Data Description The denotative and connotative meanings in the axe - advertisement's
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Image 3 - A girl with untidy long
hair and half body. - At the right side, it
shows Axe product with the
tagline “with
Forbidden Fruits, Turn Nice Girls Naughty”.
- The setting is in the room with closed up
view. - To define that the girl at the first time
is pretty, but in this image she has changed to be a naughty.
- To Remember Again The Story Of Adam And Eve In Heaven.
- To see the facial expression of the Axe perfume effect.
- The arrangements of sentences are to strengthen the meaning to be naughty
girl.
Image 4 -
It shows
Hillary Rodham Clinton with
the Obama 2008 pin. - At the up right side, it
is shown the AXE product.
- The tagline image is “Imagine the power of
Axe ” with the web
adress, theaxeeffect.com.
- And at the up left side, it is written © 2008
Unilever. - To inform Hillary is the representation
of women is shown as the representation which has a power and it is caused by
the effect of Axe perfume. - To influence audiences that the power
of Axe effect may be applied to Hillary who has a power as the president
candidates in United States of America. - The web address and copyright are to
indicate that all power of Hillary and Axe product are made in Unilever
Company.
Image 5 - The dominant color is
blue. - To describe the image that this color is
belong to the man who has made the woman flying.
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- The backgrund is blue. - The man is shown with
the woman while flying. - The tagline is
“Fire up Her Imagination with
Axe Phoenix ”.
- This man is shining as same as stars, but at the
other part this man shows his black armpit.
- The fires product is Axe Phoenix.
- At the bottom, it is written, “Axe Phoenix
Rebirth of Deodorant Body Spray from Axe
Odor, and Flight with Its Imaginating Fragrance
Fire Up
Women’s Imagination”.
- To clarify that in this ads, the woman is to be the object of focusing Axe
Phoenix ads as shown in the tagline. - To point audiences that the woman is
the man world. - To imitate that the man who has black
armpit does not worry with his, he is just using Axe Phoenix to influence the
woman. - To the facial expression of the woman
who has influenced by the man who has consumed the Axe Phoenix.