Proceedings The 6th International Joint Seminar Visit To Japan Corporation 24 28 July 2017

ISBN No: 978-602-60017-4-0

PROCEEDINGS OF
THE 6TH INTERNATIONAL JOINT SEMINAR &
COMPANY VISIT TO JAPAN CORPORATION
TOKYO - JAPAN



Held by


College of Business
RIKKYO UNIVERSITY



Master of Management Program
Faculty of Economics & Business
UNIVERSITAS PADJADJARAN

24-28 JULY 2017
Tokyo, Japan


th

Proceeding of The 6 International Joint Seminar &
Company Visit to Japan Corporation
“Humanizing Collaboration Between Indonesia & Japan”


Editor
ISBN
Layout Editor
Technical Editor
Publisher

:
:

:
:
:

Popy Rufaidah, SE., MBA., Ph.D
978-602-60017-4-0
Joniar Fani Widodo, ST
Nani Sumarni, S.Sos.
Magister Manajemen Fakultas Ekonomi dan Bisnis
Universitas Padjadjaran


Contact:
Jl. Dipati Ukur No. 46 Bandung 40132
Phone: +62-22-2509585
Fax: 022-2509585
Email: informasi@mm.fe.unpad.ac.id

Online version can be accessed at:
http://mm.fe.unpad.ac.id/en/proceedings

All right reserved. No part of this publication may be reproduced, stored in
a retrieval system, or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise, without either the prior
written permission of the publisher.


ii

Table of Contents

Descriptions
Table of Contents
Welcome Speeches
Participant List
Abstract
Full Paper
1. Impact Talent Management on Organizational Performance : Case Study
in PT. Telkom Japati Bandung
Indra Kurniawan, Fatima Mernissi

Page
i
1
8
26
89
101



2.

3.

Influence of Gender and Locus of Control on Employee Performance
(study of Kampung Gombong Resto)
Deri Muhammad Hardiana, Emi Widya Yusuf

Promoting the Craft Industry of “Antemoro Paper” in Ambalavao

Madagascar
Dina Randrianarivony Miarintsoa

117

133



4.

5.

6.

Early Detection of Common Diseases in the Community Indonesia
Through Electronic Health Information Technology (e-HIT)
Fajwah Awaina Fadhlannisa, Neng Evi Kartika

Sustainable Business Practice in Cosmetic Industry: Comparative Study

of The Body Shop and Lush Cosmetics in Consumer Perspective
Nurul Adli Suyud, Miranda Lysmawati

The Importance of Social Media for Tourism Destinations in Ukraine
(Tripadvisor and Lonelyplanet Case Study)
Maryna Kyrylchuk

150

165

182



7.

8.

Measuring Service Quality and Brand Image in Efforts to Improve

Custumer Loyality (Case Study on PT. Pos Indonesia)
Irfan Azhari, Ravi Senjaya

Diffusion of Innovations Augmented Reality to Advertising Industri in
Indonesia
Iendy Zelviean Adhari, M. Fahrie Dwintara

196

218



9.

Analysis of Brand Image and Product Quality Concevning Custsumers at
Local Leather Shoes Kemasan Village Production
Nurul Laili Fittriya, Kiki Resky Ramadhani Sucipto

iii

237



10. The Influence of Broadcast Message Promotion an Product Variation to
Costumers Buying Decision (case study Dunkin Donuts Ir. Haji JUanda
Bandung)
Bintang Sri Perdana, Jaka Halim Pradana Nasution

11. Material Inventory Control With Supply Chain Management on Surya
Boga Kencana Factory
Giovani Devis Dedra, Sebastian Wisnu Priambodo

12. The Strategy of Increasing The Quality of Human Resources in equal
employmen opportunity (EEO) with Recognition, Assurance, Facilities
for Union Manufacturig Companies (case study : PT. URC Indonesia)
Sari Usih Natari, Arini Rivai

13. Does Relationship Marketing Affect customer satisfaction and loyalty?

Case Study of customers deposits in Banking companies
Annisaa Ratnaasih

14. Change Management Analysis Of New Talent Management System In
Financial Service Institution Case Study: Bank Mandiri
Astrid Jein Astrini

15. FINANCIAL PERFORMANCE ASSESSMENT BEFORE AND AFTER MERGER
DECISION OF PT XL AXIATA Tbk.
Dewi Melina Pardosi, Riyana Sari

16. Does Health And Fitness Levels Of Employee Influence Their
Performance? A Case Study Of A Telco Company In Emerging Economy
Dzikry Purnama

17. Non-Financial Rewards Effectiveness of the implementation Sales
Strategy Case Study of KTA Mirai+ PT Bank Nusantara Parahyangan, Tbk
In Bandung
Eko Bayu Cahyanto, Dhea Sindy Mustikasari

18. Decision Making Analysis Using Supply Chain Approach: Case Study at
PT. BersamaZatta Jaya
Melyani, Yohana & Sugihharti, Garnis

19. Differentiation Strategy Implementation, Toward Customer Value
Gita Kirana Tresna Putri Usman, Vina Triyanti


iv

249

263

279

297

20. Competency Gap Analysis of Section Heads as a Strategic Asset in Perum
Bulog
Imas Iin Lasmawati, Sri Emilia Mudiyanti





21. The Impact of Trust and Service Quality To Patient’s Satisfactory Level
With Customer Value As Intervening Variable (Case Study of Patients in
dr. Soekardjo Public Hospital Tasikmalaya City in 2017)
Irma Sri Katon Rema Puri

22. Asset Backed Securities: As an Alternative Source of Funding and
Increased Solvency of The Company (Case Study: PT Perusahaan Listrik
Negara (Persero))
Setiawan, Krisna Agus & Badari, Imron

23. Effectiveness of Anti Harrasment Campaign to Support Healt and Safety
Program in Financial Service Industry: Case Study in Bank BNP
Muhammad Ramadian Nasution, Dicky M Ramdan

