S PEM 1105782 Bibliography
DAFTAR PUSTAKA
Aaker, D. A. 2008. Capitalizing on the value of a brandname. Managing Brand
Equity. New York: Free Press
Arikunto, Suharsimi. (2010). Manajemen Penelitian. Jakarta: Rineka Cipta.
Bashiri, dan Seyed Ameri. 2010. Evaluation of Sport Sponsorship as an Element
Blakey, Paul. 2010. Sport Marketing. Learning Matters: Southernhay East
Durianto, Darmadi, Sugiarto, dan Budiman, Lie Joko. 2010. Brand Equity Ten,
Strategi Memimpin Pasar. Jakarta: PT. Gramedia Pustaka Utama.
DR. Chi, Hsin et.al. (2009) The Impact of Brand Awareness on Consumer
Purchase Intention: The Mediating Effect of Perceived Quality and Brand
Loyalty. Nanhua University, Taiwan.
Fullerton, Sam. 2010. Sport Marketing 2n d ed. New York: McGraw-Hill
Garland, Ron et al. 2008. Measuring Sport Sponsorship Effectiveness: Links To
Existing Behavior. Innovative Marketing 4/1
Gray, D., dan McEvoy, C. 2005. Sport marketing strategies and tactics. Jn B.
Parkhouse (Ed), The management of sport: Its foundation and application.
New York, NY: McGraw-Hill Inc.
Griffin, Ricky W. and Ronald J. Ebert. 2008. Business 8th Edition. New Jersey:
Prentice Hall
Hasan, Ali. (2013). Marketing dan kasus-kasus pilihan. Yogyakarta: CAPS.
Husein Umar. (2008). Metode Riset Bisnis. Jakarta : Gramedia Pustaka Utama
Ivarsson, Cecilia dan Malin Johansson. 2004. Sport sponsorship as a promotiona
tool. Department of Business Administration And Social Sciences: Lulea
University of Technology.
Kaser, K. dan Oelkers, D.B. 2005. Sports and Entertainment Marketing,
Mason/Ohio,Thomson South-Western
Keller, Kevin Lane. 2013. Strategic Brand Management fourth edition. Pearson
Education.
Kotler, Philip dan Gary Armstrong. 2014. Principles of Marketing 15th Edition.
Pearson Prentice Hall
Muhammad Galih Robbani, 2016
PENGARUH SPORT SPONSORSHIP TERHADAP BRAND AWARENESS FWD
SEBAGAI PRODUK ASURANSI JIWA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management 14th Edition.
New Jersey: Prentice Hall
Kuo Ting Lao et al. 2009. The Influences of Brand Image and Sport Sponsorship
on Brand Equity: A Mediating Effect of Sport Sponsorship. The Journal of
International Management Studies 4/1 59-66
Latham, Mark. 2007. Proxy Voting Brand Management, Journal of Investment
Management. Vol. 5 No. 1, pg. 79-90.
Leistén, Justin dan Kamran Sairafi. 2009. Enhancing Relationships Strengthening
Customer Relations Through Sport Sponsorship. Master’s thesis within
Business Administration: Jonkoping University
Mannberg,
Mattias et al. 2004. Sport Sponsorship : Case Study of Audi.
Department of Business Administration And Social Sciences: Lulea
University of Technology
Mason, Kevin. 2005. The How Corporate Sport Sponsorship Impacts Consumer
Behavior. Journal of American Academy of Business, Cambridge 7/1:
Arkansas Tech University
Percy, Larry. (2008). Strategic integrated marketing communications. Canada:
Elsevier Inc.
Schwarz, Eric C dan Hunter, Jason D. 2008. “Advanced Theory and Practice in
Sport Marketing”. Oxford: Elsevier Ltd.
Shank, M.D. 2009. Sports Marketing – A Strategic Perspective, New Jersey,
Prentice Hall
Shimp, T.A. 2010, Advertising,Promotion, & other aspects of Integrated
Marketing Communication, 8th Edition. South-Western: Cengage
learning.
Smith A., Graetz B. dan Westerbeek, H. 2008. Sport Sponsorship, Team Support
And Purchase Intentions. Journal of Sport Marketing Communications.
24/5 387-404
Smith, ACT. 2008. Introduction to Sport Marketing. Elsevier Ltd.
Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono. 2008. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta
Sugiyono, Prof. Dr. (2012). Metode penelitian kuantitatif, kualitatif, r & d.
