guilty about them – and most women don‟t
share. “If there‟s one thing more common in humans than fantasising, it‟s
jealousy,” explains Dr Michael Bader, author of Arousal: The Secret
Logic of Sexual Fantasies.

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This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
It‟s difficult enough for you to understand what your fantasy might mean,
let alone what he‟ll make of it, so sharing can open up a can of worms,
even in the strongest of the relationships.
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conjunctive and semantic field.
And how might you feel if his fantasy actually knocks your confidence?
Knowing he fantasises about Cheryl Cole while he‟s waiting for the bus is
one thing; being told he‟s thinking about her while he‟s having sex with
you is another.
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conjunctive and semantic field.
“The trick is to mix fantasy with reality (stick on that Girls Aloud CD!), so
eventually he‟s turned on with you in the scenario instead,” says Margot.
But if the fantasy woman becomes more important than your needs, or if
he asks you to cut your hair like hers, put your foot down.
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conjunctive and semantic field.
Dr Chris Fariello, director of the Institute for Sex Therapy in
Philadelphia, USA, warns that, “If your boyfriend has graphic, pornbased fantasies, he‟ll become used to this as his turn-on, and if he shares
this need with you, he may turn you off.” Do you really want to know he‟s
thinking of hard-core porn while he‟s doing the deed with you?
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
As Wendy rightly says, “A shared fantasy can enhance sexual experiences
with your partner and deepen love. But just remember, once told, they
can‟t be taken back.” And don‟t forget, you don‟t have to reveal
everything about your sex fantasy.

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This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
But what happens when your fantasies (yours: a sexy foreign stranger on
a secluded beach; his: you as a hot cowgirl in chaps) don‟t match up? It
can lead to problems within the relationship, warns Chris.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
“Fantasies come from our creative imagination and often represent things
we are curious about but wouldn‟t actually do,” says Wendy. “It‟s
because they appear in a „sexual‟ context that we get worried.”
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
Similarly, fantasising about an ex doesn‟t necessarily mean you secretly
want him back. Usually, exes come up because we have graphic memories
of them and our brain tends to access these. But, as long as you use the
stimulation for your current partner, it‟s no problem. Just don‟t tell him!
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conjunctive and semantic field.

In Data 3 from Cosmopolitan magazine April 2012, page 89 the title of the article
“Solve His Sex Woes”.
Lots of men want you to take the lead so they needn‟t worry about making
you happy.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.

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And contrary to the rules of kiss chase, it‟s NOT the boys‟ job to do all the
running, then kissing. Let him take half of the responsibility, then take the
rest yourself - you may enjoy being in charge.
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conjunctive and semantic field.
And who can blame them? Clitoral, vaginal, internal, multiple, A-spots,
G-spots, U-spots... It can get very confusing. But don‟t expect him to be a
mind reader- tell him what you like and gently guide him to the right
spots.
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conjunctive and semantic field.
So if you‟re in the mood for him to get prehistoric, let him know about it
by sharing your submission fantasies.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
Men often complain about women‟s lack of sexual appetite. They wish we
were more like them – happy to have foreplay-free quickies every night,
again in the morning, and, often, porn-like sex after the football.
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conjunctive and semantic field.
There‟s nothing you can do about this one – if he wants blokey sex, he can
get a boyfriend. But if he does make an effort to really satisfy you, pay it
back in kind.
This sentence above contains cohesion. There is a linkage of sentence, through
conjunctive and semantic field.
4.1.1.4 Text Structure
In data 1 from Glamour Magazine No.108 April 2016, page 66, the title of article
“Sex Train your Brain”, it had been analyze as follows :

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Her findings? It is possible to keep your brain and bits orgasmically
aligned.
This sentence above contains text structure. There is a element of words that
constituted.
Wondering what yoga and sex have in common, besides bendy legwork?
Well, like reaching Dancer Pose, reaching orgasm is easier when you‟re
100 % present-moment focused – aka being mindful. In a study of women
seeking treatment for low desire, Dr Brotto found just four sessions of
mindfulness meditation -improved arousal, because it stops mid-act selfjudgement.
This sentence above contains both cohesion and

text structure. There are a

linkage of sentence, through conjunctive and semantic field then a element of
words that constituted.
“When a person focuses attention on the sensations unfolding in the
moment, they don‟t evaluate them, over think them or worry about them,”
she adds. How to do it? The most basic method is to follow your breath
(in, out, in), or ask yourself, „what do I feel?‟ “Root your focus in physical
sensations: your partner‟s breathing, the moving sounds of bodies
moving.”
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constituted.
No matter what great things are happening down below, eroticism can get
trumped by urgency: Am I close? Will it happen? “Setting up orgasm as a
goal is a sure way to make certain you don‟t have one,” says Dr Vivienne
Cass, author of The Elusive Orgasm.
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constituted.
“The Minute you start tensing yourself to work at it, you‟ll be distracted.
The closer you get, the stronger the anxiety and the more likely you are to
switch off sexual feelings.”