24. The Influence of Organization Culture on Work Motivation and
Performance of The Employee of Geological Hazard Institution
Setyo Sutriono

25. Measuring ERP System Success In Terms of Both User Satisfacation and
Use of The Output
Silvika Fitriani Lestari

26. Business Opportunity: Innovation Model to Sustainable and
Trustworthy Food Blogger Business With Zach Star of Succes's Model
(case study effectiveness food blogger's service as a sales vihicle
business, also readers reaction to bloggers review in Bandung
Indonesia)
Terradecia Tsaniya Afina, Gilang Aditya Utama

27. Does Netizens' Sentiment Has an Impact on Sales Performance? A Case
Study on One of Telco Companies in Indonesia
Willy Arief Yudhistira

28. Does AirBnB Application Improve The Rental Property Business Growth?
Case study of rental property owners in Bandung
Yudha Adi Pradana, Ali Zulkautsar

29. Develop and Promote Tourism Potential in Indramayu, West Java: A
Case Study

v



















Yurie Gagarin



th
Past Events Photos: The 5 International Joint Seminar And Company Visit To
Fp Corporation, Tokyo – Japan 30 January – 03 February 2017
Itenary
Rundown Company Visit
th
Session Chairs of the 6 International Joint Seminar
Outline of the Marketing Analysis Report
Outline of the Cross-Cultural Analysis Report
Acknowledgement




vi










Welcome Speech



1

Welcome Speech



Prof. Dr. dr.med. Tri Hanggoro.
Email: rektor@unpad.ac.id
Rector of Universitas Padjadjaran

Facing globalization in 2016 ensures Unpad to strengthen the
cooperation with Rikkyo University. We are very proud to be
part of the Internationalization process within MM FEB
Unpad with Rikkyo University. We also very proud that Ricoh
Company would welcome our students. Looking forward to
having great collaboration between Indonesia and Japan.







2

Welcome Speech



Prof. Noriyoshi Shiraishi
Email: siraisi@rikkyo.ac.jp
Senior Vice President of Rikkyo University

Rikkyo University has introduced “Rikkyo Global 24”
globalization strategy as a medium-and-long-term plan as a
milestone for the university’s 150th anniversary in 2024.
Rikkyo Global 24 will be the core of the plan. Within the
strategy, one of the specific goals for globalization promotion
is to expand acceptance of international students. Welcome
the delegates of MM FEB Unpad to Rikkyo University.






3

Welcome Speech



Dr. Nury Effendi, SE., MA
Email: nury.effendi@fe.unpad.ac.id
Dean, Faculty of Economics & Business, Universitas
Padjadjaran

FEB Unpad is very proud to engage with Rikkyo University and
Ricoh Company Ltd. MM FEB Unpad is the one of the schools
within the Faculty of Economy and business, Universitas
Padjadjaran. Its mission is to increase the international
exposure academically and practically. We hope students and
faculty members gain international perspectives from the 3rd
International Joint Seminar between Rikkyo University and
MM FEB Unpad.





4

Welcome Speech



Prof. Akita Takahiro
Email: akita@rikko.ac.jp
Specially Appointed Professor, College of Business, Rikkyo
University

Indonesia is a great country. Building a relationship with
Indonesia is very attractive experiences. Japan and Indonesia
are two countries that have shown stronger relationship for
decadees. These relations generate more collaboration
academically. I believe Universitas Padjadjaran and Rikkyo
University could perform and deliver mutual program in
enchancing the collaboration. Additionaly, the company visit
to Ricoh Company would enhance the understanding about
Japan amongst Indonesia students.




5

Welcome Speech



Popy Rufaidah, SE., MBA., Ph.D
Email: popy.rufaidah@fe.unpad.ac.id
Head, Master of Management Program, Faculty of Economics
& Business, Universitas Padjadjaran

The 5th International Joint Seminar hold by Rikkyo University
and MM FEB Unpad in Tokyo, Japan is our dedication and
commitment to enhance the quality of education
internationally. We also very honor to have warm welcome
from the management of Ricoh Company for our delegates.
The challenges for graduates from business schools are
increased very rapidly. Students need practical knowledge and
international exposure to align with their capabilities and
competencies. We would like to thank for all support
contributed by Rikkyo University, ABEST21, Ricoh Company
and all parties that can not be mentioned one by one for
making this event is taken place.




6



PERSON IN CHARGED

RIKKYO UNIVERSITY
Prof. Noriyoshi Shiraishi
siraisi@rikkyo.ac.jp

Prof. Akita Takahiro
5056146@rikkyo.ac.jp, akita@rikkyo.ac.jp




UNIVERSITAS PADJADJARAN

Popy Rufaidah, Ph.D.
popy.rufaidah@fe.unpad.ac.id


Yudi Azis, SE., S.Si., S.Sos., MT., Ph.D.
yudi.azis@fe.unpad.ac.id





7

 PARTICIPANT LIST MASTER OF MANAGEMENT PROGRAM
FEB UNIVERSITAS PADJADJARAN


Popy Rufaidah, Ph.D.
HEAD, MASTER OF MANAGEMENT PROGRAM
FACULTY OF ECONOMICS AND BUSINESS
UNIVERSITAS PADJADJARAN






8



LIST OF PARTICIPANTS OF THE 6TH INTERNATIONAL JOINT SEMINAR AND
VISIT TO JAPAN CORPORATION
HELD BY RIKKYO UNIVERSITY, TOKYO, JAPAN AND
MASTER OF MANAGEMENT PROGRAM, UNIVERSITAS PADJADJARAN
24 – 28 JULY 2017 (REGULAR PROGRAM)

No
1

Photo


Name
Student ID
Paspor ID
Home Address

Identity
Fajwah Awaina Fadhlannisa
120820160503
B5514909
Kp. Cisanca No. 180 Ds. Mekar Wangi Kec.
Tarogong Kaler Garut
fajwahafadhlan@gmail.com
Aphotecary
Early Detection of Common Diseases in the
Community Indonesia Through Electronic
Health Information Technology (e-HIT)
Sebastian Wisnu Priambodo
120820160504
A 9144999
Jl. Pilar Mas Utama no 17, Cimahi 40533
sebaswisnu@gmail.com

Material Inventory Control With Supply
Chain Management on Surya Boga Kencana
Factory
Miranda Lysmawati
120820160506
A9421183
Jl. Terusan pesantren raya D.46 SukamiskinArcamanik-Bandung 40293
uny.miranda@gmail.com
Institutional Sales Trader/Dealer at PT.
Danareksa Sekuritas
Sustainable Business Practice in Cosmetic
Industry: Comparative Study of The Body
Shop and Lush Cosmetics in Consumer
Perspective

Email
Occupation
Title of The Paper

2

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper


3

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper










9

4

Name
Student ID
Paspor ID
Home Address



5

Bintang Sri Perdana
120820160510
A 6680434
Buah Batu Regency blok G4 no 12A RT 03
RW 09 Kelurahan kujangsari Kecamatan
Bandung Kidul
Bintang_sriperdana@gmail.com

The Influence of Broadcast Message
Promotion an Product Variation to
Costumers Buying Decision (case study
Dunkin Donuts Ir. Haji JUanda Bandung)
Sari Usih Natari
120820160511
B6927232
Komp. Margahayu Raya blok A29 no. 11,
Bandung
usi_only8@yahoo.co.id
Supervisor Quality Assurance
The Strategy of Increasing The Quality of
Human Resources in equal employmen
opportunity (EEO) with Recognition,
Assurance, Facilities for Union Manufacturig
Companies (case study : PT. URC Indonesia)
Neng Evi Kartika
120820160513
B6926430
Jl. KH Mustofa Kamil No. 900, Village
Jayaraga, District Tarogong Kidul, Garut
n.evikartika13@gmail.com
Consultant
Early Detection of Common Diseases in the
Community Indonesia Through Electronic
Health Information Technology (e-HIT)
Fatima Mernissi
120820160514
A 7336001
JL. Suplir 1 No.83 Blok:05 RT/RW:007/005
Bumi Rancekek Kencana
Fatimamernissi10@gmail.com

Impact
Talent
Management
on
Organizational Performance: Case Study in
PT. Telkom Japati Bandung

Email
Occupation
Title of The Paper

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper



6

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper

7

Name
Student ID
Paspor ID
Home Address



Email
Occupation
Title of The Paper






10

8

Name
Student ID
Paspor ID
Home Address

Email
Occupation
Title of The Paper



9

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper

10

Name
Student ID
Paspor ID
Home Address



11

Email
Occupation
Title of The Paper

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper








11

Ravi Senjaya
120820160515
B6927034
Perum Cijati Asri Blok F 3,RT 002 RW 015
Kelurahan Jayawaras Kecamatan Tarogong
kidul Kab.Garut
ravisenjaya64@gmail.com
Student
Measuring Service Quality and Brand Image
in Efforts to Improve Custumer Loyality
(Case Study on PT. Pos Indonesia)
Jaka Halim Pradana Nasution
120820160516
B6728966

jakahalim94@gmail.com

The Influence of Broadcast Message
Promotion an Product Variation to
Costumers Buying Decision (case study
Dunkin Donuts Ir. Haji JUanda Bandung)
Giovani Devis Dedra
120820160517
A 2492610
Peldasuryanta RT/RW :04/11 Kelurahan
Nanggeleng KecamatanCitamiang
kotaSukabumi
giovanidevisdedra@gmail.com

Material Inventory Control With Supply
Chain Management on Surya Boga Kencana
Factory
Irfan Azhari
120820160518
B 2763193
Setra Murni 1 No.29 Indonesia Bandung,
West Java 40152
irvan.azhr@gmail.com

Measuring Service Quality and Brand Image
in Efforts to Improve Custumer Loyality
(Case Study on PT. Pos Indonesia)

12

Name
Student ID
Paspor ID
Home Address


13

Email
Occupation
Title of The Paper

Name
Student ID
Paspor ID
Home Address


14

Indra Kurniawan
120820160519
B 6706844
Perum Yaktapena A 2/14 RT/RW 04/18
Kelurahan Donan KabCilacap
k.indra04@yahoo.com

Impact
Talent
Management
on
Organizational Performance: Case Study in
PT. Telkom Japati Bandung
M. Fahrie Dwintara
120820160521
B 0206082
Jln. A. Yani Gg Singkup no 61 Sanggau ,
Kalimantan Barat
fahriedwintara@gmail.com
Wiraswasta
Diffusion of Innovations Augmented Reality
to Advertising Industri in Indonesia
Arini Rivai
120820160522
B6926630
Jl. Sultan Sulaiman Gg. Putri Pelangi No. 28
TanjungPinang Kepulauan Riau
Arinirivaii@gmail.com

The Strategy of Increasing The Quality of
Human Resources in equal employmen
opportunity (EEO) with Recognition,
Assurance, Facilities for Union Manufacturig
Companies (case study : PT. URC Indonesia)
Emi Widya Yusuf
120820160523
B6927124
Btn Dea Permail Blok A2 No 10, Kota
Palopo, Sulawesi Selatan 91914
emywidya18@yahoo.com

Influence of Gender and Locus of Control on
Employee Performance (study of Kampung
Gombong Resto)

Email
Occupation
Title of The Paper
Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper

15

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper








12

16

Name
Student ID
Paspor ID
Home Address



17

Nurul Adli Suyud
120820160524
A 9325630
Komplek Bumi Jatiwaringin Blok G 11 D,
Pondok Gede, Bekasi 17411
adlisuyud@gmail.com

Sustainable Business Practice in Cosmetic
Industry: Comparative Study of The Body
Shop and Lush Cosmetics in Consumer
Perspective
Kiki Resky Ramadhani S
120820160526
B 5404811
Komp. Anging Mammiri D2/9, Makasar
Reskyrmdhni@yahoo.co.id

Analysis of Brand Image and Product Quality
Concevning Custsumers at Local Leather
Shoes Kemasan Village Production
Nurul Laili Fittriya
10820160527
B 4232182
Nuansa Mas Estate Blok A-19, rt 12, rw 009.
Cipamokolan, Rancasari.
Indonesia
nuli.laili@gmail.com

Analysis of Brand Image and Product Quality
Concevning Custsumers at Local Leather
Shoes Kemasan Village Production
Iendy Zelviean Adhari
120820160531
B7215119
Jl. M.T Haryono, No.50 Kel.Loh Sumber Kec.
Loa Kulu , Kab. Kutai Kartanegara – Kaltim
75571
Iendygroup@Gmail.Com
Pt Mahakam Mineral Energi
Diffusion of Innovations Augmented Reality
to Advertising Industri in Indonesia

Email
Occupation
Title of The Paper

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper


18

Name
Student ID
Paspor ID
Home Address

Email
Occupation
Title of The Paper

19

Name
Student ID
Paspor ID
Home Address



Email
Occupation
Title of The Paper








13

20

Name
Student ID
Paspor ID
Home Address


21



Email
Occupation
Title of The Paper

Name
Student ID
Paspor ID
Home Address
Email
Occupation
Title of The Paper

22

Name
Student ID
Paspor ID
Home Address



Email
Occupation
Title of The Paper





















14

Deri Muhamad Hardiana
120820160533

Jalan Dago Hegar No.53 Rt 09 Rw 01 Kec.
Coblong Kel.Dago Bandung
deri_mh@yahoo.com

Influence of Gender and Locus of Control on
Employee Performance (study of Kampung
Gombong Resto)
Maryna





The Importance of Social Media for Tourism
Destinations in Ukraine (Tripadvisor and
Lonelyplanet Case Study)
Miarintsoa Dina Randrianarivony
120820167502
A13Y02134
LOT GI 75 Soamanandrariny Antananarivo
103 Madagascar


Promoting the Craft Industry of “Antemoro
Paper” in Ambalavao Madagascar

LIST OF PARTICIPANTS OF THE 6TH INTERNATIONAL JOINT SEMINAR AND
VISIT TO JAPAN CORPORATION
HELD BY RIKKYO UNIVERSITY, TOKYO, JAPAN AND
MASTER OF MANAGEMENT PROGRAM, UNIVERSITAS PADJADJARAN
24 – 28 JULY 2017 (EXECUTIVE PROGRAM)

No
1

Photograph

Identity
Name
Student ID
Home Address


2


Ali Zulkautsar
120820160073
Babakan Sembung No. 59, RT 005 RW 012,
Kelurahan Sekeloa, Kecamatan Coblong
zulkautsarali@gmail.com
Employee at PT. Setia Kiji Reed (SKR)
Does AirBnB Application Improve The Rental
Property Business Growth? Case study of
rental property owners in Bandung
Annisaa Ratnaasih
120820160075
Jl Terusan Rancagoong II No 12A, Gumuruh
Bandung. West Java. Bandung. Postal Code
40275
annisaaratnaasih@gmail.com
PT. Bank Rakyat Indonesia, Tbk
Does Relationship Marketing Affect
customer satisfaction and loyalty? Case
Study of customers deposits in Banking
companies
Astrid Jein Astrini
120820160066

astridjein@gmail.com
Micro Analys Credit, Bank Mandiri
Change Management Analysis Of New
Talent Management System In Financial
Service Institution Case Study: Bank Mandiri
Dhea Sindy Mustikasari
120820160076
Sekelimus 5 Street No.17 Bandung City
atesindy@gmail.com

Effectiveness of Non Financial Rewards in
Credit & Financial Industry at PT. Bank
Nusantara Parahyangan Non Financial
Rewards Effectiveness Of The
Implementation Sales Strategy Case Study of
KTA MIRAI+ PT.Bank Busantara Parahyangan
Tbk In
Bandung

Email
Occupation
Titled of the
paper
Name
Student ID
Home Address

Email
Occupation
Titled of the
paper

3

Name
Student ID
Home Address
Email
Occupation
Titled of the
paper

4

Name
Student ID
Home Address
Email
Occupation
Titled of the
paper





15

5

Name
Student ID
Home Address
Email
Occupation

Dicky Muchamad Ramdan
120820160065
Jalan Puyuh Dalam 3 nomor: 11 Bandung
dicky.muchamad.ramdan@gmail.com
Policy and Procedure Specialist at Bank
Nusantara Parahyangan Tbk.
Effectiveness of Anti Harrasment Campaign
to Support Healt and Safety Program in
Financial Service Industry: Case Study in
Bank BNP
Dzikry Purnama
120820160067

dzikrypurnama@gmail.com
Instructor of Health, VIP Fitness and Health
Center
Does Health And Fitness Levels Of Employee
Influence Their Performance? A Case Study
Of A Telco Company In Emerging Economy
Eko Bayu Cahyanto
120820160077
Jalan Ligar Nila No.8, RT03/RW05,
Kel.Cibeunying, Kec.Cimenyan, Bandung
40191
ekobiggie@gmail.com
Employee at PT. Bank Nusantara
Parahyangan,Tbk.
Effectiveness of Non Financial Rewards in
Credit & Financial Industry at PT. Bank
Nusantara Parahyangan Non Financial
Rewards Effectiveness Of The
Implementation Sales Strategy Case Study of
KTA MIRAI+ PT.Bank Busantara Parahyangan
Tbk In
Bandung
Garnis Sugihharti
120820160070
Jalan Puspalubis No. 11 Ciamis
garnis.sugihhart@gmail.com
Procurement at PT Bersama Zatta Jaya
(ElCorps)
Decision Making Analysis Using Supply Chain
Approach: Case Study at PT. Bersama Zatta
Jaya

Titled of the
paper

6

Name
Student ID
Home Address
Email
Occupation

Titled of the
paper

7

Name
Student ID
Home Address



Email
Occupation
Titled of the
paper

8

Name
Student ID
Home Address
Email
Occupation
Titled of the
paper








16

9

Name
Student ID
Home Address

Irma Sri Katon Rema Puri
120820160038
Rahayu RT/RW 004/006 Karangnunggal
Tasikmalaya
tuitirma@gmail.com

The Impact of Trust and Service Quality To
Patient’s Satisfactory Level With Customer
Value As Intervening Variable (Case Study of
Patients in dr. Soekardjo Public Hospital
Tasikmalaya City in 2017)
Muhammad Ramadian Nasution
120820160082
Ligar Agung Street No. 58. Bandung. West
Java. Bandung. Postal Code 40191
Ramadian_nst@yahoo.com
Network Technician Supervisor and
Information Center Staff at Geological
Survey Center
Effectiveness of Anti Harrasment Campaign
to Support Healt and Safety Program in
Financial Service Industry: Case Study in
Bank BNP
Riyana Sari
120820160040
Jalan Cimuncang No.14 Bandung 40159
riyanasari14@yahoo.com
Staff at Polda Jabar
Financial Performance assesment before
and after merger decision a Study of PT. XL
AXIATA, Tbk.
Setyo Sutriono
120820160009

setyosutriono@gmail.com
IT Staff at Centre for Volcanology and
Geological Hazard Mitigation (CVGHM)
The Influence of Organization Culture on
Work Motivation and Performance of The
Employee of Geological Hazard Institution
Silvika Fitriani Lestari
120820160003

lestarisilvika@gmail.com
Staff at PT Mitradeka Mandiri
Measuring ERP System Success In Terms of
Both User Satisfacation and Use of The
Output

Email
Occupation
Titled of the
paper

10

Name
Student ID
Home Address
Email
Occupation

Titled of the
paper

11

Name
Student ID
Home Address
Email
Occupation
Titled of the
paper


12

Name
Student ID
Home Address
Email
Occupation


13

Titled of the
paper

Name
Student ID
Home Address
Email
Occupation
Titled of the
paper




17

14

15

16

Name
Student ID
Home Address

Sri Emilia Mudiyanti
120820160029
Margahayu Raya Barat Blok R-II No. 13 –
Bandung
emilmudiyanti@yahoo.com
Employee at Perum BULOG Divre Jabar
Competency Gap Analysis of Section Heads
as a Strategic Asset in Perum Bulog
Vina Triyanti
120820160039

triyantivina@gmail.com
Staf Of Dinas BMCK Kabupaten Majalengka
Differentiation Strategy Implementation,
Toward Customer Value

Email
Occupation
Titled of the
paper
Name
Student ID
Home Address
Email
Occupation
Titled of the
paper

Name
Student ID
Home Address
Email
Occupation
Titled of the
paper

17

Willy Arief Yudhistira
120820160078

willyariefyudhistira@gmail.com
employee at PT Telekomunikasi Indonesia
Does Netizens' Sentiment Has an Impact on
Sales Performance? A Case Study on One of
Telco Companies in Indonesia
Yohana Melyani
120820160008
Jalan Jend. A. Yani No. 122 Sukabumi
yohana_melyani@yahoo.com
PPIC at PT. Karya Utamaputra Mandiri
Decision Making Analysis Using Supply Chain
Approach: Case Study at PT. Bersama Zatta
Jaya
Yudha Adi Pradana
120820160074
Jl. Lumbung No. 14 RT04/07, Semplak Barat,
Kemang, Kab. Bogor.
yudhadipra@gmail.com
|
hello@elokstudio.com
Founder & CEO of Elok Studio
Does AirBnB Application Improve The Rental
Property Business Growth? Case study of
rental property owners in Bandung

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Name
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Name
Student ID
Home Address

Yurie Gagarin
120820160072
Evergreen Town House no. A4, Jl. Golf Timur
IV Arcamanik Bandung 40293
yuriegagarin80@gmail.com
Entrepreneur/Director of CV. Globalindo
Engineering
Develop and Promote Tourism Potential in
Indramayu, West Java: A Case Study
Gita Kirana Tresna Putri Usman
120820160036
Jl. Rajamantri III no. 32 RT/RW 009/004

Personal Loan Officer, PT. Bank Danamon
Indonesia, Tbk.
Differentiation Strategy Implementation,
Toward Customer Value
Dewi Melina Pardosi
120820160071
Jalan Aria Jipang No.9

PT Tricada Intronik
Financial Performance assesment before
and after merger decision a Study of PT. XL
AXIATA, Tbk.
Imas Iin Lasmawati
120820160006
Jl.H.Gofur Kp.Randukurung No.99 RT.03
RW.01 Ds. Pakuhaji Kec. Ngamprah

Section Head of Administration and Finance,
Perum BULOG Subdivre Bandung
Competency Gap Analysis of Section Heads
as a Strategic Asset in Perum Bulog
Terradecia Tsaniya Afina
120820160049
JL. Aria Utama No.17, Komplek Aria Graha
Regency, Soekarno Hatta

Founder and Owner, Kedai Ayam Geprek
Ceu’Ter
Business Opportunity: Innovation model to
Sustainable and Trustworthy Food Blogger
Business With Zach Star of Succes's Model
(case study effectiveness food blogger's
service as a sales vihicle business, also
readers reaction to bloggers review in
Bandung Indonesia)

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paper
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Name
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Email
Occupation

Gilang Aditya Utama
120820160051
JL. Riung Mungpulung II No.8

Public Employee Departement, Dinas
Pariwisata dan Kebudayaan Provinsi Jawa
Barat
Business Opportunity: Innovation model to
Sustainable and Trustworthy Food Blogger
Business With Zach Star of Succes's Model
(case study effectiveness food blogger's
service as a sales vihicle business, also
readers reaction to bloggers review in
Bandung Indonesia)
Krisna Agus Setiawan
120820160081
Suci Residence A23 Jalan Padasuka,
Bandung

Assistant Manager, PT PLN (Persero)
Foreign Exchange Risk on Long-Term PLN's
Financial and Debt Portfolio Management


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Abstract

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22


THE IMPACT OF TALENT MANAGEMENT AND WORK-LIFE BALANCE ON
ORGANIZATIONAL PERFORMANCE: CASE STUDY AT PT TELKOM JAPATI
BANDUNG

1

1,2

2

Kurniawan, Indra & Mernissi, Fatima
Students of Management Program, Faculty of Economics and Business, Universitas
Padjadjaran
k.indra04@yahoo.com, fatimamernissi10@gmail.com


ABSTRACT

Purpose
The purpose of this study is to discuss the study about how the influence of
the application of talent management and work life balance on
organizational performance at PT. Telkom in indonesia on his final get the
nickname as the corporate scandals in Asia. It is with regard to the talent
availability and the company's ability to manage his best people (talent
retention).

Design/methodology/approach
The research method is a descriptive. The aim of descriptive verification
method are to describe, explain, and validate findings. Description emerges
following creative exploration, and serves to organize the findings in order
to fit them with explanations, and then test or validate those explanations
(Krathwohl, 1993). Population of this study is employees of PT. Telkom are
top and middle management in PT. Telkom Bandung especially PT. Telkom
Japati Bandung.

Expected findings
Hypotesis was developed in this study is the perception that if the
companies do talent management related there is the availability of talents
and companies can do talent retention. so that the expected results from
this study is that the perception that talent management and work lofe
balance can affect the performance of an organization.

Partical implication
The results of the study will have the effect that the managerial
implications for the management of PT. Telkom especially in managing the
availability of talents existing within the company in order to contribute
23

more to the company's performance. Companies can do some dimensions
in talent management such as providing training, job experience and
career management apart from that company is expected to keep the best
people in the company or do retention.

Originality/value
This paper is the only study conducted at PT. Telkom located in Bandung,
Indonesia which measures how talent management company can affect
the performance of the organization.

Keyword: Talent management, talent availability, talent retention, work
life balnce and organizational performance



24

THE INFLUENCE OF GENDER AND LOCUS OF CONTROL ON EMPLOYEE
PERFORMANCE

1

Hardiana, Deri Muhamad (deri_mh@yahoo.com) & Yusuf, Emi Widya
2
(emywidya18@yahoo.com)
1,2
Student of the Master of Management Program,
Faculty of Economics and Business, Universitas Padjadjaran


ABSTRACT

Purpose
The purpose of this research is examined what gender and locus of control
have an impact on employee performance. This study is important To
identify the factors that build comfort work environment So as to increase
of employee performance.

Design/methodology/approach
The method of this analysis that used to analyse the influence of gender
and the locus control on employee performance is the “Sem” method
(Structural Equation Modeling) with SmartPls software.

Expected Finding
2 (two) independent variable be tasted to 1 (one) dependent variable with
18 (eighteen) subvariable and the expected result in this research is shows
if gender and locus of control have an impact on employee performance in
Kampoeng Gombong Resto.

Managerial/Pratical implication
The result of this research to show what gender and locus of control
become determiner of employee performance. In addition, the expected
this research will provide implication practical to analyze gender and locus
of control on employee performance.

Originality/Value
This research original and based on litearuture and interprestasi

Keyword: Gender, Locus Of Control, Employee Performance




25

PROMOTING THE CRAFT INDUSTRY “ANTEMORO PAPER” IN AMBALAVAO
MADAGASCAR

1

1

Randrianarivony Miarintsoa Dina
Student of the Master of Management Program, Faculty of Economics and Business,
Universitas Padjadjaran
miarintsoa92@gmail.com


Abstract

Purpose:
As a true national heritage for a country, craft industry encompasses goods
that are handmade by artisans, craftsmen or those skilled in a particular
trade. This article is aimed to present and promote the creativity and
innovation of the craft industry of “Antemoro paper” in Ambalavao
Madagascar. The cultural heritage is one of the richest and the most
important resources, with the capacity to generate import economic and
social resource favor the nation.

Design / methodology / approach:
This study will apply quantitative and qualitative descriptive approaches
within the data and archival research from a wide range of literature
regarding the issues to be discussed on reviews of the books, textbooks,
newspapers, and internet both theoretically and empirically relevant to the
problems being faced or related to the object of research that is being
conducted.

Expected findings:
The findings that we expect from this research is to get information on
specific handicraft of “Antemoro paper” in order to promote it
internationally. Craft can be significant contributor to a country’s economy,
so the craftsmen should improve their creativity while maintaining their
traditional techniques in order to preserve this cultural heritage.

Practical implications:
This study can be used to know and understand the relationship between
craft industry, creativity, innovation especially about the “Antemoro
paper” in Ambalavao Madagascar. But also to describe the consideration of
this craft industry being one of the national heritage which is rarely found

26

in world of craft and its enormous potential can be operated through
vertical integration and clustering of small business.

Originality / value:
Research on craft in Madagascar is very extensive due to the diversity of
craft sector in the country. This is a huge potential to exploit. The
originality of this study may shed new insight to promote this specific craft
industry.

Keywords: craft industry, Antemoro paper, Ambalavao Madagascar,
creativity, innovation




27

EARLY DETECTION OF COMMON DISEASES IN THE COMMUNITY
INDONESIA THROUGH ELECTRONIC HEALTH INFORMATION TECHNOLOGY
(e-HIT)

1,3

2,3

Kartika, Neng Evi & Fadhlannisa, Fajwah Awaina
2
Vice President, Berdaya Kreatif Foundation, Apothecary, Klinik Cisanca;
3
Students of the Master of Management Program, Faculty of Economics and Business,
Universitas Padjadjaran
n.evikartika13@gmail.com, fajwahafadhlan@gmail.com
1


ABSTRACT

Purpose
To create an android applications to facilitate the community detecting
their disease earlier through the experienced symptoms they got before
coming to health facilities such as health centers, medical clinics and
hospitals.

Design/Methodology/Approach
This research methodology is using concept, design, design application,
material collecting, and assembly. Design of the application will be using
flow chart system for mapping some contents of an application correctly.

Expected Findings
Develop an android applications through electronic health information
technology (e-hits) as a public facilities to get a simple and easy access
about health information related to the common diseases that usually
suffered by the most Indonesian people.

Practical Implication
People will know their health problems of common diseases, determine
the main cause of the symptoms experienced, to know the first action that
should be done for the initial treatment, knowing the type of over the
counter drugs (OTC) to consume the first time with the symptoms
experienced and the last one, communities are able to implement the
suggestions contained in the application so that can be decrease the risk.

Originaly/Value
The Research is original and is based on the existing literature and it’s
interpretation.
28


Keyword: Health information application, public facilities, community
health, health application




29

SUSTAINABLE BUSINESS PRACTICE IN COSMETIC INDUSTRY: A
COMPARATIVE STUDY OF THE BODY SHOP AND LUSH COSMETICS IN
CONSUMER PERSPECTIVE

1

2

Lysmawati, Miranda & Suyud, Nurul Adli
Institutional Dealer/Sales Trader, Danareksa Sekuritas ; Full time student, Universitas
Padjadjaran
1,2
Students of the Master of Management Program, Faculty of Economics, and Business,
Universitas Padjadjaran
uny.miranda@gmail.com ; adlisuyud@gmail.com
1,2


Abstract

Purpose
The aim of this study is to analyze the phenomenon of sustainable business
in cosmetics industry through the consumer perspective. We also compare
in depth about the features, marketing strategies, and values of two wellknown beauty companies, The Bodyshop and Lush Cosmetics. After
compare all sustainable aspect from both companies, we can finally find
out which company running better sustainable business practice.

Design / methodology / approach
This study applies qualitative comparative methods. We compare two
multinational companies, The Body Shop and Lush Cosmetics to find out
which company running better sustainable business practices in cosmetic
industry. Both secondary and primary data will be collected and analyzed
from qualitative point of view. Interview and questionnaire are conduct in
this research as a primary data. Extensive search of article, reports and
infomation obtained from company website will be analyzed as a
secondary data.

Expected Findings
The findings of the research will show how consumer see the sustainable
business practice in cosmetic indutries from their perspective and
specifically explain how the case company’s sustainable strategies applies
in bringing sustainable products to customer and finally find which
company is running better sustainable business practices in cosmetic
industry


30

Managerial / Practical Implication
This paper would be useful for business practitioners, especially to those
who involve in cosmetic industry, as an information and examples of how
successful cosmetic companies running a sustainable business. This study
could also encourage and raise more awareness of readers or customers to
choose sustainable product,which not only give positive impact for ourself
but also for our society.

Originality / Value
The research on the value and sustainable business in cosmetic industry is
limited. The originality of this research is reached by provide new insight
from new perspective of cosmetic in consumer society.

Keyword: Sustainable Business, Cosmetic Industry, The Body Shop, Lush
Cosmetics




31

THE IMPORTANCE OF SOCIAL MEDIA FOR TOURISM DESTINATIONS IN
UKRAINE (TRIPADVISOR CASE STUDY)

1

Kyrylchuk, Maryna
Student of The Master of Management Program, Faculty of Economics, and Business,
Universitas Padjadjaran
marina.kirilchuk@gmail.com


ABSTRACT

Purpose:
We live in the era of information technology and the development of
Internet has made running of business very easy. Technology and the
Internet are parts of our lives and modern business is growing through Ecommerce and social media. The purpose of this paper is to define a
significance part of Internet as the social media platform in tourism
marketing in Ukraine with the example of TripAdvisor website. This
research seeks to describe how the information on social media can affect
the consumer behavior in choosing a tourist destination in Ukraine.

Design/methodology/approach:
In this study paper, the author uses qualitatively descriptive analysis. The
data were collected and analyzed in May 2017 from the social media
platform such as TripAdvisor.com, probably the largest travel site online.
Review of related literature gives the author an important theory and
examples of analyzing and interpreting collected data taken from social
media based on feedbacks and reviews generated by users/visitors of this
site.

Expected findings:
This research is expected to be useful for the tourism industry in Ukraine to
gain a better understanding of the way how tourist’s choices for different
famous destination depend on the information represented on the site.

Managerial/Practical implication:
This study will analyze given information about tourism destinations from
the TripAdvisor website as an avenue for travelers to gain qualitative
knowledge about the tourism destinations in Ukraine. Then it can be
considered as a suggestion from the author on how to improve some key
design elements for effective website work.
32


Originality value:
This paper is the only study that is done in Ukraine that analyses the usage
of TripAdvisor in tourism marketing in Ukraine. The author hopes this
paper will show the importance of social media for business and will
contribute to the growing of tourism business in Ukraine.

Keywords: tourism marketing, social media, TripAdvisor, attractions in
Ukraine




33

MEASURING SERVICE QUALITY AND BRAND IMAGE IN EFFORTS TO
IMPROVE CUSTOMER LOYALTY (CASE STUDY ON PT POS INDONESIA)

1

2

Azhari irfan &Senjaya Ravi
Email. irvan.azhr@gmail.com ; ravisenjay64@gmail.com
Master of Management Program
Faculty of Economics, And Business Padjajaran University


Abstract

Purpose
The purpose of this study is to measure the impact of service quality and
brand image to customer loyalty of the logistic service company PT. Pos
Indonesia locates in Bandung

Design/methodology/approach
In this study use explanatory survey method that explains a relationship
between the variables of the research. Beside that, the method which is
used in this research is a descriptive method, which aims to determine the
fact and interpretation. To obtain the data, in this study using questioner,
with online business community as the respondent.

Expected Finding
The expected result in this research, there is influence between service
quality and brand image to customer loyalty. So, in the creation of
customer loyalty conducted by PT. Pos Indonesia, the variable that is used
in this research can be considered.

Managerial/Practical implication
The results of this research related to service quality, brand image, and
customer loyalty, it is expected to give benefits for some related parties,
especially for the PT Pos Indonesia. For the company, the results of this
study are expected to provide additional information as a consideration or
material evaluation in various aspects, either In planning or for strategic
decision making related to brand image, service quality, and customer
loyalty. So that, this research can give a contribution to PT Pos Indonesia
company in the form of contribution of thoughts, and ideas, so that in the
future PT Pos Indonesia can focus on improving the quality of service to
customers, to achieve customer satisfaction and loyalty. Thenfor the
authors, this research as the application between science and theory,
34

which is got from marketing management and understanding of the
information, and it associated with real cases that occur in the real life
related to service products. And for academics, this research is expected to
be used as information, and it also can be used as a reference materials
that obtained from this study. In addition, this research can be used as a
basis to conduct further research related to brand image, service quality
and customer loyalty.

Originality/Value
This research is conducted at PT Pos Indonesia. Data and information
produced in one branch of PT Pos Indonesia located at Jl. Banda 30,
Citarum, Bandung. This research is conducted to know the level of
customer loyalty by measuring service quality and brand image at PT Pos
Indonesia company.

Keyword: Service Quality, Brand Image, Customer Loyalty, PT Pos Indonesia





35

DIFFUSION OF INNOVATIONS IN AUGMENTED REALITY TO ADVERTISING
INDUSTRY IN INDONESIA

1

1,2

2

Adhari, Iendy Zelviean & Dwintara, M Fahrie
Students of The Master of Management Program, Faculty of Economics, and Business,
Universitas Padjadjaran
iendygroup@gmail.com, fahriedwintara@gmail.com



Abstract

Objectives
Diffusion and innovation in Augmented Reality (AR) are innovations in 3D
(three dimension) technology in order to increase the selling value of
advertising by combining the real and virtual worlds, so that the product
appearance offered to the society will be more appealing. The augmented
reality diffusion is communicated through some courses of specified period
of time in to the social and business systems. In other words, Diffusion
Innovation is a brand new thing either it is a product or opinion, which is
spread in society on an understandable pace and it is analyzed using
communication pattern in a certain social system. The research tool used
to analyze this particular innovation is path analysis. This particular analysis
will see the process in which the augmented reality innovation focuses on
the distribution of the entrepreneurs in advertisement delivery to the
targeted customers. The finding expected in this research is that it can
explain how important the impact of augmented reality innovation on not
only the customers’ interest against the given advertisement but also on
the advertising entrepreneurs in Indonesia.

Design / methodology / approach
The data used in this research were obtained from interview and
questionnaire to the advertising entrepreneurs and customers consist of
12 questions. Those particular data are distributed among the total of 100
respondents enrolled in chamber of commerce, Indonesian Advertising
Entrepreneurs Association (Asosiasi Periklanan Pengusaha Indonesia or
(PPPI KADIN)) in Indonesia. The analysis tool used is path analysis. The
finding on descriptive hypothesis test shows the interest level of the
entrepreneurs to adopt the augmented reality innovation and the interest
level of the customers in receiving the augmented reality technology
innovation in a broadcasted advertisement.
36


The Expected Findings
From this particular research, the researcher expects to find out the impact
and benefit of the entry of augmented reality technology in Indonesia for
the entrepreneurs and their customers. The researcher also expects that it
is possible to determine some business moves that will be taken related to
this particular augmented reality innovation.

Managerial / practical implication
From this research, it is expected that the company managers can draw a
conclusion related to the particular Augmented Reality innovation by
making a decision to use augmented reality innovation on their advertising
product. The researcher also expects that by using this particular path
analysis method, it can increase the diffusion on selling and product quality
innovations of the advertising company by applying augmented reality
technology in the marketing of advertising product. Hence, it can
determine a business decision related to a more modern advertising
innovation.

Originality / value
This particular research will provide information regarding the impact of
augmented reality technology, either in local or national level, especially in
advertising industry.

Keywords: Augmented Reality, Diffusion Innovation, Advertising in
Indonesia




37

ANALYSIS OF BRAND IMAGE AND PRODUCK QUALITY CONCERNING
CONSUMERS AT LOCAL LEATHER SHOES IN KEMASAN VILLAGE

1

1,2

2

Laili, Fitriya Nurul & Ramadhani, Sucipto Kiki Resky
Students of The Master of Management Program, Faculty of Economics, and Business,
Universitas Padjadjaran
Email : nuli.laili@gmail.com; reskyrmdhni@yahoo.co.id


Abstract

Purpose
The purpose of this study is to explain about brand image and quality of
Local Leather Shoes in Kemasan. Village located at Sidoarjo district,
Provinces of East Java ,on Indonesia. This Research will have purpose to
knowing brand image and quality produck of the leather shoes with brand
name Fashion. Production of Leather shoes with Fashion brand in Kemasan
th
village is already exist since 1962 . The problem is why local brand on
Indonesia, my own local brand is dificult to be famous in own country, with
the reserch we will hope find what the mind Indonesian customer in more
specific consumers of Sido