Bandung: Alfabeta
Tunggal, Amin Widjaja. (2005). Brand Management: Suatu Pengantar. Jakarta:
Harvarindo.
Tjiptono, Fandy. 2008. Strategi Bisnis Pemasaran. Andi. Yogyakarta.
Tripoldi, A. 2001. Sponsorship - A Confirmed Weapon In The Promotional
Armoury. International Journal of Sports Marketing and Sponsorship, 3/1
95-117.
Wim, Lagae. 2005. Sports Sponsorship And Marketing Communications A
European Perspective. Pearson Education : Amsterdam
Y. Zhou.2010.”Marathon sponsorship as an enabler of brand extension”. Journal
of Business and Management Dynamics (JBMD). Cape Peninsula
University of Technology
http://www.fwd.co.id/tentang-kami/fwd-story (diakses tanggal 5 Oktober 2015)
www.topbrand-award.com (Diakses 5 Oktober 2015)
http://swa.co.id/listed-articles/inilah-daftar-asuransi-terbaik-2015 (diakses tanggal
7 oktober 2015)
http://www.beritasatu.com/ekonomi/289801-asuransi-terbaik-2015-versi-majalahinvestor.html (diakses tanggal 7 Oktober 2015)
http://kodebankindonesia.com/daftar-asuransi-jiwa-indonesia/ (diakses tanggal 9
Oktober 2015)
http://www.kepridays.com/persaingan-dan-perkembang-perusahaan-asuransisemakin-pesat/ (diakses tanggal 9 Oktober 2015)
http://www.portalreksadana.com/node/121 (diakses tanggal 11 Oktober 2015)
http://www.aaji.or.id/TentangKami/profil-singkat (diakses tanggal 10 Oktober
2015)
http://www.aaji.or.id/RuangMedia/industri-asuransi-jiwa-berhasil-bukukanpertumbuhan-positif-di-tengah-melambatnya-pertumbuhan-ekonominasional (diakses tanggal 10 Oktober 2015)
http://fortuneindo.com/read/blog/pentingnya-membangun-brand-awareness/
(diakses tanggal 14 Oktober 2015)
http://www.bolanews.com (diakses tanggal 13 Oktober 2015)
Aaker, D. A. 2008. Capitalizing on the value of a brandname. Managing Brand
Equity. New York: Free Press
Arikunto, Suharsimi. (2010). Manajemen Penelitian. Jakarta: Rineka Cipta.
Bashiri, dan Seyed Ameri. 2010. Evaluation of Sport Sponsorship as an Element
Blakey, Paul. 2010. Sport Marketing. Learning Matters: Southernhay East
Durianto, Darmadi, Sugiarto, dan Budiman, Lie Joko. 2010. Brand Equity Ten,
Strategi Memimpin Pasar. Jakarta: PT. Gramedia Pustaka Utama.
DR. Chi, Hsin et.al. (2009) The Impact of Brand Awareness on Consumer
Purchase Intention: The Mediating Effect of Perceived Quality and Brand
Loyalty. Nanhua University, Taiwan.
Fullerton, Sam. 2010. Sport Marketing 2n d ed. New York: McGraw-Hill
Garland, Ron et al. 2008. Measuring Sport Sponsorship Effectiveness: Links To
Existing Behavior. Innovative Marketing 4/1
Gray, D., dan McEvoy, C. 2005. Sport marketing strategies and tactics. Jn B.
Parkhouse (Ed), The management of sport: Its foundation and application.
New York, NY: McGraw-Hill Inc.
Griffin, Ricky W. and Ronald J. Ebert. 2008. Business 8th Edition. New Jersey:
Prentice Hall
Hasan, Ali. (2013). Marketing dan kasus-kasus pilihan. Yogyakarta: CAPS.
Husein Umar. (2008). Metode Riset Bisnis. Jakarta : Gramedia Pustaka Utama
Ivarsson, Cecilia dan Malin Johansson. 2004. Sport sponsorship as a promotiona
tool. Department of Business Administration And Social Sciences: Lulea
University of Technology.
Kaser, K. dan Oelkers, D.B. 2005. Sports and Entertainment Marketing,
Mason/Ohio,Thomson South-Western
Keller, Kevin Lane. 2013. Strategic Brand Management fourth edition. Pearson
Education.
Kotler, Philip dan Gary Armstrong. 2014. Principles of Marketing 15th Edition.
Pearson Prentice Hall
Muhammad Galih Robbani, 2016
PENGARUH SPORT SPONSORSHIP TERHADAP BRAND AWARENESS FWD
SEBAGAI PRODUK ASURANSI JIWA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management 14th Edition.
New Jersey: Prentice Hall
Kuo Ting Lao et al. 2009. The Influences of Brand Image and Sport Sponsorship
on Brand Equity: A Mediating Effect of Sport Sponsorship. The Journal of
International Management Studies 4/1 59-66
Latham, Mark. 2007. Proxy Voting Brand Management, Journal of Investment
Management. Vol. 5 No. 1, pg. 79-90.
Leistén, Justin dan Kamran Sairafi. 2009. Enhancing Relationships Strengthening
Customer Relations Through Sport Sponsorship. Master’s thesis within
Business Administration: Jonkoping University
Mannberg,
Mattias et al. 2004. Sport Sponsorship : Case Study of Audi.
Department of Business Administration And Social Sciences: Lulea
University of Technology
Mason, Kevin. 2005. The How Corporate Sport Sponsorship Impacts Consumer
Behavior. Journal of American Academy of Business, Cambridge 7/1:
Arkansas Tech University
Percy, Larry. (2008). Strategic integrated marketing communications. Canada:
Elsevier Inc.
Schwarz, Eric C dan Hunter, Jason D. 2008. “Advanced Theory and Practice in
Sport Marketing”. Oxford: Elsevier Ltd.
Shank, M.D. 2009. Sports Marketing – A Strategic Perspective, New Jersey,
Prentice Hall
Shimp, T.A. 2010, Advertising,Promotion, & other aspects of Integrated
Marketing Communication, 8th Edition. South-Western: Cengage
learning.
Smith A., Graetz B. dan Westerbeek, H. 2008. Sport Sponsorship, Team Support
And Purchase Intentions. Journal of Sport Marketing Communications.
24/5 387-404
Smith, ACT. 2008. Introduction to Sport Marketing. Elsevier Ltd.
Sugiyono. 2010. Metode Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono. 2008. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta
Sugiyono, Prof. Dr. (2012). Metode penelitian kuantitatif, kualitatif, r & d.
Bandung: Alfabeta
Tunggal, Amin Widjaja. (2005). Brand Management: Suatu Pengantar. Jakarta:
Harvarindo.
Tjiptono, Fandy. 2008. Strategi Bisnis Pemasaran. Andi. Yogyakarta.
Tripoldi, A. 2001. Sponsorship - A Confirmed Weapon In The Promotional
Armoury. International Journal of Sports Marketing and Sponsorship, 3/1
95-117.
Wim, Lagae. 2005. Sports Sponsorship And Marketing Communications A
European Perspective. Pearson Education : Amsterdam
Y. Zhou.2010.”Marathon sponsorship as an enabler of brand extension”. Journal
of Business and Management Dynamics (JBMD). Cape Peninsula
University of Technology
http://www.fwd.co.id/tentang-kami/fwd-story (diakses tanggal 5 Oktober 2015)
www.topbrand-award.com (Diakses 5 Oktober 2015)
http://swa.co.id/listed-articles/inilah-daftar-asuransi-terbaik-2015 (diakses tanggal
7 oktober 2015)
http://www.beritasatu.com/ekonomi/289801-asuransi-terbaik-2015-versi-majalahinvestor.html (diakses tanggal 7 Oktober 2015)
http://kodebankindonesia.com/daftar-asuransi-jiwa-indonesia/ (diakses tanggal 9
Oktober 2015)
http://www.kepridays.com/persaingan-dan-perkembang-perusahaan-asuransisemakin-pesat/ (diakses tanggal 9 Oktober 2015)
http://www.portalreksadana.com/node/121 (diakses tanggal 11 Oktober 2015)
http://www.aaji.or.id/TentangKami/profil-singkat (diakses tanggal 10 Oktober
2015)
http://www.aaji.or.id/RuangMedia/industri-asuransi-jiwa-berhasil-bukukanpertumbuhan-positif-di-tengah-melambatnya-pertumbuhan-ekonominasional (diakses tanggal 10 Oktober 2015)
http://fortuneindo.com/read/blog/pentingnya-membangun-brand-awareness/
(diakses tanggal 14 Oktober 2015)
http://www.bolanews.com (diakses tanggal 13 Oktober 2015)