S MBS 1106574 Bibliography
100
DAFTAR PUSTAKA
JURNAL
Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing
Behavior
of
Pakistani
Consumers,
6(5),
133–148.
http://doi.org/10.5539/ijms.v6n5p133
Bae, S., & Lee, T. (2011a). Gender differences in consumers’ perception of online
consumer reviews. Electronic Commerce Research, 11(2), 201–214.
http://doi.org/10.1007/s10660-010-9072-y
Bae, S., & Lee, T. (2011b). Product type and consumers’ perception of online
consumer
reviews.
Electronic
Markets,
21(4),
255–266.
http://doi.org/10.1007/s12525-011-0072-0
Bilim, Y., & Ba, A. (2014). On-Line Consumer Comments ( E-Wom ): A Case
Qualitative Analysis on Resort Hotel Consumers, (6), 1692–1696.
Bounie, D., Gensollen, M., & Waelbroeck, P. (2005). The Effect of Online
Customer Reviews on Purchasing Decisions : the Case of Video Games 1
Introduction, (June).
Chang, M. K., Cheung, W., & Lai, V. S. (2005). Literature derived reference
models for the adoption of online shopping. Information & Management,
42(4), 543–559. http://doi.org/10.1016/j.im.2004.02.006
Chatterjee, P., Waibel, M., Beetz, M., D’Andrea, R., Janssen, R., Tenorth, M., …
Van De Molengraft, R. (2001). Online Reviews : Do Consumers Use Them ?
Robotics Automation Magazine, 18, 129–134.
Chen, C., Chao, C., & Lee, Y. (2012). Exploration of the differences in Taiwanese
women ’ s purchasing decisions towards luxury goods and general products,
6(2), 548–561. http://doi.org/10.5897/AJBM11.1743
Chen, Y., & Xie, J. (2007). Online Consumer Review : Online Consumer
Review :, (September).
Cheung, C. M. K., Lee, M. K. O., Cheung, C. M. K., & Lee, M. K. O. (2008).
Online Consumer Reviews : Does Negative Electronic Word-of-Mouth Hurt
More ? Online Consumer Reviews : Does Negative Electronic Word-ofMouth Hurt More ?
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic
word‐of‐mouth.
Internet
Research,
18(3),
229–247.
http://doi.org/10.1108/10662240810883290
Chua, A., Harn, P., Khatibi, A., & Ismail, H. (2006). E-Commerce : A Study on
Online Shopping in Malaysia, 13(3), 231–242.
Dellarocas, C., & Narayan, R. (2006). What motivates consumers to review a
product online? A study of the product-specific antecedents of online movie
reviews. Wise 2006, 1–6. http://doi.org/10.3727/109830508788403114
DiMauro, V., & Bulmer, D. (2014). The Social Consumer Study - Social Media
and Societal Good. Society for New Communications Research, 1–13.
Retrieved from http://de.slideshare.net/dbulmer/the-social-consumer-study091414-2
Eisend, M. (2006). Source Credibility Dimensions in Marketing Communication –
A Generalized Solution, 1–33.
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
101
Fan, Y.-W., Miao, Y.-F., Fang, Y.-H., & Lin, R.-Y. (2013). Establishing the
Adoption of Electronic Word-of-Mouth through Consumers’ Perceived
Credibility.
International
Business
Research,
6(3),
58–65.
http://doi.org/10.5539/ibr.v6n3p58
Filieri, R., & McLeay, F. (2013). Online consumer reviews why do we adopt
them? Academy of Marketing Annual Conference 2013: Marketing
Relevance, 1–13. Retrieved from http://nrl.northumbria.ac.uk/13142/
Gao, J., Zhang, C., Wang, K., & Ba, S. (2012). Understanding online purchase
decision making: The effects of unconscious thought, information quality,
and information quantity. Decision Support Systems, 53(4), 772–781.
http://doi.org/10.1016/j.dss.2012.05.011
Ha, T., & Maaninen-olsson, E. (2014). Factors that influence consumer
purchasing decisions of Private Label Food Products A case study of ICA
Basic, 214.
Hartman, K. B., Hunt, J. B., & Childers, C. Y. (2013). Effects of eWOM valence :
examining consumer choice using evaluations of teaching. Journal of
Behavioral Studies in Business, 6, 1–12.
