director always represents the music video clip based on the story and the meaning of its lyrics. Music video clips are playing in the visual and audio song
recorded. In this section, usually, we will see the visual aspect such as the dancing, drama or footage of the concert by the singer. To represents the meaning of lyrics in
video clips, visual sign is needed to show the message in the video. Verbal sign according to Chandler 2001: 27 is something that deals with text
and word. And the visual sign according to Chandler 2001: 10 defined visual sign as pictures, which presented the kind of the products, logo of company, etc. In music
video clip there must be a meaning behind the song lyric itself, and it can be revealed by the verbal representation in t
he Michael Jackson video clip entitle “Black and White”.
Michael Jackson is one of singers whose songs were presented in the video clip. He recorded and sold many albums. He also called as King of Pop. Dangerous,
one of Michael Jackson’s famous album, it contains songs related to social, love and humanity. This is why it becomes very interesting to know how the content and the
songs message are presented through the use visual communication elements in the Michael Jackson’s video clip entitled “Black or White”.
1.2. Problems of Study
In this study there are also some problem formulation to research on analyze the data source:
1. What kinds of visual communication elements are used in the Michael Jackson video
clip entitled “Black or White”? 2. What is the meaning of lyrics based on each verbal communication in video clip
entitled “Black or White”?
1.3. Aims of Study
In this study there are some aims of study follows: a.To analyze the elements of visual communication that related to the topic using the
theory of visual signs. b. To find the meaning of the lyrics using the semantic theory of sign and meaning.
1.4. Scope of Discussion
The scope of discussion in this study is limited to the analysis of sign and meaning, especially verbal and visual communication elements used to support visual
sign on Michael Jackson’s video clip and the meaning of its lyrics based on the verbal sign. They are analyzed by using semantics theory on the study of sign and meaning
and supported by theory of principle of visual communication elements. The theories are used in order to describe the visual communication elements used in the Michael
Jackson’s video clip entitled “Black or White” and also to recognize the song message related to the visual communication representation in clip.
1.5. Research Methods
Research can be defined as a careful study of a subject, especially in order to discover new fact or information about the subject. There are three aspects in
connection with the data, namely data source, method and technique of collecting data, and method and technique of analyzing data.
1.5.1.Data Source
The data were taken from Michael Jackson’s video clip entitled “Black or White”.Black Or White was written and composed by Michael, the rap lyrics in the
song were written by Bill Bottrell. Guns Roses former lead guitarist Slash was used to play the introduction and main riff for the song, which is said to be very
similar to the 1982 track Hurts So Good by John Cougar Mellencamp. The single was released on October 11th 1991 from Michaels hit Dangerous album, hitting the
number 1 spot in 18 countries worldwide. It took Black or White 3 weeks in the chart it hit the number 1 spot on December 7th 1991. It became the fastest single to hit the
number 1 spot since The Beatles track Get Back. Black or White stayed at number 1 for a total of 7 weeks in the US, becoming the Christmas number 1 and the first single
