S MBS 0907459 Bibliography
DAFTAR PUSTAKA
Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih bahasa oleh Aris Ananda.
Jakarta: Mitra Utama.
Albert Kurniawan. 2010. Belajar SPSS untuk Pemula . Yogyakarta: Mediakom.
Arikunto, Suharsimi.2010. Prosedur
Yogyakarta: Bina Aksara.
Penelitian
Suatu
Pendekatan
Praktik.
As'ad, H. Abu-Rumman. 2014. The Impact of Social Media marketing on Brand
Equity: An Empirical Stuqy on Mobile Service Providers in Jordan. Journal
Society of Interdiciplinary Business Research Vol. 3 No. 1 ISSN: 23041013;2304-1269.
Bartl, Michael Ernst, Holger Fuller, Johann (2004). Community based innovation:
eine Methode zur Einbindung von Online Communities inden Innovations
prozess. In: Cornelius Herstatt Jan Sanders(Hg.): Produktentwicklung
mitvirtuellen Communities,Wiesbaden: Gabler 2004: 141-168.
Bernard T. Widjaja (2009). Lifestyle Marketing. SERVILIST: Paradigma Baru
Pemasaran Bisnis Jasa Dan Lifestyle. Penerbit : PT Gramedia Pustaka Utama.
Brogi, Stefano., Armando and Di Pillo, Fransesca. 2013. The Effect of Online Brand
Communities on Brand Equity in The Luxury Fashion Industry. International
Journal of Eginering Business Management Special Issue on Inovations in
fashion Industry Vol.5 DOI: 10.5772/56854 pp.4-12
Buchari Alma. 2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung:
Alfabeta
Casalo, L.V, Flavian, C. Guinaliu, M. 2007. Antecedents Effects of Participation in
Virtual Brand Communities. IADIS International Conference on Web Based
Communities journal. pp 3-10
Chairani, Ebrahim, et al. 2012. Brand Performance and Brand Equity. Journal Of
Contemporary Research In Business Vol. 3 No. 9. Ijcrb.webs.com
Chen, Ching-Fu and Chang, Yu-Ying. 2007. Airline brand equity, brand preference,
and purchase intentions---The moderating Effects of switching costs. Journal
of Air Transport Management 14 (2008) 40-42: National Cheng Kung
University, Taiwan.
LENI DENIARNI, 2015
ANALISIS PERSEPSI VIRTUAL BRAND COMMUNITY TERHADAP KINERJA EKUITAS MEREK DISPOSABLE
DIAPER MEREK SWEETY
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
194
Chi, Hsu-Hsein. 2011. Interactive Digital Advertising Vs Virtual Brand Community:
Exploratory Study of User Motivation and Social Media marketing Responses
in Taiwan. Journal of Interactive Advertising, Vol 12 No 1 (Fall 2011), pp.
44-61
Coneto. 2007. Marketing Analysis Consulting.
Cova, B., dan Pace, S. 2006. Brand community of convenience products: new forms
of customers empowerment-the case “my Nutella The Community”.
European Journal of Marketing Vol. 40 No. 9/10. pp. 1087-1105. DOI
10.1108/03090560610681023
Cummins, Julian. Mullin, Ruddy. (2009). Sales Promotion. Jakarta: PT. Ikrar mandiri
Abadi.
Djaslim, Saladin. 2010. Manajemen Pemasaran, Edisi Pertama. Bandung: Linda
Karya
Durianto, Darmadi. 2004. Strategi Menaklukan Pasar Melalui Riset Brand Equity
dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama.
Evans, Dave. 2010. Praise for Social Media Marketing: The Next Generation of
Business Engagement. Wiley Publishing, Inc., Indianapolis, Indiana.
Harun Al Rasyid. 1994. Teknik Penarikan Sampel dan Penyusunan Skala. Bandung:
Universitas Padjajaran.
Hermawan, Asep. 2009. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Gramedia
Media Sarana Indonesia.
Husein, Umar. 2008. Metode Riset Bisnis. Bandung: Alfabeta.
Kapferer, Jean-Noel. 2008. New Strategic Brand Management: Creating and
Sustaining Brand Equity Long Term. 4 th Edition. USA: Kogan PageKeller,
Kevin L. 2008. Strategic Brand Management Third Edition. New Jersey:
Pearson Education International.
Kertajaya, Hermawan. 2010. On Branding. Jakarta: Gramedia Pustaka.
Kotler, Philip dan Gary Amstrong. 2012. Manajemen Pemasaran. Jakarta: PT
INDEKS Kelompok Gramedia.
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13 jilid 2.
Jakarta: Erlangga.
195
. 2012. Marketing Management. Fourtheenth
Edition. Pearson Education, Inc.
Lassar, Walfried et al. 1995. Measuring costumer based brand equity: Journal of
Consumer Marketing Vol. 12 No.4 1995 pp 11-19 MCB University Press.
Marcelo, R., dan Paolo C. 2010. The influence of belonging to virtual brand
communities on consumers’ affective commitment, satisfaction and word-ofmouth advertising The ZARA case. Online Information Review Vol. 35 No. 4,
pp. 517-542. DOI: 10.1108/14684521111161918.
McAlexander, J.H., Schouten, J.W. dan Koening, H. 2002. Building brand
community. Journal of Marketing, Vol. 66 No. 1, pp. 38-54.
Michael, Miller. 2011. The Ultimate Web Marketing Guide. Pearson Education, Inc.
Mortara, Ariela. (2009). The Consumers' Community Between The Real and The.
Virtual Space, Journal of marketing.
Muniz, A and O’Guinn, T.C. 2001. Brand communities. Journal of Consumer
Research, Vol. 27 No. 4, pp. 412-32. 0093-5301/2001/2704-0002$03.00
Nafiseh, Sedaghat et.all. 2012. The Impact of Promotional Mix Elements on Brand
Equity. American Journal of Scientific Research. ISSN 1450-223X Issue 43,
pp 5-15. Euro Journals Publishing Inc.
Naresh K. Maholtra. 2009. Basic Marketing Research. 3 th edition. New Jersey:
Prentice Hall.
. 2010. Marketing Research. 6 th edition. New Jersey: Prentice
Hall, Inc, United Stated of America.
Netemeyer et al. 2004. Developing and validiting measures of facets of costumer
based brand equity. Journal of Business Research 57 (2004) 209-224 Prentice
Hall.Inc
Nirwana SK. Sitepu. (1994). Analisis Regresi dan Korelasi. Bandung: Unit.
Pelayanan Statistika Unpad.
Petronela, P., dan Iamandi, C. D. 2010. Thesis A case of Strategic Online
Communication in Postmodernism. Using Facebook to Create Virtual Brand
Communities. AARHUS SCHOOL OF BUSINESS
René Algesheimer, Utpal M. Dholakia, Andreas Herrmann (2005) The Social
Influence of Brand Community: Evidence from European Car Clubs. Journal
of Marketing: July 2005, Vol. 69, No. 3, pp. 19-34
196
Sekaran, Uma. 2009. Metodologi Penelitian untuk Bisnis (Buku 2) (Edisi 7). Jakarta:
Salemba.
Shimp, Terence A. 2010. Advertising Promotion, and Other Aspect of Integrated
Marketing Communications. Edisi-8. South-Western Cengege Learning, USA.
Sicilia, M., dan Palazon, M. 2008. Brand Communities on the internet, A case study
of Coca-Cola’s Spanish virtual brand community. Corporate
Communications: An International Journal Vol. 13 No. 3. pp. 255-270. DOI
10.1108/13563280810893643
Sugiyono. 2009. Metode Penelitian Bisnis. Bandung: Alfabeta.
. 2011. Metode Penelitian Bisnis. Bandung: Alfabeta
. 2012. Metode Penelitian Bisnis. Bandung: Alfabeta.
. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sung, Y., Kim, Y., Kwon, O., dan Moon, J. 2010. An Explorative Study of Korean
Consumer Participation in Virtual Brand Communities in Social Network
Sites.
Journal
of
Global
Marketing
pp.
430-445.
DOI:
10.1080/08911762.2010.521115
T. Hani Handoko. 2009. Manajemen Pemasaran Yogyakarta. BPFE-UGM.
Tjiptono, Fandy. 2005. Brand Management. Yogyakarta:PT. ANDI Offset
_____________. 2008. Pemasaran Strategik. Yogyakarta: Andi.
. 2009. Strategi Pemasaran. Yogyakarta:PT. ANDI Offset
____________ . 2010. Pemasaran Strategik. Yogyakarta: Andi.
Winer, Russell S. (2001). “A Framework for Customer Relationship Management”
Calfornia Management Review, Vol. 43 No. 4 (Summer) 89-105.
Majalah dan Website
http://www.bps.go.id akses 13 Februari 2014 pukul 20:58
Pusdatin Kemenkes RI (Pusat Data dan Informasi Kementerian Kesehatan RI Tahun
2007-2013)
http://www.top-brand.com akses 1 Februari 2014 pukul 13:55
197
http://www.facebook.com/BundaCermat akses 6 Juni 2014 pukul 14:52
http://www.sweetycare.com akses 6 Juni 2014 pukul 14:52
http://www.kompasislam.com/2013/12/05/apjii-pengguna-internet-di-indonesiacapai-82-juta/ akses 6 Juni 2014 pukul 14:50
http://tickledmedia.com/press/asiandigitalmum/ akses 5 Juni 2014 pukul 14:26
http://masnov.com/analisis-perang-popok-bayi-sekali-pakai/
akses 6 September 2014 pukul 20:22
http://kemanaarahnya.blogspot.com/ 2014/05/kaum-muda-indonesia-vs-internet.html
akses 21 Januari 2015 pukul 19:32
http://www.pehtem.com/7002/ibu-muda-ternyata-gemar-bermain-facebook akses 21
Januari 2015 pukul 19:20
http://www.tipsanakbayi.com/2014/03/bahaya-popok-bayi-sekali-pakai.html akses 23
Januari 2015 pukul 19:05
http://www.tipsanakbayi.com/2014/03/bahaya-popok-bayi-sekali-pakai.html akses 23
Januari 2015 pukul 19:05
SWA No.1/XIII/Januari 2013
SWA No.5/XXIX/7-17 Maret 2013
Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih bahasa oleh Aris Ananda.
Jakarta: Mitra Utama.
Albert Kurniawan. 2010. Belajar SPSS untuk Pemula . Yogyakarta: Mediakom.
Arikunto, Suharsimi.2010. Prosedur
Yogyakarta: Bina Aksara.
Penelitian
Suatu
Pendekatan
Praktik.
As'ad, H. Abu-Rumman. 2014. The Impact of Social Media marketing on Brand
Equity: An Empirical Stuqy on Mobile Service Providers in Jordan. Journal
Society of Interdiciplinary Business Research Vol. 3 No. 1 ISSN: 23041013;2304-1269.
Bartl, Michael Ernst, Holger Fuller, Johann (2004). Community based innovation:
eine Methode zur Einbindung von Online Communities inden Innovations
prozess. In: Cornelius Herstatt Jan Sanders(Hg.): Produktentwicklung
mitvirtuellen Communities,Wiesbaden: Gabler 2004: 141-168.
Bernard T. Widjaja (2009). Lifestyle Marketing. SERVILIST: Paradigma Baru
Pemasaran Bisnis Jasa Dan Lifestyle. Penerbit : PT Gramedia Pustaka Utama.
Brogi, Stefano., Armando and Di Pillo, Fransesca. 2013. The Effect of Online Brand
Communities on Brand Equity in The Luxury Fashion Industry. International
Journal of Eginering Business Management Special Issue on Inovations in
fashion Industry Vol.5 DOI: 10.5772/56854 pp.4-12
Buchari Alma. 2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung:
Alfabeta
Casalo, L.V, Flavian, C. Guinaliu, M. 2007. Antecedents Effects of Participation in
Virtual Brand Communities. IADIS International Conference on Web Based
Communities journal. pp 3-10
Chairani, Ebrahim, et al. 2012. Brand Performance and Brand Equity. Journal Of
Contemporary Research In Business Vol. 3 No. 9. Ijcrb.webs.com
Chen, Ching-Fu and Chang, Yu-Ying. 2007. Airline brand equity, brand preference,
and purchase intentions---The moderating Effects of switching costs. Journal
of Air Transport Management 14 (2008) 40-42: National Cheng Kung
University, Taiwan.
LENI DENIARNI, 2015
ANALISIS PERSEPSI VIRTUAL BRAND COMMUNITY TERHADAP KINERJA EKUITAS MEREK DISPOSABLE
DIAPER MEREK SWEETY
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
194
Chi, Hsu-Hsein. 2011. Interactive Digital Advertising Vs Virtual Brand Community:
Exploratory Study of User Motivation and Social Media marketing Responses
in Taiwan. Journal of Interactive Advertising, Vol 12 No 1 (Fall 2011), pp.
44-61
Coneto. 2007. Marketing Analysis Consulting.
Cova, B., dan Pace, S. 2006. Brand community of convenience products: new forms
of customers empowerment-the case “my Nutella The Community”.
European Journal of Marketing Vol. 40 No. 9/10. pp. 1087-1105. DOI
10.1108/03090560610681023
Cummins, Julian. Mullin, Ruddy. (2009). Sales Promotion. Jakarta: PT. Ikrar mandiri
Abadi.
Djaslim, Saladin. 2010. Manajemen Pemasaran, Edisi Pertama. Bandung: Linda
Karya
Durianto, Darmadi. 2004. Strategi Menaklukan Pasar Melalui Riset Brand Equity
dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama.
Evans, Dave. 2010. Praise for Social Media Marketing: The Next Generation of
Business Engagement. Wiley Publishing, Inc., Indianapolis, Indiana.
Harun Al Rasyid. 1994. Teknik Penarikan Sampel dan Penyusunan Skala. Bandung:
Universitas Padjajaran.
Hermawan, Asep. 2009. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Gramedia
Media Sarana Indonesia.
Husein, Umar. 2008. Metode Riset Bisnis. Bandung: Alfabeta.
Kapferer, Jean-Noel. 2008. New Strategic Brand Management: Creating and
Sustaining Brand Equity Long Term. 4 th Edition. USA: Kogan PageKeller,
Kevin L. 2008. Strategic Brand Management Third Edition. New Jersey:
Pearson Education International.
Kertajaya, Hermawan. 2010. On Branding. Jakarta: Gramedia Pustaka.
Kotler, Philip dan Gary Amstrong. 2012. Manajemen Pemasaran. Jakarta: PT
INDEKS Kelompok Gramedia.
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13 jilid 2.
Jakarta: Erlangga.
195
. 2012. Marketing Management. Fourtheenth
Edition. Pearson Education, Inc.
Lassar, Walfried et al. 1995. Measuring costumer based brand equity: Journal of
Consumer Marketing Vol. 12 No.4 1995 pp 11-19 MCB University Press.
Marcelo, R., dan Paolo C. 2010. The influence of belonging to virtual brand
communities on consumers’ affective commitment, satisfaction and word-ofmouth advertising The ZARA case. Online Information Review Vol. 35 No. 4,
pp. 517-542. DOI: 10.1108/14684521111161918.
McAlexander, J.H., Schouten, J.W. dan Koening, H. 2002. Building brand
community. Journal of Marketing, Vol. 66 No. 1, pp. 38-54.
Michael, Miller. 2011. The Ultimate Web Marketing Guide. Pearson Education, Inc.
Mortara, Ariela. (2009). The Consumers' Community Between The Real and The.
Virtual Space, Journal of marketing.
Muniz, A and O’Guinn, T.C. 2001. Brand communities. Journal of Consumer
Research, Vol. 27 No. 4, pp. 412-32. 0093-5301/2001/2704-0002$03.00
Nafiseh, Sedaghat et.all. 2012. The Impact of Promotional Mix Elements on Brand
Equity. American Journal of Scientific Research. ISSN 1450-223X Issue 43,
pp 5-15. Euro Journals Publishing Inc.
Naresh K. Maholtra. 2009. Basic Marketing Research. 3 th edition. New Jersey:
Prentice Hall.
. 2010. Marketing Research. 6 th edition. New Jersey: Prentice
Hall, Inc, United Stated of America.
Netemeyer et al. 2004. Developing and validiting measures of facets of costumer
based brand equity. Journal of Business Research 57 (2004) 209-224 Prentice
Hall.Inc
Nirwana SK. Sitepu. (1994). Analisis Regresi dan Korelasi. Bandung: Unit.
Pelayanan Statistika Unpad.
Petronela, P., dan Iamandi, C. D. 2010. Thesis A case of Strategic Online
Communication in Postmodernism. Using Facebook to Create Virtual Brand
Communities. AARHUS SCHOOL OF BUSINESS
René Algesheimer, Utpal M. Dholakia, Andreas Herrmann (2005) The Social
Influence of Brand Community: Evidence from European Car Clubs. Journal
of Marketing: July 2005, Vol. 69, No. 3, pp. 19-34
196
Sekaran, Uma. 2009. Metodologi Penelitian untuk Bisnis (Buku 2) (Edisi 7). Jakarta:
Salemba.
Shimp, Terence A. 2010. Advertising Promotion, and Other Aspect of Integrated
Marketing Communications. Edisi-8. South-Western Cengege Learning, USA.
Sicilia, M., dan Palazon, M. 2008. Brand Communities on the internet, A case study
of Coca-Cola’s Spanish virtual brand community. Corporate
Communications: An International Journal Vol. 13 No. 3. pp. 255-270. DOI
10.1108/13563280810893643
Sugiyono. 2009. Metode Penelitian Bisnis. Bandung: Alfabeta.
. 2011. Metode Penelitian Bisnis. Bandung: Alfabeta
. 2012. Metode Penelitian Bisnis. Bandung: Alfabeta.
. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sung, Y., Kim, Y., Kwon, O., dan Moon, J. 2010. An Explorative Study of Korean
Consumer Participation in Virtual Brand Communities in Social Network
Sites.
Journal
of
Global
Marketing
pp.
430-445.
DOI:
10.1080/08911762.2010.521115
T. Hani Handoko. 2009. Manajemen Pemasaran Yogyakarta. BPFE-UGM.
Tjiptono, Fandy. 2005. Brand Management. Yogyakarta:PT. ANDI Offset
_____________. 2008. Pemasaran Strategik. Yogyakarta: Andi.
. 2009. Strategi Pemasaran. Yogyakarta:PT. ANDI Offset
____________ . 2010. Pemasaran Strategik. Yogyakarta: Andi.
Winer, Russell S. (2001). “A Framework for Customer Relationship Management”
Calfornia Management Review, Vol. 43 No. 4 (Summer) 89-105.
Majalah dan Website
http://www.bps.go.id akses 13 Februari 2014 pukul 20:58
Pusdatin Kemenkes RI (Pusat Data dan Informasi Kementerian Kesehatan RI Tahun
2007-2013)
http://www.top-brand.com akses 1 Februari 2014 pukul 13:55
197
http://www.facebook.com/BundaCermat akses 6 Juni 2014 pukul 14:52
http://www.sweetycare.com akses 6 Juni 2014 pukul 14:52
http://www.kompasislam.com/2013/12/05/apjii-pengguna-internet-di-indonesiacapai-82-juta/ akses 6 Juni 2014 pukul 14:50
http://tickledmedia.com/press/asiandigitalmum/ akses 5 Juni 2014 pukul 14:26
http://masnov.com/analisis-perang-popok-bayi-sekali-pakai/
akses 6 September 2014 pukul 20:22
http://kemanaarahnya.blogspot.com/ 2014/05/kaum-muda-indonesia-vs-internet.html
akses 21 Januari 2015 pukul 19:32
http://www.pehtem.com/7002/ibu-muda-ternyata-gemar-bermain-facebook akses 21
Januari 2015 pukul 19:20
http://www.tipsanakbayi.com/2014/03/bahaya-popok-bayi-sekali-pakai.html akses 23
Januari 2015 pukul 19:05
http://www.tipsanakbayi.com/2014/03/bahaya-popok-bayi-sekali-pakai.html akses 23
Januari 2015 pukul 19:05
SWA No.1/XIII/Januari 2013
SWA No.5/XXIX/7-17 Maret 2013