Heinrich, B., Kaiser, M., & Klier, M. (2007). H OW TO MEASURE D ATA Q
UALITY ? A METRIC BASED APPROACH, 1–15.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004).
Electronic word-of-mouth via consumer-opinion platforms: What motivates
consumers to articulate themselves on the Internet? Journal of Interactive
Marketing, 18(1), 38–52. http://doi.org/10.1002/dir.10073
Holleschovsky, N. I. (2015). The social influence factor : Impact of online product
review characteristics on consumer purchasing decisions.
Hu, N., & Zhang, J. (2008). No Title, 9(3), 1–33.
Jiang, L. A. (2015). Measuring consumer perceptions of online shopping
convenience Measuring consumer perceptions of online shopping
convenience, (APRIL 2013). http://doi.org/10.1108/09564231311323962
Jim, Y. H. Y., Wang, W. Y., Christopher, N., Wu, Y. J., & Wang, Y. (2011).
Decision
making
in
online
auctions.
http://doi.org/10.1108/00251741111130850
Katawetawaraks, C. (SCG T. S. C. L., & Wang, C. L. (University of N. H. (2011).
Online Shopper Behavior : Influences of Online Shopping Decision. Asian
Journal of Business Research, 1(2), 66–74. Retrieved from
http://www.magscholar.com/joomla/images/docs/ajbr/ajbrv1n2/Online
Shopper Behavior Influences.pdf
Kumar, S. (2013). CHILDREN INFLUENCE IN THE PROCESS OF FAMILY
PURCHASE DECISION FOR HIGH , LOW AND CHILD – CENTRIC
PRODUCTS, 3(July 2013), 34–44.
Lee, J., & Ingoo, D. P. (2011). The different effects of online consumer reviews
on consumers ’ purchase intentions depending on trust in online shopping
malls
An
advertising
perspective
Republic
of
Korea.
http://doi.org/10.1108/10662241111123766
Lee, J., Park, D., & Han, I. (2011). The different effects of online consumer
reviews on consumers’ purchase intentions depending on trust in online
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
102
shopping
malls.
Internet
Research,
21(2),
187–206.
http://doi.org/10.1108/10662241111123766
Lee, S. (2009). How do Online Reviews Affect Purchasing Intention? African
Journal
of
Business
Management,
3(10),
576–581.
http://doi.org/10.5897/AJBM09.204
Mudambi, S. M., & Schuff, D. (2010). What Makes a Helpful Online Review? A
Study of Customer Reviews on Amazon.com. MIS Quarterly, 34(1), 185–
200. http://doi.org/Article
Park, C., Wang, Y., Yao, Y., & Kang, Y. R. (2011). Factors Influencing eWOM
Effects: Using Experience, Credibility, and Susceptibility. International
Journal
of
Social
Science
and
Humanity,
1(1),
74–79.
http://doi.org/10.7763/IJSSH.2011.V1.13
Schepers, M. (2015). The impact of online consumer reviews factors on the Dutch
consumer buying decision .
Schindler, R. M., & Bickart, B. (2012). Perceived helpfulness of online consumer
reviews : The role of message content and style, 243(March), 234–243.
http://doi.org/10.1002/cb
Senecal, S., & Nantel, J. (2003). Consumers ’ Decision-Making Process and Their
Online Shopping Behavior : A Clickstream Analysis Consumers ’ DecisionMaking Process and Their Online Shopping Behavior : A Clickstream
Analysis, (514).
Vilčeková, L. (2013). The influence of demographic factors on attitudes toward
brands and brand buying behavior of Slovak consumers, 1(11), 1–10.
Vimaladevi, K. (2012). A Study on the Effects of Online Consumer Reviews on
Purchasing Decision, 1(1), 91–99.
Zhao, X., Strasser, A., Joseph, N., Lerman, C., & Fishbein, M. (2011).
Communication Methods and Measures A Measure of Perceived Argument
Strength : Reliability and Validity, (September 2011), 37–41.
Zou, P., Yu, B., & Hao, Y. (2011). Does the Valence of Online Consumer
Reviews matter for Consumer Decision Making? The Moderating Role of
Consumer Expertise. Journal of Computers, 6(3), 484–488.
http://doi.org/10.4304/jcp.6.3.484-488
BUKU
Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjajaran.
Arikunto, Suharsimi. 2009. Dasar-Dasar Evaluasi Pendidikan. Jakarta: Bumi
Aksara.
_______. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta; Rineka
Cipta.
Creswell, Jhon W. 2012. Research Design Pendekatan Kualitatif, Kuantitatif, dan
Mixed. Yogyakarta: Pustaka Pelajar.
Ferrel, O.C., Hartline, Michael D. 2011. Marketing Strategy Fifth Edition. USA:
South-Western Cengage Learning.
Ghozali, Imam. 2013. Aplikasi Analisis Multivariate Dengan Program .Edisi
Ketujuh. Badan Penerbit Universitas Diponegoro. Semarang
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
103
Griffin, Ricky.W. dan Ronald J. Ebert. 2008. Bisnis Edisi kedelapan Jilid 1.
Jakarta: Erlangga.
Hermawan, Asep. 2009. Penelitian Bisnis. Jakarta: PT. Grasindo
Jackson, Sherri L. 2012. Research Method: A Modular Approach 2nd Edition.
Wadswort: Cengage Learning
Kotler, Phillip, & Amstrong, Garry. 2012. Principles of Marketing 14E. USA:
Pearson Education.
Kotler, Phillip, & Keller, Kevin Lane. 2012. Marketing Management 14E. USA:
Pearson Education.
Lamb, Charles W., Hair, Joseph F., & McDaniel, Carl. 2011. Marketing 11e.
USA: South-Western Cengage Learning.
Maholtra, Narkesh K. 2009. Riset Pemasaran, Penerapan Terapan. Jakarta:
Gramedia Pustaka Utama.
________. 2010. Marketing Research: An Aplied Orientation Sixth Edition.
Pearson Education.
Malbon, J. 2013. Taking Fake Online Consumer Reviews Seriously. Journal of
Consum Policy, 36:139–157.
Schiffman, Kanuk. 2010. Consumer Behaviour 5th Edition. Pearson Prentice Hall.
Sekaran, Uma., Bougie, Roger. 2013. Research Methods for Business. Chennai,
India: John Willey & Sans Ltd.
Solomon. Michael R. 2011. Consumer Behavior : Buying, Having and Being 9th.
New Jersey: Pearson Addison Wesley.
Stangor, Charles. 2011. Research Method for The Behavioral Science.
Wadsworth: Cengage Learning.
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:
Alfabeta.
_______. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta.
Tjiptono, Fandy, Gregorius Chandra dan Andriana D. 2008. Pemasaran Strategic.
Yogyakarta: Andi Offset.
Turban, E., King, D., Lee, Jae K., Liang, T., Turban, Deborah C. 2015. Electronic
Commerce: A Managerial and Social Networks Perspective Eight Edition.
Switzerland: Springer.
Umar, Husein. 2008. Metode Riset Bisnis. Jakarta: PT.Gramedia Pustaka Utama
Wilson, Richard M.S., Gilligan, Colin. 2005. Strategic Marketing Management
Third Edition. UK: Elsevier Butterworth-Heinemann Publications.
