'Love & Gift T-Shirt' A Business Plan.
ABSTRACT
Saat ini industri kreatif di Indonesia tumbuh dan berkembang pesat
menjadi basis baru sektor industri. Industri ini tumbuh pada hampir semua
lapisan ekonomi mulai yang berskala besar, menengah, maupun kecil.
Saat ini, kontribusi industri kreatif di Indonesia telah mencapai 7,3 % dari
PDB (Pendapatan Daerah Bruto) nasional. Melihat prospek ini, maka
penulis memutuskan untuk membuka sebuah usaha kaos kreatif yakni
Love & Gift T-shirt.
Penulis memutuskan untuk mendirikan sebuah toko yang dinamakan
“Love & Gift T-shirt ” berlokasi di Setiabudhi Supermarket. Love & Gift Tshirt memiliki keunikan pada konsep penjualan dan desain. Konsep
penjualan kaos yang dikhususkan untuk hadiah, dan konsep penjualan
kaos bertema (family T-shirts, couple T-shirts, friendship T-shirts) menjadi
daya tarik produk kami.
“Love & Gift T-shirt“ menjual produk kaos dewasa dan kaos anak
dengan berbagai macam pilihan warna dan desain khusus. Kami menjual
produk kaos dewasa pria dan wanita, anak-anak (unisex), kaos untuk
hadiah (T-shirt for gift), dan kaos bertema (mix & match T-shirt). Love &
Gift T-shirt menjual kaos dengan kualitas terbaik menggunakan bahan
dasar 100% katun.
Rencana bisnis ini dibuat dengan tujuan untuk menarik investor
menanamkan modal pada Love & Gift T-shirt. Dalam rencana bisnis ini
terdapat aspek-aspek bisinis Love & Gift T-shirt yang akan dijelaskan
secara terperinci dalam lima bab.
Dalam bab pertama terdapat latar belakang dan analis SWOT. Dalam
bab kedua akan dijelaskan tentang aspek pemasaran. Dalam bab ketiga
akan membahas tentang aspek operasional. Selanjutnya dalam bab
empat akan dibahas tentang aspek sumber daya manusia. Dan dalam bab
terakhir akan membahas aspek keuangan Love & Gift T-shirt. Penjelasan
mengenai aspek bisnis ini akan ditutup dengan kesimpulan yang akan
meyakinkan investor untuk menanamkan modalnya.
viii
Maranatha Christian University
EXECUTIVE SUMMARY
Love & Gift T-shirt is located in Setiabudhi Supermarket, basement 1,
Bandung. Love & Gift T-shirt offers the superior quality and affordable
prices T-shirts. The T-shirts are specially designed by our designer. Our
special products are T-shirts for Gift and Mix & Match T-shirts. Our
commitment is to satisfy our customers by creating unique design T-shirts
using superior quality cloth by providing fast friendly service and delivery
service.
Love & Gift T-shirt is a profitable business. It is shown by the payback
period of Love & Gift T-shirt which is only takes one year and three
months.
We also expect to develop the business further by having a business
partner to strengthen the financial foundation because a strong financial
foundation is the key to build a successful business. Therefore, we believe
our business partnership will make this business grow up and gain higher
profit
ix
Maranatha Christian University
TABLE OF CONTENTS
DECLARATION OF ORIGINALITY ...................................... i
FRONT COVER OF THE BUSINESS PLAN ........................ ii
APPROVAL PAGE ................................................................. iii
TABLE OF CONTENTS ......................................................... iv
LIST OF TABLES .................................................................. vi
LIST OF FIGURES ................................................................ vii
ABSTRACT ............................................................................. viii
EXECUTIVE SUMMARY ...................................................... ix
CHAPTER I. THE BACKGROUND ......................................... 1
CHAPTER II. MARKETING ASPECT ..................................... 7
CHAPTER III. OPERATIONAL ASPECT .............................. 14
CHAPTER IV. HUMAN RESOURCES ASPECT ................... 20
CHAPTER V. FINANCIAL ASPECT ....................................... 26
iv
Maranatha Christian University
BIBLIOGRAPHY
APPENDICES :
APPENDIX A QUESTIONNAIRE
APPENDIX B RESULT OF THE QUESTIONNAIRE
APPENDIX C PICTURES OF THE PRODUCTS
v
Maranatha Christian University
LIST OF TABLES
Table 4.1. Working Time Employees ......................
26
Table 5.1. Initial Investment ....................................
28
Table 5.2. Cash Inflow
...........................................
29
Table 5.3. Cash Outflow.............................................
30
Table 5.4. Net Cash Flow .............................................
31
Table 5.5. Net Present Value .....................................
32
Table 5.6. Payback Period ...........................................
33
vi
Maranatha Christian University
LIST OF FIGURES
Figures 3.1. Love & Gift T-Shirts ..................................
15
Figures 3.2. Love & Gift Serving Process ....................
16
Figures 3.3. Setiabudhi Area Location Map ................
17
Figures 3.4. Setiabudhi Supermarket ..........................
18
Figures 3.5. Love & Gift Layout Shop ..........................
19
Figures 4.1. Organizational Chart ...............................
20
vii
Maranatha Christian University
CHAPTER I
THE BACKGROUND
1.1.
Background of business
In recent years, creative industry has shown a promising opportunity.
Creative industry is a business which combines our idea and skill. It is
supported by UK DCMS (Department for Culture, Media, and Sport) Task
Force, which is stated that “The creative industries are the industries which
have their origin in individual creativity, skill, and talent, and which have a
potential for wealth and job creation through the generation and
exploitation of intelectual property and content” (qtd. in Saputra 9).
Creative industry also contributes to the economic growth in Indonesia.
In 2007, Presiden Susilo Bambang Yudhoyono explains that creative
industry is important to be developed for the economic growth in
Indonesia. The president also asked the people to start taking notice of
creative industry which integrates idea, art, and technology (qtd. in Nurdin
and Ulung 6). Today creative industry becomes an important aspect in our
economic challenge in order to survive in the globalisation era. Nurdin and
Ulung say that creative industry also constitutes the demand of the
1
Maranatha Christian University
globalisation in the 21st century (6). One of promising creative industries is
fashion industry.
Based on the above explanation, I decide to start a business in creative
industry that focus on fashion, particularly T-shirt. Based on my
observation of T-shirt Industry in Bandung in 2011, I found out that T-shirt
business has a large number of customers. I want to enable people to get
customized T-shirt through our exclusive design. My vision is to make Tshirt as an impressive gift. The name of the T-shirt business is called
“Love & Gift T-shirt”. The shop will sell exclusive T-shirts with superior
quality and affordable price.
The name “Love & Gift T-shirt” contains three words. They are “Love”
“Gift” and “T-shirt”. Daye and Vanauken state that “A good brand name
must stand for something” (par.1) ; therefore each word contains a
meaning. Firstly, “Love” is a very attractive word; it contains a wonderful
meaning so that people can remember this word easily. Secondly, I also
put the word “Gift” which can attract the customers who are looking for a
T-shirt for a gift. The last, I put the word “T-shirt” in order to make people
directly know about the product.
2
Maranatha Christian University
1.2.
USP (Unique Selling Proposition)
In order to move foward in a business, the business should have unique
elements which characterize and differentiate the business from other
competitors. The uniqueness is called Unique Selling Proposition. It is
supported by Kotelnikov who explains that “A unique selling proposition
(USP) defines your competitive advantage. You must identify what makes
you different from your competitors and emphasize these advantages in
your marketing” (par.1).
The main element that differentiates “Love & Gift T-shirt” with the other
brands of T-shirt lies in the concept. There are two concepts in our product.
First, we design a product called “T-shirt for Gift” in order to personalize Tshirts for gifts. The T-shirts will be wrapped using our exclusive wrapping
paper and it can be delivered to all customers in Indonesia. Second, we
design a product called ”Mix & Match T-shirt” which is specially designed
for family, couple, or friends. The other special element of this product is
the product has high quality and affordable price.
1.3.
SWOT Analysis ( Strength-Weakness-Opportunity-Threat)
SWOT analysis is characterized by knowing our own business. It is
supported in the article of SWOT Analysis that “The SWOT analysis
provides information that is helpful in matching the firm’s resources and
the capabilities to the competitive environment in which it operates” (par.2).
Strengths and weaknesses come from inside the business. On the other
hand, opportunities and threats come from external environment.
3
Maranatha Christian University
1.3.1. Strengths
The first strength lies in the quality of “Love & Gift T-shirt” itself. It uses
superior material which is made of 100 percent cotton. The customers will
feel comfortable wearing the T-shirt anywhere.
The second strength of “Love & Gift T-shirt” lies in the design. We have
unique design which characterises our product. Our designs are original
and exclusive.
The third strength is our unique concept of selling the T-shirts. “T-shirt
for gift” is specially created to help the customers who are looking for gifts.
And “Mix & Match T-shirt” is exclusively designed to tighten the tie
between family, couple, or friends.
1.3.2. Weaknesses
The first weakness of “Love & Gift T-shirt” lies in the limited supplies of
cloth from the cloth shop. We must make sure that the cloth shop can
fullfill our needs timely by making the memorandum of understanding
(MOU).
The second weakness of the product is the limited production capacity
of the outsourcing company which can make the selling of the T-shirts be
delayed. Since the outsourcing company is a different company, we must
make sure that they can fullfill our orders of making the T-shirts properly.
By making the memorandum of understanding (MOU), we arrange the
time in finishing the orders.
4
Maranatha Christian University
1.3.3. Opportunities
The first opportunity of this business is a large number of T-shirt lovers.
Based on my research from March to May 2011, by distributing
questionnaires to 100 respondents in Bandung, the percentage of the
respondents who use T-shirts for casual occasions is 83%.
The second opportunity is family and couple T-shirt trend. Based on my
observation in Bandung’s outlets and boutiques, family T-shirts and couple
T-shirts are in fashion nowadays. I find this as the opportunity to create
exclusive “Mix & Match T-shirt” for family, couple, and friends.
The third opportunity is the habit of giving presents on special
ocassions such as on birthday, Valentine’s day, or on other special day.
We are going to create a new trend of giving T-shirt as a gift. Based on the
research I did, 97% of my respondents love giving present to their family,
couple, friends, etc.
1.3.4. Threats
By detecting the threats early, we can minimize and prepare several
steps to prevent them. The first threat of this business is there are
competitors in Bandung which imitate “Love & Gift T-shirt” concept. To
deal with this case, “Love & Gift T-shirt” has exclusive and unique designs
which characterise our product.
5
Maranatha Christian University
The second threat of this business is trend alteration. The trend of
fashion is always changing. To minimize this threat, Love & Gift T-shirt will
always follow the trend by conducting observation.
6
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Amstrong, Gary and Philip Kotler. Principles of Marketing 10th Edition.
Saddle River: Pearson Education Inc., 2004
Atkinson, Robert A, et al. Management Accounting 3rd. New
Jersey: Prentice Hall, 2001.
Bohlander, George and Scott Snell, Human Resources Management
International Student Edition. Mason: Thomson Higher Education: 2007.
Kotler, Phillip. Marketing Management International Edition 11th Edition.
Upper Saddle River: Pearson Education: 2003.
McCarthy, E.Jerome and William D. Perreault, Jr. Basic Marketing 8th
Edition. Madison : Richard D. Irwin Inc.,2000.
Nurdin, Churiyah, and Ulung, Gagas. Kaos Kreatif. Jakarta: Kompas
Gramedia, 2010.
Maranatha Christian University
Robbins, Stephen P. Organizational Behavior. New Jersey: Prentice Hall,
2003.
Saputra, Wiko. Industri Kreatif. Jakarta: Baduose Media, 2010.
Electronic Sources
Bellis, Mary. “What is Markerting?” 2010. 22 November
2010..
“Cash Inflow.” SuperiorInvestor.net. 2010. SuperiorInvestor. 24 May 2011
.
“Cash Outflow.” SuperiorInvestor.net. 2010. SuperiorInvestor. 24 May
2011..
Daye, Derrick and Vanauken, Brad. “Exploring Brand Vision, Mission,
and Values.” 4 October 2010. 20 September 2010.
.
Kelly, Mark. “Primary and Secondary Data.” Mckinnon.edu. 23 November 2005.
McKinnon Secondary College. 22 November 2010.
.
Kotelnikov, Vadim. “Unique Selling Proposition.” 20 September 2010.
.
Maranatha Christian University
“Monash Marketing Dictionary.” Monash University Business and Economics. 2010.
20 September 2010.
.
Mulyadi, Dadi. “Bandung Tolak Ukur Fashion.” 24 December 2009.
20
September 2010. .
“Net Cash Flow.” Business Dictionary. 24 May 2011.
< www.businessdictionary.com>.
“Net Present Value NPV.” Investopedia. 2011. 24 May 2011.
< http://www.investopedia.com/terms/n/npv.asp>.
Peavler, Rosemary. “Initial Investment.” About.com. 2010. The New York
Times Company. 24 May 2011.
.
“SWOT Analysis.” Strategic Management. 20 September 2010.
Saat ini industri kreatif di Indonesia tumbuh dan berkembang pesat
menjadi basis baru sektor industri. Industri ini tumbuh pada hampir semua
lapisan ekonomi mulai yang berskala besar, menengah, maupun kecil.
Saat ini, kontribusi industri kreatif di Indonesia telah mencapai 7,3 % dari
PDB (Pendapatan Daerah Bruto) nasional. Melihat prospek ini, maka
penulis memutuskan untuk membuka sebuah usaha kaos kreatif yakni
Love & Gift T-shirt.
Penulis memutuskan untuk mendirikan sebuah toko yang dinamakan
“Love & Gift T-shirt ” berlokasi di Setiabudhi Supermarket. Love & Gift Tshirt memiliki keunikan pada konsep penjualan dan desain. Konsep
penjualan kaos yang dikhususkan untuk hadiah, dan konsep penjualan
kaos bertema (family T-shirts, couple T-shirts, friendship T-shirts) menjadi
daya tarik produk kami.
“Love & Gift T-shirt“ menjual produk kaos dewasa dan kaos anak
dengan berbagai macam pilihan warna dan desain khusus. Kami menjual
produk kaos dewasa pria dan wanita, anak-anak (unisex), kaos untuk
hadiah (T-shirt for gift), dan kaos bertema (mix & match T-shirt). Love &
Gift T-shirt menjual kaos dengan kualitas terbaik menggunakan bahan
dasar 100% katun.
Rencana bisnis ini dibuat dengan tujuan untuk menarik investor
menanamkan modal pada Love & Gift T-shirt. Dalam rencana bisnis ini
terdapat aspek-aspek bisinis Love & Gift T-shirt yang akan dijelaskan
secara terperinci dalam lima bab.
Dalam bab pertama terdapat latar belakang dan analis SWOT. Dalam
bab kedua akan dijelaskan tentang aspek pemasaran. Dalam bab ketiga
akan membahas tentang aspek operasional. Selanjutnya dalam bab
empat akan dibahas tentang aspek sumber daya manusia. Dan dalam bab
terakhir akan membahas aspek keuangan Love & Gift T-shirt. Penjelasan
mengenai aspek bisnis ini akan ditutup dengan kesimpulan yang akan
meyakinkan investor untuk menanamkan modalnya.
viii
Maranatha Christian University
EXECUTIVE SUMMARY
Love & Gift T-shirt is located in Setiabudhi Supermarket, basement 1,
Bandung. Love & Gift T-shirt offers the superior quality and affordable
prices T-shirts. The T-shirts are specially designed by our designer. Our
special products are T-shirts for Gift and Mix & Match T-shirts. Our
commitment is to satisfy our customers by creating unique design T-shirts
using superior quality cloth by providing fast friendly service and delivery
service.
Love & Gift T-shirt is a profitable business. It is shown by the payback
period of Love & Gift T-shirt which is only takes one year and three
months.
We also expect to develop the business further by having a business
partner to strengthen the financial foundation because a strong financial
foundation is the key to build a successful business. Therefore, we believe
our business partnership will make this business grow up and gain higher
profit
ix
Maranatha Christian University
TABLE OF CONTENTS
DECLARATION OF ORIGINALITY ...................................... i
FRONT COVER OF THE BUSINESS PLAN ........................ ii
APPROVAL PAGE ................................................................. iii
TABLE OF CONTENTS ......................................................... iv
LIST OF TABLES .................................................................. vi
LIST OF FIGURES ................................................................ vii
ABSTRACT ............................................................................. viii
EXECUTIVE SUMMARY ...................................................... ix
CHAPTER I. THE BACKGROUND ......................................... 1
CHAPTER II. MARKETING ASPECT ..................................... 7
CHAPTER III. OPERATIONAL ASPECT .............................. 14
CHAPTER IV. HUMAN RESOURCES ASPECT ................... 20
CHAPTER V. FINANCIAL ASPECT ....................................... 26
iv
Maranatha Christian University
BIBLIOGRAPHY
APPENDICES :
APPENDIX A QUESTIONNAIRE
APPENDIX B RESULT OF THE QUESTIONNAIRE
APPENDIX C PICTURES OF THE PRODUCTS
v
Maranatha Christian University
LIST OF TABLES
Table 4.1. Working Time Employees ......................
26
Table 5.1. Initial Investment ....................................
28
Table 5.2. Cash Inflow
...........................................
29
Table 5.3. Cash Outflow.............................................
30
Table 5.4. Net Cash Flow .............................................
31
Table 5.5. Net Present Value .....................................
32
Table 5.6. Payback Period ...........................................
33
vi
Maranatha Christian University
LIST OF FIGURES
Figures 3.1. Love & Gift T-Shirts ..................................
15
Figures 3.2. Love & Gift Serving Process ....................
16
Figures 3.3. Setiabudhi Area Location Map ................
17
Figures 3.4. Setiabudhi Supermarket ..........................
18
Figures 3.5. Love & Gift Layout Shop ..........................
19
Figures 4.1. Organizational Chart ...............................
20
vii
Maranatha Christian University
CHAPTER I
THE BACKGROUND
1.1.
Background of business
In recent years, creative industry has shown a promising opportunity.
Creative industry is a business which combines our idea and skill. It is
supported by UK DCMS (Department for Culture, Media, and Sport) Task
Force, which is stated that “The creative industries are the industries which
have their origin in individual creativity, skill, and talent, and which have a
potential for wealth and job creation through the generation and
exploitation of intelectual property and content” (qtd. in Saputra 9).
Creative industry also contributes to the economic growth in Indonesia.
In 2007, Presiden Susilo Bambang Yudhoyono explains that creative
industry is important to be developed for the economic growth in
Indonesia. The president also asked the people to start taking notice of
creative industry which integrates idea, art, and technology (qtd. in Nurdin
and Ulung 6). Today creative industry becomes an important aspect in our
economic challenge in order to survive in the globalisation era. Nurdin and
Ulung say that creative industry also constitutes the demand of the
1
Maranatha Christian University
globalisation in the 21st century (6). One of promising creative industries is
fashion industry.
Based on the above explanation, I decide to start a business in creative
industry that focus on fashion, particularly T-shirt. Based on my
observation of T-shirt Industry in Bandung in 2011, I found out that T-shirt
business has a large number of customers. I want to enable people to get
customized T-shirt through our exclusive design. My vision is to make Tshirt as an impressive gift. The name of the T-shirt business is called
“Love & Gift T-shirt”. The shop will sell exclusive T-shirts with superior
quality and affordable price.
The name “Love & Gift T-shirt” contains three words. They are “Love”
“Gift” and “T-shirt”. Daye and Vanauken state that “A good brand name
must stand for something” (par.1) ; therefore each word contains a
meaning. Firstly, “Love” is a very attractive word; it contains a wonderful
meaning so that people can remember this word easily. Secondly, I also
put the word “Gift” which can attract the customers who are looking for a
T-shirt for a gift. The last, I put the word “T-shirt” in order to make people
directly know about the product.
2
Maranatha Christian University
1.2.
USP (Unique Selling Proposition)
In order to move foward in a business, the business should have unique
elements which characterize and differentiate the business from other
competitors. The uniqueness is called Unique Selling Proposition. It is
supported by Kotelnikov who explains that “A unique selling proposition
(USP) defines your competitive advantage. You must identify what makes
you different from your competitors and emphasize these advantages in
your marketing” (par.1).
The main element that differentiates “Love & Gift T-shirt” with the other
brands of T-shirt lies in the concept. There are two concepts in our product.
First, we design a product called “T-shirt for Gift” in order to personalize Tshirts for gifts. The T-shirts will be wrapped using our exclusive wrapping
paper and it can be delivered to all customers in Indonesia. Second, we
design a product called ”Mix & Match T-shirt” which is specially designed
for family, couple, or friends. The other special element of this product is
the product has high quality and affordable price.
1.3.
SWOT Analysis ( Strength-Weakness-Opportunity-Threat)
SWOT analysis is characterized by knowing our own business. It is
supported in the article of SWOT Analysis that “The SWOT analysis
provides information that is helpful in matching the firm’s resources and
the capabilities to the competitive environment in which it operates” (par.2).
Strengths and weaknesses come from inside the business. On the other
hand, opportunities and threats come from external environment.
3
Maranatha Christian University
1.3.1. Strengths
The first strength lies in the quality of “Love & Gift T-shirt” itself. It uses
superior material which is made of 100 percent cotton. The customers will
feel comfortable wearing the T-shirt anywhere.
The second strength of “Love & Gift T-shirt” lies in the design. We have
unique design which characterises our product. Our designs are original
and exclusive.
The third strength is our unique concept of selling the T-shirts. “T-shirt
for gift” is specially created to help the customers who are looking for gifts.
And “Mix & Match T-shirt” is exclusively designed to tighten the tie
between family, couple, or friends.
1.3.2. Weaknesses
The first weakness of “Love & Gift T-shirt” lies in the limited supplies of
cloth from the cloth shop. We must make sure that the cloth shop can
fullfill our needs timely by making the memorandum of understanding
(MOU).
The second weakness of the product is the limited production capacity
of the outsourcing company which can make the selling of the T-shirts be
delayed. Since the outsourcing company is a different company, we must
make sure that they can fullfill our orders of making the T-shirts properly.
By making the memorandum of understanding (MOU), we arrange the
time in finishing the orders.
4
Maranatha Christian University
1.3.3. Opportunities
The first opportunity of this business is a large number of T-shirt lovers.
Based on my research from March to May 2011, by distributing
questionnaires to 100 respondents in Bandung, the percentage of the
respondents who use T-shirts for casual occasions is 83%.
The second opportunity is family and couple T-shirt trend. Based on my
observation in Bandung’s outlets and boutiques, family T-shirts and couple
T-shirts are in fashion nowadays. I find this as the opportunity to create
exclusive “Mix & Match T-shirt” for family, couple, and friends.
The third opportunity is the habit of giving presents on special
ocassions such as on birthday, Valentine’s day, or on other special day.
We are going to create a new trend of giving T-shirt as a gift. Based on the
research I did, 97% of my respondents love giving present to their family,
couple, friends, etc.
1.3.4. Threats
By detecting the threats early, we can minimize and prepare several
steps to prevent them. The first threat of this business is there are
competitors in Bandung which imitate “Love & Gift T-shirt” concept. To
deal with this case, “Love & Gift T-shirt” has exclusive and unique designs
which characterise our product.
5
Maranatha Christian University
The second threat of this business is trend alteration. The trend of
fashion is always changing. To minimize this threat, Love & Gift T-shirt will
always follow the trend by conducting observation.
6
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Amstrong, Gary and Philip Kotler. Principles of Marketing 10th Edition.
Saddle River: Pearson Education Inc., 2004
Atkinson, Robert A, et al. Management Accounting 3rd. New
Jersey: Prentice Hall, 2001.
Bohlander, George and Scott Snell, Human Resources Management
International Student Edition. Mason: Thomson Higher Education: 2007.
Kotler, Phillip. Marketing Management International Edition 11th Edition.
Upper Saddle River: Pearson Education: 2003.
McCarthy, E.Jerome and William D. Perreault, Jr. Basic Marketing 8th
Edition. Madison : Richard D. Irwin Inc.,2000.
Nurdin, Churiyah, and Ulung, Gagas. Kaos Kreatif. Jakarta: Kompas
Gramedia, 2010.
Maranatha Christian University
Robbins, Stephen P. Organizational Behavior. New Jersey: Prentice Hall,
2003.
Saputra, Wiko. Industri Kreatif. Jakarta: Baduose Media, 2010.
Electronic Sources
Bellis, Mary. “What is Markerting?” 2010. 22 November
2010..
“Cash Inflow.” SuperiorInvestor.net. 2010. SuperiorInvestor. 24 May 2011
.
“Cash Outflow.” SuperiorInvestor.net. 2010. SuperiorInvestor. 24 May
2011..
Daye, Derrick and Vanauken, Brad. “Exploring Brand Vision, Mission,
and Values.” 4 October 2010. 20 September 2010.
.
Kelly, Mark. “Primary and Secondary Data.” Mckinnon.edu. 23 November 2005.
McKinnon Secondary College. 22 November 2010.
.
Kotelnikov, Vadim. “Unique Selling Proposition.” 20 September 2010.
.
Maranatha Christian University
“Monash Marketing Dictionary.” Monash University Business and Economics. 2010.
20 September 2010.
.
Mulyadi, Dadi. “Bandung Tolak Ukur Fashion.” 24 December 2009.
20
September 2010. .
“Net Cash Flow.” Business Dictionary. 24 May 2011.
< www.businessdictionary.com>.
“Net Present Value NPV.” Investopedia. 2011. 24 May 2011.
< http://www.investopedia.com/terms/n/npv.asp>.
Peavler, Rosemary. “Initial Investment.” About.com. 2010. The New York
Times Company. 24 May 2011.
.
“SWOT Analysis.” Strategic Management. 20 September 2010.