s mbs 0703728 bibliography
195
DAFTAR PUSTAKA
Agus S. Madjadikara.(2004). Bagaimana Biro Iklan Memproduksi Iklan. Jakarta: PT
Gramedia Pustaka Utama.
Buchari Alma.(2007). Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta.
_____________,(2008). Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta.
Collier B, Reginald.(2007). Beer Titans revisit unique selling proposition. Jornal
of Marketing. 1-2.
Crevens, D dan Piercy, N.(2009). Strategic Marketing Nineth Edition. Singapore:
McGraw-Hill Companies, inc.
D. Sargent T, Thevor.(2007). Guide to Selling Through Famers Market, Farm
Shops and Box Schemes in Ireland. Journal of Irish Goverment Under The
National Development. 5-56.
Dharmmesta, Basu Swasta.(2001). Theory of Planned Behaviour: Dalam
Penelitian Sikap, Niat dan Perilaku Konsumen. Jurnal Sains Pemasaran
Indonesia. Kelola No. 18 Hal 85-103.
Daryanto.(2011). Manajemen Pemasaran. Jakarta: PT. Sarana Tutorial Nurani
Sejahtera.
Don Sexton. Marketing 101; How To Use The Most Powerful Ideas In Marketing
To Get More Customers And Keep Them. John wiley & sons, Inc.
Durianto, Darmadi (2004), Strategi Menaklukan Pasar Melalui Riset Ekuitas dan
Perilaku Merek, Jakarta, Gramedia Pustaka Utama
Fandy Tjiptono.(2008). Strategi Pemasaran. Yogyakarta:PT. ANDI Offset
Freddy Rangkuti.(2008). The Power of Brands. PT Gramedia Pustaka Utama:
Jakarta
Griffin, Ricky W. and Ronald J. Ebert. (2008). Business 8th edition. New Jersey: Prentice
Hall.
Harun, Al Rasyid. (1994). Teknik Penarikan Sampel dan Penyusunan Skala. Bandung :
Universitas Padjadjaran.
Hill, Terry H.(2007). How to Differentiate Yourself From Your Competitors. Burlinggton
Burlington, United States--US.
Husein Umar.(2008). Metode Riset Bisnis. Bandung: Alfabeta.
Janet, Bob.(2008). People Shop Price, But They Buy Value. Philadelphia, UnitedStates-US.
Jeni Raharjani.(2005). Analisis Faktor-faktor yang Mempengaruhi Keputusan
Pemilihan Pasar Swalayan Sebagai Tempat Berbelanja (Studi KasusPada
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu
196
Pasar Swalayan Di Kawasan Seputar Simpang Lima Semarang).Jurnal
Studi Manajemen dan Organisasi. Volume 2 Nomor 1 Januari Hal 1-15.
John Burnett dan Moriarty Sandra.(2011). Introduction to Marketing Communication.
New Jersey: Pentice Hall.
Kotler, Philip dan Amstrong, Gary.(2012). Principles of Marketing 14th Edition, New
Jersey:Pearson Prentice Hall
_____________, and Keller, Kevin L.(2012). Marketing Management. 14th Edition.
England: Pearson Education Limited
Lee, Monle dan Johnson, Carla.(2004). Prinsip-Prinsip Pokok Periklanan Dalam
Perspektif Global. Jakarta: Prenada.
M. Royan, Frans. (2007). Cluster Strategy. Jakarta: Gramedia Pustaka Utama.
Martin, F. Brian.(2007).Give It a Try: Put Brands In Consumers’ Hands (Literally).
Chicago, United States--US.
Naresh K. Maholtra.(2009). Basic Marketing Research. 3th edition. New Jersey: Prentice
Hall.
Nickles dan Mchugh.(2009). Pengantar Bisnis Understanding Business. Jakarta: Salemba
Empat.
Nina Rosalina. (2009). Pengaruh Unique Selling Proposition terhadap Loyalitas
Pelanggan Produk Minuman The Hijau Merek NU GREEN TEA. Bandung:
Universitas Pendidikan Indonesia.
Paul Peter, J dan James H Donnely, Jr.(2911). Marketing Management 10th Edition.
New York: McGraw-Hill Companies Inc
Rambat Lupiyoadi.(2008). Manajemen Pemasaran Jasa.. Jakarta: Salemba.
Ramdas, Kamalini.(2004). Managing Product Variety Management: An Integrative
Review and Research Directions. Darden Graduate School of Business
University of Virginia.
Ratih Hurriyati .(2010). Bauran Pemasaran dan Loyalitas Konsumen. Bandung: CV
Alfabeta.
Renald Kasali.(2008). Marketing Crisis. Jakarta: PT. Gramedia Pustaka Utama.
Riduwan.(2010). Metode dan Teknik Menyusun Tesis. Bandung: Alfabeta.
Ruvio, Ayalla., et al., (2008). Consumers’ need for uniqueness: short-from scale
development and cross-cultural validation. Journal of Emerald Group Publishing
Limited. Vol. 25 No. 1. 33-53.
Salim Gendro. (2010). Neuro Marketing. Jakarta: Sinergi Media.
Schiffman, Leon.G. dan Kanuk, Leslie. (2007). Consumer Behavior Ninth Edition.
Pearson Prentice Hall.
_____________, (2008). Consumer Behavior; Ninth Edition. Pearson Prentice Hall.
Sheng, Zhou., et al., (2002). Advertising Trends in Urban China. Jornal of Advertising
Research. 73-81.
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu
197
Shimp A, Terrence. (2003). Advertising Promotion and Supplemental Aspect of
Integrated Marketing Communications 5 th Edition. University of South Carolina.
_____________, (2009). Periklanan Promosi Aspek Tambahan Komunikasi Pemasaran
Terpadu. Jakarta: Erlangga.
_____________, (2010). Advertising Promotion, and Other Aspects of Integrated
Marketing Communications 8 th Edition. Canada : Nelson Edication, Ltd.
Suharsimi Arikunto. (2009). Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta:
Bina Aksara.
_____________. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta:
Bina Aksara.
Sutisna. (2004). Perilaku Konsumen dan Komunikasi Pemasaran. PT. Remaja Rosda
Karya, Bandung.
Sugiyono, (2010). Metode Penelitian Bisnis. Bandung: Alfabeta.
Suharsimi Arikunto. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta:
Bina Aksara.
Suyanto, M. (2006), Strategi Perancangan Iklan Outdoor Kelas Dunia,
Yogyakarta : Andi Offset
_____________, (2008). Strategi Periklanan pada E-Commerce Perusahaan Top Dunia.
Yogyakarta: Andi Publisher.
Tri Wahyuningrum. (2010). Unique Selling Propositions dalam Desain Kaos (Studi
Analisis Semiotika Simbol-simbol dan Pemaknaan dari “Unique Selling
Propositions” Konsep “Smart, Smile dan Djokdja” yang Di Representasikan
dalam Desain Kaos Dagadu Djokdja Tahun 1997-2007). Surakarta: Universitas
Sebelas Maret.
Uma Sekaran, Roger Bougie. (2009). Research Methods for Business: A Skill Building
Approach. John Wiley & Sons, Limited. Academic Internet Publishers
Incorporated.
Winarno Surakhmad. 1998. Pengantar Penelitian Ilmiah Dasar, Metode dan
Teknik edisi kedelapan. Penerbit Tarsito. Bandung.
Yankee, Steve. (2008). Positioning Your Video Business. Wilton, United States.
Website
[email protected]
[email protected]
[email protected]
www.bebekgarang.wordpress.com
@bebekgarang
[email protected]
@bebekvanjava
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu
198
http://bps.go.id/tourism
http://budpar.go.id/page.php
www.jabar.bps.go.id
http://www.altech.com
http://proquest.umi.com/pqdweb
http://web.ebscohost.com/ehost/pdfviewer
http://search.proquest.com
http://journal.amikom.ac.id/index.php/Koma/article/view/1010
http://jiad.org/article69
http://www.nearbynews.com/White_Papers/Unique_Selling_Proposition.pdf
http://www.du.se/PageFiles/5053/ReissSaskia.pdf
http://www.learnmarketing.net/promotion.htm
http://www.morningstarmultimedia.com/4-steps-to-creating-your-unique-sellingproposition/
http://kampus.marketing.co.id/2011/11/25/unique-selling-proposition/
http://www.emeraldinsight.com/search.
http://www.emeraldinsight.com/search.htm?st1=unique+selling+proposition&ct=jnl&ec=
1&bf=1&go=Go
http://www.legacyai.com/uploads/How_Do_You_Differentiate_Yourself.pdf
http://www.candlebusinesscorner.com/articles/pdf/article-3627.pdf
http://www.impressionmedia.net/news/give-it-a-try-put-brands-in-consumers-handsliterally
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu
DAFTAR PUSTAKA
Agus S. Madjadikara.(2004). Bagaimana Biro Iklan Memproduksi Iklan. Jakarta: PT
Gramedia Pustaka Utama.
Buchari Alma.(2007). Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta.
_____________,(2008). Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
Alfabeta.
Collier B, Reginald.(2007). Beer Titans revisit unique selling proposition. Jornal
of Marketing. 1-2.
Crevens, D dan Piercy, N.(2009). Strategic Marketing Nineth Edition. Singapore:
McGraw-Hill Companies, inc.
D. Sargent T, Thevor.(2007). Guide to Selling Through Famers Market, Farm
Shops and Box Schemes in Ireland. Journal of Irish Goverment Under The
National Development. 5-56.
Dharmmesta, Basu Swasta.(2001). Theory of Planned Behaviour: Dalam
Penelitian Sikap, Niat dan Perilaku Konsumen. Jurnal Sains Pemasaran
Indonesia. Kelola No. 18 Hal 85-103.
Daryanto.(2011). Manajemen Pemasaran. Jakarta: PT. Sarana Tutorial Nurani
Sejahtera.
Don Sexton. Marketing 101; How To Use The Most Powerful Ideas In Marketing
To Get More Customers And Keep Them. John wiley & sons, Inc.
Durianto, Darmadi (2004), Strategi Menaklukan Pasar Melalui Riset Ekuitas dan
Perilaku Merek, Jakarta, Gramedia Pustaka Utama
Fandy Tjiptono.(2008). Strategi Pemasaran. Yogyakarta:PT. ANDI Offset
Freddy Rangkuti.(2008). The Power of Brands. PT Gramedia Pustaka Utama:
Jakarta
Griffin, Ricky W. and Ronald J. Ebert. (2008). Business 8th edition. New Jersey: Prentice
Hall.
Harun, Al Rasyid. (1994). Teknik Penarikan Sampel dan Penyusunan Skala. Bandung :
Universitas Padjadjaran.
Hill, Terry H.(2007). How to Differentiate Yourself From Your Competitors. Burlinggton
Burlington, United States--US.
Husein Umar.(2008). Metode Riset Bisnis. Bandung: Alfabeta.
Janet, Bob.(2008). People Shop Price, But They Buy Value. Philadelphia, UnitedStates-US.
Jeni Raharjani.(2005). Analisis Faktor-faktor yang Mempengaruhi Keputusan
Pemilihan Pasar Swalayan Sebagai Tempat Berbelanja (Studi KasusPada
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu
196
Pasar Swalayan Di Kawasan Seputar Simpang Lima Semarang).Jurnal
Studi Manajemen dan Organisasi. Volume 2 Nomor 1 Januari Hal 1-15.
John Burnett dan Moriarty Sandra.(2011). Introduction to Marketing Communication.
New Jersey: Pentice Hall.
Kotler, Philip dan Amstrong, Gary.(2012). Principles of Marketing 14th Edition, New
Jersey:Pearson Prentice Hall
_____________, and Keller, Kevin L.(2012). Marketing Management. 14th Edition.
England: Pearson Education Limited
Lee, Monle dan Johnson, Carla.(2004). Prinsip-Prinsip Pokok Periklanan Dalam
Perspektif Global. Jakarta: Prenada.
M. Royan, Frans. (2007). Cluster Strategy. Jakarta: Gramedia Pustaka Utama.
Martin, F. Brian.(2007).Give It a Try: Put Brands In Consumers’ Hands (Literally).
Chicago, United States--US.
Naresh K. Maholtra.(2009). Basic Marketing Research. 3th edition. New Jersey: Prentice
Hall.
Nickles dan Mchugh.(2009). Pengantar Bisnis Understanding Business. Jakarta: Salemba
Empat.
Nina Rosalina. (2009). Pengaruh Unique Selling Proposition terhadap Loyalitas
Pelanggan Produk Minuman The Hijau Merek NU GREEN TEA. Bandung:
Universitas Pendidikan Indonesia.
Paul Peter, J dan James H Donnely, Jr.(2911). Marketing Management 10th Edition.
New York: McGraw-Hill Companies Inc
Rambat Lupiyoadi.(2008). Manajemen Pemasaran Jasa.. Jakarta: Salemba.
Ramdas, Kamalini.(2004). Managing Product Variety Management: An Integrative
Review and Research Directions. Darden Graduate School of Business
University of Virginia.
Ratih Hurriyati .(2010). Bauran Pemasaran dan Loyalitas Konsumen. Bandung: CV
Alfabeta.
