S MRL 1200572 Table of content

DAFTAR ISI
LEMBAR PENGESAHAN ..................................................................................
LEMBAR PERNYATAAN ..................................................................................
ABSTRAK........................................................................................................... i
ABSTRACT......................................................................................................... ii
KATAPENGANTAR ......................................................................................... iii
UCAPANTERIMAKASIH ............................................................................... iv
DAFTARISI ...................................................................................................... vi
DAFTARTABEL ............................................................................................... ix
DAFTARGAMBAR ........................................................................................... x
DAFTAR LAMPIRAN ..................................................................................... xi
BAB I

PENDAHULUAN .............................................................................. 1

1.1 Latar Belakang Penelitian .................................................................... 1
1.2 RumusanMasalah ................................................................................. 7
1.3 TujuanPenelitian .................................................................................. 8
1.4 ManfaatPenelitian ................................................................................ 8
1.5 Definisi Operasional ............................................................................ 8
1.6 Struktur Organisasi .............................................................................. 9

BAB II

KAJIAN PUSTAKA......................................................................... 11

2.1 Wisata, Pariwisata, dan Kepariwisataan ............................................. 11
2.2 Produk Wisata.................................................................................... 12
2.3 Atraksi Wisata ................................................................................... 13
2.4 Minat Berkunjung .............................................................................. 17
2.5 Pengaruh Atraksi Wisata terhadap Minat Berkunjung ........................ 20
2.6 Hipotesis ............................................................................................ 21
2.7 Kerangka Pemikiran ........................................................................... 22
BAB III METODE PENELITIAN ................................................................ 23
3.1 Desain Penelitian ............................................................................... 23
3.2 Populasi dan Sampel .......................................................................... 23
3.2.1 Populasi.................................................................................. 23
3.2.2 Sampel ................................................................................... 24
vi
Rifan Mauludin, 2016
PENGARUH ATRAKSI WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN KE DAYA TARIK
WISATAWADUK DARMA KABUPATEN KUNINGAN

Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

3.3 Operasional Variabel ........................................................................... 25
3.4 Instrumen Penelitian ............................................................................ 27
3.5 Teknik Pengumpulan Data................................................................... 29
3.6 Uji Validitas dan Uji Reliabilitas ......................................................... 30
3.6.1 Uji Validitas ........................................................................... 30
3.6.2 Uji Reliabilitas ........................................................................ 33
3.7 Teknik Analisis Data.......................................................................... 34
3.7.1 Analisis Data .......................................................................... 34
3.7.2 Method of Success Interval ..................................................... 35
3.7.3 Garis Kontinum ...................................................................... 36
3.7.4 Uji Asumsi Klasik Regresi ...................................................... 37
3.7.5 Analisis Regresi Linear Sederhana .......................................... 38
3.7.6 Uji Hipotesis ........................................................................... 39
BAB IV HASIL PENELITIAN DAN PEMBAHASAN ................................ 41
4.1 Hasil Penelitian .................................................................................. 41
4.1.1 Gambaran Umum Lokasi ........................................................ 41
4.1.2 Profil Daya Tarik Wisata Waduk Darma ................................. 42
4.1.3 Fasilitas yang ditawarkan ........................................................ 42

4.1.4 Struktur Organisasi Pengelola Daya Tarik Wisata Waduk
Darma..................................................................................... 44
4.1.5 Sejarah Daya Tarik Wisata Waduk Darma .............................. 45
4.1.6 Profil Wisatawan .................................................................... 48
4.2 Pembahasan ....................................................................................... 57
4.2.1 Atraksi Wisata di Daya Tarik Wisata Waduk Darma............... 57
4.2.1.1 Tanggapan Responden terhadap What to see (Apa
yang dapat dilihat) ...................................................... 58
4.2.1.2 Tanggapan Responden terhadap What to do (Apa
yang dapat dilakukan) ................................................. 63
4.2.1.3 Tanggapan Responden terhadap What to buy (Apa
yang dapat dibeli) ....................................................... 67
4.2.1.4 Rekapitulasi Tanggapan Responden mengenai
Atraksi Wisata ............................................................. 70
vii
Rifan Mauludin, 2016
PENGARUH ATRAKSI WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN KE DAYA TARIK
WISATAWADUK DARMA KABUPATEN KUNINGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu


4.2.2 Minat Berkunjung Wisatawan keDaya Tarik Wisata Waduk
Darma..................................................................................... 73
4.2.2.1 Tanggapan Responden terhadap Minat Transaksional .. 74
4.2.2.2 Tanggapan Responden terhadap Minat Referensial ...... 76
4.2.2.3 Tanggapan Responden terhadap Minat Preferensial ..... 78
4.2.2.4 Tanggapan Responden terhadap Minat Eksploratif ...... 80
4.2.2.5 Rekapitulasi Tanggapan Responden mengenai Minat
Berkunjung Wisatawan ............................................... 81
4.2.3 Pengaruh Atraksi Wisata terhadap Minat Berkunjung
Wisatawan ke Daya Tarik Wisata Waduk Darma
Kabupaten Kuningan .............................................................. 83
4.2.3.1 Uji Asumsi Klasik ....................................................... 83
4.2.3.2 Analisis Regresi Linier Sederhana ............................... 87
4.2.3.3 Uji Hipotesis ............................................................... 88
4.3 Hasil Pembahasan .............................................................................. 90
BAB V

SIMPULAN DAN REKOMENDASI .............................................. 92

5.1 Simpulan............................................................................................ 92

5.2 Rekomendasi ..................................................................................... 93
DAFTAR PUSTAKA ....................................................................................... 95
LAMPIRAN ..................................................................................................... 98
RIWAYAT HIDUP PENULIS ........................................................................ 151

viii
Rifan Mauludin, 2016
PENGARUH ATRAKSI WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN KE DAYA TARIK
WISATAWADUK DARMA KABUPATEN KUNINGAN
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu