PENUTUP PERAN PEMEDIASIAN CONSUMER SELF-CONFIDENCE DAN PEMODERASIAN TINGKAT PENDAPATAN DALAM HUBUNGAN KAUSAL PERSONAL SHOPPING VALUE DENGAN INFORMATION SHARING.
80
BAB V
PENUTUP
Dalam bab ini akan dibahas mengenai kesimpulan dan implikasi manajerial dari
hasil. Pada bab ini juga akan memberikan hasil dan kesimpulan yang menjawab
permasalahan yang ada dalam penelitian ini.
5.1. Kesimpulan
Setelah melakukan analisis data dari 136 responden yaitu yang terdiri dari uji
validitas dan uji reliabilitas, analisis regresi berganda, analisis One Sample T-test, Oneway
Anova dan Chisquare maka dapat ditarik kesimpulan sebagai berikut:
1.
Hasil temuan yang berbeda terjadi pada penelitian ini dimana Consumer self
confidence tidak memediasi sepenuhnya tetapi hanya sebagian yaitu pengaruh
hedonic value terhadap information sharing yang dimediasi sebagian oleh social
self confidence dan itupun pengaruh mediasinya relatif kecil dibandingkan pengaruh
langsung hedonic value terhadap information sharing. Pada penelitian Paridon 2006
pendapatan memoderasi pengaruh hedonic value terhadap social self-confidence,
sedangkan dalam penelitian ini pendapatan sama sekali tidak menjadi variabel
moderator. Yang artinya antusiasme konsumen (mahasiswi) dalam mengejar nilainilai hedonis yang menganggap bahwa kegiatan berbelanja itu sesuatu yang
81
menggembirakan, belanja merupakan pelarian daripada kesibukan, dan juga
kenikmatan tersendiri pada saat berbelanja tanpa memperhitungkan nilai manfaat
lagi, sudah menjadi budaya daripada mahasiswi sekarang ini pada tingkatan
pendapatan berapapun. Selain itu penilaian orang lain terhadap kemampuan dirinya
(mahasiswi) dalam melakukan pembelian hanya memiliki pengaruh yang kecil
dalam proses berbagi informasi yang dilakukan oleh mahasiswi. Pengaruh langsung
dari luapan nilai hedonis lebih mendominasi motif mahasiswi dalam berbagi
informasi, jadi untuk menyebarkan informasi mahasiswi tidak lagi menunggu
dirinya merasa yakin terlebih dahulu atas keputusan maupun kemampuannya dalam
berbelanja tetapi langsung menceritakan pengalamannya tersebut kepada temannya.
2.
Ditinjau dari karakteristik pendapatan, ada perbedaan penilaian seseorang dalam
menilai utilitarian value dan personal shopping value. Hal ini menunjukkan bahwa
konsumen pada tingkat pendapatan tertentu menilai berbeda tentang nilai manfaat
dalam belanja serta kepercayaan diri mereka secara personal.
3.
Ditinjau dari frekuensi belanja responden, ada perbedaan signifikan antara penilaian
responden terhadap hedonic value, utilitarian value, social self-confidence,
consumer self-confidence dan information sharing. Hal ini menunjukkan bahwa
konsumen dengan frekuensi belanja tertentu menilai berbeda tentang kelima atribut
tersebut.
82
5.2 Implikasi Manajerial
Melalui kesimpulan tersebut, maka penulis mencoba untuk mengemukakan
beberapa implikasi manajerial yang berkaitan dengan penelitian ini, di antaranya adalah
sebagai berikut:
1. Pengelola mall sebaiknya berupaya memberikan untuk memberikan stimulanstimulan yang menunjuk pada nilai hedonis konsumen. Hal ini dikarenakan kuatnya
orientasi hedonis seseorang membuat seseorang menceritakan secara langsung
pengalamannya tanpa lagi menungu dirinya merasa yakin. Hal ini sangat
menguntungkan bagi perusahaan dalam usahanya melakukan promosi secara cumacuma melaui word of mouth communication. WOM sangat penting bagi marketing
perusahaan dalam menciptakan profit, oleh sebab itu sebaiknya perusahaan tidak
hanya berfokus pada kualitas layanan fungsional, tetapi juga menyediakan
lingkungan berbelanja yang memasukkan unsur dari nilai-nilai hedonik.
2. Dalam usaha membangkitkan orientasi hedonis konsumen maka pihak pengelola
mall sebaiknya membuat program dimana konsumen dapat menikmati kegiatan
berbelanja yang dikaitkan dengan orientasi hedonis dengan cara mendesain suasana
mall semenarik dan seatraktif, misalnya:
a) Mendesain mall senyaman mungkin dengan pencahayaan yang bagus,
alunan musik yang tepat, aroma yang harum yang membuat seseorang pada
83
saat berbelanja benar-benar merasa bahagia dan rileks sehingga konsumen
dapat meraskan bahwa dengan berbelanja dapat terlepaskan dari kesibukan
sesehari.
b) Menyediakan layanan yang bersifat menghibur, misalnya live music dari
band-band yang sedang naik daun, perlombaan-perlombaan sesuai dengan
event yang tepat. Misalnya untuk hari natal diadakan lomba foto bersama
sinterklas, pada saat imlek di buat lomba foto dengan nuansa oriental dan
lain-lain.
c) Menyediakan kafe-kafe yang memiliki layanan hotspot yang di dukung
dengan sarana dan prasarana yang memadai.
d) Menayangkan siaran sepak bola pada saat ada liga-liga baik nasional
maupun internasional, sehingga pada saat kaum pria ingin melihat liga sepak
bola para wanita tetap bias berbelanja.
e) Penngelola mall sebaiknya sering menggelar promo-promo maupun diskon
secara besar-besaran karena hal tersebut dimungkinkan mampu mengundang
rasa penasaran konsumen untuk kemudian pergi ke mall.
5.3 Saran
Bagi peneliti selanjutnya disarankan untuk dapat mengganti subyek penelitian yang
lebih luas tidak terbatas hanya pada mahasiswi tetapi juga wanita yang sudah bekerja
84
ataupun ibu rumah tangga, atau dapat juga memasukkan variabel moderator yang lain
seperti jenis kelamin, usia dan lain-lain.
DAFTAR PUSTAKA
Arikunto, Suharsimi, 2002, Prosedur Penelitian Suatu Pendekatan Praktek, Edisi
Revisi 5, Yogyakarta: Rineka Cipta.
Babin,B.J., Darden,W.R.,&Griffin,M.(1994). Work and/or Fun: Measuring hedonic
and utilitarian shopping value. Journal of Consumer Research, 20(4),.pp.644656
Bearden, William O., David M. Hardesty dan Randall L.Rose. (2001), “ Consumer
Self-Confidence: Refinements in Conceptualization and Measurement,”
Journal of Consumer Research, Vol 28, (Juni),.pp.121-134
Carpenter,M.J.,Moore.Marguerite.,Fairhurst.E.Ann.(2005) “Consumer shopping
value for retail brands”, Journal of Fashion Marketing and Management,
Vol.9,No.1,.pp.43-53.
Cooper, Donald. R dan C, 1997, William Emory, Metode Penelitian Bisnis, Jilid I,
Edisi kelima, Jakarta: Erlangga.
Ennew T. Christine, 2000 “Managing word of mouth communication : empirical
evidence from India”, International Journal of Bank Marketing. pp. 75-83
Jaya Negara, Danes, 2002, “ The Relationship between Shopping Environment and
Shopping Behavior: An approach to structural equation model.” Sinrem I, 29
Juni :305.
Jogiyanto, 2004, Metodologi Penelitian Bisnis, Cetakan Pertama, Yogyakarta, BPFE
Paridon, J. Terrence, 2006 “The Income Effect in Personal Shopping Value,
Consumer Self-Confidence, and Information Sharing (Word of Mouth
Communication Sharing)”, Academy of Marketing Studies Journal;Vol
10,No2,pp.107-123
Paridon, J. Terrence, 2005 “Antacedents in Retail Information Sharing Research: The
Case for Personal Shopping Values and Consumer Self-Confidence”, Journal
of Applied Management and Entrepreneurship, Vol.10, No.4,.pp.18-31.
Paridon, J. Terrence, 2006 “ Extending and Clarifying Causal Relationship in
Research Involving Personal Shopping Value, Consumer Self-Confidence,
and Word of Mouth Communication”, The Marketing Management Journal,
Vol.16, No.1,.pp.32-43
Supranto J. M.A, Metode Riset: Aplikasinya Dalam Pemasaran. Edisi lima, Lembaga
Penerbitan Fakultas Ekonomi Universitas Indonesia Jakarta, 1993.
Woodruf, R.B. 1997. “Customer value: the next source for competitive advantage”.,
Journal of the Academy fo Marketing Science”, Vol. 25, No. 2, pp. 139-153.
Zeithaml, V.A. 1988. “Consumer Perceptions of Price, Quality, and Value: A MeansEnd Model and Synthesis of Evidence”, Journal of Marketing, Vol. 52, July,
pp. 2-22.
http://en.wikipedia.org/wiki/Word_of_mouth#Word_of_mouth_marketing_.28WOM
M.29
http://core.ecu.edu/psyc/wuenschk/MV/MultReg/Moderator.doc .
LAMPIRAN
Responden yang terhormat, kuesioner ini dibuat untuk meneliti tentang nilai
berbelanja (personal shopping value). Berdasarkan pengalaman anda selama
berbelanja, anda diminta untuk mengisi pernyataan‐pernyataan berikut sesuai
penilaian yang sesuai dengan diri anda masing‐masing. Dalam survey ini tidak ada
jawaban yang benar atau salah, maka anda dipersilahkan memberi tanda silang (x)
pada kolom yang
sesuai dengan penilaian anda, informasi anda akan sangat
berguna bagi penelitian ini.
Keterangan: Sangat Tidak Setuju
(STS)
Tidak Setuju
(TS)
Netral
(N)
Setuju
(S)
Sangat Setuju
(SS)
Uang saku rata‐rata perbulan saya adalah sebesar:
[
]
Rp.500.000,00
[
] Rp.500.100,00 – Rp.600.000,00
[
] Rp.600.100,00 – Rp.700.000,00
[
] Rp.700.100,00 – Rp.800.000,00
[
] Rp.800.100,00 – Rp.900.000,00
[
] Rp.900.100,00 – Rp.1.000.000,00
[
]
Rp.1.000.100,00
Dalam sebulan saya berbelanja di mall sebanyak:
[
]
2 kali
[
] 3 – 5 kali
[
] 6 – 8 kali
[
] 9 – 11 kali
[
]
12 kali
Keterangan
Hedonic Value
1
Kegiatan berbelanja sungguh menggembirakan.
2
Kegiatan berbelanja benar‐benar terasa sebagai
pelarian diri dari kesibukan.
3
Saya merasa senang karena saya dapat
berbelanja pada saat‐saat yang tidak
terencana/tiba‐tiba.
4
Saya menikmati saat‐saat berbelanja saya, bukan
hanya karena barang‐barang yang saya beli.
Utilitarian Value
1
Kegiatan berbelanja adalah sesuatu yang
berguna/bermanfaat.
2
Saya merasa puas dengan barang yang saya beli.
3
Saat berbelanja, saya hanya membeli barang‐
barang yang saya inginkan sebelumnya.
4
Ketika berbelanja, saya hanya mencari barang‐
barang yang saya butuhkan
Social self‐ confidence
1
Saya membuat kagum orang‐orang dengan
pembelian‐pembelian yang saya lakukan.
2
Saya mendapat pujian dari orang lain atas
keputusan saya dalam melakukan pembelian.
3
Teman‐teman saya terkesan dengan kemampuan
saya dalam melakukan pembelian yang
memuaskan.
4
Tetangga‐tetangga saya mengagumi kemampuan
dekoratif saya.
Personal self‐ confidence
1
Saya rasanya tidak pernah membeli produk yang
tepat bagi diri saya sendiri.
2
Terlampau sering produk‐produk yang saya beli
tidak memuaskan.
3
Saya sering meragukan apakah saya telah
melakukan pilihan pembelian yang tepat.
4
Saya sering merasa ragu atas keputusan
pembelian yang saya buat.
STS
TS
N
S
SS
Information sharing
1
Ketika teman saya memberikan saran dalam
berbelanja yang dapat saya gunakan, saya
biasanya akan melakukannya.
2
Ketika saya membantu teman dengan
menceritakan pengalaman berbelanja saya, saya
merasa senang
3
Saya dan teman saya menikmati pembicaraan
mengenai mode dan fashion yang kami lihat pada
saat berbelanja.
4
Ketika saya dan teman saya menemukan kualitas
layanan yang baik di suatu toko, saya dan teman
saya saling memberitahukan pengalaman itu.
Oneway
Descriptives
N
personal_shopping
hedonik
utilitarian
consumer_confidence
personal_confidence
social_confidence
information_sharing
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
Mean
3.5417
3.5938
3.1477
2.8750
3.5000
3.5276
3.4405
3.8208
3.3864
3.7500
5.0000
3.6176
3.6429
3.3667
2.9091
2.0000
2.0000
3.4375
2.9802
3.1417
3.2386
4.2500
4.6250
3.0938
3.3333
3.4083
3.3636
4.5000
4.5000
3.3860
2.6270
2.8750
3.1136
4.0000
4.7500
2.8015
3.5132
3.8833
3.4848
5.0000
4.0000
3.6887
Std. Deviation
.47941
.56356
.50255
.
.
.52917
.74827
.62621
.71906
.
.
.72004
.74286
1.03689
1.06813
.
.
.93973
.49095
.54290
.45912
.
.
.53958
.87529
.85118
.59544
.
.
.84539
.67929
.67883
.71031
.
.
.71694
.59214
.49413
.63881
.
.
.58823
Std. Error
.06040
.07276
.15152
.
.
.04538
.09427
.08084
.21680
.
.
.06174
.09359
.13386
.32205
.
.
.08058
.06185
.07009
.13843
.
.
.04627
.11028
.10989
.17953
.
.
.07249
.08558
.08764
.21417
.
.
.06148
.07460
.06379
.19261
.
.
.05044
95% Confidence Interval for
Mean
Lower Bound Upper Bound
3.4209
3.6624
3.4482
3.7393
2.8101
3.4853
.
.
.
.
3.4378
3.6173
3.2520
3.6289
3.6591
3.9826
2.9033
3.8694
.
.
.
.
3.4955
3.7398
3.4558
3.8299
3.0988
3.6345
2.1915
3.6267
.
.
.
.
3.2781
3.5969
2.8565
3.1038
3.0014
3.2819
2.9302
3.5471
.
.
.
.
3.0022
3.1853
3.1129
3.5538
3.1885
3.6282
2.9636
3.7637
.
.
.
.
3.2427
3.5294
2.4559
2.7981
2.6996
3.0504
2.6364
3.5908
.
.
.
.
2.6799
2.9231
3.3641
3.6624
3.7557
4.0110
3.0557
3.9140
.
.
.
.
3.5890
3.7885
Minimum
2.38
2.25
2.25
2.88
3.50
2.25
1.25
2.25
2.00
3.75
5.00
1.25
2.00
1.00
1.00
2.00
2.00
1.00
1.88
2.00
2.50
4.25
4.63
1.88
1.50
1.00
2.00
4.50
4.50
1.00
1.00
1.25
1.50
4.00
4.75
1.00
1.33
3.00
2.00
5.00
4.00
1.33
Maximum
4.75
4.88
3.75
2.88
3.50
4.88
5.00
5.00
4.75
3.75
5.00
5.00
5.00
5.00
5.00
2.00
2.00
5.00
3.88
4.50
4.00
4.25
4.63
4.63
5.00
5.00
4.00
4.50
4.50
5.00
3.75
4.00
4.00
4.00
4.75
4.75
4.67
4.67
4.33
5.00
4.00
5.00
ANOVA
personal_shopping
hedonik
utilitarian
consumer_confidence
personal_confidence
social_confidence
information_sharing
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
2.289
35.514
37.803
6.971
63.021
69.993
10.162
109.057
119.219
4.863
34.441
39.305
2.692
93.791
96.483
8.548
60.842
69.390
6.486
40.225
46.712
df
4
131
135
4
131
135
4
131
135
4
131
135
4
131
135
4
131
135
4
131
135
Mean Square
.572
.271
F
2.111
Sig.
.083
1.743
.481
3.623
.008
2.541
.832
3.052
.019
1.216
.263
4.624
.002
.673
.716
.940
.443
2.137
.464
4.601
.002
1.622
.307
5.281
.001
Oneway
Descriptives
N
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10 00
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
Mean
3.7361
3.6071
3.4667
3.5000
3.7857
3.6667
3.5543
3.6176
3.1944
3.7321
3.6000
3.8571
3.6429
3.2708
2.9565
3.4375
2.7500
2.8929
2.7000
2.3750
3.0179
2.7813
2.9457
2.8015
3.3056
2.8929
3.5667
3.8214
3.3214
3.4167
3.6739
3.3860
3.6481
3.7381
3.4889
3.7619
3.7143
3.6111
3.8116
3.6887
3.4653
3.6696
3.5333
3.6786
3.7143
3.4688
3.2554
3.5276
3.0278
2.8929
3.1333
3.0982
3.1696
3 0990
Std. Deviation
.82903
.69198
.73719
.54596
.57893
.85232
.72283
.72004
.97225
.88696
.76064
.74495
.88641
1.07318
.87792
.93973
.70189
.60640
.59911
.88660
.55004
.79507
.77590
.71694
.80693
.79765
.45774
.79921
.89027
.78942
.96069
.84539
.63113
.48311
.72228
.47911
.55249
.57874
.68774
.58823
.50148
.48138
.42381
.38827
.40853
.68391
.54938
.52917
.56483
.53545
.33563
.43627
.56459
56383
Std. Error
.19540
.13077
.19034
.14592
.15473
.17398
.15072
.06174
.22916
.16762
.19640
.19910
.23690
.21906
.18306
.08058
.16544
.11460
.15469
.23695
.14700
.16229
.16179
.06148
.19020
.15074
.11819
.21360
.23793
.16114
.20032
.07249
.14876
.09130
.18649
.12805
.14766
.11814
.14340
.05044
.11820
.09097
.10943
.10377
.10918
.13960
.11455
.04538
.13313
.10119
.08666
.11660
.15089
11509
95% Confidence Interval for
Mean
Lower Bound Upper Bound
3.3238
4.1484
3.3388
3.8755
3.0584
3.8749
3.1848
3.8152
3.4514
4.1200
3.3068
4.0266
3.2418
3.8669
3.4955
3.7398
2.7110
3.6779
3.3882
4.0761
3.1788
4.0212
3.4270
4.2873
3.1311
4.1547
2.8177
3.7240
2.5769
3.3362
3.2781
3.5969
2.4010
3.0990
2.6577
3.1280
2.3682
3.0318
1.8631
2.8869
2.7003
3.3354
2.4455
3.1170
2.6101
3.2812
2.6799
2.9231
2.9043
3.7068
2.5836
3.2022
3.3132
3.8202
3.3600
4.2829
2.8074
3.8355
3.0833
3.7500
3.2585
4.0893
3.2427
3.5294
3.3343
3.9620
3.5508
3.9254
3.0889
3.8889
3.4853
4.0385
3.3953
4.0333
3.3667
3.8555
3.5142
4.1090
3.5890
3.7885
3.2159
3.7147
3.4830
3.8563
3.2986
3.7680
3.4544
3.9028
3.4784
3.9502
3.1800
3.7575
3.0179
3.4930
3.4378
3.6173
2.7469
3.3087
2.6852
3.1005
2.9475
3.3192
2.8463
3.3501
2.8437
3.4956
2 8609
3 3370
Minimum
2.25
2.00
2.50
2.50
2.50
2.00
1.25
1.25
1.50
2.00
2.00
3.00
2.00
1.00
1.00
1.00
1.50
1.75
1.75
1.00
2.25
1.25
1.00
1.00
1.50
2.00
2.50
2.50
1.00
2.00
2.00
1.00
3.00
2.67
2.00
3.00
2.67
2.33
1.33
1.33
2.38
2.50
3.00
3.13
2.75
2.25
2.25
2.25
2.00
1.88
2.63
2.50
2.00
2 13
Maximum
5.00
5.00
5.00
4.50
4.50
5.00
5.00
5.00
4.50
5.00
4.50
5.00
5.00
5.00
4.00
5.00
3.75
4.00
3.50
4.00
4.00
4.75
4.00
4.75
4.00
4.50
4.00
5.00
4.00
5.00
5.00
5.00
4.67
4.67
4.33
4.67
4.67
4.67
5.00
5.00
4.38
4.63
4.75
4.50
4.25
4.88
4.25
4.88
3.88
4.25
3.75
4.00
4.00
4 63
ANOVA
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
1.337
68.656
69.993
12.934
106.285
119.219
4.126
65.264
69.390
12.057
84.426
96.483
1.273
45.439
46.712
3.229
34.574
37.803
2.387
36.918
39.305
df
6
129
135
6
129
135
6
129
135
6
129
135
6
129
135
6
129
135
6
129
135
Mean Square
.223
.532
F
.419
Sig.
.866
2.156
.824
2.616
.020
.688
.506
1.359
.236
2.010
.654
3.071
.008
.212
.352
.602
.728
.538
.268
2.008
.069
.398
.286
1.390
.223
T-Test
One-Sample Statistics
N
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
136
136
136
136
136
136
136
Mean
3.6176
3.4375
2.8015
3.3860
3.6887
3.5276
3.0938
Std. Deviation
.72004
.93973
.71694
.84539
.58823
.52917
.53958
Std. Error
Mean
.06174
.08058
.06148
.07249
.05044
.04538
.04627
One-Sample Test
Test Value = 3.41
t
3.363
.341
-9.899
-.331
5.526
2.591
-6.835
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
df
135
135
135
135
135
135
135
95% Confidence
Interval of the
Difference
Lower
Upper
.0855
.3298
-.1319
.1869
-.7301
-.4869
-.1673
.1194
.1790
.3785
.0278
.2073
-.4078
-.2247
Mean
Difference
.20765
.02750
-.60853
-.02397
.27873
.11757
-.31625
Sig. (2-tailed)
.001
.733
.000
.741
.000
.011
.000
Crosstabs
Case Processing Summary
Valid
N
frekuensi * pendapatan
136
Percent
100.0%
Cases
Missing
N
Percent
0
.0%
Total
N
Percent
100.0%
136
frekuensi * pendapatan Crosstabulation
Count
5.00
frekuensi
Total
1.00
2.00
3.00
4.00
5.00
6.00
12
6
0
0
0
18
7.00
15
11
2
0
0
28
8
6
1
0
0
15
pendapatan
8.00
8
5
1
0
0
14
9.00
10.00
4
10
0
0
0
14
9
11
3
0
1
24
11.00
7
11
4
1
0
23
Total
63
60
11
1
1
136
Chi-Square Tests
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
Value
23.697a
22.836
10.623
24
24
Asymp. Sig.
(2-sided)
.479
.530
1
.001
df
136
a. 21 cells (60.0%) have expected count less than 5. The
minimum expected count is .10.
Regression (Personal shopping value Æ Information sharing)
Variables Entered/Removedb
Model
1
Variables
Entered
personal_a
shopping
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.187a
.035
Adjusted
R Square
.028
Std. Error of
the Estimate
.57996
a. Predictors: (Constant), personal_shopping
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
1.641
45.071
46.712
df
1
134
135
Mean Square
1.641
.336
F
4.878
Sig.
.029a
a. Predictors: (Constant), personal_shopping
b. Dependent Variable: information_sharing
Coefficientsa
Model
1
(Constant)
personal_shopping
Unstandardized
Coefficients
B
Std. Error
2.954
.336
.208
.094
a. Dependent Variable: information_sharing
Standardized
Coefficients
Beta
.187
t
8.780
2.209
Sig.
.000
.029
Regression (Personal shopping value Æ consumer self confidence)
Variables Entered/Removedb
Model
1
Variables
Entered
personal_a
shopping
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: consumer_confidence
Model Summary
Model
1
R
R Square
.024a
.001
Adjusted
R Square
-.007
Std. Error of
the Estimate
.54144
a. Predictors: (Constant), personal_shopping
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
.022
39.283
39.305
df
1
134
135
Mean Square
.022
.293
F
.075
Sig.
.784a
a. Predictors: (Constant), personal_shopping
b. Dependent Variable: consumer_confidence
Coefficientsa
Model
1
(Constant)
personal_shopping
Unstandardized
Coefficients
B
Std. Error
3.008
.314
.024
.088
a. Dependent Variable: consumer_confidence
Standardized
Coefficients
Beta
.024
t
9.578
.275
Sig.
.000
.784
Regression (Personal shopping value + consumer self confidence Æ Information
sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
consumer
_confidenc
e
.
personal_
shopping
.
2
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
2
R
R Square
.274a
.075
.329b
.108
Adjusted
R Square
.068
.095
Std. Error of
the Estimate
.56774
.55969
a. Predictors: (Constant), consumer_confidence
b. Predictors: (Constant), consumer_confidence,
personal_shopping
ANOVAc
Model
1
2
Regression
Residual
Total
Regression
Residual
Total
Sum of
Squares
3.519
43.193
46.712
5.048
41.663
46.712
df
1
134
135
2
133
135
Mean Square
3.519
.322
F
10.917
Sig.
.001a
2.524
.313
8.058
.000b
a. Predictors: (Constant), consumer_confidence
b. Predictors: (Constant), consumer_confidence, personal_shopping
c. Dependent Variable: information_sharing
Coefficientsa
Model
1
2
(Constant)
consumer_confidence
(Constant)
consumer_confidence
personal_shopping
Unstandardized
Coefficients
B
Std. Error
2.763
.284
.299
.091
2.068
.421
.295
.089
.201
.091
Standardized
Coefficients
Beta
.274
.270
.181
t
9.717
3.304
4.907
3.298
2.210
Sig.
.000
.001
.000
.001
.029
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
personal_shopping
Beta In
.181a
t
2.210
Sig.
.029
a. Predictors in the Model: (Constant), consumer_confidence
b. Dependent Variable: information_sharing
Partial
Correlation
.188
Collinearity
Statistics
Tolerance
.999
Regression (Hedonik + utilitarian Æ Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
.409a
R Square
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
Mean Square
7.821
.290
F
26.948
Sig.
.000a
t
10.440
5.191
Sig.
.000
.000
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
a. Dependent Variable: information_sharing
Standardized
Coefficients
Beta
.409
Excluded Variablesb
Model
1
utilitarian
Beta In
-.018a
t
-.224
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
Sig.
.823
Partial
Correlation
-.019
Collinearity
Statistics
Tolerance
.957
Regression (Hedonik + Utilitarian Æ Consumer Self-Confidence)
Variables Entered/Removedb
Model
1
Variables
Entered
utilitarian,
a
hedonik
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: consumer_confidence
Model Summary
Model
1
R
R Square
.106a
.011
Adjusted
R Square
-.004
Std. Error of
the Estimate
.54053
a. Predictors: (Constant), utilitarian, hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
.445
38.859
39.305
df
2
133
135
Mean Square
.223
.292
F
.762
Sig.
.469a
t
8.866
1.081
-.358
Sig.
.000
.281
.721
a. Predictors: (Constant), utilitarian, hedonik
b. Dependent Variable: consumer_confidence
Coefficientsa
Model
1
(Constant)
hedonik
utilitarian
Unstandardized
Coefficients
B
Std. Error
2.898
.327
.071
.066
-.018
.051
a. Dependent Variable: consumer_confidence
Standardized
Coefficients
Beta
.095
-.032
Regression (Hedonic Value + Utilitarian Value + Consumer Confidence Æ
Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
.
consumer
_confidenc
e
.
2
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
2
R
.409a
.471b
R Square
.167
.222
Adjusted
R Square
.161
.210
Std. Error of
the Estimate
.53873
.52267
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, consumer_confidence
ANOVAc
Model
1
2
Regression
Residual
Total
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
10.379
36.333
46.712
df
1
134
135
2
133
135
Mean Square
7.821
.290
F
26.948
Sig.
.000a
5.189
.273
18.996
.000b
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, consumer_confidence
c. Dependent Variable: information_sharing
Coefficientsa
Model
1
2
(Constant)
hedonik
(Constant)
hedonik
consumer_confidence
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
1.757
.330
.315
.063
.256
.084
Standardized
Coefficients
Beta
.409
.385
.235
t
10.440
5.191
5.325
5.011
3.060
Sig.
.000
.000
.000
.000
.003
a. Dependent Variable: information_sharing
Excluded Variablesc
Model
1
2
utilitarian
consumer_confidence
utilitarian
Beta In
-.018a
.235a
-.011b
t
-.224
3.060
-.137
Sig.
.823
.003
.892
a. Predictors in the Model: (Constant), hedonik
b. Predictors in the Model: (Constant), hedonik, consumer_confidence
c. Dependent Variable: information_sharing
Partial
Correlation
-.019
.256
-.012
Collinearity
Statistics
Tolerance
.957
.990
.956
Regression (Hedonic Value + Uitilitarian Value Æ Personal Confidence)
Variables Entered/Removedb
Model
1
Variables
Entered
utilitarian,
a
hedonik
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: personal_confidence
Model Summary
Model
1
R
R Square
.034a
.001
Adjusted
R Square
-.014
Std. Error of
the Estimate
.85123
a. Predictors: (Constant), utilitarian, hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
.114
96.370
96.483
df
2
133
135
Mean Square
.057
.725
F
.078
Sig.
.925a
t
6.956
-.267
-.342
Sig.
.000
.790
.733
a. Predictors: (Constant), utilitarian, hedonik
b. Dependent Variable: personal_confidence
Coefficientsa
Model
1
(Constant)
hedonik
utilitarian
Unstandardized
Coefficients
B
Std. Error
3.580
.515
-.028
.104
-.027
.080
a. Dependent Variable: personal_confidence
Standardized
Coefficients
Beta
-.024
-.030
Regression (Hedonic Value + Utilitarian Value + Personal Self-ConfidenceÆ
Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.409a
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Mean Square
7.821
.290
F
26.948
Sig.
.000a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
Standardized
Coefficients
Beta
.409
t
10.440
5.191
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
utilitarian
personal_confidence
Beta In
-.018a
.054a
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
t
-.224
.689
Sig.
.823
.492
Partial
Correlation
-.019
.060
Collinearity
Statistics
Tolerance
.957
1.000
Regression (Hedonik Value + Utilitarian Value Æ Social Self-Confidence)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: social_confidence
Model Summary
Model
1
R
R Square
.174a
.030
Adjusted
R Square
.023
Std. Error of
the Estimate
.70865
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
2.097
67.293
69.390
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: social_confidence
Mean Square
2.097
.502
F
4.175
Sig.
.043a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.175
.312
.173
.085
Standardized
Coefficients
Beta
.174
t
6.963
2.043
Sig.
.000
.043
a. Dependent Variable: social_confidence
Excluded Variablesb
Model
1
utilitarian
Beta In
-.012a
t
-.135
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: social_confidence
Sig.
.893
Partial
Correlation
-.012
Collinearity
Statistics
Tolerance
.957
Regression (Hedonic Value + Utilitarian Value + Social Self Confidence Æ
Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
.
social_
confidence
.
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
2
a. Dependent Variable: information_sharing
Model Summary
Model
1
2
R
R Square
.409a
.167
b
.502
.252
Adjusted
R Square
.161
.241
Std. Error of
the Estimate
.53873
.51258
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, social_confidence
ANOVAc
Model
1
2
Regression
Residual
Total
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
11.768
34.944
46.712
df
1
134
135
2
133
135
Mean Square
7.821
.290
F
26.948
Sig.
.000a
5.884
.263
22.394
.000b
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, social_confidence
c. Dependent Variable: information_sharing
Coefficientsa
Model
1
2
(Constant)
hedonik
(Constant)
hedonik
social_confidence
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
1.953
.264
.292
.062
.242
.062
Standardized
Coefficients
Beta
.409
.358
.295
t
10.440
5.191
7.405
4.699
3.876
Sig.
.000
.000
.000
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesc
Model
1
2
utilitarian
social_confidence
utilitarian
Beta In
-.018a
.295a
-.015b
t
-.224
3.876
-.190
Sig.
.823
.000
.849
a. Predictors in the Model: (Constant), hedonik
b. Predictors in the Model: (Constant), hedonik, social_confidence
c. Dependent Variable: information_sharing
Partial
Correlation
-.019
.319
-.017
Collinearity
Statistics
Tolerance
.957
.970
.957
Regression moderasi hedonik+ pendapatan--> information sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.409a
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Mean Square
7.821
.290
F
26.948
Sig.
.000a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
Standardized
Coefficients
Beta
.409
t
10.440
5.191
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
pendapatan
Beta In
.051a
t
.648
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
Sig.
.518
Partial
Correlation
.056
Collinearity
Statistics
Tolerance
1.000
Regression moderasi hedonik+pendapatan+hedonik*pendapatan--> information
sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.409a
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Mean Square
7.821
.290
F
26.948
Sig.
.000a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
Standardized
Coefficients
Beta
.409
t
10.440
5.191
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
pendapatan
hedonik_pendapatan
Beta In
.051a
.089a
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
t
.648
.910
Sig.
.518
.364
Partial
Correlation
.056
.079
Collinearity
Statistics
Tolerance
1.000
.657
Regression moderasi hedonik + pendapatan--> social confidence
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: social_confidence
Model Summary
Model
1
R
R Square
.174a
.030
Adjusted
R Square
.023
Std. Error of
the Estimate
.70865
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
2.097
67.293
69.390
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: social_confidence
Mean Square
2.097
.502
F
4.175
Sig.
.043a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.175
.312
.173
.085
Standardized
Coefficients
Beta
.174
t
6.963
2.043
Sig.
.000
.043
a. Dependent Variable: social_confidence
Excluded Variablesb
Model
1
pendapatan
Beta In
.057a
t
.672
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: social_confidence
Sig.
.503
Partial
Correlation
.058
Collinearity
Statistics
Tolerance
1.000
Regression moderasi hedonik+ pendapatan+ hedonic*pendapatan--> social
confidence
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: social_confidence
Model Summary
Model
1
R
R Square
.174a
.030
Adjusted
R Square
.023
Std. Error of
the Estimate
.70865
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
2.097
67.293
69.390
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: social_confidence
Mean Square
2.097
.502
F
4.175
Sig.
.043a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.175
.312
.173
.085
Standardized
Coefficients
Beta
.174
t
6.963
2.043
Sig.
.000
.043
a. Dependent Variable: social_confidence
Excluded Variablesb
Model
1
pendapatan
hedonik_pendapatan
Beta In
.057a
.103a
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: social_confidence
t
.672
.980
Sig.
.503
.329
Partial
Correlation
.058
.085
Collinearity
Statistics
Tolerance
1.000
.657
Regression moderasi social confidence+ pendapatan--> information sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
social_
confidence
.
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
Adjusted
R Square
.121
R
R Square
.357a
.128
Std. Error of
the Estimate
.55143
a. Predictors: (Constant), social_confidence
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
5.965
40.746
46.712
df
1
134
135
Mean Square
5.965
.304
F
19.618
Sig.
.000a
a. Predictors: (Constant), social_confidence
b. Dependent Variable: information_sharing
Coefficientsa
Model
1
(Constant)
social_confidence
Unstandardized
Coefficients
B
Std. Error
2.867
.191
.293
.066
a. Dependent Variable: information_sharing
Standardized
Coefficients
Beta
.357
t
14.982
4.429
Sig.
.000
.000
Excluded Variablesb
Model
1
pendapatan
Beta In
.025a
t
.313
Sig.
.755
a. Predictors in the Model: (Constant), social_confidence
b. Dependent Variable: information_sharing
Partial
Correlation
.027
Collinearity
Statistics
Tolerance
.997
Regression moderasi social confidence+ pendapatan+ social*pendapatan-->
information sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
social_
confidence
.
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.357a
.128
Adjusted
R Square
.121
Std. Error of
the Estimate
.55143
a. Predictors: (Constant), social_confidence
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
5.965
40.746
46.712
df
1
134
135
a. Predictors: (Constant), social_confidence
b. Dependent Variable: information_sharing
Mean Square
5.965
.304
F
19.618
Sig.
.000a
Coefficientsa
Model
1
(Constant)
social_confidence
Unstandardized
Coefficients
B
Std. Error
2.867
.191
.293
.066
Standardized
Coefficients
Beta
.357
t
14.982
4.429
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
pendapatan
social_pendapatan
Beta In
.025a
.022a
t
.313
.189
a. Predictors in the Model: (Constant), social_confidence
b. Dependent Variable: information_sharing
Sig.
.755
.850
Partial
Correlation
.027
.016
Collinearity
Statistics
Tolerance
.997
.491
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.687
N of Items
4
Item-Total Statistics
VAR00001
VAR00002
VAR00003
VAR00004
Scale Mean if
Item Deleted
10.4191
11.0956
11.2279
10.6691
Scale
Variance if
Item Deleted
5.282
4.576
5.096
5.660
Corrected
Item-Total
Correlation
.571
.467
.461
.411
Cronbach's
Alpha if Item
Deleted
.569
.632
.627
.657
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.797
N of Items
2
Item-Total Statistics
VAR00007
VAR00008
Scale Mean if
Item Deleted
3.4485
3.4265
Scale
Variance if
Item Deleted
1.034
1.091
Corrected
Item-Total
Correlation
.662
.662
Cronbach's
Alpha if Item
Deleted
.a
.a
a. The value is negative due to a negative average covariance among
items. This violates reliability model assumptions. You may want to
check item codings.
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.850
N of Items
4
Item-Total Statistics
VAR00009
VAR00010
VAR00011
VAR00012
Scale Mean if
Item Deleted
8.5294
8.3015
8.3603
8.4265
Scale
Variance if
Item Deleted
4.592
4.775
4.869
5.195
Corrected
Item-Total
Correlation
.719
.689
.723
.627
Cronbach's
Alpha if Item
Deleted
.796
.809
.795
.834
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.817
N of Items
2
Item-Total Statistics
VAR00015
VAR00016
Scale Mean if
Item Deleted
3.3676
3.4044
Scale
Variance if
Item Deleted
.871
.820
Corrected
Item-Total
Correlation
.690
.690
Cronbach's
Alpha if Item
Deleted
.a
.a
a. The value is negative due to a negative average covariance among
items. This violates reliability model assumptions. You may want to
check item codings.
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.688
N of Items
3
Item-Total Statistics
VAR00018
VAR00019
VAR00020
Scale Mean if
Item Deleted
7.5956
7.4191
7.1176
Scale
Variance if
Item Deleted
1.769
1.445
1.586
Corrected
Item-Total
Correlation
.493
.559
.465
Cronbach's
Alpha if Item
Deleted
.612
.519
.646
BAB V
PENUTUP
Dalam bab ini akan dibahas mengenai kesimpulan dan implikasi manajerial dari
hasil. Pada bab ini juga akan memberikan hasil dan kesimpulan yang menjawab
permasalahan yang ada dalam penelitian ini.
5.1. Kesimpulan
Setelah melakukan analisis data dari 136 responden yaitu yang terdiri dari uji
validitas dan uji reliabilitas, analisis regresi berganda, analisis One Sample T-test, Oneway
Anova dan Chisquare maka dapat ditarik kesimpulan sebagai berikut:
1.
Hasil temuan yang berbeda terjadi pada penelitian ini dimana Consumer self
confidence tidak memediasi sepenuhnya tetapi hanya sebagian yaitu pengaruh
hedonic value terhadap information sharing yang dimediasi sebagian oleh social
self confidence dan itupun pengaruh mediasinya relatif kecil dibandingkan pengaruh
langsung hedonic value terhadap information sharing. Pada penelitian Paridon 2006
pendapatan memoderasi pengaruh hedonic value terhadap social self-confidence,
sedangkan dalam penelitian ini pendapatan sama sekali tidak menjadi variabel
moderator. Yang artinya antusiasme konsumen (mahasiswi) dalam mengejar nilainilai hedonis yang menganggap bahwa kegiatan berbelanja itu sesuatu yang
81
menggembirakan, belanja merupakan pelarian daripada kesibukan, dan juga
kenikmatan tersendiri pada saat berbelanja tanpa memperhitungkan nilai manfaat
lagi, sudah menjadi budaya daripada mahasiswi sekarang ini pada tingkatan
pendapatan berapapun. Selain itu penilaian orang lain terhadap kemampuan dirinya
(mahasiswi) dalam melakukan pembelian hanya memiliki pengaruh yang kecil
dalam proses berbagi informasi yang dilakukan oleh mahasiswi. Pengaruh langsung
dari luapan nilai hedonis lebih mendominasi motif mahasiswi dalam berbagi
informasi, jadi untuk menyebarkan informasi mahasiswi tidak lagi menunggu
dirinya merasa yakin terlebih dahulu atas keputusan maupun kemampuannya dalam
berbelanja tetapi langsung menceritakan pengalamannya tersebut kepada temannya.
2.
Ditinjau dari karakteristik pendapatan, ada perbedaan penilaian seseorang dalam
menilai utilitarian value dan personal shopping value. Hal ini menunjukkan bahwa
konsumen pada tingkat pendapatan tertentu menilai berbeda tentang nilai manfaat
dalam belanja serta kepercayaan diri mereka secara personal.
3.
Ditinjau dari frekuensi belanja responden, ada perbedaan signifikan antara penilaian
responden terhadap hedonic value, utilitarian value, social self-confidence,
consumer self-confidence dan information sharing. Hal ini menunjukkan bahwa
konsumen dengan frekuensi belanja tertentu menilai berbeda tentang kelima atribut
tersebut.
82
5.2 Implikasi Manajerial
Melalui kesimpulan tersebut, maka penulis mencoba untuk mengemukakan
beberapa implikasi manajerial yang berkaitan dengan penelitian ini, di antaranya adalah
sebagai berikut:
1. Pengelola mall sebaiknya berupaya memberikan untuk memberikan stimulanstimulan yang menunjuk pada nilai hedonis konsumen. Hal ini dikarenakan kuatnya
orientasi hedonis seseorang membuat seseorang menceritakan secara langsung
pengalamannya tanpa lagi menungu dirinya merasa yakin. Hal ini sangat
menguntungkan bagi perusahaan dalam usahanya melakukan promosi secara cumacuma melaui word of mouth communication. WOM sangat penting bagi marketing
perusahaan dalam menciptakan profit, oleh sebab itu sebaiknya perusahaan tidak
hanya berfokus pada kualitas layanan fungsional, tetapi juga menyediakan
lingkungan berbelanja yang memasukkan unsur dari nilai-nilai hedonik.
2. Dalam usaha membangkitkan orientasi hedonis konsumen maka pihak pengelola
mall sebaiknya membuat program dimana konsumen dapat menikmati kegiatan
berbelanja yang dikaitkan dengan orientasi hedonis dengan cara mendesain suasana
mall semenarik dan seatraktif, misalnya:
a) Mendesain mall senyaman mungkin dengan pencahayaan yang bagus,
alunan musik yang tepat, aroma yang harum yang membuat seseorang pada
83
saat berbelanja benar-benar merasa bahagia dan rileks sehingga konsumen
dapat meraskan bahwa dengan berbelanja dapat terlepaskan dari kesibukan
sesehari.
b) Menyediakan layanan yang bersifat menghibur, misalnya live music dari
band-band yang sedang naik daun, perlombaan-perlombaan sesuai dengan
event yang tepat. Misalnya untuk hari natal diadakan lomba foto bersama
sinterklas, pada saat imlek di buat lomba foto dengan nuansa oriental dan
lain-lain.
c) Menyediakan kafe-kafe yang memiliki layanan hotspot yang di dukung
dengan sarana dan prasarana yang memadai.
d) Menayangkan siaran sepak bola pada saat ada liga-liga baik nasional
maupun internasional, sehingga pada saat kaum pria ingin melihat liga sepak
bola para wanita tetap bias berbelanja.
e) Penngelola mall sebaiknya sering menggelar promo-promo maupun diskon
secara besar-besaran karena hal tersebut dimungkinkan mampu mengundang
rasa penasaran konsumen untuk kemudian pergi ke mall.
5.3 Saran
Bagi peneliti selanjutnya disarankan untuk dapat mengganti subyek penelitian yang
lebih luas tidak terbatas hanya pada mahasiswi tetapi juga wanita yang sudah bekerja
84
ataupun ibu rumah tangga, atau dapat juga memasukkan variabel moderator yang lain
seperti jenis kelamin, usia dan lain-lain.
DAFTAR PUSTAKA
Arikunto, Suharsimi, 2002, Prosedur Penelitian Suatu Pendekatan Praktek, Edisi
Revisi 5, Yogyakarta: Rineka Cipta.
Babin,B.J., Darden,W.R.,&Griffin,M.(1994). Work and/or Fun: Measuring hedonic
and utilitarian shopping value. Journal of Consumer Research, 20(4),.pp.644656
Bearden, William O., David M. Hardesty dan Randall L.Rose. (2001), “ Consumer
Self-Confidence: Refinements in Conceptualization and Measurement,”
Journal of Consumer Research, Vol 28, (Juni),.pp.121-134
Carpenter,M.J.,Moore.Marguerite.,Fairhurst.E.Ann.(2005) “Consumer shopping
value for retail brands”, Journal of Fashion Marketing and Management,
Vol.9,No.1,.pp.43-53.
Cooper, Donald. R dan C, 1997, William Emory, Metode Penelitian Bisnis, Jilid I,
Edisi kelima, Jakarta: Erlangga.
Ennew T. Christine, 2000 “Managing word of mouth communication : empirical
evidence from India”, International Journal of Bank Marketing. pp. 75-83
Jaya Negara, Danes, 2002, “ The Relationship between Shopping Environment and
Shopping Behavior: An approach to structural equation model.” Sinrem I, 29
Juni :305.
Jogiyanto, 2004, Metodologi Penelitian Bisnis, Cetakan Pertama, Yogyakarta, BPFE
Paridon, J. Terrence, 2006 “The Income Effect in Personal Shopping Value,
Consumer Self-Confidence, and Information Sharing (Word of Mouth
Communication Sharing)”, Academy of Marketing Studies Journal;Vol
10,No2,pp.107-123
Paridon, J. Terrence, 2005 “Antacedents in Retail Information Sharing Research: The
Case for Personal Shopping Values and Consumer Self-Confidence”, Journal
of Applied Management and Entrepreneurship, Vol.10, No.4,.pp.18-31.
Paridon, J. Terrence, 2006 “ Extending and Clarifying Causal Relationship in
Research Involving Personal Shopping Value, Consumer Self-Confidence,
and Word of Mouth Communication”, The Marketing Management Journal,
Vol.16, No.1,.pp.32-43
Supranto J. M.A, Metode Riset: Aplikasinya Dalam Pemasaran. Edisi lima, Lembaga
Penerbitan Fakultas Ekonomi Universitas Indonesia Jakarta, 1993.
Woodruf, R.B. 1997. “Customer value: the next source for competitive advantage”.,
Journal of the Academy fo Marketing Science”, Vol. 25, No. 2, pp. 139-153.
Zeithaml, V.A. 1988. “Consumer Perceptions of Price, Quality, and Value: A MeansEnd Model and Synthesis of Evidence”, Journal of Marketing, Vol. 52, July,
pp. 2-22.
http://en.wikipedia.org/wiki/Word_of_mouth#Word_of_mouth_marketing_.28WOM
M.29
http://core.ecu.edu/psyc/wuenschk/MV/MultReg/Moderator.doc .
LAMPIRAN
Responden yang terhormat, kuesioner ini dibuat untuk meneliti tentang nilai
berbelanja (personal shopping value). Berdasarkan pengalaman anda selama
berbelanja, anda diminta untuk mengisi pernyataan‐pernyataan berikut sesuai
penilaian yang sesuai dengan diri anda masing‐masing. Dalam survey ini tidak ada
jawaban yang benar atau salah, maka anda dipersilahkan memberi tanda silang (x)
pada kolom yang
sesuai dengan penilaian anda, informasi anda akan sangat
berguna bagi penelitian ini.
Keterangan: Sangat Tidak Setuju
(STS)
Tidak Setuju
(TS)
Netral
(N)
Setuju
(S)
Sangat Setuju
(SS)
Uang saku rata‐rata perbulan saya adalah sebesar:
[
]
Rp.500.000,00
[
] Rp.500.100,00 – Rp.600.000,00
[
] Rp.600.100,00 – Rp.700.000,00
[
] Rp.700.100,00 – Rp.800.000,00
[
] Rp.800.100,00 – Rp.900.000,00
[
] Rp.900.100,00 – Rp.1.000.000,00
[
]
Rp.1.000.100,00
Dalam sebulan saya berbelanja di mall sebanyak:
[
]
2 kali
[
] 3 – 5 kali
[
] 6 – 8 kali
[
] 9 – 11 kali
[
]
12 kali
Keterangan
Hedonic Value
1
Kegiatan berbelanja sungguh menggembirakan.
2
Kegiatan berbelanja benar‐benar terasa sebagai
pelarian diri dari kesibukan.
3
Saya merasa senang karena saya dapat
berbelanja pada saat‐saat yang tidak
terencana/tiba‐tiba.
4
Saya menikmati saat‐saat berbelanja saya, bukan
hanya karena barang‐barang yang saya beli.
Utilitarian Value
1
Kegiatan berbelanja adalah sesuatu yang
berguna/bermanfaat.
2
Saya merasa puas dengan barang yang saya beli.
3
Saat berbelanja, saya hanya membeli barang‐
barang yang saya inginkan sebelumnya.
4
Ketika berbelanja, saya hanya mencari barang‐
barang yang saya butuhkan
Social self‐ confidence
1
Saya membuat kagum orang‐orang dengan
pembelian‐pembelian yang saya lakukan.
2
Saya mendapat pujian dari orang lain atas
keputusan saya dalam melakukan pembelian.
3
Teman‐teman saya terkesan dengan kemampuan
saya dalam melakukan pembelian yang
memuaskan.
4
Tetangga‐tetangga saya mengagumi kemampuan
dekoratif saya.
Personal self‐ confidence
1
Saya rasanya tidak pernah membeli produk yang
tepat bagi diri saya sendiri.
2
Terlampau sering produk‐produk yang saya beli
tidak memuaskan.
3
Saya sering meragukan apakah saya telah
melakukan pilihan pembelian yang tepat.
4
Saya sering merasa ragu atas keputusan
pembelian yang saya buat.
STS
TS
N
S
SS
Information sharing
1
Ketika teman saya memberikan saran dalam
berbelanja yang dapat saya gunakan, saya
biasanya akan melakukannya.
2
Ketika saya membantu teman dengan
menceritakan pengalaman berbelanja saya, saya
merasa senang
3
Saya dan teman saya menikmati pembicaraan
mengenai mode dan fashion yang kami lihat pada
saat berbelanja.
4
Ketika saya dan teman saya menemukan kualitas
layanan yang baik di suatu toko, saya dan teman
saya saling memberitahukan pengalaman itu.
Oneway
Descriptives
N
personal_shopping
hedonik
utilitarian
consumer_confidence
personal_confidence
social_confidence
information_sharing
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
1.00
2.00
3.00
4.00
5.00
Total
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
63
60
11
1
1
136
Mean
3.5417
3.5938
3.1477
2.8750
3.5000
3.5276
3.4405
3.8208
3.3864
3.7500
5.0000
3.6176
3.6429
3.3667
2.9091
2.0000
2.0000
3.4375
2.9802
3.1417
3.2386
4.2500
4.6250
3.0938
3.3333
3.4083
3.3636
4.5000
4.5000
3.3860
2.6270
2.8750
3.1136
4.0000
4.7500
2.8015
3.5132
3.8833
3.4848
5.0000
4.0000
3.6887
Std. Deviation
.47941
.56356
.50255
.
.
.52917
.74827
.62621
.71906
.
.
.72004
.74286
1.03689
1.06813
.
.
.93973
.49095
.54290
.45912
.
.
.53958
.87529
.85118
.59544
.
.
.84539
.67929
.67883
.71031
.
.
.71694
.59214
.49413
.63881
.
.
.58823
Std. Error
.06040
.07276
.15152
.
.
.04538
.09427
.08084
.21680
.
.
.06174
.09359
.13386
.32205
.
.
.08058
.06185
.07009
.13843
.
.
.04627
.11028
.10989
.17953
.
.
.07249
.08558
.08764
.21417
.
.
.06148
.07460
.06379
.19261
.
.
.05044
95% Confidence Interval for
Mean
Lower Bound Upper Bound
3.4209
3.6624
3.4482
3.7393
2.8101
3.4853
.
.
.
.
3.4378
3.6173
3.2520
3.6289
3.6591
3.9826
2.9033
3.8694
.
.
.
.
3.4955
3.7398
3.4558
3.8299
3.0988
3.6345
2.1915
3.6267
.
.
.
.
3.2781
3.5969
2.8565
3.1038
3.0014
3.2819
2.9302
3.5471
.
.
.
.
3.0022
3.1853
3.1129
3.5538
3.1885
3.6282
2.9636
3.7637
.
.
.
.
3.2427
3.5294
2.4559
2.7981
2.6996
3.0504
2.6364
3.5908
.
.
.
.
2.6799
2.9231
3.3641
3.6624
3.7557
4.0110
3.0557
3.9140
.
.
.
.
3.5890
3.7885
Minimum
2.38
2.25
2.25
2.88
3.50
2.25
1.25
2.25
2.00
3.75
5.00
1.25
2.00
1.00
1.00
2.00
2.00
1.00
1.88
2.00
2.50
4.25
4.63
1.88
1.50
1.00
2.00
4.50
4.50
1.00
1.00
1.25
1.50
4.00
4.75
1.00
1.33
3.00
2.00
5.00
4.00
1.33
Maximum
4.75
4.88
3.75
2.88
3.50
4.88
5.00
5.00
4.75
3.75
5.00
5.00
5.00
5.00
5.00
2.00
2.00
5.00
3.88
4.50
4.00
4.25
4.63
4.63
5.00
5.00
4.00
4.50
4.50
5.00
3.75
4.00
4.00
4.00
4.75
4.75
4.67
4.67
4.33
5.00
4.00
5.00
ANOVA
personal_shopping
hedonik
utilitarian
consumer_confidence
personal_confidence
social_confidence
information_sharing
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
2.289
35.514
37.803
6.971
63.021
69.993
10.162
109.057
119.219
4.863
34.441
39.305
2.692
93.791
96.483
8.548
60.842
69.390
6.486
40.225
46.712
df
4
131
135
4
131
135
4
131
135
4
131
135
4
131
135
4
131
135
4
131
135
Mean Square
.572
.271
F
2.111
Sig.
.083
1.743
.481
3.623
.008
2.541
.832
3.052
.019
1.216
.263
4.624
.002
.673
.716
.940
.443
2.137
.464
4.601
.002
1.622
.307
5.281
.001
Oneway
Descriptives
N
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10.00
11.00
Total
5.00
6.00
7.00
8.00
9.00
10 00
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
23
136
18
28
15
14
14
24
Mean
3.7361
3.6071
3.4667
3.5000
3.7857
3.6667
3.5543
3.6176
3.1944
3.7321
3.6000
3.8571
3.6429
3.2708
2.9565
3.4375
2.7500
2.8929
2.7000
2.3750
3.0179
2.7813
2.9457
2.8015
3.3056
2.8929
3.5667
3.8214
3.3214
3.4167
3.6739
3.3860
3.6481
3.7381
3.4889
3.7619
3.7143
3.6111
3.8116
3.6887
3.4653
3.6696
3.5333
3.6786
3.7143
3.4688
3.2554
3.5276
3.0278
2.8929
3.1333
3.0982
3.1696
3 0990
Std. Deviation
.82903
.69198
.73719
.54596
.57893
.85232
.72283
.72004
.97225
.88696
.76064
.74495
.88641
1.07318
.87792
.93973
.70189
.60640
.59911
.88660
.55004
.79507
.77590
.71694
.80693
.79765
.45774
.79921
.89027
.78942
.96069
.84539
.63113
.48311
.72228
.47911
.55249
.57874
.68774
.58823
.50148
.48138
.42381
.38827
.40853
.68391
.54938
.52917
.56483
.53545
.33563
.43627
.56459
56383
Std. Error
.19540
.13077
.19034
.14592
.15473
.17398
.15072
.06174
.22916
.16762
.19640
.19910
.23690
.21906
.18306
.08058
.16544
.11460
.15469
.23695
.14700
.16229
.16179
.06148
.19020
.15074
.11819
.21360
.23793
.16114
.20032
.07249
.14876
.09130
.18649
.12805
.14766
.11814
.14340
.05044
.11820
.09097
.10943
.10377
.10918
.13960
.11455
.04538
.13313
.10119
.08666
.11660
.15089
11509
95% Confidence Interval for
Mean
Lower Bound Upper Bound
3.3238
4.1484
3.3388
3.8755
3.0584
3.8749
3.1848
3.8152
3.4514
4.1200
3.3068
4.0266
3.2418
3.8669
3.4955
3.7398
2.7110
3.6779
3.3882
4.0761
3.1788
4.0212
3.4270
4.2873
3.1311
4.1547
2.8177
3.7240
2.5769
3.3362
3.2781
3.5969
2.4010
3.0990
2.6577
3.1280
2.3682
3.0318
1.8631
2.8869
2.7003
3.3354
2.4455
3.1170
2.6101
3.2812
2.6799
2.9231
2.9043
3.7068
2.5836
3.2022
3.3132
3.8202
3.3600
4.2829
2.8074
3.8355
3.0833
3.7500
3.2585
4.0893
3.2427
3.5294
3.3343
3.9620
3.5508
3.9254
3.0889
3.8889
3.4853
4.0385
3.3953
4.0333
3.3667
3.8555
3.5142
4.1090
3.5890
3.7885
3.2159
3.7147
3.4830
3.8563
3.2986
3.7680
3.4544
3.9028
3.4784
3.9502
3.1800
3.7575
3.0179
3.4930
3.4378
3.6173
2.7469
3.3087
2.6852
3.1005
2.9475
3.3192
2.8463
3.3501
2.8437
3.4956
2 8609
3 3370
Minimum
2.25
2.00
2.50
2.50
2.50
2.00
1.25
1.25
1.50
2.00
2.00
3.00
2.00
1.00
1.00
1.00
1.50
1.75
1.75
1.00
2.25
1.25
1.00
1.00
1.50
2.00
2.50
2.50
1.00
2.00
2.00
1.00
3.00
2.67
2.00
3.00
2.67
2.33
1.33
1.33
2.38
2.50
3.00
3.13
2.75
2.25
2.25
2.25
2.00
1.88
2.63
2.50
2.00
2 13
Maximum
5.00
5.00
5.00
4.50
4.50
5.00
5.00
5.00
4.50
5.00
4.50
5.00
5.00
5.00
4.00
5.00
3.75
4.00
3.50
4.00
4.00
4.75
4.00
4.75
4.00
4.50
4.00
5.00
4.00
5.00
5.00
5.00
4.67
4.67
4.33
4.67
4.67
4.67
5.00
5.00
4.38
4.63
4.75
4.50
4.25
4.88
4.25
4.88
3.88
4.25
3.75
4.00
4.00
4 63
ANOVA
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Between Groups
Within Groups
Total
Sum of
Squares
1.337
68.656
69.993
12.934
106.285
119.219
4.126
65.264
69.390
12.057
84.426
96.483
1.273
45.439
46.712
3.229
34.574
37.803
2.387
36.918
39.305
df
6
129
135
6
129
135
6
129
135
6
129
135
6
129
135
6
129
135
6
129
135
Mean Square
.223
.532
F
.419
Sig.
.866
2.156
.824
2.616
.020
.688
.506
1.359
.236
2.010
.654
3.071
.008
.212
.352
.602
.728
.538
.268
2.008
.069
.398
.286
1.390
.223
T-Test
One-Sample Statistics
N
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
136
136
136
136
136
136
136
Mean
3.6176
3.4375
2.8015
3.3860
3.6887
3.5276
3.0938
Std. Deviation
.72004
.93973
.71694
.84539
.58823
.52917
.53958
Std. Error
Mean
.06174
.08058
.06148
.07249
.05044
.04538
.04627
One-Sample Test
Test Value = 3.41
t
3.363
.341
-9.899
-.331
5.526
2.591
-6.835
hedonik
utilitarian
social_confidence
personal_confidence
information_sharing
personal_shopping
consumer_confidence
df
135
135
135
135
135
135
135
95% Confidence
Interval of the
Difference
Lower
Upper
.0855
.3298
-.1319
.1869
-.7301
-.4869
-.1673
.1194
.1790
.3785
.0278
.2073
-.4078
-.2247
Mean
Difference
.20765
.02750
-.60853
-.02397
.27873
.11757
-.31625
Sig. (2-tailed)
.001
.733
.000
.741
.000
.011
.000
Crosstabs
Case Processing Summary
Valid
N
frekuensi * pendapatan
136
Percent
100.0%
Cases
Missing
N
Percent
0
.0%
Total
N
Percent
100.0%
136
frekuensi * pendapatan Crosstabulation
Count
5.00
frekuensi
Total
1.00
2.00
3.00
4.00
5.00
6.00
12
6
0
0
0
18
7.00
15
11
2
0
0
28
8
6
1
0
0
15
pendapatan
8.00
8
5
1
0
0
14
9.00
10.00
4
10
0
0
0
14
9
11
3
0
1
24
11.00
7
11
4
1
0
23
Total
63
60
11
1
1
136
Chi-Square Tests
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
Value
23.697a
22.836
10.623
24
24
Asymp. Sig.
(2-sided)
.479
.530
1
.001
df
136
a. 21 cells (60.0%) have expected count less than 5. The
minimum expected count is .10.
Regression (Personal shopping value Æ Information sharing)
Variables Entered/Removedb
Model
1
Variables
Entered
personal_a
shopping
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.187a
.035
Adjusted
R Square
.028
Std. Error of
the Estimate
.57996
a. Predictors: (Constant), personal_shopping
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
1.641
45.071
46.712
df
1
134
135
Mean Square
1.641
.336
F
4.878
Sig.
.029a
a. Predictors: (Constant), personal_shopping
b. Dependent Variable: information_sharing
Coefficientsa
Model
1
(Constant)
personal_shopping
Unstandardized
Coefficients
B
Std. Error
2.954
.336
.208
.094
a. Dependent Variable: information_sharing
Standardized
Coefficients
Beta
.187
t
8.780
2.209
Sig.
.000
.029
Regression (Personal shopping value Æ consumer self confidence)
Variables Entered/Removedb
Model
1
Variables
Entered
personal_a
shopping
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: consumer_confidence
Model Summary
Model
1
R
R Square
.024a
.001
Adjusted
R Square
-.007
Std. Error of
the Estimate
.54144
a. Predictors: (Constant), personal_shopping
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
.022
39.283
39.305
df
1
134
135
Mean Square
.022
.293
F
.075
Sig.
.784a
a. Predictors: (Constant), personal_shopping
b. Dependent Variable: consumer_confidence
Coefficientsa
Model
1
(Constant)
personal_shopping
Unstandardized
Coefficients
B
Std. Error
3.008
.314
.024
.088
a. Dependent Variable: consumer_confidence
Standardized
Coefficients
Beta
.024
t
9.578
.275
Sig.
.000
.784
Regression (Personal shopping value + consumer self confidence Æ Information
sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
consumer
_confidenc
e
.
personal_
shopping
.
2
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
2
R
R Square
.274a
.075
.329b
.108
Adjusted
R Square
.068
.095
Std. Error of
the Estimate
.56774
.55969
a. Predictors: (Constant), consumer_confidence
b. Predictors: (Constant), consumer_confidence,
personal_shopping
ANOVAc
Model
1
2
Regression
Residual
Total
Regression
Residual
Total
Sum of
Squares
3.519
43.193
46.712
5.048
41.663
46.712
df
1
134
135
2
133
135
Mean Square
3.519
.322
F
10.917
Sig.
.001a
2.524
.313
8.058
.000b
a. Predictors: (Constant), consumer_confidence
b. Predictors: (Constant), consumer_confidence, personal_shopping
c. Dependent Variable: information_sharing
Coefficientsa
Model
1
2
(Constant)
consumer_confidence
(Constant)
consumer_confidence
personal_shopping
Unstandardized
Coefficients
B
Std. Error
2.763
.284
.299
.091
2.068
.421
.295
.089
.201
.091
Standardized
Coefficients
Beta
.274
.270
.181
t
9.717
3.304
4.907
3.298
2.210
Sig.
.000
.001
.000
.001
.029
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
personal_shopping
Beta In
.181a
t
2.210
Sig.
.029
a. Predictors in the Model: (Constant), consumer_confidence
b. Dependent Variable: information_sharing
Partial
Correlation
.188
Collinearity
Statistics
Tolerance
.999
Regression (Hedonik + utilitarian Æ Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
.409a
R Square
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
Mean Square
7.821
.290
F
26.948
Sig.
.000a
t
10.440
5.191
Sig.
.000
.000
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
a. Dependent Variable: information_sharing
Standardized
Coefficients
Beta
.409
Excluded Variablesb
Model
1
utilitarian
Beta In
-.018a
t
-.224
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
Sig.
.823
Partial
Correlation
-.019
Collinearity
Statistics
Tolerance
.957
Regression (Hedonik + Utilitarian Æ Consumer Self-Confidence)
Variables Entered/Removedb
Model
1
Variables
Entered
utilitarian,
a
hedonik
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: consumer_confidence
Model Summary
Model
1
R
R Square
.106a
.011
Adjusted
R Square
-.004
Std. Error of
the Estimate
.54053
a. Predictors: (Constant), utilitarian, hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
.445
38.859
39.305
df
2
133
135
Mean Square
.223
.292
F
.762
Sig.
.469a
t
8.866
1.081
-.358
Sig.
.000
.281
.721
a. Predictors: (Constant), utilitarian, hedonik
b. Dependent Variable: consumer_confidence
Coefficientsa
Model
1
(Constant)
hedonik
utilitarian
Unstandardized
Coefficients
B
Std. Error
2.898
.327
.071
.066
-.018
.051
a. Dependent Variable: consumer_confidence
Standardized
Coefficients
Beta
.095
-.032
Regression (Hedonic Value + Utilitarian Value + Consumer Confidence Æ
Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
.
consumer
_confidenc
e
.
2
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
2
R
.409a
.471b
R Square
.167
.222
Adjusted
R Square
.161
.210
Std. Error of
the Estimate
.53873
.52267
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, consumer_confidence
ANOVAc
Model
1
2
Regression
Residual
Total
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
10.379
36.333
46.712
df
1
134
135
2
133
135
Mean Square
7.821
.290
F
26.948
Sig.
.000a
5.189
.273
18.996
.000b
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, consumer_confidence
c. Dependent Variable: information_sharing
Coefficientsa
Model
1
2
(Constant)
hedonik
(Constant)
hedonik
consumer_confidence
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
1.757
.330
.315
.063
.256
.084
Standardized
Coefficients
Beta
.409
.385
.235
t
10.440
5.191
5.325
5.011
3.060
Sig.
.000
.000
.000
.000
.003
a. Dependent Variable: information_sharing
Excluded Variablesc
Model
1
2
utilitarian
consumer_confidence
utilitarian
Beta In
-.018a
.235a
-.011b
t
-.224
3.060
-.137
Sig.
.823
.003
.892
a. Predictors in the Model: (Constant), hedonik
b. Predictors in the Model: (Constant), hedonik, consumer_confidence
c. Dependent Variable: information_sharing
Partial
Correlation
-.019
.256
-.012
Collinearity
Statistics
Tolerance
.957
.990
.956
Regression (Hedonic Value + Uitilitarian Value Æ Personal Confidence)
Variables Entered/Removedb
Model
1
Variables
Entered
utilitarian,
a
hedonik
Variables
Removed
Method
.
Enter
a. All requested variables entered.
b. Dependent Variable: personal_confidence
Model Summary
Model
1
R
R Square
.034a
.001
Adjusted
R Square
-.014
Std. Error of
the Estimate
.85123
a. Predictors: (Constant), utilitarian, hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
.114
96.370
96.483
df
2
133
135
Mean Square
.057
.725
F
.078
Sig.
.925a
t
6.956
-.267
-.342
Sig.
.000
.790
.733
a. Predictors: (Constant), utilitarian, hedonik
b. Dependent Variable: personal_confidence
Coefficientsa
Model
1
(Constant)
hedonik
utilitarian
Unstandardized
Coefficients
B
Std. Error
3.580
.515
-.028
.104
-.027
.080
a. Dependent Variable: personal_confidence
Standardized
Coefficients
Beta
-.024
-.030
Regression (Hedonic Value + Utilitarian Value + Personal Self-ConfidenceÆ
Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.409a
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Mean Square
7.821
.290
F
26.948
Sig.
.000a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
Standardized
Coefficients
Beta
.409
t
10.440
5.191
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
utilitarian
personal_confidence
Beta In
-.018a
.054a
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
t
-.224
.689
Sig.
.823
.492
Partial
Correlation
-.019
.060
Collinearity
Statistics
Tolerance
.957
1.000
Regression (Hedonik Value + Utilitarian Value Æ Social Self-Confidence)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: social_confidence
Model Summary
Model
1
R
R Square
.174a
.030
Adjusted
R Square
.023
Std. Error of
the Estimate
.70865
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
2.097
67.293
69.390
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: social_confidence
Mean Square
2.097
.502
F
4.175
Sig.
.043a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.175
.312
.173
.085
Standardized
Coefficients
Beta
.174
t
6.963
2.043
Sig.
.000
.043
a. Dependent Variable: social_confidence
Excluded Variablesb
Model
1
utilitarian
Beta In
-.012a
t
-.135
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: social_confidence
Sig.
.893
Partial
Correlation
-.012
Collinearity
Statistics
Tolerance
.957
Regression (Hedonic Value + Utilitarian Value + Social Self Confidence Æ
Information Sharing)
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
.
social_
confidence
.
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
2
a. Dependent Variable: information_sharing
Model Summary
Model
1
2
R
R Square
.409a
.167
b
.502
.252
Adjusted
R Square
.161
.241
Std. Error of
the Estimate
.53873
.51258
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, social_confidence
ANOVAc
Model
1
2
Regression
Residual
Total
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
11.768
34.944
46.712
df
1
134
135
2
133
135
Mean Square
7.821
.290
F
26.948
Sig.
.000a
5.884
.263
22.394
.000b
a. Predictors: (Constant), hedonik
b. Predictors: (Constant), hedonik, social_confidence
c. Dependent Variable: information_sharing
Coefficientsa
Model
1
2
(Constant)
hedonik
(Constant)
hedonik
social_confidence
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
1.953
.264
.292
.062
.242
.062
Standardized
Coefficients
Beta
.409
.358
.295
t
10.440
5.191
7.405
4.699
3.876
Sig.
.000
.000
.000
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesc
Model
1
2
utilitarian
social_confidence
utilitarian
Beta In
-.018a
.295a
-.015b
t
-.224
3.876
-.190
Sig.
.823
.000
.849
a. Predictors in the Model: (Constant), hedonik
b. Predictors in the Model: (Constant), hedonik, social_confidence
c. Dependent Variable: information_sharing
Partial
Correlation
-.019
.319
-.017
Collinearity
Statistics
Tolerance
.957
.970
.957
Regression moderasi hedonik+ pendapatan--> information sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.409a
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Mean Square
7.821
.290
F
26.948
Sig.
.000a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
Standardized
Coefficients
Beta
.409
t
10.440
5.191
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
pendapatan
Beta In
.051a
t
.648
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
Sig.
.518
Partial
Correlation
.056
Collinearity
Statistics
Tolerance
1.000
Regression moderasi hedonik+pendapatan+hedonik*pendapatan--> information
sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.409a
.167
Adjusted
R Square
.161
Std. Error of
the Estimate
.53873
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
7.821
38.890
46.712
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: information_sharing
Mean Square
7.821
.290
F
26.948
Sig.
.000a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.479
.237
.334
.064
Standardized
Coefficients
Beta
.409
t
10.440
5.191
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
pendapatan
hedonik_pendapatan
Beta In
.051a
.089a
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: information_sharing
t
.648
.910
Sig.
.518
.364
Partial
Correlation
.056
.079
Collinearity
Statistics
Tolerance
1.000
.657
Regression moderasi hedonik + pendapatan--> social confidence
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: social_confidence
Model Summary
Model
1
R
R Square
.174a
.030
Adjusted
R Square
.023
Std. Error of
the Estimate
.70865
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
2.097
67.293
69.390
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: social_confidence
Mean Square
2.097
.502
F
4.175
Sig.
.043a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.175
.312
.173
.085
Standardized
Coefficients
Beta
.174
t
6.963
2.043
Sig.
.000
.043
a. Dependent Variable: social_confidence
Excluded Variablesb
Model
1
pendapatan
Beta In
.057a
t
.672
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: social_confidence
Sig.
.503
Partial
Correlation
.058
Collinearity
Statistics
Tolerance
1.000
Regression moderasi hedonik+ pendapatan+ hedonic*pendapatan--> social
confidence
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
hedonik
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
.
a. Dependent Variable: social_confidence
Model Summary
Model
1
R
R Square
.174a
.030
Adjusted
R Square
.023
Std. Error of
the Estimate
.70865
a. Predictors: (Constant), hedonik
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
2.097
67.293
69.390
df
1
134
135
a. Predictors: (Constant), hedonik
b. Dependent Variable: social_confidence
Mean Square
2.097
.502
F
4.175
Sig.
.043a
Coefficientsa
Model
1
(Constant)
hedonik
Unstandardized
Coefficients
B
Std. Error
2.175
.312
.173
.085
Standardized
Coefficients
Beta
.174
t
6.963
2.043
Sig.
.000
.043
a. Dependent Variable: social_confidence
Excluded Variablesb
Model
1
pendapatan
hedonik_pendapatan
Beta In
.057a
.103a
a. Predictors in the Model: (Constant), hedonik
b. Dependent Variable: social_confidence
t
.672
.980
Sig.
.503
.329
Partial
Correlation
.058
.085
Collinearity
Statistics
Tolerance
1.000
.657
Regression moderasi social confidence+ pendapatan--> information sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
social_
confidence
.
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
Adjusted
R Square
.121
R
R Square
.357a
.128
Std. Error of
the Estimate
.55143
a. Predictors: (Constant), social_confidence
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
5.965
40.746
46.712
df
1
134
135
Mean Square
5.965
.304
F
19.618
Sig.
.000a
a. Predictors: (Constant), social_confidence
b. Dependent Variable: information_sharing
Coefficientsa
Model
1
(Constant)
social_confidence
Unstandardized
Coefficients
B
Std. Error
2.867
.191
.293
.066
a. Dependent Variable: information_sharing
Standardized
Coefficients
Beta
.357
t
14.982
4.429
Sig.
.000
.000
Excluded Variablesb
Model
1
pendapatan
Beta In
.025a
t
.313
Sig.
.755
a. Predictors in the Model: (Constant), social_confidence
b. Dependent Variable: information_sharing
Partial
Correlation
.027
Collinearity
Statistics
Tolerance
.997
Regression moderasi social confidence+ pendapatan+ social*pendapatan-->
information sharing
Variables Entered/Removeda
Model
1
Variables
Entered
Variables
Removed
social_
confidence
.
Method
Stepwise
(Criteria:
Probabilit
y-ofF-to-enter
= .
100).
a. Dependent Variable: information_sharing
Model Summary
Model
1
R
R Square
.357a
.128
Adjusted
R Square
.121
Std. Error of
the Estimate
.55143
a. Predictors: (Constant), social_confidence
ANOVAb
Model
1
Regression
Residual
Total
Sum of
Squares
5.965
40.746
46.712
df
1
134
135
a. Predictors: (Constant), social_confidence
b. Dependent Variable: information_sharing
Mean Square
5.965
.304
F
19.618
Sig.
.000a
Coefficientsa
Model
1
(Constant)
social_confidence
Unstandardized
Coefficients
B
Std. Error
2.867
.191
.293
.066
Standardized
Coefficients
Beta
.357
t
14.982
4.429
Sig.
.000
.000
a. Dependent Variable: information_sharing
Excluded Variablesb
Model
1
pendapatan
social_pendapatan
Beta In
.025a
.022a
t
.313
.189
a. Predictors in the Model: (Constant), social_confidence
b. Dependent Variable: information_sharing
Sig.
.755
.850
Partial
Correlation
.027
.016
Collinearity
Statistics
Tolerance
.997
.491
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.687
N of Items
4
Item-Total Statistics
VAR00001
VAR00002
VAR00003
VAR00004
Scale Mean if
Item Deleted
10.4191
11.0956
11.2279
10.6691
Scale
Variance if
Item Deleted
5.282
4.576
5.096
5.660
Corrected
Item-Total
Correlation
.571
.467
.461
.411
Cronbach's
Alpha if Item
Deleted
.569
.632
.627
.657
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.797
N of Items
2
Item-Total Statistics
VAR00007
VAR00008
Scale Mean if
Item Deleted
3.4485
3.4265
Scale
Variance if
Item Deleted
1.034
1.091
Corrected
Item-Total
Correlation
.662
.662
Cronbach's
Alpha if Item
Deleted
.a
.a
a. The value is negative due to a negative average covariance among
items. This violates reliability model assumptions. You may want to
check item codings.
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.850
N of Items
4
Item-Total Statistics
VAR00009
VAR00010
VAR00011
VAR00012
Scale Mean if
Item Deleted
8.5294
8.3015
8.3603
8.4265
Scale
Variance if
Item Deleted
4.592
4.775
4.869
5.195
Corrected
Item-Total
Correlation
.719
.689
.723
.627
Cronbach's
Alpha if Item
Deleted
.796
.809
.795
.834
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.817
N of Items
2
Item-Total Statistics
VAR00015
VAR00016
Scale Mean if
Item Deleted
3.3676
3.4044
Scale
Variance if
Item Deleted
.871
.820
Corrected
Item-Total
Correlation
.690
.690
Cronbach's
Alpha if Item
Deleted
.a
.a
a. The value is negative due to a negative average covariance among
items. This violates reliability model assumptions. You may want to
check item codings.
Reliability
Warnings
The space saver method is used. That is, the covariance matrix is not calculated or
used in the analysis.
Case Processing Summary
N
Cases
Valid
Excludeda
Total
136
0
136
%
100.0
.0
100.0
a. Listwise deletion based on all
variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
.688
N of Items
3
Item-Total Statistics
VAR00018
VAR00019
VAR00020
Scale Mean if
Item Deleted
7.5956
7.4191
7.1176
Scale
Variance if
Item Deleted
1.769
1.445
1.586
Corrected
Item-Total
Correlation
.493
.559
.465
Cronbach's
Alpha if Item
Deleted
.612
.519
.646