Renald Kasali.(2008). Marketing Crisis. Jakarta: PT. Gramedia Pustaka Utama.
Riduwan.(2010). Metode dan Teknik Menyusun Tesis. Bandung: Alfabeta.
Ruvio, Ayalla., et al., (2008). Consumers’ need for uniqueness: short-from scale
development and cross-cultural validation. Journal of Emerald Group Publishing
Limited. Vol. 25 No. 1. 33-53.
Salim Gendro. (2010). Neuro Marketing. Jakarta: Sinergi Media.
Schiffman, Leon.G. dan Kanuk, Leslie. (2007). Consumer Behavior Ninth Edition.
Pearson Prentice Hall.
_____________, (2008). Consumer Behavior; Ninth Edition. Pearson Prentice Hall.
Sheng, Zhou., et al., (2002). Advertising Trends in Urban China. Jornal of Advertising
Research. 73-81.
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu
197
Shimp A, Terrence. (2003). Advertising Promotion and Supplemental Aspect of
Integrated Marketing Communications 5 th Edition. University of South Carolina.
_____________, (2009). Periklanan Promosi Aspek Tambahan Komunikasi Pemasaran
Terpadu. Jakarta: Erlangga.
_____________, (2010). Advertising Promotion, and Other Aspects of Integrated
Marketing Communications 8 th Edition. Canada : Nelson Edication, Ltd.
Suharsimi Arikunto. (2009). Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta:
Bina Aksara.
_____________. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta:
Bina Aksara.
Sutisna. (2004). Perilaku Konsumen dan Komunikasi Pemasaran. PT. Remaja Rosda
Karya, Bandung.
Sugiyono, (2010). Metode Penelitian Bisnis. Bandung: Alfabeta.
Suharsimi Arikunto. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Yogyakarta:
Bina Aksara.
Suyanto, M. (2006), Strategi Perancangan Iklan Outdoor Kelas Dunia,
Yogyakarta : Andi Offset
_____________, (2008). Strategi Periklanan pada E-Commerce Perusahaan Top Dunia.
Yogyakarta: Andi Publisher.
Tri Wahyuningrum. (2010). Unique Selling Propositions dalam Desain Kaos (Studi
Analisis Semiotika Simbol-simbol dan Pemaknaan dari “Unique Selling
Propositions” Konsep “Smart, Smile dan Djokdja” yang Di Representasikan
dalam Desain Kaos Dagadu Djokdja Tahun 1997-2007). Surakarta: Universitas
Sebelas Maret.
Uma Sekaran, Roger Bougie. (2009). Research Methods for Business: A Skill Building
Approach. John Wiley & Sons, Limited. Academic Internet Publishers
Incorporated.
Winarno Surakhmad. 1998. Pengantar Penelitian Ilmiah Dasar, Metode dan
Teknik edisi kedelapan. Penerbit Tarsito. Bandung.
Yankee, Steve. (2008). Positioning Your Video Business. Wilton, United States.
Website
[email protected]
[email protected]
[email protected]
www.bebekgarang.wordpress.com
@bebekgarang
[email protected]
@bebekvanjava
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu
198
http://bps.go.id/tourism
http://budpar.go.id/page.php
www.jabar.bps.go.id
http://www.altech.com
http://proquest.umi.com/pqdweb
http://web.ebscohost.com/ehost/pdfviewer
http://search.proquest.com
http://journal.amikom.ac.id/index.php/Koma/article/view/1010
http://jiad.org/article69
http://www.nearbynews.com/White_Papers/Unique_Selling_Proposition.pdf
http://www.du.se/PageFiles/5053/ReissSaskia.pdf
http://www.learnmarketing.net/promotion.htm
http://www.morningstarmultimedia.com/4-steps-to-creating-your-unique-sellingproposition/
http://kampus.marketing.co.id/2011/11/25/unique-selling-proposition/
http://www.emeraldinsight.com/search.
http://www.emeraldinsight.com/search.htm?st1=unique+selling+proposition&ct=jnl&ec=
1&bf=1&go=Go
http://www.legacyai.com/uploads/How_Do_You_Differentiate_Yourself.pdf
http://www.candlebusinesscorner.com/articles/pdf/article-3627.pdf
http://www.impressionmedia.net/news/give-it-a-try-put-brands-in-consumers-handsliterally
Irfina Murbarantri, 2012
Pengaruh unique Selling Proposition terhadap Keputusan Pembelian (survei pada konsumen
restoran bebek garang cabang braga dan bebek van java cabang lombok Kota Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu