S IKOM 1206567 Bibliography
DAFTAR PUSTAKA
BUKU
Ardianto, Elvinaro. (2011). Metodologi Penelitian untuk Public Relations
Kuantitatif dan Kualitatif. Bandung: Remaja Rosdakarya
Arikunto, S. (2006). Prosedur Penilitian Suatu Pendekatan Praktik Edisi Enam.
Jakartra: PT. Rineka Cipta
Bungin, Burhan. (2007). Pendidikan Kualitatif: Komunikasi, Ekonomi, Kebijakan
Publik, dan Ilmu Sosial lainnya. Jakarta: Kencana
Cutlip, Scott M., Center, Alen H., dan Broom, Glen M. (2009). Effective Public
Relations. Jakarta: Kencana
Duncan, Tom. (2005). Principles of Advertising and IMC 2nd edition. New York:
Tata McGraw-Hill
Effendy, Onong Uchjana. (1998). Hubungan Masyarakat:
Komunikologis. Bandung: PT. Remaja Rosdakarya
Suatu
Studi
Fill, Chris. (2009). Marketing Communications: Interactivity, Communities, and
Content 5th Edition. Harlow: Pearson Education Limited
Harris, Thomas L dan Wallen, Patricia T. (2006). The Marketer’s Guide to Public
Relations in The 21st Century. Mason: South-Western Educational Pub
Harris, Thomas L. (1991). The Marketer’s Guide to Public Relations. New York:
John Willey and Son. Inc.
Harris, Thomas L. (1998). Value Added PR – The Secret Weapon of Integrated
Marketing. Library Congress Cataloging – in Publicating Data.
Haywood, Roger. (1991). All About Public Relations: How to Build Business
Success on Good Communications. New York: McGraw Hill Book Co Ltd
Henry, Rene. A. (2000). Marketing Public Relations. Lowa: Iowa State University
Press
Jefkins, Frank. (1997). Advertising 3rd Edition. Jakarta: Erlangga
Jensen, L. Rivers-Jay W dan Peterson, Theodore. (2003). Media Massa dan
Masyarakat Modern. Jakarta: Prenada Media Group
Kaelan. (2005). Metode Penelitian Kualitatif Bidang Filsafat. Yogyakarta:
Paradigma
Kitchen, P.J dan Papasolomou, I. (1999). Marketing Public Relations in P.J
Kitchen ed. Marketing Communications: Principles and practice. London:
Thomson
Kitchen, Philip J. (1997). PR Principles and Practice. United Kingdom: Int
Thomson
Business
Press
154
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
155
Kotler, P. and Scheff, J. (1997). Standing Room Only: Strategies for marketing
the performing arts. Boston, MA: Harvard Business School Press.
Kotler, Philip and Keller, Kevin Lane. (2009). Manajemen Pemasaran edisi 13
Jilid Dua. Jakarta: Erlangga
Moleong, Lexy J. (2012). Metodologi Penelitian Kualitatif. Bandung: Remaja
Rosdakarya.
Pawito. (2007). Penelitian Komunikasi Kualitatif. Yogyakarta: LKiS Yogyakarta
Pickton, David. and Broderick, Amanda. (2005). Integrated Marketing
Communications 2nd Edition. London: Pearson Education Limited
Priandono, Tito Edy. (2015). Modern Public Relations.
Komunikasi Universitas Pendidikan Indonesia.
Bandung: Ilmu
Rakhmat, Jalaludin. (2012). Metode Penelitian Komunikasi. Bandung: PT.
Remaja Rosdakarya
Reiss, J. (2010). Think outside the box office: The ultimate guide to film
distribution and marketing for the digital era. New York: Hybrid Cinema
Publishing.
Rossiter, John R dan Percy, Larry. (1998). Advertising Communication and
Promotion Management 2nd edition. Singapura: McGraw-Hill
Ruslan, Rosady. (2008). Kiat dan Strategi Kampanye Public Relations. Jakarta:
PT. Raja Grafindo Persada
Ruslan, Rosady. (2014). Manajemen Public Relations dan Media Komunikasi:
Konsepsi dan Aplikasi. Jakarta: Rajawali Pers.
Sugiyono. (2010). Metode Penelitian Kuantitatif Kualitatif dan RND. Bandung:
Alfabeta
Suparno, Ludwig. (2011). Aspek Ilmu Komunikasi dalam Public Relations.
Jakarta: PT. Indeks
Tench, Ralph and Yeoman, Liz. (2006). Exploring Public Relations (1st edition).
Harlow: Prentice Hall
Wilcox, Denis L., Ault, Philip H., dan Agee, Wareen Kendal. (2009). Public
Relations: Strategi dan Taktik (Jilid Dua). Tangerang: Karisma.
Yin, Robert K. (1984). Case Study Research: Designd and Methods. California:
Sage Publications
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
156
JURNAL
D’Astous, Alain dan Pieree Bitz. (1995). Consumer Evaluations of Sponsorship
Programmes. European Journal of Marketing, Vol 29 (12) 6-22
Kotler, Philip and William Mindak. (1978). Marketing and Public Relations.
Journal of Marketing, Vol. 42(4) 13-20
Mukherjee-Das, Mou. (2013). Innovation in Public Relation Strategies in Film
Promotion- A Study. Global Journal of Management and Business
Studies. Volume 3 (6) 619-624
Perman, Trisna Adi dan Puspitasari, Lilis. Strategi Pemasaranpublic Relations Md
Entertainment Pada Pemasaran Film Habibie & Ainun. Jurnal Kajian
Komunikasi, Volume 3(1) 33–40
Wells, Baron dan Spinks Nelda. Communicating with The Community. Career
Development International. Vol 4 (2) 108-116
Wells, Baron dan Spinks Nelda. (1999). Media Relations: powerful tools for
achieving service quality. Managing Service Quality Journal, Vol 9(4)
246-256
TESIS
Cheng, Timothy, "Public Relations and Promotion in Film: How It’s Done and
Why It’s Important" (2014). Syracuse University Honors Program Capstone
Projects. Paper 782
INTERNET
http://showbiz.liputan6.com/read/2363488/kata-alex-abbad-mengapa-filmindonesia-sepi-penonton
http://www.antaranews.com/berita/488056/dilema- film- indonesia-di-bioskop
http://www.suara.com/entertainment/2015/09/18/231500/ini-sebabnya-filmindonesia-kurang-diminati
http://www.tribunnews.com/seleb/2015/12/15/film-negeri-van-oranje-habiskanrp-10-m-untuk-biaya-promosi
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
157
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
BUKU
Ardianto, Elvinaro. (2011). Metodologi Penelitian untuk Public Relations
Kuantitatif dan Kualitatif. Bandung: Remaja Rosdakarya
Arikunto, S. (2006). Prosedur Penilitian Suatu Pendekatan Praktik Edisi Enam.
Jakartra: PT. Rineka Cipta
Bungin, Burhan. (2007). Pendidikan Kualitatif: Komunikasi, Ekonomi, Kebijakan
Publik, dan Ilmu Sosial lainnya. Jakarta: Kencana
Cutlip, Scott M., Center, Alen H., dan Broom, Glen M. (2009). Effective Public
Relations. Jakarta: Kencana
Duncan, Tom. (2005). Principles of Advertising and IMC 2nd edition. New York:
Tata McGraw-Hill
Effendy, Onong Uchjana. (1998). Hubungan Masyarakat:
Komunikologis. Bandung: PT. Remaja Rosdakarya
Suatu
Studi
Fill, Chris. (2009). Marketing Communications: Interactivity, Communities, and
Content 5th Edition. Harlow: Pearson Education Limited
Harris, Thomas L dan Wallen, Patricia T. (2006). The Marketer’s Guide to Public
Relations in The 21st Century. Mason: South-Western Educational Pub
Harris, Thomas L. (1991). The Marketer’s Guide to Public Relations. New York:
John Willey and Son. Inc.
Harris, Thomas L. (1998). Value Added PR – The Secret Weapon of Integrated
Marketing. Library Congress Cataloging – in Publicating Data.
Haywood, Roger. (1991). All About Public Relations: How to Build Business
Success on Good Communications. New York: McGraw Hill Book Co Ltd
Henry, Rene. A. (2000). Marketing Public Relations. Lowa: Iowa State University
Press
Jefkins, Frank. (1997). Advertising 3rd Edition. Jakarta: Erlangga
Jensen, L. Rivers-Jay W dan Peterson, Theodore. (2003). Media Massa dan
Masyarakat Modern. Jakarta: Prenada Media Group
Kaelan. (2005). Metode Penelitian Kualitatif Bidang Filsafat. Yogyakarta:
Paradigma
Kitchen, P.J dan Papasolomou, I. (1999). Marketing Public Relations in P.J
Kitchen ed. Marketing Communications: Principles and practice. London:
Thomson
Kitchen, Philip J. (1997). PR Principles and Practice. United Kingdom: Int
Thomson
Business
Press
154
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
155
Kotler, P. and Scheff, J. (1997). Standing Room Only: Strategies for marketing
the performing arts. Boston, MA: Harvard Business School Press.
