PENGARUH KUALITAS PELAYANAN DAN REPUTASI TERHADAP LOYALITAS MAHASISWA DI FAKULTAS KEDOKTERAN UNISBA

DAFTAR GAMBAR

Halaman
Gambar 2.1. Bauran pemasaran 4P..............................................17
Gambar 2.2 Bauran pemasaran 7P...............................................22
Gambar 2.3 Bauran pemasaran 4C..............................................25
Gambar 2.4 Model reputasi..........................................................32
Gambar 2.5 Kerangka Pemikiran.................................................38
Gambar 3.1 Model penelitian.......................................................54
Gambar 3.2 Model penelitian dalam SEM...................................55
Gambar 4.1 Diagram karakteristik kesponden berdasarkan jenis
Kelamin....................................................................67
Gambar 4.2 Diagram karakteristik responden berdasarkan
usia..........................................................................69
Gambar 4.3 Diagram karakteristik responden berdasarkan
tingkat.....................................................................70
Gambar 4.4 Garis kontinum kualitas pelayanan.........................72
Gambar 4.5 Garis kontinum teaching......................................... 74
Gambar 4.6 Garis kontinum administrative service..................76
Gambar 4.7 Garis kontinum academic facilities........................78
Gambar 4.8 Garis kontinum campus infrastructure..................80

Gambar 4.9 Garis kontinum support services............................82
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Gambar 4.10 Garis kontinum internationalization...................84
Gambar 4.11 Garis kontinum reputasi mahasiswa....................86
Gambar 4.12 Garis kontinum loyalitas mahasiswa...................88
Gambar 4.13 Model struktural (Standardize) ...........................93
Gambar 4.14 Model struktural (T-Values)................................94

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