T2 912009114 Daftar Pustaka
DAFTAR PUSTAKA
Aaker, David A., 1991, Managing Brand Equity, New
York: The Free Press.
_______ , 1996, Building Strong Brand, New York: The
Free Press.
Ardianto, Eka., 2008, Komunitas Konsumen: teori
dengan
pendekatan
antropologi,
Jakarta:
Prasetiya Mulya Business School.
_______ , 2008, Jurnal Manajemen Bisnis: keragaman
identitas dalam komunitas konsumen, Jakarta:
Prasetiya Mulya Business School.
Arif, Ahmad, 2010, Melihat Indonesia dari Sepeda,
Jakarta: Kompas.
Bauman,
Zygmunt,
1993,
Postmodern
Ethics.
Cambridge, MA: Basil Blackwell.
Cova,
B.,
Cova, V.,
2002,
Tribal Marketing: The
tribalisation of society and its impact on the
condact of marketing. European Journal of
Marketing, Vol. 36155: 5/6, pp. 595-650.
Forum Manajemen Prasetiya Mulya, 2009, Trust &
Reputation: menjaring kepercayaan di dunia
maya, Volume III September-Oktober. Hal 10.
_______ , 2010, The New Business Model Strategy:
berbisnis dari komunitas konsumen, Volume
XXIV November-Desember.
1
Gusfield, J. R., 1975, The Community: A critical
response. New York: Harper Colophon.
Hartono, Yudho., 2008, Jurnal Manajemen Bisnis:
dinamika
hubungan
komunitas
perusahaan
konsumen,
Jakarta:
dengan
Prasetiya
Mulya Business School.
Ihalauw,
John
J.O.I.,
2008,
Konstruksi
Teori:
komponen dan proses, Jakarta: Grasindo.
_______ , 2011, Metode Penelitian Kualitatif: powerpoint
slides presentation, Jakarta: UPH.
_______ , Gouw, W., Trita, Y., 2011, Dari Realitas Bisnis
Menuju ke Konstruksi Model, Jakarta: UPH.
Jurnal Manajemen Bisnis, 2008, Discovering Identities
in Consumer Community, Jakarta: Prasetiya
Mulya Business School.
Kotler, Philips, 1997, Marketing Management: analysis,
planning,
implementation
and
control,
New
Jersey: Prentice Hall.
Keller, K. L., 1998. Strategic Brand Management:
building,
measuring
and
managing
brand
equity. New Jersey: Prentice Hall, Inc.
Kotler, P., Keller, K. L., 2006, Marketing Management,
New Jersey: Pearson Education, Inc.
_______ , Amstrong, G., 2006, Dasar-dasar Pemasaran.
Alih
bahasa:
Alexander
Prenhallindo.
2
Sindoro,
Jakarta:
Kartajaya, Hermawan, 2008, New Wave Marketing: the
worlds is still round the market is already flat,
Jakarta: Gramedia Pustaka Utama.
Macionis, John J., 1997, Sociology, 6th. Ed. New Jersey:
Prentice Hall, Inc.
Maffesoli, M., 1996, The Time of the Tribes: The decline
of individualism in mose society. London: Sage.
McMillan, D. W., Chavis, D. M., 1986, Sense of
Community: a definition and theory. Journal of
community psychology, 14(1), 6-23.
Mowen, J. C., Michael, M., 1998. Consumer Behavior,
4th edition. New Jersey: Prentice Hall.
Muniz, Albert M. Jr., O’Guinn, Thomas C. O., 2001,
Brand
Community.
Journal
of
Consumer
Research, 27 (4).
Nasution, I., 1994, Kedudukan dan Peran Tokoh Agama
dalam Birokrasi Kerajaan Islam Abad 16-18.
Prahalad, C. K., Ramaswamy, V., 2004, The Future of
Competition:
co-creating
unique
value
with
customers, United State: Printed.
Prasetyo, R., Ihalauw, John J.O.I., 2005, Perilaku
Konsumen, Yogyakarta: Andi Offset.
Rangkuti, Freddy, 2008, The Power of Brands: teknik
mengelola
brand
pengembangan
equity
merek,
Pustaka Utama.
3
dan
Jakarta:
strategi
Gramedia
Robbins, S. P., Judge Tim, Judge Timothy A., 2008,
Organizational Behavior. Pearson Prentice Hall.
Schiffman, L., Kanuk, L., L., 2004. Consumer Behavior,
8th ed. New Jersey: Prentice Hall.
Soekanto,
S.,
1984,
Antropologi
hukum:
proses
pengembangan ilmu hukum adat. Jakarta:
Rajawali.
Supramono, Haryanto, Jony O., 2005, Desain Proposal
Penelitian Studi Pemasaran, Yogyakarta: Andi
Offset.
Solomon, Michael R., 2007, Consumer Behavior: buying,
having,
and
being,
New
Jersey:
Person
Education.
Sri Suprapti, Ni Wayan, 2010, Perilaku Konsumen:
pemahaman
dasar
dan
aplikasinya
dalam
strategi pemasaran, Denpasar Bali: Udayana
University Press.
SWAsembada, 2007, Indonesia Community Marketing
Survey: komunitas b2w berdiri tanpa intervensi
pemilik
merek,
Edisi
24
Tanggal
8-21
November. Hal 57.
Turner, V., 1982, From Ritual to Theatre: the human
seroiusness of play. New York: Performing Arts
Journal Publications.
Yuswohady,
2008,
Crowd:
marketing
becomes
horizontal, Jakarta: Gramedia Pustaka Utama.
4
Aaker, David A., 1991, Managing Brand Equity, New
York: The Free Press.
_______ , 1996, Building Strong Brand, New York: The
Free Press.
Ardianto, Eka., 2008, Komunitas Konsumen: teori
dengan
pendekatan
antropologi,
Jakarta:
Prasetiya Mulya Business School.
_______ , 2008, Jurnal Manajemen Bisnis: keragaman
identitas dalam komunitas konsumen, Jakarta:
Prasetiya Mulya Business School.
Arif, Ahmad, 2010, Melihat Indonesia dari Sepeda,
Jakarta: Kompas.
Bauman,
Zygmunt,
1993,
Postmodern
Ethics.
Cambridge, MA: Basil Blackwell.
Cova,
B.,
Cova, V.,
2002,
Tribal Marketing: The
tribalisation of society and its impact on the
condact of marketing. European Journal of
Marketing, Vol. 36155: 5/6, pp. 595-650.
Forum Manajemen Prasetiya Mulya, 2009, Trust &
Reputation: menjaring kepercayaan di dunia
maya, Volume III September-Oktober. Hal 10.
_______ , 2010, The New Business Model Strategy:
berbisnis dari komunitas konsumen, Volume
XXIV November-Desember.
1
Gusfield, J. R., 1975, The Community: A critical
response. New York: Harper Colophon.
Hartono, Yudho., 2008, Jurnal Manajemen Bisnis:
dinamika
hubungan
komunitas
perusahaan
konsumen,
Jakarta:
dengan
Prasetiya
Mulya Business School.
Ihalauw,
John
J.O.I.,
2008,
Konstruksi
Teori:
komponen dan proses, Jakarta: Grasindo.
_______ , 2011, Metode Penelitian Kualitatif: powerpoint
slides presentation, Jakarta: UPH.
_______ , Gouw, W., Trita, Y., 2011, Dari Realitas Bisnis
Menuju ke Konstruksi Model, Jakarta: UPH.
Jurnal Manajemen Bisnis, 2008, Discovering Identities
in Consumer Community, Jakarta: Prasetiya
Mulya Business School.
Kotler, Philips, 1997, Marketing Management: analysis,
planning,
implementation
and
control,
New
Jersey: Prentice Hall.
Keller, K. L., 1998. Strategic Brand Management:
building,
measuring
and
managing
brand
equity. New Jersey: Prentice Hall, Inc.
Kotler, P., Keller, K. L., 2006, Marketing Management,
New Jersey: Pearson Education, Inc.
_______ , Amstrong, G., 2006, Dasar-dasar Pemasaran.
Alih
bahasa:
Alexander
Prenhallindo.
2
Sindoro,
Jakarta:
Kartajaya, Hermawan, 2008, New Wave Marketing: the
worlds is still round the market is already flat,
Jakarta: Gramedia Pustaka Utama.
Macionis, John J., 1997, Sociology, 6th. Ed. New Jersey:
Prentice Hall, Inc.
Maffesoli, M., 1996, The Time of the Tribes: The decline
of individualism in mose society. London: Sage.
McMillan, D. W., Chavis, D. M., 1986, Sense of
Community: a definition and theory. Journal of
community psychology, 14(1), 6-23.
Mowen, J. C., Michael, M., 1998. Consumer Behavior,
4th edition. New Jersey: Prentice Hall.
Muniz, Albert M. Jr., O’Guinn, Thomas C. O., 2001,
Brand
Community.
Journal
of
Consumer
Research, 27 (4).
Nasution, I., 1994, Kedudukan dan Peran Tokoh Agama
dalam Birokrasi Kerajaan Islam Abad 16-18.
Prahalad, C. K., Ramaswamy, V., 2004, The Future of
Competition:
co-creating
unique
value
with
customers, United State: Printed.
Prasetyo, R., Ihalauw, John J.O.I., 2005, Perilaku
Konsumen, Yogyakarta: Andi Offset.
Rangkuti, Freddy, 2008, The Power of Brands: teknik
mengelola
brand
pengembangan
equity
merek,
Pustaka Utama.
3
dan
Jakarta:
strategi
Gramedia
Robbins, S. P., Judge Tim, Judge Timothy A., 2008,
Organizational Behavior. Pearson Prentice Hall.
Schiffman, L., Kanuk, L., L., 2004. Consumer Behavior,
8th ed. New Jersey: Prentice Hall.
Soekanto,
S.,
1984,
Antropologi
hukum:
proses
pengembangan ilmu hukum adat. Jakarta:
Rajawali.
Supramono, Haryanto, Jony O., 2005, Desain Proposal
Penelitian Studi Pemasaran, Yogyakarta: Andi
Offset.
Solomon, Michael R., 2007, Consumer Behavior: buying,
having,
and
being,
New
Jersey:
Person
Education.
Sri Suprapti, Ni Wayan, 2010, Perilaku Konsumen:
pemahaman
dasar
dan
aplikasinya
dalam
strategi pemasaran, Denpasar Bali: Udayana
University Press.
SWAsembada, 2007, Indonesia Community Marketing
Survey: komunitas b2w berdiri tanpa intervensi
pemilik
merek,
Edisi
24
Tanggal
8-21
November. Hal 57.
Turner, V., 1982, From Ritual to Theatre: the human
seroiusness of play. New York: Performing Arts
Journal Publications.
Yuswohady,
2008,
Crowd:
marketing
becomes
horizontal, Jakarta: Gramedia Pustaka Utama.
4