DAFTAR PUSTAKA Pengaruh Event Sponsorship, Personal Selling, dan Iklan terhadap Brand Image Honda pada Mahasiswa Fakultas Ekonomi dan Bisnis UMS.
DAFTAR PUSTAKA
Aaker dan Joachimstahler. 2000. Marketing, Edisi Ketiga. Jakarta: Erlangga.
Aaker, David. 2011. Brand Relevance: Making Competitors Irrelevant. San
Fransisco: Jossey Bass.
Anderson, Rolph. 1995. Essentials of Personal Selling: The New Professionalism.
New Jersey: Prentice Hall.
Andrianto, Rifky Nur. 2011. "Analisis Pengaruh Event Sponsorship dan Iklan
Terhadap Brand Image Kartu Seluler". Skripsi. Surakarta: Fakultas Ekonomi
dan Bisnis, Universitas Muhammadiyah Surakarta.
Arons, L. 1961. "Does Television Viewing Influence Store Image and Shopping
Frequency?". Journal of Retailing, 37: 1-13
Arslan, F. Muge dan Oylum Altuna. 2010. "The Effect of Brand Extensions on
Product Brand Image". Journal of Product & Brand Management, 19/3:
170-180
Azwar, Syaifuddin. 1987. Test Prestasi: Fungsi dan Pengembangan Pengukuran
Prestasi Belajar. Yogyakarta: Liberty
Belch, Michael dan George Belch. 2003. Advertising and Promotion. New York:
The McGraw Hill Company.
Bendixen, MT. 1993. "Advertising Effects and Effectiveness". European Journal
of Marketing. 27 (10): 19-32
Blattberg, Robert dan Kenneth Wisniewski. 1989. "Price-Induced Patterns of
Competition". Marketing Science. 8 (fall): 291-309
Blythe, Jim. 2005. Essentials of Marketing: Third edition. Essex: Pearson
Education Ltd.
Bovee, C & Arens W. 1992. Contemporary Advertising (4th ed). US: Von
Hoffman Press Inc.
Brassington, Frances dan Stephen Pettitt. 2004. Essentials Of Marketing. Essex:
Pearson Education Ltd.
Chonko, Lawrence, dkk. 1992. Managing Salespeople. Allyn and Bacon.
Cornwell, T Bettina dan Isabelle Maignan. Spring 1998. "An International Review
of Sponsorship Research". Journal of Advertising. 27 (1): 1
Crimmins, James dan Martin Horn. Juli-Agustus 1996. "Sponsorship: from
Management Ego Trip to Marketing Success". Journal of Advertising
Research, 36: 11-21.
Djarwanto, Subagyo. 1996. Statistik Induktif. Yogyakarta: BPFE.
Donaldson, Bill. 2007. Sales Management: Theory and Practice. Basingtoke.
Palgrave Macmillan.
Erdogan Zafer dan PJ Kitchen. 1998. "The Interaction Between Advertising and
Sponsorship: Uneasy Alliance or Strategic Symbiosis?". Proceedings of the
3rd Annual Conference of the Global Institute for Corporate and Marketing
Communications. Strathclyde Graduate Business School.
Gay, L.R., dan P Diehl . 1992. esearch Methods for Business and Management.
New York: Macmillan Publishing Company
Gelman, Andrew dan Jennifer Hill. 2006. Analytical Methods for Social Research.
Cambridge University Press.
Ghozali, Imam. 2001. Aplikasi Analisis Multivariate dengan Program SPSS. BP
UNDIP, Semarang.
Gupta, Vijay. 1999. SPSS for Beginners. Tualatin: VJ Books
Gwinner, Kevin P dan Eaton John. Winter 1999. "Building Brand Image through
Event Sponsorship: The Role of Image Transfer". Journal of
Advertising, 28 (4): 47
Hackley, Chris. 2005. Advertising and Promotion_ Communicating Brands. Sage
Publications Ltd.
Hair, Joseph dkk. 2009. Essentials of Marketing Research. McGraw-Hill.
Hardiyanzah, Cahyo. 2014. "Pengaruh Daya Tarik Iklan dan Personal Selling
terhadap Brand Awareness Minuman Isotonik Mizone (Studi pada
Indomaret Lakarsantri Surabaya). Skripsi. Jawa Timur: UPN Univet.
Hasyim, Fatchun. 2010. “Model Perilaku Pembelian Konsumen Berdasarkan
Pengaruh Langsung dan Tidak Langsung Komunikasi Pemasaran Terpadu
(studi kasus pada penerimaan mahasiswa baru Politeknik Negeri Semarang
2009/2010)” . Ragam: Jurnal Pengembangan Humaniora. Vol. 10 No. 3
hal: 142-152
Hirshman, E.C., B. Greenberg dan D. Robertson. 1978. "The Intermarket
Reliability of Retail Image Research: An Empirical Examination". Journal
of Retailing, 54 (1): 3-12
Howard, D.R. Dan J.L. Crompton. 1995. Financing Sport. Morgantown: Fitness
Information Technology.
Hoyer, Wayne dan Deborah MacInnis. 2008. Consumer Behavior. Mason: South
Western Cengage Learning
Istijanto. 2005. Metode Penelitian Kuantitatif. Bandung: Bhineka Rosdakarya.
Jain, A.K. Dan Etgar. 1976-1977. "Measuring Store Image Through
Multidimensional Scalling of Free Response Data". Journal of Retailing, 50
(4): 29-38.
James, D.L., M. Durand dan R. Draves. 1976. "The Use of Multi-Attribute
Attitude Model in a Store Image Study". Journal of Retailing, 52 (2): 23-32
Janssens, Wim dkk. 2008. Marketing Research: With SPSS. Essex: Pearson
Education
Jefkins, Frank. 1987. International Dictionary of Marketing and Communication.
Glasgow: Blackie and Son Ltd.
Kapferer, Jean-Noël. 2012. The New Strategic Brand Management: Advanced
Insights and Strategic Thinking fifth Edition. London: Kogan Page
Karima, Sofi. 2013. "Pengaruh Personal Selling terhadap Keputusan Pembelian
Polis Asuransi Produk Jasindo Oto PT Asuransi Jasa Indonesia Cabang
Bandung". Skripsi. Bandung: Universitas Pasundan.
Keller, K.L.. 2003. Strategic Brand Management, Building Measurement and
Managing Brand Equity. New Jersey: Pearson Education International.
Keller, Kevin Lane. 2008. Strategic Brand Management: Building, Measuring
and Managing Brand Equity, 3rd ed. New Jersey: Prentice hall.
Keller, Kevin Lane. Januari 1993. "Conceptualizing, Measuring and Managing
Customer-Based Brand Equity". Journal of Marketing, 57 (1): 1
Khan, Matin. 2006. Consumer Behaviour and Advertising Management. New
Delhi: New Age International.
Kotler, P. and Keller, K. L., 2007. Manajemen Pemasaran 2. Edisi kedua belas.
Jakarta: PT.Indeks.
Kotler, Philip. 1997. Manajemen Pemasaran: Analisis, Perencanaan,
Implementasi dan Kontrol. Diterjemahkan oleh Hendra Teguh dan Ronny
Rusli. Jakarta: PT Prenhallindo.
Kotler, Philip. 2004. Manajemen Pemasaran 2, Edisi Millenium. Jakarta: PT.
Ikrar Mandiri
Kotler, Phillip dan Kevin Keller. 2012. Marketing Management. New Jersey:
Prentice Hall
Kotler, Phillip. 2007. Marketing - an Introduction. New jersey: Prentice Hall.
Kotler, Phillip. dkk. 2002. Social Marketing: Improving Quality of Life. London:
Sage Publication
Lancaster, Geoffrey dan David Jobber. Selling and Sales Management 8th edition.
New Jersey: Prentice Hall.
Lee, Monle & Carla Johnson. 1999. Prinsip-Prinsip Pokok Periklanan dalam
Perspektif Global. Terjemahan oleh Haris Munandar dan Dudi Priatna.
2007. Jakarta: Prenada Media Group
Light, Larry dan Richard Morgan. 1994. “The Fourth Wave: Brand Loyalty
Marketing”. American Association of Advertising Agencies. 25
Linquist, J.D. 1974. "Meaning of Image: A Survey of Empirical and Hypothetical
Evidence". Journal of Retailing, 50(4): 29-38.
Marks, R.B. 1976. "Operationalizing the Concept of Store Image". Journal of
Retailing, 52 (3): 37-46
Martineu, P. 1958. "The Personality of the Retail Store". Harvard Business
Review,36 (1)L 47-55
Maslow, Abraham H. 1970. Motivation and Personality, 2nd ed. New York:
Harper and Row Publisher, Inc
May, E.G. 1974-1975. "A Practical applications of Recent Retail Image Research.
Journal of Retailing, 50 (4): 15-20.
Meenaghan, T. 1995. "Ambush Marketing - a Threat to Corporate Sponsorship".
Sloan Management Review, 38 (1): 103-113
Meenaghan, Tony. 2001. “Sponsorship and Advertising: a Comparison of
Consumer Perceptions”. Psychology and Marketing, Feb 2001; 18, 2 pg 191
Mirahwaty dan Hartiwi Prabowo. 2014. "Pengaruh Iklan dan Personal Selling
terhadap Brand Image dan Dampaknya pada Repurchase di PT PINDO Deli
pulp and Paper Mills. Skripsi. Binus.
Momeni, dkk. 2013. "Factors Influencing Brand Image in Banking Industry of
Iran". Interdisciplinary Journal of Contemporary Research in Business, Vol
5 No 2: 502-508
Moriarty, Sandra dkk. 2011. Advertising. Jakarta: Kencana.
Oxenfeldt, A.R. 1974. "Developing a Favorable Price-Quality Image". Journal of
Retailing, 50 (4): 8-14
Palmer, Adrian. 2001. Principles Of Services Marketing, 3rd Edition. McGrawHill Companies, UK
Pickton, David dan Amanda Broderick. 2005. Integrated
Communication second edition. Essex: Pearson Education Ltd.
Marketing
Pine, Joseph dan James Gilmore. 1999. The Experience Economy: Work is
Theatre and Every Business a Stage. Cambridge: Harvard University Press.
Proctor, Tony. 2005. Essentials of Marketing Research. New Jersey: Pearson
Education
Rackham, Neil. 1988. SPIN Selling. McGraw-Hill Education.
Rangkuti, Freddy. 1997. Riset Pemasaran. Jakarta: PT Gramedia Pustaka Utama
Reynolds, Thomas dan Jerry Olson. 2001. Understanding Consumer Decision
Making: The Means-End Approach to Marketing and advertising Strategy.
New Jersey: Lawrence Erlbaum associates
Rozak, Abd. 2009. Dasar-Dasar Advertising. Yogyakarta: Teras
Saidani, Basrah dan Dwi Raga ramadhan. 2013. "Pengaruh Iklan dan Atribut
Produk terhadap Keputusan Pembelian Smartphone Samsung Seri Galaxy)
Survei pada Pelanggan ITC ROXY Mas)". Jurnal Riset Manajemen Sains
Indonesia, Vol 4 No 1: 53-73
Sekaran, Uma. 2003. Research Methods for Business: a Skill Building Approach.
Sussex: John Wiley and Son.
Shimp, Terence. 2008. Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications. Mason: Cengage Learning
Siregar, Sofyan. 2014. Metode Penelitian Kuantitatif: Dilengkapi dengan
Perbandingan Perhitungan Manual dan SPSS. Jakarta: Kencana Prenada
Media Group
Sleight, S. 1989. Sponsorship: What is It and How to Use It. McGraw-Hill.
Solomon, Michael dkk. 2006. Consumer Behaviour: Aeuropean Perspective 3rd
Edition. Essex: Pearson Education Ltd.
Solomon, Michael dkk. 2011. Marketing: Real People, Real Choices: 7th edition.
New Jersey: Prentice Hall.
Sugiyono. 1999. Metode Penelitian Bisnis edisi I. Bandung: CV Grafika
Tanvir, Asim dan Mariam Shahid. 2012. "Impact of Sport Sponsorship on Brand
Image and Purchase Intention." Institute of Interdisciplinary Business
Research. Vol 4 No 2: 659-667
Tjiptono, Fandy. 2008. Prinsip-Prinsip Total Quality Service (TQS). Yogyakarta:
Andy
Vallaster, Fisher dan Claudia Fisher-Buttinger. 2008. Connective Branding:
Building Brand Equity in a Demanding World. Sussex: John Wiley & Sons,
Ltd.
Whenzong, Zu & Li Jingyi. 2013. “A Pragmatic Study on the Functions of Vague
Language in Commercial Advertising” . English Language Teaching. Vol 6,
No. 6 hal: 103-112
Wilkie, William. 1986., Consumer Behavior. New York : John Wiley and Sons,
Inc
Wilson, K.J. "Managing the Industrial Salesforce of the 1990s". Journal of
Marketing Management, 9: 123-139.
Yaseri, Anggito. 2012. "Analisis Pengaruh Sponsor Acara terhadap Citra Merek
(Studi: Acara AXIS Makin Dekat dengan Rakyat)". Skripsi. Padang.
Universitas Andalas.
Zikmund, William dan Barry Babin. 2009. Essentials of Marketing research:
fourth Edition. Mason: Cengage Learning.
________. Astra-honda.com. Diakses pada tanggal 18 Maret 2015
Aaker dan Joachimstahler. 2000. Marketing, Edisi Ketiga. Jakarta: Erlangga.
Aaker, David. 2011. Brand Relevance: Making Competitors Irrelevant. San
Fransisco: Jossey Bass.
Anderson, Rolph. 1995. Essentials of Personal Selling: The New Professionalism.
New Jersey: Prentice Hall.
Andrianto, Rifky Nur. 2011. "Analisis Pengaruh Event Sponsorship dan Iklan
Terhadap Brand Image Kartu Seluler". Skripsi. Surakarta: Fakultas Ekonomi
dan Bisnis, Universitas Muhammadiyah Surakarta.
Arons, L. 1961. "Does Television Viewing Influence Store Image and Shopping
Frequency?". Journal of Retailing, 37: 1-13
Arslan, F. Muge dan Oylum Altuna. 2010. "The Effect of Brand Extensions on
Product Brand Image". Journal of Product & Brand Management, 19/3:
170-180
Azwar, Syaifuddin. 1987. Test Prestasi: Fungsi dan Pengembangan Pengukuran
Prestasi Belajar. Yogyakarta: Liberty
Belch, Michael dan George Belch. 2003. Advertising and Promotion. New York:
The McGraw Hill Company.
Bendixen, MT. 1993. "Advertising Effects and Effectiveness". European Journal
of Marketing. 27 (10): 19-32
Blattberg, Robert dan Kenneth Wisniewski. 1989. "Price-Induced Patterns of
Competition". Marketing Science. 8 (fall): 291-309
Blythe, Jim. 2005. Essentials of Marketing: Third edition. Essex: Pearson
Education Ltd.
Bovee, C & Arens W. 1992. Contemporary Advertising (4th ed). US: Von
Hoffman Press Inc.
Brassington, Frances dan Stephen Pettitt. 2004. Essentials Of Marketing. Essex:
Pearson Education Ltd.
Chonko, Lawrence, dkk. 1992. Managing Salespeople. Allyn and Bacon.
Cornwell, T Bettina dan Isabelle Maignan. Spring 1998. "An International Review
of Sponsorship Research". Journal of Advertising. 27 (1): 1
Crimmins, James dan Martin Horn. Juli-Agustus 1996. "Sponsorship: from
Management Ego Trip to Marketing Success". Journal of Advertising
Research, 36: 11-21.
Djarwanto, Subagyo. 1996. Statistik Induktif. Yogyakarta: BPFE.
Donaldson, Bill. 2007. Sales Management: Theory and Practice. Basingtoke.
Palgrave Macmillan.
Erdogan Zafer dan PJ Kitchen. 1998. "The Interaction Between Advertising and
Sponsorship: Uneasy Alliance or Strategic Symbiosis?". Proceedings of the
3rd Annual Conference of the Global Institute for Corporate and Marketing
Communications. Strathclyde Graduate Business School.
Gay, L.R., dan P Diehl . 1992. esearch Methods for Business and Management.
New York: Macmillan Publishing Company
Gelman, Andrew dan Jennifer Hill. 2006. Analytical Methods for Social Research.
Cambridge University Press.
Ghozali, Imam. 2001. Aplikasi Analisis Multivariate dengan Program SPSS. BP
UNDIP, Semarang.
Gupta, Vijay. 1999. SPSS for Beginners. Tualatin: VJ Books
Gwinner, Kevin P dan Eaton John. Winter 1999. "Building Brand Image through
Event Sponsorship: The Role of Image Transfer". Journal of
Advertising, 28 (4): 47
Hackley, Chris. 2005. Advertising and Promotion_ Communicating Brands. Sage
Publications Ltd.
Hair, Joseph dkk. 2009. Essentials of Marketing Research. McGraw-Hill.
Hardiyanzah, Cahyo. 2014. "Pengaruh Daya Tarik Iklan dan Personal Selling
terhadap Brand Awareness Minuman Isotonik Mizone (Studi pada
Indomaret Lakarsantri Surabaya). Skripsi. Jawa Timur: UPN Univet.
Hasyim, Fatchun. 2010. “Model Perilaku Pembelian Konsumen Berdasarkan
Pengaruh Langsung dan Tidak Langsung Komunikasi Pemasaran Terpadu
(studi kasus pada penerimaan mahasiswa baru Politeknik Negeri Semarang
2009/2010)” . Ragam: Jurnal Pengembangan Humaniora. Vol. 10 No. 3
hal: 142-152
Hirshman, E.C., B. Greenberg dan D. Robertson. 1978. "The Intermarket
Reliability of Retail Image Research: An Empirical Examination". Journal
of Retailing, 54 (1): 3-12
Howard, D.R. Dan J.L. Crompton. 1995. Financing Sport. Morgantown: Fitness
Information Technology.
Hoyer, Wayne dan Deborah MacInnis. 2008. Consumer Behavior. Mason: South
Western Cengage Learning
Istijanto. 2005. Metode Penelitian Kuantitatif. Bandung: Bhineka Rosdakarya.
Jain, A.K. Dan Etgar. 1976-1977. "Measuring Store Image Through
Multidimensional Scalling of Free Response Data". Journal of Retailing, 50
(4): 29-38.
James, D.L., M. Durand dan R. Draves. 1976. "The Use of Multi-Attribute
Attitude Model in a Store Image Study". Journal of Retailing, 52 (2): 23-32
Janssens, Wim dkk. 2008. Marketing Research: With SPSS. Essex: Pearson
Education
Jefkins, Frank. 1987. International Dictionary of Marketing and Communication.
Glasgow: Blackie and Son Ltd.
Kapferer, Jean-Noël. 2012. The New Strategic Brand Management: Advanced
Insights and Strategic Thinking fifth Edition. London: Kogan Page
Karima, Sofi. 2013. "Pengaruh Personal Selling terhadap Keputusan Pembelian
Polis Asuransi Produk Jasindo Oto PT Asuransi Jasa Indonesia Cabang
Bandung". Skripsi. Bandung: Universitas Pasundan.
Keller, K.L.. 2003. Strategic Brand Management, Building Measurement and
Managing Brand Equity. New Jersey: Pearson Education International.
Keller, Kevin Lane. 2008. Strategic Brand Management: Building, Measuring
and Managing Brand Equity, 3rd ed. New Jersey: Prentice hall.
Keller, Kevin Lane. Januari 1993. "Conceptualizing, Measuring and Managing
Customer-Based Brand Equity". Journal of Marketing, 57 (1): 1
Khan, Matin. 2006. Consumer Behaviour and Advertising Management. New
Delhi: New Age International.
Kotler, P. and Keller, K. L., 2007. Manajemen Pemasaran 2. Edisi kedua belas.
Jakarta: PT.Indeks.
Kotler, Philip. 1997. Manajemen Pemasaran: Analisis, Perencanaan,
Implementasi dan Kontrol. Diterjemahkan oleh Hendra Teguh dan Ronny
Rusli. Jakarta: PT Prenhallindo.
Kotler, Philip. 2004. Manajemen Pemasaran 2, Edisi Millenium. Jakarta: PT.
Ikrar Mandiri
Kotler, Phillip dan Kevin Keller. 2012. Marketing Management. New Jersey:
Prentice Hall
Kotler, Phillip. 2007. Marketing - an Introduction. New jersey: Prentice Hall.
Kotler, Phillip. dkk. 2002. Social Marketing: Improving Quality of Life. London:
Sage Publication
Lancaster, Geoffrey dan David Jobber. Selling and Sales Management 8th edition.
New Jersey: Prentice Hall.
Lee, Monle & Carla Johnson. 1999. Prinsip-Prinsip Pokok Periklanan dalam
Perspektif Global. Terjemahan oleh Haris Munandar dan Dudi Priatna.
2007. Jakarta: Prenada Media Group
Light, Larry dan Richard Morgan. 1994. “The Fourth Wave: Brand Loyalty
Marketing”. American Association of Advertising Agencies. 25
Linquist, J.D. 1974. "Meaning of Image: A Survey of Empirical and Hypothetical
Evidence". Journal of Retailing, 50(4): 29-38.
Marks, R.B. 1976. "Operationalizing the Concept of Store Image". Journal of
Retailing, 52 (3): 37-46
Martineu, P. 1958. "The Personality of the Retail Store". Harvard Business
Review,36 (1)L 47-55
Maslow, Abraham H. 1970. Motivation and Personality, 2nd ed. New York:
Harper and Row Publisher, Inc
May, E.G. 1974-1975. "A Practical applications of Recent Retail Image Research.
Journal of Retailing, 50 (4): 15-20.
Meenaghan, T. 1995. "Ambush Marketing - a Threat to Corporate Sponsorship".
Sloan Management Review, 38 (1): 103-113
Meenaghan, Tony. 2001. “Sponsorship and Advertising: a Comparison of
Consumer Perceptions”. Psychology and Marketing, Feb 2001; 18, 2 pg 191
Mirahwaty dan Hartiwi Prabowo. 2014. "Pengaruh Iklan dan Personal Selling
terhadap Brand Image dan Dampaknya pada Repurchase di PT PINDO Deli
pulp and Paper Mills. Skripsi. Binus.
Momeni, dkk. 2013. "Factors Influencing Brand Image in Banking Industry of
Iran". Interdisciplinary Journal of Contemporary Research in Business, Vol
5 No 2: 502-508
Moriarty, Sandra dkk. 2011. Advertising. Jakarta: Kencana.
Oxenfeldt, A.R. 1974. "Developing a Favorable Price-Quality Image". Journal of
Retailing, 50 (4): 8-14
Palmer, Adrian. 2001. Principles Of Services Marketing, 3rd Edition. McGrawHill Companies, UK
Pickton, David dan Amanda Broderick. 2005. Integrated
Communication second edition. Essex: Pearson Education Ltd.
Marketing
Pine, Joseph dan James Gilmore. 1999. The Experience Economy: Work is
Theatre and Every Business a Stage. Cambridge: Harvard University Press.
Proctor, Tony. 2005. Essentials of Marketing Research. New Jersey: Pearson
Education
Rackham, Neil. 1988. SPIN Selling. McGraw-Hill Education.
Rangkuti, Freddy. 1997. Riset Pemasaran. Jakarta: PT Gramedia Pustaka Utama
Reynolds, Thomas dan Jerry Olson. 2001. Understanding Consumer Decision
Making: The Means-End Approach to Marketing and advertising Strategy.
New Jersey: Lawrence Erlbaum associates
Rozak, Abd. 2009. Dasar-Dasar Advertising. Yogyakarta: Teras
Saidani, Basrah dan Dwi Raga ramadhan. 2013. "Pengaruh Iklan dan Atribut
Produk terhadap Keputusan Pembelian Smartphone Samsung Seri Galaxy)
Survei pada Pelanggan ITC ROXY Mas)". Jurnal Riset Manajemen Sains
Indonesia, Vol 4 No 1: 53-73
Sekaran, Uma. 2003. Research Methods for Business: a Skill Building Approach.
Sussex: John Wiley and Son.
Shimp, Terence. 2008. Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications. Mason: Cengage Learning
Siregar, Sofyan. 2014. Metode Penelitian Kuantitatif: Dilengkapi dengan
Perbandingan Perhitungan Manual dan SPSS. Jakarta: Kencana Prenada
Media Group
Sleight, S. 1989. Sponsorship: What is It and How to Use It. McGraw-Hill.
Solomon, Michael dkk. 2006. Consumer Behaviour: Aeuropean Perspective 3rd
Edition. Essex: Pearson Education Ltd.
Solomon, Michael dkk. 2011. Marketing: Real People, Real Choices: 7th edition.
New Jersey: Prentice Hall.
Sugiyono. 1999. Metode Penelitian Bisnis edisi I. Bandung: CV Grafika
Tanvir, Asim dan Mariam Shahid. 2012. "Impact of Sport Sponsorship on Brand
Image and Purchase Intention." Institute of Interdisciplinary Business
Research. Vol 4 No 2: 659-667
Tjiptono, Fandy. 2008. Prinsip-Prinsip Total Quality Service (TQS). Yogyakarta:
Andy
Vallaster, Fisher dan Claudia Fisher-Buttinger. 2008. Connective Branding:
Building Brand Equity in a Demanding World. Sussex: John Wiley & Sons,
Ltd.
Whenzong, Zu & Li Jingyi. 2013. “A Pragmatic Study on the Functions of Vague
Language in Commercial Advertising” . English Language Teaching. Vol 6,
No. 6 hal: 103-112
Wilkie, William. 1986., Consumer Behavior. New York : John Wiley and Sons,
Inc
Wilson, K.J. "Managing the Industrial Salesforce of the 1990s". Journal of
Marketing Management, 9: 123-139.
Yaseri, Anggito. 2012. "Analisis Pengaruh Sponsor Acara terhadap Citra Merek
(Studi: Acara AXIS Makin Dekat dengan Rakyat)". Skripsi. Padang.
Universitas Andalas.
Zikmund, William dan Barry Babin. 2009. Essentials of Marketing research:
fourth Edition. Mason: Cengage Learning.
________. Astra-honda.com. Diakses pada tanggal 18 Maret 2015