WEBSITE
http://marketingland.com/survey-customers-more-frustrated-by-how-long-ittakes-to-resolve-a-customer-service-issue-than-the-resolution-38756
http://www.business2community.com/infographics/impact-online-reviewscustomers-buying-decisions-infographic-01280945
http://www.nielsen.com/id/en/press-room/2014/konsumen-indonesia-mulaimenyukai-belanja-online.html
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
104
http://www.balebandung.com/2015-02-24/kabupaten-dan-kota-bandungpengguna-medsos-terbesar-di-jabar
http://marketeers.com/article/hati-hati-pada-konten-review-palsu.html
http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era
http://www.trenologi.com/2013110427229/markplus-insights-konsumen-ecommerce-indonesia-lebih-memilih-social-commerce/
http://redwing-asia.com/e-commerce/e-commerce-in-indonesia-big-bang/
http://bisniskeuangan.kompas.com/read/2014/10/13/084300126/Ketika.Orang.Ind
onesia
http://www.jagatreview.com/2014/07/toko-online-mulai-diminta-di-indonesia/
http://www.mckinsey.com/insights/asiapacific/understanding_the_diversity_of_indonesias_consumers
http://bisniskeuangan.kompas.com/read/2014/10/13/084300126/Ketika.Orang.Ind
onesia.Lebih.Senang.Belanja.Online
http://www.biskom.web.id/2015/02/23/2015-pasar-e-commerce-berpotensimeningkat.bwi
http://startupbisnis.com/data-statistik-mengenai-pertumbuhan-pangsa-pasar-ecommerce-di-indonesia-saat-ini/
https://id.techinasia.com/tingkah-laku-pengguna-internet-indonesia
http://startupbisnis.com/ecommerce-indonesia-empat-alasan-kenapa-indonesiaadalah-pasar-e-commerce-yang-paling-membingungkan-di-dunia/
http://www.nielsen.com/id/en/press-room/2014/indonesian-consumers-flockonline-to-purchase-products-and-services.html
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR PUSTAKA
JURNAL
Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing
Behavior
of
Pakistani
Consumers,
6(5),
133–148.
http://doi.org/10.5539/ijms.v6n5p133
Bae, S., & Lee, T. (2011a). Gender differences in consumers’ perception of online
consumer reviews. Electronic Commerce Research, 11(2), 201–214.
http://doi.org/10.1007/s10660-010-9072-y
Bae, S., & Lee, T. (2011b). Product type and consumers’ perception of online
consumer
reviews.
Electronic
Markets,
21(4),
255–266.
http://doi.org/10.1007/s12525-011-0072-0
Bilim, Y., & Ba, A. (2014). On-Line Consumer Comments ( E-Wom ): A Case
Qualitative Analysis on Resort Hotel Consumers, (6), 1692–1696.
Bounie, D., Gensollen, M., & Waelbroeck, P. (2005). The Effect of Online
Customer Reviews on Purchasing Decisions : the Case of Video Games 1
Introduction, (June).
Chang, M. K., Cheung, W., & Lai, V. S. (2005). Literature derived reference
models for the adoption of online shopping. Information & Management,
42(4), 543–559. http://doi.org/10.1016/j.im.2004.02.006
Chatterjee, P., Waibel, M., Beetz, M., D’Andrea, R., Janssen, R., Tenorth, M., …
Van De Molengraft, R. (2001). Online Reviews : Do Consumers Use Them ?
Robotics Automation Magazine, 18, 129–134.
Chen, C., Chao, C., & Lee, Y. (2012). Exploration of the differences in Taiwanese
women ’ s purchasing decisions towards luxury goods and general products,
6(2), 548–561. http://doi.org/10.5897/AJBM11.1743
Chen, Y., & Xie, J. (2007). Online Consumer Review : Online Consumer
Review :, (September).
Cheung, C. M. K., Lee, M. K. O., Cheung, C. M. K., & Lee, M. K. O. (2008).
Online Consumer Reviews : Does Negative Electronic Word-of-Mouth Hurt
More ? Online Consumer Reviews : Does Negative Electronic Word-ofMouth Hurt More ?
Cheung, C. M. K., Lee, M. K. O., & Rabjohn, N. (2008). The impact of electronic
word‐of‐mouth.
Internet
Research,
18(3),
229–247.
http://doi.org/10.1108/10662240810883290
Chua, A., Harn, P., Khatibi, A., & Ismail, H. (2006). E-Commerce : A Study on
Online Shopping in Malaysia, 13(3), 231–242.
Dellarocas, C., & Narayan, R. (2006). What motivates consumers to review a
product online? A study of the product-specific antecedents of online movie
reviews. Wise 2006, 1–6. http://doi.org/10.3727/109830508788403114
DiMauro, V., & Bulmer, D. (2014). The Social Consumer Study - Social Media
and Societal Good. Society for New Communications Research, 1–13.
Retrieved from http://de.slideshare.net/dbulmer/the-social-consumer-study091414-2
Eisend, M. (2006). Source Credibility Dimensions in Marketing Communication –
A Generalized Solution, 1–33.