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This sentence above contains text structure. There is a element of words that
constituted.
If you catch yourself on the impatience Express, Dr Cass recommend
repeating, „It‟s good for me to simply enjoy what‟s happening‟, to stop
other thoughts.
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constituted.
If „must‟ or „have to‟ enter your internal dialogue, question, „Is there real
pressure on me to orgasm - or is it imagine?‟ Lifting that weight could get
you there.
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constituted.
Sometimes the solution to a wandering mind isn‟t reining it in, but letting
it run wild. “Fantasy isn‟t mindfulness, but it can keep your mind „on
topic‟.
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constituted.
It‟s about moving your mind to another place – an image, memory or
story – and it can boost sexual response ,” say Dr Brotto. Narrate what
your partner‟s doing to you – the more you flesh out immerse yourself in
it.
This sentence above contains text structure. There is a element of words that
constituted.
In data 2 from Cosmopolitan magazine September 2008, page 60 the title of the
article “How your Sex fantasies can give you better orgasms”.
Many women find fantasies will tip them over the edge to orgasm.” There
you have it – bigger, better orgasms are only a daydream away. Here we
reveal the low-down on what‟s normal, what‟s not and how yours can get
you and him hot!

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This sentence above contains text structure. There is a element of words that
constituted.
There are some fundamental differences between male and female sexual
hard-wiring. “Men fantasise twice as much as women,” says Allan Pease,
author Why Men Don‟t Listen And Women Can‟t Read Maps.
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constituted.
“Sexual fantasies allow you to explore scenarios that turn you on but
without the „what-if‟ worry if you actually tried them,” she explains. “We
often fantasise about things that are very different to who we are, so if his
– or you – fantasy surprises you (in a bad way), don‟t think a nasty,
hidden side has been revealed,” she reassures. That‟s why understanding
your fantasies is key to improving your sex life. After all, they‟re a riskfree way to experiment with something you‟re considering trying in bed.
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constituted.
Fantasies can also help you emotionally, says Wendy. “If you‟ve had bad
experiences in bed, you might suffer from sexual anxiety. By using fantasy,
you can create empowering scenarios that help overcome arousal blips
and boost your confidence.”
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constituted
Sharing a fantasy about an ex or his best mate won‟t help set the bed
sheets on fire. “Fantasies about men in your life, particularly an ex, are
threatening to your partner,” warns Wendy. “They may worry him more
than your fantasy about Brad Pitt, as he is „out of reach‟.”
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constituted.

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It‟s OK to mention just the „alfresco‟ bit of you fantasy scenario without
scaring your partner with the bit about the bag of carrots! Just sharing
part of a private fantasy, even verbally, can be titillating enough to make
the ensuing sex raunchier. Chris suggests when sharing your fantasies
that you both go into it with “no expectations and a sense of humour (but
agree not to mock).”
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constituted.
“Sometimes your individual fantasy can clash with reality,” he says. The
best way to deal with conflicting fantasies is to get creative, as you can
still satisfy each other‟s needs without playing out the scenario in full.
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constituted.
“Look at the fantasy and try to mix in the key element (domination,
dressing up, etc) into sex in a way that makes you both comfortable,” adds
Michael.
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constituted.
You‟re masturbating and ping, your bloke‟s dad suddenly pops into your
head. Don‟t panic – just as domination fantasies don‟t necessarily mean
you want to be forced into sex, dreams about sleeping with your
boyfriend‟s dad shouldn‟t be taken literally either.
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constituted.
If it still bothers you, Dr Daniel Amen, a brain study specialist,
recommends using the „other-man scenario‟ – remember the hurt and
anger too. This trains your brain to stop your ex being a turn – on and
you‟ll generally find the fantasy eventually fades.
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constituted.

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In Data 3 from Cosmopolitan magazine April 2012, page 89 the title of the article
“Solve His Sex Woes”.
When it comes to our orgasm, men want an instruction manual.
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constituted.
His cavemen ancestors didn‟t consider the social implications of
bending their women over a rock for a quickie without a by-your-leave.
This sentence above contains text structure. There is a element of words that
constituted.
These days, civilised men often torture themselves for even imagining it
but fantasy power play isn‟t even on the same planet as actually having
sex without permission.
This sentence above contains text structure. There is a element of words that
constituted.
Men fear they won‟t meet our expectations, and for some the fear
directly affects their ability to perform normally, or even at all.
This sentence above contains text structure. There is a element of words that
constituted.
Penises react to anxiety by not getting hard, by ejaculating too fast of
by refusing to finish at all.
This sentence above contains text structure. There is a element of words that
constituted.
Meanwhile, their owners are embarrassed, which increases anxiety –
and the problem. You can help by easing the pressure. Don‟t show
you‟re frustrated if he can‟t perform to perfection every time.
This sentence above contains text structure. There is a element of words that
constituted.

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4.1.2 Analysis of Discursive Practice in Female Sexuality Articles
4.1.2.1 Force of Utterances
In data 1 from Glamour Magazine No.108 April 2016, page 66, the title of
article “Sex Train your Brain”, it had been analyze as follows :
Think sex, think genitals.
This sentence above contains lower level. It shows a set of sequence of sounds.
But new research has located the source of sexual pleasure and
frustration about three feet higher, in our minds.
This sentence above contains higher levels. It shows meaning of the whole text.
“Throughout the day we continually train our minds to be in multiple
places at once. But sex requires full brain-body communication.
Distractions from the room, or within oneself, pull our attention away –
and if the mind is elsewhere, response is hampered,” says psychologist
Dr Lori Brotto, who runs the UBC Sexual Health Laboratory, studying
the mind‟s impact on arousal.
This sentence above contains higher levels. It shows meaning of the whole text.
Her findings? It is possible to keep your brain and bits orgasmically
aligned.
This sentence above contains higher levels. It shows meaning of the whole text.
Wondering what yoga and sex have in common, besides bendy
legwork? Well, like reaching Dancer Pose, reaching orgasm is easier
when you‟re 100 % present-moment focused – aka being mindful. In a
study of women seeking treatment for low desire, Dr Brotto found just
four sessions of mindfulness medi