S MPP 0804607 Bibliography

DAFTAR PUSTAKA
Buku:
Hawkins, D.I., dan Mothersbaugh, D.L. (2010) Consumer Behavior: Building Marketing
Strategy.11th edition. McGraw-Hill, Irwin
Hermantoro, H. (2011) Creative-Based Tourism Dari Wisata Rekreatif Menuju Wisata
Kreatif. Depok: Penerbit Aditri
Hoffman, K.D, dan Bateson, J.E.G. (2011) Service Marketing: Concept, Strategies & Cases.
South-Western College
Ikbar, Y. (2012) Metode Penelitian Sosial Kualitatif: Panduan Membuat Tugas Akhir/Karya
Ilmiah. Bandung: Refika Aditama.
Kotler, P., dan Amstrong, G. (2012) Principles of Marketing. 14th Edition. New Jersey:
Pearson Education, Inc., Prentice Hall.
Kotler, P., dan Keller, K.L. (2012) Marketing Management. 14th Edition. New Jersey:
Pearson Education, Inc., Prentice Hall.
Kurtz, D. L., dan Boone. (2010) Principles of Contemporary Marketing. 14th Edition.
Kurtz, D. L., dan Boone. (2011) Principles of Contemporary Marketing. International edition.
Lovelock, C., and Wirtz, J. (2011) Service Marketing: People, Technology, Strategy seventh
Edition. New Jersey: Pearson Prentice Hall
Masyhuri, dan Zainuddin, M. (2011) Metodologi Penelitian: Pendekatan Praktis dan
Aplikatif. Edisi Revisi. Bandung: Refika Aditama.
Maxwell, S. (2008) The Price Is Wrong: Understanding what makes a price seem fair and

the true cost of unfair pricing. New Jersey: John Wiley & Sons, Inc., Hoboken.
Middleton, V.T.C., Fyall, A., Morgan, M., dan Ranchhod, A. (2009) Marketing in Travel and
Tourism. Fourth Edition. Elsevier
Misbahuddin, dan Hasan. I. (2013) Analisis Data Penelitian Dengan Statistik. Edisi kedua.
Jakarta: PT Bumi Aksara
Morrison, A.M. (2010) Hospitality and Travel Marketing. 4th ed. Delmar Cengage Learning.
Peter, J.P., dan Olson, J.C. (2010) Consumer Behavior & Marketing Strategy. Ninth Edition.
McGraw-Hill. International Edition.
Rao, V.R. (2009) Handbook of Pricing Research in Marketing. Edward Elgar Publishing, Inc.
MPG Books Ltd, Bodmin, Cornwall
Sugiyono. (2013) Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Penerbit
Alfabeta.

Masroulina, 2014
Pengaruh Price Fairness Terhadap Kepuasan(Survey Pada Wisatawan Member Garudamiles Di Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Suharsaputra, U. (2012) Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan. Bandung:
Refika Aditama.
Suliyanto. (2012) Analisis Statistik Pendekatan Praktis Dengan Microsoft Excel. Edisi I.

Yogyakarta: CV Andi offset.
Susetyo, Budi. (2012) Statistika Untuk Analisis Data Penelitian. Cetakan Kedua. Bandung:
Refika Aditama.
Tjiptono, F., dan Gregorius, C. (2007) Service, Quality & Satisfaction. Edisi 2 Yogyakarta:
CV Andi offset.
Tjiptono, F., Gregorius, C., dan Andriana, D. (2008) Pemasaran Strategik. Yogyakarta: CV
Andi offset.
Tjiptono, F., dan Gregorius, C. (2011) Service, Quality & Satisfaction. Edisi 3 Yogyakarta:
CV Andi offset.
Wijaya, T. (2012) SPSS 20 Untuk Olah dan Interpretasi Data. Cetakan ke 5. Yogyakarta.
Cahaya Atma Pustaka.
Zeithaml, A.V., Bitner, M.J., dan Gremler, D.D. (2013) Service Marketing: Sixth Edition.
New York: McGraw Hill
Zulhendri, F., (2010) Undang-Undang Kepariwisataan. Cetakan Pertama. Bandung.
Fokusindo Mandiri.

Jurnal:
Ahmat, N.C., Radzi, S.M., Salehuddin, M., Zahari, M., Muhammad R., Aziz, A.A., dan
Ahmad, N.A. (2011) The Effect of Factors Influencing The Perception Of Price
Fairness Towards Customer Response Behaviors. Journal of Global Management.

