S IKOM 1206616 Bibliography

DAFTAR PUSTAKA
BUKU
Aaker, David. (1991). Managing Brand Equity : Capitalizing on the value of
brand name. New York : The Free Press

Anggoro, M.Lingga. (2000). Teori & Profesi Kehumasan. Jakarta : PT Bumi
Aksara

Ardianto, Elvinaro (2011) . Metode Penelitian untuk Public Relation. Bandung :
Simbiosa Rekatama Media

Bungin, Burhan. (2013). Metodelogi Penelitian Sosial dan Ekonomi. Jakarta :
Prenada Media Group

Bowdin, Glenn. (2006). Events Management. Great Britain : Elsevier

Danandjaja. (2011), Peranan Humas dalam Perusahaan. Yogyakarta : Graha
Ilmu

Getz, Donald. (2007). Theory, research and policy for planned events. Oxford :
Butterworth-Heinemann

Gregory, Anne. (2004). Public Relations dalam Praktik. Jakarta : Erlangga

Hermawan, Agus. (2012). Komunikasi Pemasaran. Jakarta : Erlangga

Jefkins, Frank. (1990). Modern Marketing Communications. London : Blackie.

Keller, Kevin. (2013). Strategic Brand Management. London : Pearson Education
Inc.
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Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

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Kotler, Philip dan Kevin Keller. (2009). Manajemen Pemasaran. Jakarta :
Erlangga

Masterman, Guy. (2007). Sponsorship for a return on investment.Oxford :

Elsevier.

Mc Quail 1997, Teori Komunikasi Massa ed.2, Jakarta : Erlangga

Rahmat, Jalaluddin. (2012). Metode Penelitian Komunikasi. Bandung :

PT

Remaja Rosdakarya

Ruslan, Rosady. (2014). Manajemen Public Relations & Media Komunikasi.
Depok : PT RajaGrafindo Persada

Sastradipo, Komaruddin. (2003) . Manajemen Marketing. Bandung : KappaSigma Bandung

Shimp, Terence A. (2003). Periklanan Promosi. Jakarta : Erlangga

Skinner, Bruce E. dan Vladdimir Rukavina. (2003). Event Sponsorship. Kanada :
John Wiley & Sons, Inc.

Theaker, Alison. (2001). The Public Relations Handbook. Oxpord : Routledge.

JURNAL
Scamacca, Lesley. (2013). Planner ROI : Determining Non-Financial Metrics of
Success of Planneres
Rowley, J. dan Catrin William (2008). “The impact of brand sponsorship of music
festivals”. Journal of Marketing Intelligence & Planning. Vol. 26 Iss 7 ,.
781 – 792
Qanita Zara Shafira, 2016
PENGARUH EVENT SPONSORSHIP TERHADAP BRAND AWARENESS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

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Papadimitriou, Dimitra (2008). “Event sponsorship as avalue creating strategy for
brands. Vol. 17
Roy, Donald D. dan T. Bettina Cornwell. Brand equity’s influence on responses to
event sponsorship
Shahrokhi, Reza M. M. (2016). Brand equity valuation : a global perspective.
Journal of Product & Brand Management, Vol. 7 Iss 4 pp. 275 - 290

SKRIPSI
Yaseri, Anggito Putra (07952017). Padang. Universitas Andalas. 2012. Analisis
Pengaruh Sponsor Acara Terhadap Citra Merek (Studi : Acara Axis makin dekat
dengan rakyat)
Chintya Ayu Februarini (0806349075). Depok. 2012. Pengaruh sponsorship
Terhadap Brand Awareness Djarum Super Mild : Studi Pada Event Jakarta
International Java Jazz Festival 2012.

Qanita Zara Shafira, 2016
PENGARUH EVENT SPONSORSHIP TERHADAP BRAND AWARENESS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu