1.5 Research Method 1.5.1 Data Source
There are two advertisements are used in this study. The data in this study was taken from
Adidas Ad
on google.comadidas-advertisement,
www.pinterest.net, and
http:logasterblogadidas.com. These advertisements were chosen because it contains verbal and visual signs data for the analysis in addition, the verbal and visual sign which are related to
the context of situation, the point that verbal and visual signs explains to the reader about the meaning of the advertisement through the text and the picture. Verbal Signs in an advertisement
are about text, identify the meaning of the text: non-textual analysis and textual analysis and visual Sign is the picture of an advertisement . Finally, the visual delivery must be meaningful
and suggestive Adidas employed in this study because this product is very interesting and the
signs can attract the reader’s eyes.
1.5.2 Method and Techniques of Collecting Data
The method used in collecting data in this study is purposive sampling method ,it is mean observation or survey has been designed in such a way, which is looking for data on the
internet. The data collected through by several steps. First step is searching the adidas advertisement from the sites on internet, are contain with the complete text structure: headline,
body copy, cover. There are several websites that are visited to look for the examples of the poster advertisement and become the source to find out the different advertisements. The second
steps are by observing the verbal message which is applied on the text on the poster advertisement. And the third steps are by observing the visual message from the advertisement
such as colours, shape, etc. Finally from the several adidas advertisement there are two of adidas advertisements were choosen.
1.5.3 Method and Technique of Analyzing Data
The collected data was analyzed qualitatively based on the theory of Semiotic, from the two advertisements there are some problems to analyzed the verbal and visual signs are used and
the meaning and function of the verbal and visual signs used in the data. Then the data is analyzed through by several steps. First the verbal and visual signs of the advertisement are
analyzed based on the theory of visual and verbal sign proposed by Dyer 1993. Next, the meaning and function was analyzed based on the relevant theories by Leech 1974. The theory
of signs which is elaborated here is the theory proposed by Chandler 2001. Then, the colors aspects were analyzed based on theories by Chapman 2010. This study also uses related
semiotic theory to find out the message implied in the advertisement