Kotler, Philip and Keller, Kevin Lane. (2009). Manajemen Pemasaran edisi 13
Jilid Dua. Jakarta: Erlangga
Moleong, Lexy J. (2012). Metodologi Penelitian Kualitatif. Bandung: Remaja
Rosdakarya.
Pawito. (2007). Penelitian Komunikasi Kualitatif. Yogyakarta: LKiS Yogyakarta
Pickton, David. and Broderick, Amanda. (2005). Integrated Marketing
Communications 2nd Edition. London: Pearson Education Limited
Priandono, Tito Edy. (2015). Modern Public Relations.
Komunikasi Universitas Pendidikan Indonesia.
Bandung: Ilmu
Rakhmat, Jalaludin. (2012). Metode Penelitian Komunikasi. Bandung: PT.
Remaja Rosdakarya
Reiss, J. (2010). Think outside the box office: The ultimate guide to film
distribution and marketing for the digital era. New York: Hybrid Cinema
Publishing.
Rossiter, John R dan Percy, Larry. (1998). Advertising Communication and
Promotion Management 2nd edition. Singapura: McGraw-Hill
Ruslan, Rosady. (2008). Kiat dan Strategi Kampanye Public Relations. Jakarta:
PT. Raja Grafindo Persada
Ruslan, Rosady. (2014). Manajemen Public Relations dan Media Komunikasi:
Konsepsi dan Aplikasi. Jakarta: Rajawali Pers.
Sugiyono. (2010). Metode Penelitian Kuantitatif Kualitatif dan RND. Bandung:
Alfabeta
Suparno, Ludwig. (2011). Aspek Ilmu Komunikasi dalam Public Relations.
Jakarta: PT. Indeks
Tench, Ralph and Yeoman, Liz. (2006). Exploring Public Relations (1st edition).
Harlow: Prentice Hall
Wilcox, Denis L., Ault, Philip H., dan Agee, Wareen Kendal. (2009). Public
Relations: Strategi dan Taktik (Jilid Dua). Tangerang: Karisma.
Yin, Robert K. (1984). Case Study Research: Designd and Methods. California:
Sage Publications
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
156
JURNAL
D’Astous, Alain dan Pieree Bitz. (1995). Consumer Evaluations of Sponsorship
Programmes. European Journal of Marketing, Vol 29 (12) 6-22
Kotler, Philip and William Mindak. (1978). Marketing and Public Relations.
Journal of Marketing, Vol. 42(4) 13-20
Mukherjee-Das, Mou. (2013). Innovation in Public Relation Strategies in Film
Promotion- A Study. Global Journal of Management and Business
Studies. Volume 3 (6) 619-624
Perman, Trisna Adi dan Puspitasari, Lilis. Strategi Pemasaranpublic Relations Md
Entertainment Pada Pemasaran Film Habibie & Ainun. Jurnal Kajian
Komunikasi, Volume 3(1) 33–40
Wells, Baron dan Spinks Nelda. Communicating with The Community. Career
Development International. Vol 4 (2) 108-116
Wells, Baron dan Spinks Nelda. (1999). Media Relations: powerful tools for
achieving service quality. Managing Service Quality Journal, Vol 9(4)
246-256
TESIS
Cheng, Timothy, "Public Relations and Promotion in Film: How It’s Done and
Why It’s Important" (2014). Syracuse University Honors Program Capstone
Projects. Paper 782
INTERNET
http://showbiz.liputan6.com/read/2363488/kata-alex-abbad-mengapa-filmindonesia-sepi-penonton
http://www.antaranews.com/berita/488056/dilema- film- indonesia-di-bioskop
http://www.suara.com/entertainment/2015/09/18/231500/ini-sebabnya-filmindonesia-kurang-diminati
http://www.tribunnews.com/seleb/2015/12/15/film-negeri-van-oranje-habiskanrp-10-m-untuk-biaya-promosi
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
157
Geby Bayuningtyas, 2016
STRATEGI HUBUNGAN MASYARAKAT PEMASARAN D ALAM PROMOSI FILM
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu