Charles Sander Pierce 1839 - 1914
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color based on my experience the police rules as the decision to stop my motor cycle; it is called interpretant.
The other example, the name of Sarah Azhari, the word of Sarah Azhari is something signrepresentament. It represents something else the physic or
mental experience about her real Sarah Azhari on magazine, television and so on as object. And someone may interpret Sarah Azhari based on his
experience as an artist or sexy woman interpretant. This process of three steps is called semiosis.
Figure V: The meaning of a sign from Pierce
Afterwards, based on his focusing on Philosophy, Charles Sander Pierce argued that a sign is “something that represents something else” and it consists
of three types, index, icon and symbol. Index is a sign that the relation between a signrepresentament and its object is causality directly like smog and its
objective reference to indicate fire. Icon is a sign that the relation between a signrepresentament and its objective reference is similarity like a photo and its
real object to indicate a person. Symbol is a sign that the relation between a signrepresentament and its objective reference is based on social convention
Real Sarah Azhariobject An artist and Sexyinterpretant
Sarah Azharisign
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like Indonesian flag and its object, the existence of Indonesia state.
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So, Charles S. Pierce who named his study as semiotics said that a sign is not
structural aspect, but it is the three process steps which are caught by senses. He also argued that the process of interpreting a sign is not once
interpretation only; it is unlimited interpretation unlimited semiosis. In addition, Charles S. Pierce added that the process of interpretation a sign has
category, first semiosis, second semiosis, and third semiosis. First semiosis is where human interprets a sign as “guessing”, the process semiosis of
signrepresentament which is caught by senses represents something else object as guessing. Second semiosis is clearer, and third semiosis is a sign
that is caught by senses is to be a sign which is caused by convention habit in social life.
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It depends on the human experience physical or mental. For example in theatre, if we see an actor, he plays as the character of a
king, and then he holds a stick which is as symbol of a king. It may take the scheme as follow:
Figure VI: The semiosis process of Pierce
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Benny H. Hoed, Semiotika dan Dinamika Sosial Budaya, Depok: Komunitas Bambu, 2011, p.
241.
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Ibid., p. 91.
A stickobject A part of woodsign
A symbol of a kinginterpretant
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From this process semiosis, this sign produces the other sign; it is to be the actor who holds a stick in this theatre show is a king. He must be the king.
Then, the unlimited semiosis, the king which is just an actor is interpreted as he has a power in this show.
Therefore, the different terminology “sémiologié” which de Saussure
called structural aspects sign = signifier and signified and it is being used in Europe tradition. But, semiotics terminology is from United States of America,
Charles S. Pierce, which is used by English language and it is discussing about a process of three steps and distinguishing three types of signs, index, icon and
symbol. Both terminologies focus on the orientation, the orientation is about the structural aspect and the process of three steps.
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In time, the conference, Association for Semiotics Studies in 1974, has stated that in the general science
of a sign is now usually called semiotics, and now semiotics terminology is more popular than semiology terminology.
In other hand, the development study of a sign, semiotics, is used and developed by Roland Barthes to criticize the cultural phenomena in French, he
used and developed it as study method. But he still applied the concept of de Saussure signifiersignifiant and signifiedsignifié or Europe tradition to his
concept, even though he criticized de Saussure concept to be dynamic then.
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E.K.M. Masinambow, Semiotik: Kumpulan Makalah Seminar, Depok: Pusat Penelitian
Kemasyarakatan dan Budaya Lembaga Penelitian Universitas Indonesia, 2000, p. iii.
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