A SEMIOTIC ANALYSIS OF FRONT COVERS OF VIDEO GAME PACKAGES AS SEEN IN PLAY STATION 2.

---ttrtt

a s&rdoTrc aNAl-Ysls oF

rRoNr covERs oF LIDEo c-Ar'tE

PACKAGFS AS SEEN IN PLAYSTATTON 2

S nA.nb' Psrial Fdfatu oJtt R.qut2.rnd

F.ttt Data of su:itusBbd

ENGIISE DEPARTMENT-IACI'LTYOF LETTERS
ANDAT-AS UNN'ERSTTY

PADAITG

:01n

Daldn slripsi ini dibahas tnrang ledxrdda yang terdapat pada sanrpul depaD
Play$alion 2. landa )ang ada djbaAiatls dua maom ]'ait0linguistik d.n non lidgtrisrik

Kedur tanda te*ebul dijabarkrn nenurd lirngsin!! dengai menirk kcpnn! nirgram
seCitiea scmiorik ydE dikcmukakan oleh clancs sdd.r Pe;ce. Tujuo penulMn
skripsi iDi ad.lah unluk mendeskripsikan kaidah seniorik y.ng terdapar pada s.np0l
d.par EaDre-ga nr e Playstaiion 2 yrngdisampaikrn meloltrj pengeunmn ftn& dan b0h!s0.
Data dimbil ddi inlcmcl scbanFk 3 smpel daLlm benruk samb /rdsu),
KemudiaD analisis dat! diakukan dengan meDggunakan mdodc Fadan rclcrcnsiaL d.n
distiburional. SeldjutnF peneliri.n ini frenggunaknn leori Ji+ram icgiriga sumi{,tik
)ans dikcmukakai olch Charles Sander Pence. Dalan h,l ini Pcirec mcnsemukakn
bahwa dda 3 faktor pembentuk interpretasi dlri sebuah ftnda
r,g, (r.nd.), .r/d
tobj.k), inkryrehd (inrcprcrasi). sctcrusnta penulis menjrhrkrn
'aitu. mrlnr dunor il'
ldlh.1dti|. eahkd dan konataril @htutatire hea,r,gl yang dnanpaitan nclalui
randa'raDda linguistk llkslistn sjsff) maurun tanda-bnda nonlingll{ik (,,,li,S,di. s,s,s) dcng.n non8gunakan teori Roland Banhes. Makna denorallJ mencukup
makn3 komus alau mlkno dasrr Jlri sebuan tarda. Malna kotroralil nencakup nakna
umbanan yan-s melekat padd m.kna denotdsi lang dipengrdhi .leh fdkor drosi,
scjamh, dan budrta. Makna konolatil dari sebuah todtrt dirnrli\n dcng$ mclihd
hubur8anny! dengan makna tlnda hnda )!ng lai. mehlui bbel rtrdtitr \ignilikai

Dai

analnis nakna dan r.nda prda sanpul Phvshtion 2, dikdrhri bahw.
sampllsampuln3d! aame Playstari.n 2 nrenclplaklD maknr konobrilre ldlp pi{rduk
tan! dihasilkdn dcngan can nengankrn proddk tesebui tlda mrkna hnda-t id. l.ln
yans bcrkailan dcnean kodc-kode buda]alcncntu a./,rdl roler:l sehinggB tercipB sulru
pesd bahwa produk teAebut bagian dorl kode budaya tcscbut.

CILA.PTf,R

I

INTRODIJC'I'ION

I.1 tsackground olthe Studt
l-ansmse

in lenn oi

loms. such aj

oommunicllion takes maDl

c.nnrunicario.s ol hunm leguage, animal lmguage. bodr ltullua,le. contuter

hn$.se. .nd ako vidco gancs

lansuagcs as far as

n is

bcing uscd for

.onnnnication. Video gnmes delive* tuphisticdrcd olcommffrcarrng wlys b]
neans oJ F.ccssnre si8nificanr data and ils war ofcommunicatnrg

ro pcsuade people ro usc (pla!) lhc Ean. lhnueh ns

oM

ulb

others

l.nAu0sc As $c

ud.o gdne induslry continles r. b.smcesstirldd lhe.o sumflnr. olaldres

rs

large.ly u.erpldcd, increasiry Esources and expcricnccs hav. c!.blcd gdme
dslelo per to d elelop imtressi!€ll

norecontlex $mes

Ceneralll, the ronsumc* tnd lo scc lhc packlsc (corct at slucc, so ihat
rh.y

cb

visuali2c whal senre olsmes it is, lhal is by looknrg ar de design ol

thcsmc cover beforc they rldy

sFmck coch.y(200-1) sarcs: F.trging is

n.

fobnbly onc ol the mosr imtonsr &d poRe.lul nsdiaron in th. building of
co.sunrer choiccs. (p.205-206).

Il

means lhat packaees bave 1o capturB

lisually communicale on r \ery linncd

sFacc thc c$cncc

ad

oab chrirc producr

'Ihe coler design cm be snh words, signs. sentences or symbols anli ir

h6 a dillerenr ltpc dd
rens dc

a

tcrn dricb

rhe games and

tunction as dnecrre and lnlornaiive ldnrs. DiEctive

has

cerlai. lucdon rs an .rd€r

u

atrdcl peonl€

10

Plr!

i.fonnative lems use! to inlom the choice.lgan€s f)ursumr k)

thc linsuhrics atliburcs. this research concems on how luguage rs uselt in i{,m

ol

images

or piclres. Rorh

repftle.tcd To malyzc

.l

rhcnr hare

and uncorer

based on

'neaninas

lh.

imasc

il. semiolics i! .onsider&ly ! sood apprcach

dcah with rhG knrd ofcncumsla.ces Schroeder in visual Conpsunnion $aies

lhar scdiori.s G a eood tool lor thG kiird

franeuork lbr bolh dc conslruclion

Gcncral definition

ol

ol tuase aralysis

and decodins

scmnnics

olnedins

is sinply a

deli.nionscones fron lle S{iss linEuist. Iedn,aDd

that languase

is a sy$er ol silns dral

6

it DroviJes

in inases (2002)

ol

sludy

srgns,

ON ol

de saussurc saussurc

exprcsscs

a

idcls. lnd

is

sldLd

rcrclbre

.ompmblc to n synen ol RrilinB, the alphaber oi dca|mucs. s)mbolis n(cs.
polnc

bfr"las. nilitary

signals. etc It is lhe mor. jmponad

ofall

rhesd

(Sau$ure. in Dlnesi, 2004:8). Semiolics involves the stud) nol onl_y ol

nttndb

sisns in elerlday spe€ch,butolbllningshich

tred

stienr
*hal

is

aor soocthing

else. ln a sefri.ric scnse. sisls lalie the lomr of wods, ima8es. souds, lestue

rnd objects (Chandlei 200212) Corlemporary $udies ofseniotics lcnd to $udy
sisls nol in isolalion bur

as pan

ol*miotics

sien sysrenr'(suchds! me{liuni.r

od [oN

gcDrcl: thcy also invollc lhe slxdy ofhow meanines de nade

dr

rcpEsenled. Semntics cm bc applicd

ddi.. nln.

r.

realilies

any kind of tcrrs such N rcl.vision,

music. same. .dr€ni sem cnl. pholo graphy, pdinting

bd

so on.

Baed o. thc crplmation abole. the Miter lries to exploE how eare
coves. and its parlicula. covcs. allLdc to scnioiics point
somc cover

of video gmes

Packagc lhal using

wo

srmboh, erc Pack,ges hale lo captuE and risually

d.ftc Fioduds wnhin !e'l liniLed

sFaces.

of

cw rhar appctrs in

s, inages. phobgruphs.

connudcate

ln lhis tusedh. rhe

oalyzing Playsation 2 iiont covdB Fckages. Consqueml).llre

e

Mil.r

eserce of
bcuses

pnnrl

o!

nrcus n

pla.cd on dcsiennrs. m.ssage that induccs consunie. tutohbcs. Ihis rpl)roo0h
ni-qhLbe

lirirlul l;on

a rclailins or

toducr nrarkering point of!ie\. bft n

nor address lhc broader cullual implicalions
qFtuaches are s.arcc.

sith aocho]\

Schrocdeis (ll00l) sork on

d!ly.

d!.nising

ol ns consumprion.

