s mpp 054334 bibliography
DAFTAR PUSTAKA
Aaker, David. A. 2006. Marketing Research . John Wiley & Sons.
Ambler, T. and Styles, C. 2003. Brand Development Versus New Product Development:
Toward a Process Model of Extension Decisions . Journal of Product and Brand
Management.
Andrew T. Kaczynski. 2005. A repositioning model and research propositions to
increase attitudinal and fiscal support for public park and recreation services.
Research University of Waterloo.
Andrew T. Kaczynski and John L. Crompton. 2004, An operational tool for determining
the optimum repositioning strategy for leisure service departments. Managing
Leisure 9, 127–144, July 2004.
Asep Hermawan. 2005. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Grasindo.
Bowie dan Buttle. 2004. Hospitality Marketing. Elsevier Butterworth. Heinemann.
Brackenbury, M. 2007. Promoting Destinations Opportunities and Threats. Destination
Marketing and Management- Designing and Repositioning Tourism Products.
Venezia.
Buchari Alma. 2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung: Alfabeta.
Clancy, K. J., and Kieff, J. 2007, Listen and learn: industry commodization is a wake-up
call to start listening to customers. Marketing Management.
Cravens, David W., Nigel F Piercy. 2006. Strategic Marketing 8th edition. New York:
Mc. Graw Hill Edition.
Dinas Kebudayaan dan Pariwisata Banten. 2010.
Doyle. 2004. A resource based analysis of global competition: The case of the bearings
industry. Strategic Management Journal.
Fandy Tjiptono. 2008. Strategi Pemasaran. Yogyakarta: Andi Offset.
French, Y. 2007. The Communication and PR Strategies For Mature Destinations
Repositioning Themselves. Destination Marketing and Management- Designing
and Repositioning Tourism Products. Venezia.
Hermawan Kartajaya. 2006. Hermawan Kartajaya on Marketing Mix. Bandung: Mizan
Pustaka.
Husain Umar. 2003. Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka Utama.
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu
Kotler, Philip, dan Kevin Keller. 2009. Manajemen Pemasaran, Edisi Kedua Belas Jilid
1. Indonesia: PT. Indeks.
Kotler, Philip, and Armstrong. 2009. Principles of Marketing. New Jersey.
M. M. Mashhadi, K. Mohajeri, and M. D. Nayeri A Quality-Oriented Approach toward
Strategic Positioning in Higher Education Institutions. 2007.
Maholtra, Naresh K. 2005. Riset Pemasaran, Pendekatan Terapan edisi ke-4 Jilid
1. Jakarta: PT. Indeks Gramedia.
Michael Adiwijaya. 2007. Analisa Strategi Reposisi Merek dalam Persaingan
Pasar. Jurnal Manajemen Pemasaran.
Mohamad Nazir. 2003. Metode Penelitian. Jakarta: Ghalia Indonesia.
Morissan. 2007. Periklanan Komunikasi Terpadu. Tangerang: Ramdina Prakarsa
Rambat Lupiyoadi dan A. Hamdani. 2006. Manajemen Pemasaran Jasa. Jakarta:
Salemba Empat.
Ries, A., and Trout, J. 2001. Positioning: The Battle for your Mind . London: McGrawHill Professional.
Ruey-Shin Chen. 2007. Research on the Purchase Behavior of Customer-to Customer
Online Auction. Journal of Marketing Channels.
Schiffman, L. G., & Kanuk, L.L. 2007. Consumer Behavior . Seventh Edition. Prentice
Hall International, Inc.
Sugiyono. 2008. Metode Penelitian Bisnis. Bandung: Alfabeta.
.2006. Statistik Untuk Penelitian. Yogyakarta: Andi.
Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan (Suatu Pendekatan
Praktik). Jakarta: Rineka Cipta.
Sutisna. 2003. Perilaku Konsumen dan Perilaku Pemasaran. Bandung: Rosda Karya
Uma Sekaran. 2006. Metodologi Penelitian untuk Bisnis. Jakarta: Salemba Empat.
Yakimov, Raisa and Michael Beverland. 2006. Repositioning Capabilities: Enablers of
Ongoing Brand Management. Research Monash University.
INTERNET
www.digilib/petra.ac.id
www.un-wto.org
www.newspaper.galamedia.com
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu
www.newspaper.pikran-rakyat.com
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu
Aaker, David. A. 2006. Marketing Research . John Wiley & Sons.
Ambler, T. and Styles, C. 2003. Brand Development Versus New Product Development:
Toward a Process Model of Extension Decisions . Journal of Product and Brand
Management.
Andrew T. Kaczynski. 2005. A repositioning model and research propositions to
increase attitudinal and fiscal support for public park and recreation services.
Research University of Waterloo.
Andrew T. Kaczynski and John L. Crompton. 2004, An operational tool for determining
the optimum repositioning strategy for leisure service departments. Managing
Leisure 9, 127–144, July 2004.
Asep Hermawan. 2005. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Grasindo.
Bowie dan Buttle. 2004. Hospitality Marketing. Elsevier Butterworth. Heinemann.
Brackenbury, M. 2007. Promoting Destinations Opportunities and Threats. Destination
Marketing and Management- Designing and Repositioning Tourism Products.
Venezia.
Buchari Alma. 2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung: Alfabeta.
Clancy, K. J., and Kieff, J. 2007, Listen and learn: industry commodization is a wake-up
call to start listening to customers. Marketing Management.
Cravens, David W., Nigel F Piercy. 2006. Strategic Marketing 8th edition. New York:
Mc. Graw Hill Edition.
Dinas Kebudayaan dan Pariwisata Banten. 2010.
Doyle. 2004. A resource based analysis of global competition: The case of the bearings
industry. Strategic Management Journal.
Fandy Tjiptono. 2008. Strategi Pemasaran. Yogyakarta: Andi Offset.
French, Y. 2007. The Communication and PR Strategies For Mature Destinations
Repositioning Themselves. Destination Marketing and Management- Designing
and Repositioning Tourism Products. Venezia.
Hermawan Kartajaya. 2006. Hermawan Kartajaya on Marketing Mix. Bandung: Mizan
Pustaka.
Husain Umar. 2003. Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka Utama.
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu
Kotler, Philip, dan Kevin Keller. 2009. Manajemen Pemasaran, Edisi Kedua Belas Jilid
1. Indonesia: PT. Indeks.
Kotler, Philip, and Armstrong. 2009. Principles of Marketing. New Jersey.
M. M. Mashhadi, K. Mohajeri, and M. D. Nayeri A Quality-Oriented Approach toward
Strategic Positioning in Higher Education Institutions. 2007.
Maholtra, Naresh K. 2005. Riset Pemasaran, Pendekatan Terapan edisi ke-4 Jilid
1. Jakarta: PT. Indeks Gramedia.
Michael Adiwijaya. 2007. Analisa Strategi Reposisi Merek dalam Persaingan
Pasar. Jurnal Manajemen Pemasaran.
Mohamad Nazir. 2003. Metode Penelitian. Jakarta: Ghalia Indonesia.
Morissan. 2007. Periklanan Komunikasi Terpadu. Tangerang: Ramdina Prakarsa
Rambat Lupiyoadi dan A. Hamdani. 2006. Manajemen Pemasaran Jasa. Jakarta:
Salemba Empat.
Ries, A., and Trout, J. 2001. Positioning: The Battle for your Mind . London: McGrawHill Professional.
Ruey-Shin Chen. 2007. Research on the Purchase Behavior of Customer-to Customer
Online Auction. Journal of Marketing Channels.
Schiffman, L. G., & Kanuk, L.L. 2007. Consumer Behavior . Seventh Edition. Prentice
Hall International, Inc.
Sugiyono. 2008. Metode Penelitian Bisnis. Bandung: Alfabeta.
.2006. Statistik Untuk Penelitian. Yogyakarta: Andi.
Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan (Suatu Pendekatan
Praktik). Jakarta: Rineka Cipta.
Sutisna. 2003. Perilaku Konsumen dan Perilaku Pemasaran. Bandung: Rosda Karya
Uma Sekaran. 2006. Metodologi Penelitian untuk Bisnis. Jakarta: Salemba Empat.
Yakimov, Raisa and Michael Beverland. 2006. Repositioning Capabilities: Enablers of
Ongoing Brand Management. Research Monash University.
INTERNET
www.digilib/petra.ac.id
www.un-wto.org
www.newspaper.galamedia.com
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu
www.newspaper.pikran-rakyat.com
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu
Erwin Windu Permadi, 2012
Pelaksanaan Sales Promotion Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu
(survey pada wisatawan di Hotel Permata Krakatau)
Universitas Pendidikan Indonesia | repository.upi.edu