“KARANGANYAR’S TOURIST ATTRACTIONS PHOTO CONTEST”: AN EFFORT TO INTRODUCE TOURIST DESTINATIONS IN KARANGANYAR.

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“KARANGANYAR’S TOURIST ATTRACTIONS PHOTO
CONTEST”: AN EFFORT TO INTRODUCE TOURIST
DESTINATIONS IN KARANGANYAR

FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English
Diploma Program, Faculty of Cultural Sciences, Sebelas Maret University

By:
Dyah Ayu Kusumaningrum
C9312024

ENGLISH DIPLOMA PROGRAM
FACULTY OF CULTURAL SCIENCES
SEBELAS MARET UNIVERSITY
SURAKARTA
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2015

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MOTTOES

“I want to enjoy my only once life with my own way.”
-Dyah Ayu Kusumaningrum

“Hope is a Dream That Doesn’t Sleep.”
- Cho Kyuhyun

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DEDICATION

This final project report is dedicated to:


Allah SWT



My beloved parents



My sister



My big family



All of my friends



My lecturers



Sebelas Maret University

 Myself
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PREFACE

The writer made a report entitled “Karanganyar’s Tourist Attractions
Photo Contest: An Effort to Introduce Tourist Destinations in Karanganyar”. This
report was made to fulfill the requirement in obtaining Degree of English Diploma
Program.
The writer has successfully finished a job training in Tourism and Culture
Department of Karanganyar. From the job training, the writer got many
informations and data regarding photo contest which was held by the institution. In
addition, the writer also got a lot of experiences during the job training.
In this report, the writer explains about the process of photo contest held
by Tourism and Culture Department of Karanganyar, the participants’ perception
towards photo contest, and the effectiveness of the event as an effort to promote the
tourism in Karanganyar.
The writer realizes that this final project report is far from being perfect,
but the writer hopes itwill be useful for the readers.

Surakarta, June 30th 2015

Dyah Ayu Kusumaningrum

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ACKNOWLEDGEMENT
First of all, I would like to give my deepest thanks to Allah SWT for
blessing and guiding me in finishing this final project report. I also would like to
extend my sincere gratitude to:
1. The Dean of Cultural Sciences Faculty, Sebelas Maret University,
Drs. Riyadi Santosa, M.Ed., Ph.D.
2. The Head of English Diploma Program, Agus Dwi Priyanto, S.S.,
M.CALL.
3. My academic supervisor,Dra. Diah Kristina, M.A., Ph.D, for her
support and guidance during my study.
4. My supervisor of final project, Karunia Purna Kusciati S.S., M.Si,
for all her help and kindness to me, especially when I was not in a
perfect condition after the accident. Thanks for the time that she spent

to guide me, and thanks for being so patient in correcting my final
project report.
5. All the lecturers of English Diploma Program and stafffor sharing
their knowledge and helping me during my study.
6. The Head of General and Employment Sub Division, Yartini, SH,
M.M for the opportunity of having job training in Tourism and
Culture Department of Karanganyar.
7. The Head of Public Relations and Tourism Marketing Division, Dra.
Eny Fauziah, M.M and all of staffs in Public Relations and Tourism
Marketing Division for helping and guiding me during my job
training.
8. My beloved parents, Papa (Sartono) and Mama (Siti Alimah) for
their love, support, prayer, and care in my life. I can’t imagine my life
without them. They are my everthing that no one will change their
position in my heart. I will not promise them anything, but I will try
my best to make them happy and proud of me. I do love them!
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9. My sister, Fatimah Intan Kusumaningrum. I hope she will be back
to the “real her” as soon as possible and make a happy family like
before.
10. For my grandmother, my aunts especially Budhe Harsi, my uncles,
my sister Mbak Retno, and my brothers especially Mas Nur, also
Mas Eko who is always willing to be my “driver”.
11. My lovely bestfriend, Febriani Sari Prahesti Putrifor being my
number one bestfriend for these six years. I will never forget all of our
beautiful and funny moments. I hope we will always be a bestfriend
forever.
12. All of my friends in English Diploma Program year 2012 especially
class A for these three years. I have a lot of best moments with them
all. Let’s not forget our memories.
Last but not least, I would like to thankeveryone whom I can not mention
for helping and supporting me to finish this final project report. Hopefully, this final
project can be useful for all.

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ABSTRACT
Dyah Ayu Kusumaningrum. 2015. Karanganyar’s Tourist Attractions Photo
Contest: An Effort to Introduce Tourist Destinations in Karanganyar, English
Diploma Program, Faculty of Cultural Sciences, Sebelas Maret University.
This final project report was written based on the job training in Public
Relations and Tourism Marketing Division in Karanganyar Tourism and Culture
Department. The writer had a job training to get the complete information and data
regarding to photo contest event named “Karanganyar’s Tourist Attractions Photo
Contest”.
The objectives are to describe the meaning of “Karanganyar’s Tourist
Attractions Photo Contest”, to describe the process of photo contest, to find out the

perceptions of participants about “Karanganyar’s Tourist Attractions Photo
Contest”, and to identify whether the photo contest is effective to increase the
interest of tourists or vice versa.
Karanganyar’s Tourist Attraction Photo Contest is an event to collect the
works of photographers by taking photo of tourist destinations in Karanganyar as
its object. The purpose of this event is to search and get the best photo
documentation of Karanganyar’s tourist destinations from public, then it will be
used as promotional material. The process of this event were started from promoting
the event, registration, judging stage, and award giving to the top three winners.
There are some flaws in the process of the event based on the writer’s
interview to ten informants. They are lack of publication, less effectiveness of photo
submission method, inappropriate exhibition venue, incriminating rule related to
copyright, less number of money prize, and lack variety of photo contest category.
To solve those problems, the writer offered some solutions. The Public
Relations and Tourism Marketing Division should expand the publication area,
make a good promotional plan, conduct a research about public’s perception
towards Karanganyar’s tourist destinations, and make more innovative and creative
events.
Keywords: public relations, Karanganyar, tourist destinations, promotion,
perception, photo contest

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TABLE OF CONTENTS

APPROVAL OF CONSULTANT .................................................................. ii
APPROVAL OF BOARD OF EXAMINERS ................................................. iii
MOTTO .......................................................................................................... iv
DEDICATION ................................................................................................ v
PREFACE ....................................................................................................... vi
ACKNOWLEDGEMENT .............................................................................. vii
ABSTRACT .................................................................................................... ix
TABLE OF CONTENTS ................................................................................ x
CHAPTER I INTRODUCTION ..................................................................... 1
A. Background ..................................................................................... 1
B. Objectives ....................................................................................... 2
C. Benefits ........................................................................................... 3
CHAPTER II LITERATURE REVIEW ......................................................... 4
A. Public Relations .............................................................................. 4
1.

The Definition of Public Relations .......................................... 4

2.

The Function of Public Relations ............................................ 5

3.

The Roles of Public Relations ................................................. 6

B. Tourism Promotion ......................................................................... 8
1.

The Definitions of Tourism Promotion ................................... 8

2.

The Purpose of Tourism Promotion ........................................ 9

3.

The Strategy of Tourism Promotion ........................................ 9
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The Steps of Tourism Promotion Development ...................... 10

C. Perception ....................................................................................... 10
1.

Definition of Perception .......................................................... 11

2.

Terms of Perception ................................................................ 12

3.

Factors That Influence The Perception .................................... 12

CHAPTER III DISCUSSION ......................................................................... 13
A. General Description of the Institution ............................................ 13
1.

About Tourism and Culture Department of Karanganyar ....... 13

2.

Vision and Mission of Tourism and Culture Department of
Karanganyar ............................................................................ 14

3.

Organizational Structure .......................................................... 14

B. Description of the Writer’s Activities During Job Training ........... 15
C. Job Training Result ......................................................................... 17
D. About “Karanganyar’s Tourist Attraction Photo Contest” ............. 18
E. The Process of “Karanganyar’s Tourist Attraction Photo Contest” ... 19
F. Participants’ Perception of “Karanganyar’s Tourist Attractions Photo
Contest” and Its Effectiveness in Promoting Karanganyar’s Tourist
Objects ............................................................................................. 24
CHAPTER IV CONCLUSION AND SUGGESTION ................................... 28
A. Conclusion ...................................................................................... 28
B. Suggestion ...................................................................................... 30
BIBLIOGRAPHY
APPENDICES

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