(200.r) $ork

as

ic{ dx.eft

o.

the

io ordcr

b .onnunicarc tlnueh vin'al

sisDs. wo,Js or

all c..suno kno*

il

ticlurcs atpcr

Srorilar

p.ckagc dcrigo and

ns dre \riter

h.w gm. cov.N. ard in p!'licular sovcs. Flcr Io

li..rc$uks

does

^freni

r to

broader cuhual

^..prscmaron'

i. fic c.v.r

havc a

frcr.i.g,

I'r this Esearch, dre $rner dalyzes the nreannr!

sisnsbt ideniiltins{he linerislic sign dd non-linguislic

signs. as

hur

n.r

.l

lhe

crmDl. bclo*:

(orcr Mcil!l f Hnnor\'snguard

(.r'.t I I ltit! l\.s.hsh.a1!r
l9,od: hrp://r'r'\'

xanlsp.1

t.n/tuE.rih.t! hr'h.rlhot phr)pitl ,j

Abovc inxgcis representedrFiN PeNn
conrains linsu,sic ard non lirauistic

ShooicrsmclFPs)

3

2, I )

Thc corcr

fomr The cover entirled MtrDltL OF

CIIAPTDR 4
CONCLIJSION

Atl€r andl]tne lhe dal4 the Miter foud linsuisrio and non lineuhiic

st6

in the

id€milied

re

sisns

ioni ove6 of

fom

Playsradon

the words, smiences,

dd

goal of tne cov€r

re fomed

ilslt

in

trc

texts in the cover. Ihe non lincuislic

wittm 1c\!

Since designer

undentand. ln ord€r to

nal€ it cler,

signs. Non linguisiic siens

beaN

e

expl

ation abod ihe

senlences or

thres

fom ofpicturcs.

add€d in

c

to

b€cone dbiguous and diinculi to

th€ adverliser combines i( with non

throush pictuE meanins

concludes thal the signs

sives m

rath{ ues slon

siss

contribule their infomalion, linsuislic

wiler

packages. Tne linsuistic aighs

identified lhroush th€ sier ofrhc covcs.

Linguistics skN

clealy

2

People

m

lingnislic

nndeNmd it

bc .onveyed. ln this phenonenon 0re

wilb linsuhlic sign helps the rcader tud th€ @r ro

u.dersland lhe sign noE easier. So rhe signs Mrh conbinarior of linguktic signs

ad

non linslistic sisns more e6ier

ll
sier

i.

rhe

lo mdculdd $a.

signs only wnh non-

consmeB krow th€ sighs rhrough tbe linsuistics md nonlinelistics

geneol, lhe nebings of signs

Rolmd Barthes.

n€

inportdt bles,

gmc

is bNcd on ihc

nor be delined

ins includes denotation

order signitcalion. The wirer
bave

c

foud

by it. Basd on

coMotation, both

oln6inS 6

the me@inss of sisns in these cove6 whicb

because the faclor

nc

ed

inly

th.t i.fluenes

the

consuetr

choose the

ins of lhesc siens. esp€cially tne con.otative meeing.

BIBLIOCRA?IIY
Iranhes, Roland. (1977). /aaa? ,V! si. Tdt: EsMr!
,lgelrr,,ryearr. London: FonlaDa Prcs.

tclcttal utJ h uhlutal

Bersvall. Svcn an,l Mikolaj Dynek. (20a6). Un or?tins sp.f, ca"te L-or?rs The
Can:unpt n .f vid.a Gahe ParkaEe: ,hu.nal of E tu?.an .hltint:Lt in
Cohsuner Retcarch (ttolrne 7)

chmdler, Daniel. (2005). Jeridr'./,rr.ain,ers Relrieled Mtrch 22, 2009,
liom htlFt/M.ab$.ac.uk/mcdia/S4B/ Qnorcd at l9/12 2007
Chandler, Dlnier QAor. Sehiotict: Ihe
Cob ley.

Paul md L il,a Jesz.

(I

997).

Bu:ict Londoni Rourledse,

/,tal,.,tg rs,'idr?l c anlbri dg.: Totchl

Cochoy. Frock (2004). ls the modcm con ner a budiafs donkey? Product
packaging bd consumcr choicc.-ir t,rie? cr,rru.atn,,, eds. hksl.6nl
drd Brenbeck. O{lord: Bcrs.

Ddies, Sirn (2002). Se,idlr rnalvis ofTccna* nd$ziht Ftbkr (brct!.
Redeled August. 2009. from
hnpJ/*$w.abd ac.uk/ncditsrudcnrtsidgg0l.nhl

Dtp@. zAch.

1.2a06). fhe Supen'an
F_ebruart 27. 2010. fron

w

Laao Los. t?!e r.h N.wsle rt . Rcticvc