S PEM 1204085 Bibliography
DAFTAR PUSTAKA
Buku:
Aaker, J.L. (1997). Dimensions of brand personality. Journal of Marketing
Research, 34 (3), hlm. 347-356.
Arikunto, S. (2010). Prosedur penelitian suatu pendekatan praktek. Jakarta:
Rineka Cipta
Brown, Eileen. (2010). Working the crowd: media sosial marketing for business.
UK
E. Jerome McCarthy and William D. Perreault (2012), Basic Marketing: A
Global-Managerial Approach, 14th ed. Homewood, IL: McGrawHill/Irwin.
Evans, D. (2008). Social Media Marketing: an hour day. Canada: Wiley
Publishing Inc.
Hasan, Ali. (2014). Marketing dan Kasus – Kasus Pilihan. Yogyakarta. CAPS
(Center for Academic Publishing Service).
Kotler, Philip. and Armstrong, Gary. (2012). Principles of Marketing, 14thEdition.
New Jersey: Peorson Prentice Hall.
McDaniel, Carl dan Roger Gates. (2007). Marketing Research: Seventh Edition.
USA: John Wiley & Sons, Inc.
Kotler, P. dan Keller, K.L. (2012). Marketing management 14th. edition. New
Jersey: Peorson Peorson Prentice Hall
Sugiyono, Prof. Dr. (2014). Metode penelitian kuantitatif, kualitatif, r & d.
Bandung: Alfabeta
Umar, Husein. (2008). Metode penelitian untuk skripsi dan tesisi bisnis. Jakarta:
Rajawali Pers.
Jurnal:
Pradiptarini, Charity. (2011). Social Media Marketing: Measuring Its
Effectiveness and Identifying of Marketing Communication. UW-L Jounal
of Undergraduate Research XIV, hlm 1 – 11.
Karamian, Hamed., Ahmadi Nadoushan, Mehdi dan Ahmadi Nadaoushan,
Alireza. (2015). Do Social Media Marketing Activities Increase Brand
Iqbal Viali Adiguna, 2016
PENGARUH MEDIA SOSIAL MARKETING TERHADAP KESADARAN MEREK PADA BATAGOR
HANIMUN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Equity?. International Journal of Economy, Management and Social
Sciences, Vol. 4, No. 3, March 2015, pp. 362 – 365.
Bîja, Monica dan Balaş, Raluca. Social Media Marketing to Increase Brand
Awareness. Journal of Economic and Business Research, No. 2, 2014, pp.
155 – 164.
Brhun, Manfred., Schoenmueller, Verena dan B.S, Daniella. Are Social Media
Replacing Traditional Media in Terms of Brand Equity?. Management
Research Review Vol. 35 No. 9, 2012, pp. 770 – 790.
Internet:
Asosiasi Penyelenggara Jasa Internet Indonesia (APJII). Profile Pengguna
Internet Indonesia 2014. [Online]. Tersedia di:
http://www.apjii.or.id/read/article/statistik/305/profil-pengguna-internetindonesia-2014.html. [Diakses 21 Oktober 2015].
Google Trends. [Online]. Tersedia di: http://trends.google.com. [Diakses 21
Oktober 2015]
JAKPAT Mobile Survey. Indonesia Social Media Trend 2016. [Online]. Tersedia
di: http://www.slideshare.net/JAKPATAPP/indonesia-social-media-trend2016-jakpat . [Diakses 20 Maret 2016]
Tweetcup Analyzer. [Online]. Tersedia di: http://tweetcupc.com [Diakses 30
November 2015].
We Are Social Singapore. (2015). Digital, Social & Mobile 2015. [Online].
http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015.
[Diakses 21 Oktober 2015].
Zam (2013). Modal Rp 4 Juta, Kini Omset Batagor Hanimun Rp 300 Juta per
Bulan. [Online]. Tersedia di:
http://jabar.tribunnews.com/2013/06/20/modal-rp-4-juta-kini-omsetbatagor-hanimun-rp-300-juta-per-bulan [Diakses 30 November 2015].
Iqbal Viali Adiguna, 2016
PENGARUH MEDIA SOSIAL MARKETING TERHADAP KESADARAN MEREK PADA BATAGOR
HANIMUN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Buku:
Aaker, J.L. (1997). Dimensions of brand personality. Journal of Marketing
Research, 34 (3), hlm. 347-356.
Arikunto, S. (2010). Prosedur penelitian suatu pendekatan praktek. Jakarta:
Rineka Cipta
Brown, Eileen. (2010). Working the crowd: media sosial marketing for business.
UK
E. Jerome McCarthy and William D. Perreault (2012), Basic Marketing: A
Global-Managerial Approach, 14th ed. Homewood, IL: McGrawHill/Irwin.
Evans, D. (2008). Social Media Marketing: an hour day. Canada: Wiley
Publishing Inc.
Hasan, Ali. (2014). Marketing dan Kasus – Kasus Pilihan. Yogyakarta. CAPS
(Center for Academic Publishing Service).
Kotler, Philip. and Armstrong, Gary. (2012). Principles of Marketing, 14thEdition.
New Jersey: Peorson Prentice Hall.
McDaniel, Carl dan Roger Gates. (2007). Marketing Research: Seventh Edition.
USA: John Wiley & Sons, Inc.
Kotler, P. dan Keller, K.L. (2012). Marketing management 14th. edition. New
Jersey: Peorson Peorson Prentice Hall
Sugiyono, Prof. Dr. (2014). Metode penelitian kuantitatif, kualitatif, r & d.
Bandung: Alfabeta
Umar, Husein. (2008). Metode penelitian untuk skripsi dan tesisi bisnis. Jakarta:
Rajawali Pers.
Jurnal:
Pradiptarini, Charity. (2011). Social Media Marketing: Measuring Its
Effectiveness and Identifying of Marketing Communication. UW-L Jounal
of Undergraduate Research XIV, hlm 1 – 11.
Karamian, Hamed., Ahmadi Nadoushan, Mehdi dan Ahmadi Nadaoushan,
Alireza. (2015). Do Social Media Marketing Activities Increase Brand
Iqbal Viali Adiguna, 2016
PENGARUH MEDIA SOSIAL MARKETING TERHADAP KESADARAN MEREK PADA BATAGOR
HANIMUN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Equity?. International Journal of Economy, Management and Social
Sciences, Vol. 4, No. 3, March 2015, pp. 362 – 365.
Bîja, Monica dan Balaş, Raluca. Social Media Marketing to Increase Brand
Awareness. Journal of Economic and Business Research, No. 2, 2014, pp.
155 – 164.
Brhun, Manfred., Schoenmueller, Verena dan B.S, Daniella. Are Social Media
Replacing Traditional Media in Terms of Brand Equity?. Management
Research Review Vol. 35 No. 9, 2012, pp. 770 – 790.
Internet:
Asosiasi Penyelenggara Jasa Internet Indonesia (APJII). Profile Pengguna
Internet Indonesia 2014. [Online]. Tersedia di:
http://www.apjii.or.id/read/article/statistik/305/profil-pengguna-internetindonesia-2014.html. [Diakses 21 Oktober 2015].
Google Trends. [Online]. Tersedia di: http://trends.google.com. [Diakses 21
Oktober 2015]
JAKPAT Mobile Survey. Indonesia Social Media Trend 2016. [Online]. Tersedia
di: http://www.slideshare.net/JAKPATAPP/indonesia-social-media-trend2016-jakpat . [Diakses 20 Maret 2016]
Tweetcup Analyzer. [Online]. Tersedia di: http://tweetcupc.com [Diakses 30
November 2015].
We Are Social Singapore. (2015). Digital, Social & Mobile 2015. [Online].
http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015.
[Diakses 21 Oktober 2015].
Zam (2013). Modal Rp 4 Juta, Kini Omset Batagor Hanimun Rp 300 Juta per
Bulan. [Online]. Tersedia di:
http://jabar.tribunnews.com/2013/06/20/modal-rp-4-juta-kini-omsetbatagor-hanimun-rp-300-juta-per-bulan [Diakses 30 November 2015].
Iqbal Viali Adiguna, 2016
PENGARUH MEDIA SOSIAL MARKETING TERHADAP KESADARAN MEREK PADA BATAGOR
HANIMUN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu