respectful, a strong faith, smart, devout and good-looking. He is so perfect. Moreover, he can reject the women who idolize him because he is a dream husband figure. Because of his
personal characteristic, many women are interested and fall in love with him. In addition, he only chose one of the women who loved him.
There was also female character santriwati is a term of female students who studied in the Koranic studies that known as solekhah it means that they have a strong faith, it can
be seen that they closed to religious activities like praying, praising and they were wearing the yashmak all the time. They are beautiful, kind and intelligent women. Having strong faith,
high personality qualities are the representation of perfection as a woman. The stories are about the romance of young people. In addition, the way to find the
true love is not something easy indeed and many problems can occur. Usually the formula of the conflict and solution of the films is boy meets girl, a conflict that potentially drives their
part. In conflict, the third person is presented to make the story more attractive and it will influence the relationship between that couples who loves each other. The role of third person
makes their relationship turn into distance. Then, there is almost no communication between them. Along with time, conflict resolved and finally, they meet again. At the end of the story,
they live happily ever after. Those films are romantic or love films that are packed in Islamic religious nuance.
Similar to soap operas that have to be able to attract as many viewers to get the ads, it seems that the existence of romantic propagandas that is mediated by the film have not been able to
break away from the love story ’s dramatization. Love is an emotion that will be the best
seller if it is used as the films genre. This is a characteristic of popular culture; it encourages the consumption needs as a tool of capitalist ideology. Hence, in the case of propaganda
Romance films, love conflict is more emphasized than the propaganda. Thus, Al-Azhar education institutions and the glory of
Ka’ba are only used as a mere simulacrum, to appear as a propaganda film. This is what Roland Barthes 1985 said about mythos, the films of
love, but decoding the message that impressed as religious films.
5.2 Symbols in those religious films
The use of Islamic symbols in religious films has become an indicator that the commercialization of Islam became the limelight on television. On those symbols are actually
occurred commercializations of the religious values of Islam. A symbol cannot work effectively if there is no ideology inherent in it. However, the symbol will be meaningful if
there is a meaning agreement ideology that attached to. In this case, Syahputra 33 said, the power of religious symbols is actually the collection of agreements between religious practice
and the culturalsocial practice through stakeholders actors or agents who are in. The ideology that essentially underlines a film is commercialism. The commercialization of
Islamic religious values in Indonesian religious films can be seen from the following symbol:
5.2.1 Ustadzs
In Indonesian, Ustadz is a religious model of a Muslim who has a higher position than ordinary people do. In every religious activity, he is the one who is relied on and respected
by his people. He is able to lead his people wisely and give them precious advice. There are some stereotypes about the characteristic of being religious, which develops
in society. People think that someone is religious if shehe devotes hisher life according to God’s command. Shehe devotedly prays at least fives times a day, references the Koran,
does the good thing that is recommended by religion, and follows God’s command. Shehe
also wears polite dress, which is suggested by religion wearing Islamic attributes like Koko, Sarong, Skullcap and Turban.
The first analysis is in Ayat-Ayat Cinta ’s movie, Ustadz Jalal and Ustadz Usman are
represented as old men who speak slowly and sound wise. In their slow speaking they are characterized also the post of advice. For example, at the time, Fahri gave secret love letter
from his secret admirer to Ustad Jalal. He told the Ustadz softly and almost unheard that he would think about woman later after he finished his study. He looked so sad and depressed
for the woman who fell in love with him. Ustadz Jalal calmed him down, So thats why we are as Muslem is suggested to get marry. Beside to perfect our faith in Islam, we can avoid
calumniation, he said firmly. It means that in his perspective the relationship between man and woman is based on Koran. Therefore, he suggested that Fahri is to get married. Marriage
for Muslim is one of the ways to fulfill Gods command and avoid peoples bad judgment. What Ustadz Jalal said to Fahri touched him and opened his mind. He still remembered what
Ustadz Jalal said to him. Several months later, he got married.
To portray Ustadz as a religious person the character is depicted as someone who often says Lafadz in any conversation. Lafadz is kind of expressing contains religious
meaning, they are like Alhamdulillah Thank God, Masyaallah O my God, Subhanallah Glory be to Allah, and Insyaallah if Allah wills. For example, when Ustadz
jalal said, “Istifar Farid, pernikahan itu bentuk ibadah, InsyaAllah akan dibukakan pintu rezeki kepadamu
.” Istifar Farid, marriage is a form of devotion; InsyaAllah God will give you the livelihood Actually using Lafadz
has aim to shape human’s behavior in God’s norms. In Indonesian culture, someone is categorized as a rude person by society if shehe tells
swears words and looks uncontrolled. On the other hand, someone who never tells the rude