July. Volume 2. Number 1
Atmaja, N.P.C.D. (2011) Pengaruh Kewajaran Harga, Citra Perusahaan Terhadap
Kepuasan dan Loyalitas Pengguna Jasa Penerbangan Domestik Garuda
Indonesia. (Tesis) Program Pascasarjana, Universitas Udayana.
Atmaja, N.P.C.D., dan Rahyuda, I.K. (2009) Pengaruh Kewajaran Harga, Citra Perusahaan
Terhadap Kepuasan dan Loyalitas Pengguna Jasa Penerbangan Domestik GIA di
Denpasar. Ekuitas Vol. 15 No. 3 September 2011: 370 – 395
Bei, L.T dan Chiao, Y.C. (2001) An integrated Model For The Effect of Perceived Product,
perceived Service Quality, and Perceived Price fairness on Consumer Satisfaction
and Loyalty. Journal of Consumer Satisfaction, Dissatisfaction & Complaining
Behavior, Volume 14, p. 125-138
Bolton, L.E., Warlop, L., dan Alba, J.W. (2003) Consumer Perceptions of Price
(Un)Fairness. Journal of Consumer Research, Inc. March, Vol. 29

Masroulina, 2014
Pengaruh Price Fairness Terhadap Kepuasan(Survey Pada Wisatawan Member Garudamiles Di Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Budi, R.S., dan Sihombing, S.O. (2010) Hubungan Kepantasan Harga, Kepuasan
Pelanggan, Loyalitas dan Harga yang Dapat Diterima pada Perusahaan Jasa

Restoran.
Campbell, M.C. (1999) “Why did you do that?” The Important Role of Inferred Motive in
Perceptions of Price Fairness. Journal of Product & Brand Management, Vol. 8,
No. 2, pp. 145-152. MCB University Press, 1061-0421
Campbell, M.C. (2007) “Says Who?!” How The Source of Price Information and Affect
Influence Perceived Price (Un)fairness. Journal of Marketing Research, XLIV
(May), 261-271.
Cătoiu, I., Vrânceanu, D.M., dan Filip, A. (2010) Setting Fair Prices-Fundamental Principle
of Sustainable Marketing. Volume XII (February) No. 27 Romania: The Bucharest
Academy of Economic Studies, 115-128.
Chapuis, J.M. (2012) Price Fairness versus Pricing Fairness. France: University of Paris:
Panthéon-Sorbonne. International Journal of Revenue Management, in press.
Chung, J.Y., dan Petrick, J.F. (2013) Price Fairness of Airline Ancillary Fees: An
Attributional Approach. Journal of Travel Research, 52(2), 168–181.
Chung, J.Y., Kyle, G.T., Petrick, J.F., dan Absher, J.D. (2011) Fairness of Prices, User Fee
Policy and Willingness to Pay Among Visitor to A National Forest. Tourism
Management. 32 pp. 1038-1046
Consuegra, D., Molina, A., dan Esteban, A. (2007) An Integrated Model of Price,
Satisfaction, and Loyalty: an Empirical Analysis in Service Sector. Journal of
Product and Brand Management, 18(7), 459-468.

Engeler, I. dan Laesser, C. (2012) Perceived Fairnees of Price Discrimination in the
Restaurant Industry: The Case of Switzerland. Brighton: Universitӓt St. Gallen.
37th EMAC Conference.
Garuda Indonesia. (2009) Towards Greater Heights. Laporan Tahunan 2008. PT. Garuda
Indonesia (Persero) Tbk.
Garuda Indonesia. (2010) Expanding Our Wings. Laporan Tahunan 2009. PT. Garuda
Indonesia (Persero) Tbk.
Garuda Indonesia. (2011) Ready for the Nex Journey. Laporan Tahunan 2010. PT. Garuda
Indonesia (Persero) Tbk.
Garuda Indonesia. (2012) Embarking into a New Dimension. Laporan Tahunan 2011. PT.
Garuda Indonesia (Persero) Tbk.
Garuda Indonesia. (2013) Delivering Indonesia’s Best to the World. Laporan Tahunan 2012.
PT. Garuda Indonesia (Persero) Tbk.
Gielissen, R., Dutilh, C.E, dan Graafland, J.J. (2008) Perception of Price Fairness: An
Empirical Research. Business and Society, 47(3), 370-389.
Masroulina, 2014
Pengaruh Price Fairness Terhadap Kepuasan(Survey Pada Wisatawan Member Garudamiles Di Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Han, H., dan Ryu, K. (2009) The Roles of the Physical Environment, Price Perception, and

Customer Satisfaction in Determining Customer Loyalty in the Restaurant
Industry. Journal of Hospitality & Tourism Research. Vol. 33, No. 4, November
2009, 487-510.
Hassan, M., Hassan, S., Nawaz, M.S., dan Aksel, I. (2013) Measuring Customer Satisfaction
And Loyalty Through Service Fairness, Service Quality And Price Fairness
Perception: An Empirical Study Of Pakistan Mobile Telecommunication Sector.
Sciene International (Lahore), 25(4) pp. 971-980
Kementerian Pariwisata dan Ekonomi Kreatif, 2012. Rencana Strategis 2010-2014 Republik
Indonesia. Revisi 3.4
Khandelwal, U., dan Bajpai, N. (2012) Price Fairness and Its Linear Dependence on
Consumer Attitude: A Comparative Study in Metro and Non-Metro City. European
Journal of Business and Management. Volume 4, No.10
Kementerian Pariwisata dan Ekonomi Kreatif, Biro Perencanaan dan Organisasi, Sekretariat
Jenderal. 2013. Laporan Akuntabilitas Kinerja Tahun 2012. Jakarta: Lantai 20,
Gedung Sapta Pesona
Kim, E.E.K., dan Mattila, A.S. (2011) The Effect of Service Duration and Price (Mis)Match
on Perceived Price Fairness. The School of Hospitality Management. The
Pennsylvania State University.
Litbang, Majalah Gramedia. (2010) Survei atas Penyedia Layanan Jasa Angkutan Udara
Untuk Rute Dalam Negeri. Jakarta

Nguyen, A., dan Meng, J. (2013) Whether and to What Extent Consumers Demand Fair
Pricing Behavior for Its Own Sake. Journal of Business Ethics. 114 pp. 529-547.
Springer
Oh, H. (2009) The Effect of Brand Class, Brand Awareness, and Price on Customer Value
and Behavioral Intentions. Journal of Hospitality and Tourism Research (May),
136-162.
Poh, L.S., Mohayidin, M.G.B. (2011) Dimension Of Price Satisfaction: A Study In The Low
Cost Airlines Industry. 2nd International Conference On Business and Economic
Research.
Srikanjanarak, S., Azizah, O. dan Ramayah, T. (2009) The conceptualisation and operational
measurement of price fairness perception in mass service context. Asian Academy
of Management Journal, July, Vol.14, No.2, 79-93
Sukotjo, H., dan Sumanto, R.A. (2010) Analisa Marketing Mix-7P (Produk, Price,
Promotion, Place, Partisipant, Process, dan Physical Evidence) terhadap
Keputusan Pembelian Produk Klinik Kecantikan Teta di Surabaya. Jurnal Mitra
Ekonomi dan Manajemen Bisnis, Vol.1, No. 2, Oktober 2010, 216-228
Wirtz, J., dan Kimes, S.E. (2007) The Moderating Role of Familiarity in Fairness
Perceptions of Revenue Management Pricing. Journal of Service Research,
Volume 9, No. 3, February 229-240
Masroulina, 2014

Pengaruh Price Fairness Terhadap Kepuasan(Survey Pada Wisatawan Member Garudamiles Di Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

Worthington, S., dan Devlin, J. (2013) Fairness and financial services in Australia and the
United Kingdom. International Journal of Bank Marketing Vol.31 No.4, pp. 289304. Emerald Group Publishing Limited.
Xia, L., Monroe, K.B dan Cox, J.L. (2004) The Price Is Unfair! A Conceptual Framework of
Price Fairness Perceptions. Journal of Marketing Volume 68 (October), 1-15.
Situs web:
Anonim, (2011) Lion Juara Delay, Garuda paling Ontime. [Online]. Tersedia di:
http://blog.indojunkers.com/2011/08/lion-air-juara-delay-garuda-paling-on-time/.
Artikel. Diakses 29 April 2012.
Anonim, (2012) Strategi Full Service Garuda Indonesia. [Online]. Tersedia di:
http://forum.vibizportal.com/showthread.php?t=17584 Artikel. Diakses 29 April
2012.
Anonim, The Jakarta Post. (2012) Lion Rules Market Share Despite Pilot Cases. [Online].
Tersedia di: http://www.thejakartapost.com/news/2012/03/05/lion-rules-marketshare-despite-pilot-cases.html. Diakses 5 Maret 2012.
Anonim, Tribunnews. (2012) Indonesia AirAsia Kuasai 41 Persen Penerbangan
Internasional.
[Online].
Tersedia

di:
http://www.tribunnews.com/2012/02/29/indonesia-airasia-kuasai-41-persenpenerbangan-internasional. Diakses 29 Februari 2012.
Elisabeth, B. (2012) Transportasi Udara: 93% Pasar Penerbangan Belum Digarap?.
[Online]. Tersedia di: http://www.bisnis.com/articles/transportasi-udara-93percent-pasar-penerbangan-belum-digarap. Diakses 4 Maret 2012.
Ghosh, B. (2009) Service Marketing Mix in Airlines Industry. [Online]. Tersedia di:
http://www.slideshare.net/biswajit_86/service-marketing-mix-in-airlines-industry.
Diakses 4 Maret 2012.
Gunawan, H. (2010) Tiga Besar Kuasai Pangsa Penerbangan. [Online]. Tersedia di:
http://internasional.kompas.com/read/2010/04/23/23102867/Tiga.Besar.Kuasai.Pan
gsa.Penerbangan. Diakses 23 April 2012
Gunawan, H. (2011) Lion Air Kuasai Penerbangan pada 2010. [Online]. Tersedia di:
http://bisniskeuangan.kompas.com/read/2011/02/22/07504866.
Diakses
22
Februari 2011
Sulistiyo, H.S. (2012) Industri Pariwisata Tumbuh Paling Cepat. [Online]. Tersedia di:
http://www.bisnis.com/articles/industri-pariwisata-tumbuh-paling-cepat. Diakses
19 Mei 2012
Wikipedia.(2013). Pariwisata.[Online].Tersedia di: http://id.m.wikipedia.org/wiki/Pariwisata.
Diakses 17 Desember 2013.


Masroulina, 2014
Pengaruh Price Fairness Terhadap Kepuasan(Survey Pada Wisatawan Member Garudamiles Di Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu