T2 912007016 Daftar Pustaka
92
Daftar Pustaka
____________.Persaingan Ketat-PTS Gencar Promosi . Kompas 19
Febuari 2009.
____________.Minat Mahasiswa Masuk PTS Turun. Kompas 11
Agustus 2008.
____________.800 PTS Gulung Tikar. Kompas 1 Agustus 2008.
____________.Mengkaji Keterpurukan PTS. Suara Merdeka 10
Oktober 2009.
____________.PTS Bukan Kelas Dua. Suara Merdeka 8 Agustus
2009.
____________.Merger
November 2009.
PTS
Terkendala.
____________.Aptisi Khawatir
Merdeka 18 Maret 2008.
Peluang
Suara
PTS
Merdeka
Menciut.
19
Suara
____________.30% PTS di Jateng Sulit Hidup. Suara Merdeka 21
April 2008.
____________.Mencegah PTS Mati Suri. Suara Merdeka 13 Maret
2006.
____________.Menunggu
November 2005.
Kematian
PTS.
Suara
Merdeka
19
____________.50% PTS di Jateng Tidak Sehat. Suara Merdeka 30
Juli 2004.
____________.Indonesia Best B-School 2009. Swa Sembada No
25/XXV/26 Nov-9 Des 2009.
____________.Best Communications & Management School 2011.
Mix Marketing Interaction Xperience No 03/VIII/Maret 2011.
93
____________.Smart & Strategic School Branding. Mix Marketing
Xtra No 12/VI/Des 2009.
Aaker, D.A. 1986. Measuring Brand Equity across Products and
Markets. California Management Review, Vol 38 No 3 Page 102.
Aaker, D.A. 1991. Managing Brand Equity. New York : The Free
Press.
Aaker, D.A. 1996. Measuring Brand Equity Across Products and
Markets. California Mangement Review/Spring.
Aaker, D.A. 1996. Building Strong Brands. New York: The Free
Press.
Aaker, D.A. & Erich Joachimsthaler. 2000. Brand Leadership,
London: Free Press.
Aaker, Jennifer L. 1997. Dimensions of Brand Personality,
Journal of Marketing Research / 34. August 1997: 347 – 356.
Ahmad, Zamri & Hashim, Rahmat. 2011. Customer’s Brand
Equity & Customer Loyalty-A Study on Hotel’s Conference Market.
Worlds Applied Sciences Journal 10: 115-120.
Alba J.W., Hutchinson J.W. 1987. Memory and Decision Making:
Handbook of Consumer Theory and Research. Englewood Cliffs
(NJ) : Prentice Hall.
Atilgan, Eda, et al. 2005. Determinants of Brand Equity.
Marketing Intelligence and Planning: 23.
Bahruddin, Muh.Mengantisipasi Kematian Massal PTS. Kompas
3 Maret 2008.
Boonghee, Yoo & Donthu, Naveen. 1999. Developing &
Validating A Multidimentional Consumer Based Brand Equity
Scale. Journal of Business Research 52: 1-14.
Boone & Kurtz. 2012. Contemporary Marketing 15th Edition.
USA: Cengage Learning.
94
Brown,
Ian-Ruskin.
005.
Marketing
Business.London: Thorogood Publishing, Ltd.
Your
Service
Brown, Stephen W., & Teresa A. Swartz. 1989. A Gap Analysis of
Professional Service Quality. Journal of Marketing/53 (April): 9298.
Carver, H. Robert & Nash G. Jane. 2012. Doing Data Analysis
Using SPSS. USA: Cengage Learning.
Chattopadhyay, Amitava, & Joseph W. Alba. 1988. The
Situational Importance of Recall and Inference in Consumer
Decision Making. Journal of Consumer Research 15/June: 1-12.
Chen, Arthur C.H. 2001. Using Free Association to Examine the
Relationship between Characteristics of Brand Associations and
Brand Equity. Journal of Product and Brand Management: 439 –
451.
Chernatony, Leslie., Mc Donald.H.B, Malcolm., Wallace, Ellaine.
2011. Creating Powerful Brands. UK: Elsevier, Ltd.
Cheverton, Peter. 2002. How Come Your Brand Isn’t Working
Hard Enough. UK: Kogan Page.
Cleophas J. Ton & Zwinderman H. Aeilko. 2010. SPSS for
Starters. London: Springer.
Cob-Walgren, Cathy J., Cynthia, B., & Donthu, N. 1995. Brand
Equity, Brand Preference, and Purchase Intent. Journal of
Advertising 24 / 3 : 25 – 40.
Dickson, Peter & Alan Sawyer.1985. Point of Purchase Behavior
and Price Perceptions of Supermarket Shoppers. Marketing
Science Institute Working Paper Series.
Doyle, Peter. 2001. Building Value-Based Branding Strategies.
Journal of Strategic Marketing: 255 – 268.
Ellwood, Iain. 2002. The Essential Brand Book. UK: Kogan Page.
95
Farquhar, Peter H.. 1989. Managing Brand Equity. Marketing
Research/1/September: 24-33.
Farquhar, Peter H., J.Y. Han, & Y. Ijiri. 1991. Recognizing and
Measuring Brand Assets. Report 91 – 119. Cambridge, M.A :
Marketing Science Institute.
Ford, Kevin. 2005. Brands Laid Bare – Using Market Research for
Evidence-Based Brand Management. UK: John Wiley & Sons,
Ltd.
Gilmore, Audrey. 2003. Services, Marketing and Management.
London: SAGE Publication, Ltd.
Heding, Tilde, et al. 2009. Brand Management – Research,
Theory and Practice. New York : Routledge.
Hoffman, K. Douglas & Bateson, EG. John. 2008. Services
Marketing: Concepts, Strategies & Cases 4th Edition. USA:
Cengage Learning.
Hofmeyr, J., & Rice,B. 2000. Commitment-Led
Chichester: John Wiley & Sons, Ltd.
Marketing.
Ind, Nicholas. 2003. Beyond Branding. UK: Kogan Page.
J. Paul, Peter & Jerry C. Olson. 2010. Consumer Behavior and
Marketing Strategy. New York: McGraw-Hill.
Kaiser, Stephan & Ringlstetter, Max. 2011. Strategic
Management of Professional Service Firms-Theory & Practice. New
York: Springer-Verlag.
Kanuk & Schiffman. 2000. Consumer Behavior. New York:
Prentice Hall International, Inc.
Kapferer, Jean-Noel. New Strategic Brand Management. 2008.
Great Britain : Kogan Page Ltd.
Keller, Kevin Lane. Strategic Brand Management-Building,
Measuring & Managing Brand Equity-Global Edition. 2008. UK:
Pearson Ltd.
96
Keller, Kevin Lane. 1993. Conceptualizing, Measuring, and
Managing Customer-Based Brand Equity. Journal of Marketing
Research Vol 57 No 1- January, Page 1-22.
Kim, Bumm Hong. 2003. The Effect of Consumer-Based Brand
Equity on Firm’s Financial Performance. Journal of Consumer
Marketing/20/4: 335-351.
Kim, Gon Woo & Hong, Bumm Kim. 2004. Measuring CustomerBased Restaurant Brand Equity. Cornell Hotel and Reastaurant
Quarterly/May.
Kotler & Keller. 2012.Marketing Management 14th Edition. New
Jersey: Prentice Hall, Inc.
Kotler, Phillip. 2001. A Framework for Marketing Management.
New-Jersey: Prentice-Hall, Inc.
Kotler, Phillip & Armstrong, Gary. 2012. Principles of Marketing
14th Edition. New-Jersey: Pearson Education, Inc.
Kountur, Ronny. 2005. Statistik Praktis. Jakarta: Penerbit PPM.
Kuncoro, Mudrajad. 2003. Metode Riset untuk Bisnis dan
Ekonomi. Jakarta: Erlangga.
Kurtz L. David. 2012. Contemporary Marketing 15th Edition.
USA: Cengage Learning.
Kuusik, Andres. 2007. Affecting Customer Loyalty: Do Different
Factors Have Varoius Influences in Different Loyalty Levels?.
Tartu University Press: Order No 366.
Lassar, Walfried, Banwari Mittal & Sharma Arun. 1995.
Measuring Customer – Based Brand Equity. Journal of Consumer
Marketing /12 : 11 – 19.
Leech L. Nancy, et al. 2005. SPSS for Intermediate Statistics – Use
and Interpretation 2nd Edition. New Jersey: Lawrence Erlbaum
Associates, Inc., Publishers.
97
Lovelock, Christopher H. 1983. Classifying Services to Gain
Strategic Marketing Insights. Journal of Marketing 47 (Summer):
9-10.
Lovelock, C & Wright,L. 2002. Principles of Service Marketing and
Management. California: Prentice- Hall,Inc.
Macdonald, Emma & Sharp, Byron. 2003. Management
Perceptions of
the Importance of Brand Awareness as an
Indication of Advertising Effectiveness. Marketing Bulletin 14
Article 2.
Mc Donald, Malcolm et al. 2011. Marketing Plans for Services-a
Complete Guide. UK: Wiley, Ltd.
Miller,Jon & Muir, David. 2004. The Business of Brands. The
Great Britain: Antony Lowe, Ltd.
Monroe, Kent B. & Krishnan. 1985. The Effect of Price on
Subjective Product Evaluations dalam Perceived Quality, Jacob
Jacoby & Jerry C.Olson. Lexington Books.
Mudie, Peter & Pirrie, Angela. 2006.
Management 3rd Edition. UK: Elsevier, Ltd.
Services
Marketing
Nunnally, J & Bernstein, L. 1994. Psychometric Theory. New
York: McGraw-Hill Higher, Inc.
Olson, Jerry C., & Jacob Jacoby. 1972. Cue Utilization in the
Quality Perception Process. Iowa City: Association of Consumer
Research: 167-169.
Onojaefe, Darlington & Khumalo, Wilson. Review of Brand
Equity Measurement to Understand Consumer’s Brand Perception.
Asian Journal of Business & Management Sciences Vol 1 No 5:
10 – 20.
Palmer, Adrian. 2000.The Principles of Service Marketing, New
York: McGraw-Hill.
Pappu, Ravi. 2005. Consumer-Based Brand Equity: Improving the
Measurement. Journal of Product and Brand Management.
98
Russo, Edward J., & Eric J. Johnson. 1980. What Do Consumers
Know About Familiar Products. Iowa City: Association of
Consumer Research: 417-423.
Santoso, Singgih. 2010. Statistik Nonparametrik Konsep dan
Aplikasi dengan SPSS. Jakarta: PT Elex Media Komputindo.
Satya Menon & Barbara E. Kahn. 1995. The Impact of Context on
Variety Seeking in Product Choices. Journal of Consumer
Research/ 22 (December): 285-295.
Saunders, Mark et al.2009. Research Methods for Business
Students-Fifth Edition. London: Prentice Hall.
Schultz, Mike & Doerr E. John. 2009. Professional Services
Marketing. Uk: Wiley, Ltd.
Sekaran, Uma. 2006. Metode Penelitian untuk Bisnis buku 1 & 2.
Jakarta: Salemba Empat.
Shocker, A.D., R.K. Srivasta, & R.W. Rueckert. 1994. Challenges
and Opportunities Facing Brand Management: An Introduction to a
Special Issue. Journal of Marketing Research/31 (May):149-158.
Simon, Carol J. & Mary W. Sullivan. 1993. The Measurement
and Determinants of Brand Equity – A Financial Approach.
Journal of Marketing Science /12 / Winter : 28–52.
Solomon, R. Michael. 2007. Consumer Behavior : Buying, Having,
and Being. Pearson International.
Srivasta, R. K. & A. D. Shocker. 1991. Brand Equity : A
Perspective on Its Meaning and Measurement. Report 91 – 124.
Cambridge, M.A. : Marketing Science Institute.
Sumarni, Murti dan Wahyuni, Salamah. 2006. Metodologi
Penelitian Bisnis. Yogyakarta: Penerbit ANDI.
Thiripurasundari, U & Natarajan, DR. P. 2011. Conceptual &
Contextual Dimension of Brand Equity. International Journal of
Multidisiplinary Research. Vol 1 Issue 3.
99
Trust, T. Roland, Valarie A. Zeithaml, & Lemon, N. Katherine.
Driving Customer Equity: How Customer Lifetime Value is
Reshaping Corporate Strategy. New York: The Free Press.
Tsioutsou, Rodoula. Perceived Quality Levels & Their Relations to
Involvement, Satisfaction & Purchase Intentions. Marketing
Bulletin: 2005.16 Research Note 4.
Washburn, J.H. & Plank, R.E. 2002. Measuring Brand Equity: An
Evaluation of a Consumer-Based Brand Equity Scale. Journal of
Marketing Theory and Practice, Vol 10 No 1: 46-61.
Yates, S.J. Christopher. 1989. Economics. London: Casel.
Yoo, B. & Donthu, N. 2001. Developing and Validating a
Multidimensional Consumer-Based Brand Equity Scale. Journal of
Business Research, 52: 1-14.
Yoo,B., Donthu N., & Lee, S.2000. An Examination of Selected
Marketing Mix Elements and Brand Equity. Journal of the
Academy of Marketing Science 28/2: 195-211.
Wijaya, Tony. 2009. Analisis Data Penelitian Menggunakan SPSS.
Yogyakarta: Penerbit Universitas Atma Jaya Yogyakarta.
www.bps.go.id
www.datastatistik-indonesia.com
www.studymarketing.org
Zeithaml, Valarie. A. 1988. Consumer Perceptions of Price,
Quality, and Value: A Means-End Model and Synthesis of the
Evidence. Journal of Marketing/52 (July):2-22.
Zeithaml, Valarie A., Bither,
Marketing.New York: McGraw-Hill.
Mary
Jo.
2000.
Service
Zeithaml, Valarie A., Bither, Mary Jo. 2003. Service Marketing:
Integrating Customer Focus Across the Firm. New York: McGraw
Hill.
100
Zeithaml, Valarie A., A. Parasuraman, & Leonard L. 1990.
Balancing Customers Perceptions and Expectations. London:
Collier McMillan.
Zeithaml, Valarie A., A. Parasuraman, & Leonard L. 1990.
Delivering Quality Service: Balancing Customers Perceptions and
Expectations. New York: The Free Press.
Zeithaml, Valarie A.. A. Parasuraman, & Leonard L. 1993. The
Nature and Determinants of Customer Expectations of Service.
Journal of the Academy of Marketing Science/21 (Winter):1-12.
Daftar Pustaka
____________.Persaingan Ketat-PTS Gencar Promosi . Kompas 19
Febuari 2009.
____________.Minat Mahasiswa Masuk PTS Turun. Kompas 11
Agustus 2008.
____________.800 PTS Gulung Tikar. Kompas 1 Agustus 2008.
____________.Mengkaji Keterpurukan PTS. Suara Merdeka 10
Oktober 2009.
____________.PTS Bukan Kelas Dua. Suara Merdeka 8 Agustus
2009.
____________.Merger
November 2009.
PTS
Terkendala.
____________.Aptisi Khawatir
Merdeka 18 Maret 2008.
Peluang
Suara
PTS
Merdeka
Menciut.
19
Suara
____________.30% PTS di Jateng Sulit Hidup. Suara Merdeka 21
April 2008.
____________.Mencegah PTS Mati Suri. Suara Merdeka 13 Maret
2006.
____________.Menunggu
November 2005.
Kematian
PTS.
Suara
Merdeka
19
____________.50% PTS di Jateng Tidak Sehat. Suara Merdeka 30
Juli 2004.
____________.Indonesia Best B-School 2009. Swa Sembada No
25/XXV/26 Nov-9 Des 2009.
____________.Best Communications & Management School 2011.
Mix Marketing Interaction Xperience No 03/VIII/Maret 2011.
93
____________.Smart & Strategic School Branding. Mix Marketing
Xtra No 12/VI/Des 2009.
Aaker, D.A. 1986. Measuring Brand Equity across Products and
Markets. California Management Review, Vol 38 No 3 Page 102.
Aaker, D.A. 1991. Managing Brand Equity. New York : The Free
Press.
Aaker, D.A. 1996. Measuring Brand Equity Across Products and
Markets. California Mangement Review/Spring.
Aaker, D.A. 1996. Building Strong Brands. New York: The Free
Press.
Aaker, D.A. & Erich Joachimsthaler. 2000. Brand Leadership,
London: Free Press.
Aaker, Jennifer L. 1997. Dimensions of Brand Personality,
Journal of Marketing Research / 34. August 1997: 347 – 356.
Ahmad, Zamri & Hashim, Rahmat. 2011. Customer’s Brand
Equity & Customer Loyalty-A Study on Hotel’s Conference Market.
Worlds Applied Sciences Journal 10: 115-120.
Alba J.W., Hutchinson J.W. 1987. Memory and Decision Making:
Handbook of Consumer Theory and Research. Englewood Cliffs
(NJ) : Prentice Hall.
Atilgan, Eda, et al. 2005. Determinants of Brand Equity.
Marketing Intelligence and Planning: 23.
Bahruddin, Muh.Mengantisipasi Kematian Massal PTS. Kompas
3 Maret 2008.
Boonghee, Yoo & Donthu, Naveen. 1999. Developing &
Validating A Multidimentional Consumer Based Brand Equity
Scale. Journal of Business Research 52: 1-14.
Boone & Kurtz. 2012. Contemporary Marketing 15th Edition.
USA: Cengage Learning.
94
Brown,
Ian-Ruskin.
005.
Marketing
Business.London: Thorogood Publishing, Ltd.
Your
Service
Brown, Stephen W., & Teresa A. Swartz. 1989. A Gap Analysis of
Professional Service Quality. Journal of Marketing/53 (April): 9298.
Carver, H. Robert & Nash G. Jane. 2012. Doing Data Analysis
Using SPSS. USA: Cengage Learning.
Chattopadhyay, Amitava, & Joseph W. Alba. 1988. The
Situational Importance of Recall and Inference in Consumer
Decision Making. Journal of Consumer Research 15/June: 1-12.
Chen, Arthur C.H. 2001. Using Free Association to Examine the
Relationship between Characteristics of Brand Associations and
Brand Equity. Journal of Product and Brand Management: 439 –
451.
Chernatony, Leslie., Mc Donald.H.B, Malcolm., Wallace, Ellaine.
2011. Creating Powerful Brands. UK: Elsevier, Ltd.
Cheverton, Peter. 2002. How Come Your Brand Isn’t Working
Hard Enough. UK: Kogan Page.
Cleophas J. Ton & Zwinderman H. Aeilko. 2010. SPSS for
Starters. London: Springer.
Cob-Walgren, Cathy J., Cynthia, B., & Donthu, N. 1995. Brand
Equity, Brand Preference, and Purchase Intent. Journal of
Advertising 24 / 3 : 25 – 40.
Dickson, Peter & Alan Sawyer.1985. Point of Purchase Behavior
and Price Perceptions of Supermarket Shoppers. Marketing
Science Institute Working Paper Series.
Doyle, Peter. 2001. Building Value-Based Branding Strategies.
Journal of Strategic Marketing: 255 – 268.
Ellwood, Iain. 2002. The Essential Brand Book. UK: Kogan Page.
95
Farquhar, Peter H.. 1989. Managing Brand Equity. Marketing
Research/1/September: 24-33.
Farquhar, Peter H., J.Y. Han, & Y. Ijiri. 1991. Recognizing and
Measuring Brand Assets. Report 91 – 119. Cambridge, M.A :
Marketing Science Institute.
Ford, Kevin. 2005. Brands Laid Bare – Using Market Research for
Evidence-Based Brand Management. UK: John Wiley & Sons,
Ltd.
Gilmore, Audrey. 2003. Services, Marketing and Management.
London: SAGE Publication, Ltd.
Heding, Tilde, et al. 2009. Brand Management – Research,
Theory and Practice. New York : Routledge.
Hoffman, K. Douglas & Bateson, EG. John. 2008. Services
Marketing: Concepts, Strategies & Cases 4th Edition. USA:
Cengage Learning.
Hofmeyr, J., & Rice,B. 2000. Commitment-Led
Chichester: John Wiley & Sons, Ltd.
Marketing.
Ind, Nicholas. 2003. Beyond Branding. UK: Kogan Page.
J. Paul, Peter & Jerry C. Olson. 2010. Consumer Behavior and
Marketing Strategy. New York: McGraw-Hill.
Kaiser, Stephan & Ringlstetter, Max. 2011. Strategic
Management of Professional Service Firms-Theory & Practice. New
York: Springer-Verlag.
Kanuk & Schiffman. 2000. Consumer Behavior. New York:
Prentice Hall International, Inc.
Kapferer, Jean-Noel. New Strategic Brand Management. 2008.
Great Britain : Kogan Page Ltd.
Keller, Kevin Lane. Strategic Brand Management-Building,
Measuring & Managing Brand Equity-Global Edition. 2008. UK:
Pearson Ltd.
96
Keller, Kevin Lane. 1993. Conceptualizing, Measuring, and
Managing Customer-Based Brand Equity. Journal of Marketing
Research Vol 57 No 1- January, Page 1-22.
Kim, Bumm Hong. 2003. The Effect of Consumer-Based Brand
Equity on Firm’s Financial Performance. Journal of Consumer
Marketing/20/4: 335-351.
Kim, Gon Woo & Hong, Bumm Kim. 2004. Measuring CustomerBased Restaurant Brand Equity. Cornell Hotel and Reastaurant
Quarterly/May.
Kotler & Keller. 2012.Marketing Management 14th Edition. New
Jersey: Prentice Hall, Inc.
Kotler, Phillip. 2001. A Framework for Marketing Management.
New-Jersey: Prentice-Hall, Inc.
Kotler, Phillip & Armstrong, Gary. 2012. Principles of Marketing
14th Edition. New-Jersey: Pearson Education, Inc.
Kountur, Ronny. 2005. Statistik Praktis. Jakarta: Penerbit PPM.
Kuncoro, Mudrajad. 2003. Metode Riset untuk Bisnis dan
Ekonomi. Jakarta: Erlangga.
Kurtz L. David. 2012. Contemporary Marketing 15th Edition.
USA: Cengage Learning.
Kuusik, Andres. 2007. Affecting Customer Loyalty: Do Different
Factors Have Varoius Influences in Different Loyalty Levels?.
Tartu University Press: Order No 366.
Lassar, Walfried, Banwari Mittal & Sharma Arun. 1995.
Measuring Customer – Based Brand Equity. Journal of Consumer
Marketing /12 : 11 – 19.
Leech L. Nancy, et al. 2005. SPSS for Intermediate Statistics – Use
and Interpretation 2nd Edition. New Jersey: Lawrence Erlbaum
Associates, Inc., Publishers.
97
Lovelock, Christopher H. 1983. Classifying Services to Gain
Strategic Marketing Insights. Journal of Marketing 47 (Summer):
9-10.
Lovelock, C & Wright,L. 2002. Principles of Service Marketing and
Management. California: Prentice- Hall,Inc.
Macdonald, Emma & Sharp, Byron. 2003. Management
Perceptions of
the Importance of Brand Awareness as an
Indication of Advertising Effectiveness. Marketing Bulletin 14
Article 2.
Mc Donald, Malcolm et al. 2011. Marketing Plans for Services-a
Complete Guide. UK: Wiley, Ltd.
Miller,Jon & Muir, David. 2004. The Business of Brands. The
Great Britain: Antony Lowe, Ltd.
Monroe, Kent B. & Krishnan. 1985. The Effect of Price on
Subjective Product Evaluations dalam Perceived Quality, Jacob
Jacoby & Jerry C.Olson. Lexington Books.
Mudie, Peter & Pirrie, Angela. 2006.
Management 3rd Edition. UK: Elsevier, Ltd.
Services
Marketing
Nunnally, J & Bernstein, L. 1994. Psychometric Theory. New
York: McGraw-Hill Higher, Inc.
Olson, Jerry C., & Jacob Jacoby. 1972. Cue Utilization in the
Quality Perception Process. Iowa City: Association of Consumer
Research: 167-169.
Onojaefe, Darlington & Khumalo, Wilson. Review of Brand
Equity Measurement to Understand Consumer’s Brand Perception.
Asian Journal of Business & Management Sciences Vol 1 No 5:
10 – 20.
Palmer, Adrian. 2000.The Principles of Service Marketing, New
York: McGraw-Hill.
Pappu, Ravi. 2005. Consumer-Based Brand Equity: Improving the
Measurement. Journal of Product and Brand Management.
98
Russo, Edward J., & Eric J. Johnson. 1980. What Do Consumers
Know About Familiar Products. Iowa City: Association of
Consumer Research: 417-423.
Santoso, Singgih. 2010. Statistik Nonparametrik Konsep dan
Aplikasi dengan SPSS. Jakarta: PT Elex Media Komputindo.
Satya Menon & Barbara E. Kahn. 1995. The Impact of Context on
Variety Seeking in Product Choices. Journal of Consumer
Research/ 22 (December): 285-295.
Saunders, Mark et al.2009. Research Methods for Business
Students-Fifth Edition. London: Prentice Hall.
Schultz, Mike & Doerr E. John. 2009. Professional Services
Marketing. Uk: Wiley, Ltd.
Sekaran, Uma. 2006. Metode Penelitian untuk Bisnis buku 1 & 2.
Jakarta: Salemba Empat.
Shocker, A.D., R.K. Srivasta, & R.W. Rueckert. 1994. Challenges
and Opportunities Facing Brand Management: An Introduction to a
Special Issue. Journal of Marketing Research/31 (May):149-158.
Simon, Carol J. & Mary W. Sullivan. 1993. The Measurement
and Determinants of Brand Equity – A Financial Approach.
Journal of Marketing Science /12 / Winter : 28–52.
Solomon, R. Michael. 2007. Consumer Behavior : Buying, Having,
and Being. Pearson International.
Srivasta, R. K. & A. D. Shocker. 1991. Brand Equity : A
Perspective on Its Meaning and Measurement. Report 91 – 124.
Cambridge, M.A. : Marketing Science Institute.
Sumarni, Murti dan Wahyuni, Salamah. 2006. Metodologi
Penelitian Bisnis. Yogyakarta: Penerbit ANDI.
Thiripurasundari, U & Natarajan, DR. P. 2011. Conceptual &
Contextual Dimension of Brand Equity. International Journal of
Multidisiplinary Research. Vol 1 Issue 3.
99
Trust, T. Roland, Valarie A. Zeithaml, & Lemon, N. Katherine.
Driving Customer Equity: How Customer Lifetime Value is
Reshaping Corporate Strategy. New York: The Free Press.
Tsioutsou, Rodoula. Perceived Quality Levels & Their Relations to
Involvement, Satisfaction & Purchase Intentions. Marketing
Bulletin: 2005.16 Research Note 4.
Washburn, J.H. & Plank, R.E. 2002. Measuring Brand Equity: An
Evaluation of a Consumer-Based Brand Equity Scale. Journal of
Marketing Theory and Practice, Vol 10 No 1: 46-61.
Yates, S.J. Christopher. 1989. Economics. London: Casel.
Yoo, B. & Donthu, N. 2001. Developing and Validating a
Multidimensional Consumer-Based Brand Equity Scale. Journal of
Business Research, 52: 1-14.
Yoo,B., Donthu N., & Lee, S.2000. An Examination of Selected
Marketing Mix Elements and Brand Equity. Journal of the
Academy of Marketing Science 28/2: 195-211.
Wijaya, Tony. 2009. Analisis Data Penelitian Menggunakan SPSS.
Yogyakarta: Penerbit Universitas Atma Jaya Yogyakarta.
www.bps.go.id
www.datastatistik-indonesia.com
www.studymarketing.org
Zeithaml, Valarie. A. 1988. Consumer Perceptions of Price,
Quality, and Value: A Means-End Model and Synthesis of the
Evidence. Journal of Marketing/52 (July):2-22.
Zeithaml, Valarie A., Bither,
Marketing.New York: McGraw-Hill.
Mary
Jo.
2000.
Service
Zeithaml, Valarie A., Bither, Mary Jo. 2003. Service Marketing:
Integrating Customer Focus Across the Firm. New York: McGraw
Hill.
100
Zeithaml, Valarie A., A. Parasuraman, & Leonard L. 1990.
Balancing Customers Perceptions and Expectations. London:
Collier McMillan.
Zeithaml, Valarie A., A. Parasuraman, & Leonard L. 1990.
Delivering Quality Service: Balancing Customers Perceptions and
Expectations. New York: The Free Press.
Zeithaml, Valarie A.. A. Parasuraman, & Leonard L. 1993. The
Nature and Determinants of Customer Expectations of Service.
Journal of the Academy of Marketing Science/21 (Winter):1-12.