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
101
Fan, Y.-W., Miao, Y.-F., Fang, Y.-H., & Lin, R.-Y. (2013). Establishing the
Adoption of Electronic Word-of-Mouth through Consumers’ Perceived
Credibility.
International
Business
Research,
6(3),
58–65.
http://doi.org/10.5539/ibr.v6n3p58
Filieri, R., & McLeay, F. (2013). Online consumer reviews why do we adopt
them? Academy of Marketing Annual Conference 2013: Marketing
Relevance, 1–13. Retrieved from http://nrl.northumbria.ac.uk/13142/
Gao, J., Zhang, C., Wang, K., & Ba, S. (2012). Understanding online purchase
decision making: The effects of unconscious thought, information quality,
and information quantity. Decision Support Systems, 53(4), 772–781.
http://doi.org/10.1016/j.dss.2012.05.011
Ha, T., & Maaninen-olsson, E. (2014). Factors that influence consumer
purchasing decisions of Private Label Food Products A case study of ICA
Basic, 214.
Hartman, K. B., Hunt, J. B., & Childers, C. Y. (2013). Effects of eWOM valence :
examining consumer choice using evaluations of teaching. Journal of
Behavioral Studies in Business, 6, 1–12.
Heinrich, B., Kaiser, M., & Klier, M. (2007). H OW TO MEASURE D ATA Q
UALITY ? A METRIC BASED APPROACH, 1–15.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004).
Electronic word-of-mouth via consumer-opinion platforms: What motivates
consumers to articulate themselves on the Internet? Journal of Interactive
Marketing, 18(1), 38–52. http://doi.org/10.1002/dir.10073
Holleschovsky, N. I. (2015). The social influence factor : Impact of online product
review characteristics on consumer purchasing decisions.
Hu, N., & Zhang, J. (2008). No Title, 9(3), 1–33.
Jiang, L. A. (2015). Measuring consumer perceptions of online shopping
convenience Measuring consumer perceptions of online shopping
convenience, (APRIL 2013). http://doi.org/10.1108/09564231311323962
Jim, Y. H. Y., Wang, W. Y., Christopher, N., Wu, Y. J., & Wang, Y. (2011).
Decision
making
in
online
auctions.
http://doi.org/10.1108/00251741111130850
Katawetawaraks, C. (SCG T. S. C. L., & Wang, C. L. (University of N. H. (2011).
Online Shopper Behavior : Influences of Online Shopping Decision. Asian
Journal of Business Research, 1(2), 66–74. Retrieved from
http://www.magscholar.com/joomla/images/docs/ajbr/ajbrv1n2/Online
Shopper Behavior Influences.pdf
Kumar, S. (2013). CHILDREN INFLUENCE IN THE PROCESS OF FAMILY
PURCHASE DECISION FOR HIGH , LOW AND CHILD – CENTRIC
PRODUCTS, 3(July 2013), 34–44.
Lee, J., & Ingoo, D. P. (2011). The different effects of online consumer reviews
on consumers ’ purchase intentions depending on trust in online shopping
malls
An
advertising
perspective
Republic
of
Korea.
http://doi.org/10.1108/10662241111123766
Lee, J., Park, D., & Han, I. (2011). The different effects of online consumer
reviews on consumers’ purchase intentions depending on trust in online
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
102
shopping
malls.
Internet
Research,
21(2),
187–206.
http://doi.org/10.1108/10662241111123766
Lee, S. (2009). How do Online Reviews Affect Purchasing Intention? African
Journal
of
Business
Management,
3(10),
576–581.
http://doi.org/10.5897/AJBM09.204
Mudambi, S. M., & Schuff, D. (2010). What Makes a Helpful Online Review? A
Study of Customer Reviews on Amazon.com. MIS Quarterly, 34(1), 185–
200. http://doi.org/Article
Park, C., Wang, Y., Yao, Y., & Kang, Y. R. (2011). Factors Influencing eWOM
Effects: Using Experience, Credibility, and Susceptibility. International
Journal
of
Social
Science
and
Humanity,
1(1),
74–79.
http://doi.org/10.7763/IJSSH.2011.V1.13
Schepers, M. (2015). The impact of online consumer reviews factors on the Dutch
consumer buying decision .
Schindler, R. M., & Bickart, B. (2012). Perceived helpfulness of online consumer
reviews : The role of message content and style, 243(March), 234–243.
http://doi.org/10.1002/cb
Senecal, S., & Nantel, J. (2003). Consumers ’ Decision-Making Process and Their
Online Shopping Behavior : A Clickstream Analysis Consumers ’ DecisionMaking Process and Their Online Shopping Behavior : A Clickstream
Analysis, (514).
Vilčeková, L. (2013). The influence of demographic factors on attitudes toward
brands and brand buying behavior of Slovak consumers, 1(11), 1–10.
Vimaladevi, K. (2012). A Study on the Effects of Online Consumer Reviews on
Purchasing Decision, 1(1), 91–99.
Zhao, X., Strasser, A., Joseph, N., Lerman, C., & Fishbein, M. (2011).
Communication Methods and Measures A Measure of Perceived Argument
Strength : Reliability and Validity, (September 2011), 37–41.
Zou, P., Yu, B., & Hao, Y. (2011). Does the Valence of Online Consumer
Reviews matter for Consumer Decision Making? The Moderating Role of
Consumer Expertise. Journal of Computers, 6(3), 484–488.
http://doi.org/10.4304/jcp.6.3.484-488
BUKU
Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjajaran.
Arikunto, Suharsimi. 2009. Dasar-Dasar Evaluasi Pendidikan. Jakarta: Bumi
Aksara.
_______. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta; Rineka
Cipta.
Creswell, Jhon W. 2012. Research Design Pendekatan Kualitatif, Kuantitatif, dan
Mixed. Yogyakarta: Pustaka Pelajar.
Ferrel, O.C., Hartline, Michael D. 2011. Marketing Strategy Fifth Edition. USA:
South-Western Cengage Learning.
Ghozali, Imam. 2013. Aplikasi Analisis Multivariate Dengan Program .Edisi
Ketujuh. Badan Penerbit Universitas Diponegoro. Semarang
Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
103
Griffin, Ricky.W. dan Ronald J. Ebert. 2008. Bisnis Edisi kedelapan Jilid 1.
Jakarta: Erlangga.
Hermawan, Asep. 2009. Penelitian Bisnis. Jakarta: PT. Grasindo
Jackson, Sherri L. 2012. Research Method: A Modular Approach 2nd Edition.
Wadswort: Cengage Learning
Kotler, Phillip, & Amstrong, Garry. 2012. Principles of Marketing 14E. USA:
Pearson Education.
Kotler, Phillip, & Keller, Kevin Lane. 2012. Marketing Management 14E. USA:
Pearson Education.
Lamb, Charles W., Hair, Joseph F., & McDaniel, Carl. 2011. Marketing 11e.
USA: South-Western Cengage Learning.
Maholtra, Narkesh K. 2009. Riset Pemasaran, Penerapan Terapan. Jakarta:
Gramedia Pustaka Utama.
________. 2010. Marketing Research: An Aplied Orientation Sixth Edition.
Pearson Education.
Malbon, J. 2013. Taking Fake Online Consumer Reviews Seriously. Journal of
Consum Policy, 36:139–157.
Schiffman, Kanuk. 2010. Consumer Behaviour 5th Edition. Pearson Prentice Hall.
Sekaran, Uma., Bougie, Roger. 2013. Research Methods for Business. Chennai,
India: John Willey & Sans Ltd.
Solomon. Michael R. 2011. Consumer Behavior : Buying, Having and Being 9th.
New Jersey: Pearson Addison Wesley.
Stangor, Charles. 2011. Research Method for The Behavioral Science.
Wadsworth: Cengage Learning.
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:
Alfabeta.
_______. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta.
Tjiptono, Fandy, Gregorius Chandra dan Andriana D. 2008. Pemasaran Strategic.
Yogyakarta: Andi Offset.
Turban, E., King, D., Lee, Jae K., Liang, T., Turban, Deborah C. 2015. Electronic
Commerce: A Managerial and Social Networks Perspective Eight Edition.
Switzerland: Springer.
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Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
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Fauzan Rhamdani, 2016
Pengaruh Online Consumer Reviews Terhadap Keputusan Menggunakan Layanan Belanja Ecommerce
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu