phases is called primary system denotation and secondary system connotation that which will interpret the meaning of Islamic attributes in the films. Moreover, the analysis is
connected to commercialism point of view.
5. Data Analysis
5.1 Formula of the Films
In each scene of the movie making, the setting used is also very close with Islamic religious atmosphere. The films have two settings, in Egypt and Indonesia. First in Egypt, the
writer can see that the films open with the splendor of Egypt that was so great and beautiful. As we know that Egypt is an Islamic predominant country and there was emphasized of
Islamic teachings and it is highly respected. There are also the magnificent pyramids views, Cleopatra beach and Al-Azhar University that known as the most prestigious school of
Islamic, and its scholars are seen as the highest scholars Muslim in the world.
Second, the setting of this film is also taken in Indonesia, where many religious events are shown in each setting. For instance, it is an Islamic boarding school in Indonesian it is
called “pesantren”. Islamic school of Koranic studies is a place where santriwan and santriwati santriwan is term of male student who studied in the Koranic studies, and
santriwati is term of female student studied and explored the teachings of Islamic. The setting was deliberately chosen Islamic school of Koranic studies for the film to introduce the
teaching of Islamic teachings implicitly or explicitly. Besides the Mosque that is used for movie making, as we know the mosque is a place where Islamic people doing worship and
gathering places in the Islamic religious occasions. Besides the settings, the writer finds the male character who is a well-known star in
Indonesian’s entertainment. In this story, the main character is known as a kind person,
respectful, a strong faith, smart, devout and good-looking. He is so perfect. Moreover, he can reject the women who idolize him because he is a dream husband figure. Because of his
personal characteristic, many women are interested and fall in love with him. In addition, he only chose one of the women who loved him.
There was also female character santriwati is a term of female students who studied in the Koranic studies that known as solekhah it means that they have a strong faith, it can
be seen that they closed to religious activities like praying, praising and they were wearing the yashmak all the time. They are beautiful, kind and intelligent women. Having strong faith,
high personality qualities are the representation of perfection as a woman. The stories are about the romance of young people. In addition, the way to find the
true love is not something easy indeed and many problems can occur. Usually the formula of the conflict and solution of the films is boy meets girl, a conflict that potentially drives their
part. In conflict, the third person is presented to make the story more attractive and it will influence the relationship between that couples who loves each other. The role of third person
makes their relationship turn into distance. Then, there is almost no communication between them. Along with time, conflict resolved and finally, they meet again. At the end of the story,
they live happily ever after. Those films are romantic or love films that are packed in Islamic religious nuance.
Similar to soap operas that have to be able to attract as many viewers to get the ads, it seems that the existence of romantic propagandas that is mediated by the film have not been able to
break away from the love story ’s dramatization. Love is an emotion that will be the best
seller if it is used as the films genre. This is a characteristic of popular culture; it encourages the consumption needs as a tool of capitalist ideology. Hence, in the case of propaganda
