Films as Popular Culture
need it or not. Satisfaction in any case, in addition the most important is people get something that they want. Popular culture is easy to get because it is everywhere to be gotten, it
surrounds us the just way water surrounds a fish, as a transparent environment crucial to our survival. Popular culture is a familiar part of our everyday environment. Consider for a
moment, however the clothes people are wearing mass produced, advertised and sold for profit, the food people eat from restaurant or grocery store chains, and the television
programs that inform and entertain the audience. Popular culture provides what we need and it knows what we want.
According to Nachbar and Lausse 11, said that popular culture has three condition of characteristic, Masses, Money and Mechanic. The first is Masses- A mass culture demands
the existence of mass of people whose way of life it reflects and shapes. The population made up from group of people and they created new culture. The second is Money- A significant
portion of the new urban masses was able to profit from the industrial revolution to from a new middle class. Therefore, from the group of people that have made new culture, that is
kind of production that would be sold and they will get profit from the production that they sold. Their goal is clearly centered on the economy in order to make profits. In addition, the
last is Mechanic- the “mechanic” of this new culture refers to the means of communicating it
to the monied masses. From the new culture they have created, they spread it using electronic media, such as radio, movies, and television. Therefore, popular culture is commercial.
Nachbar and Lausse 15 said, “We have already noted that popular culture is commercial, appeals to large groups of people, and tends to be repetitive, and each trait can be traced back
to the money, masses and mechanics”.
From the explanation above regarding to the characteristic of popular culture, films are belonging to Popular Culture. This is because the films are product of human work and
thought culture that have developed within a community. The product that they sold is not the common products, but products that needed by the audience. In order To fulfill what the
audiences need, the producer offer the product films through one of the media that they use that is television. The film that presented on television by the producers is now increasingly
attractive because it can meet the needs of the audience and the producers used that occasion to make a profit. In addition, purpose of the existence of this product is to make a profit.
In order to meet the needs of the audience and the film does not look so monotonous, so it presented the variety of genres. According to Syahputra 11, He found many film
genres; they are action and adventure film, both of them are associated with hyper-activity usually featuring physical clashes and chases. Comedy films, it offers humorous plots.
Historical or epic film, it shows fearlessness and heroic exploits be it historical or fictions. Drama films, it tells about real life situation are acted upon. Horror film, this is highly
controversial genre in that it derives its entertainment value from instilling fear to the audience. The last is religious film; it shows the religious activities.