a. Advantages of Magazine
- Can select targeted audiences
- Ad size flexibility
- High quality printing
- Prestigious editorial environment
- Long life – prospect keep magazines and reread them
- Magazines provide authentic information that contains a wide variety of
text type -
Language styles easily found as reading materials and specialized reading on a variety of topics.
b. Disadvantages of Magazines
- Wide geographic circulation usually cannot be used to limit recruiting to
specific area -
Long lead time for ad placement -
Costs can be high http:www.ga.unc.eduNCCNrecruitmentandretentionyouthdocwordAdvantag
es20and20Disadvantages20of20the20Major20Types20of20Medi a.doc
.
C. Rationale
As mentioned previously, reading is a complex process, which involves reader’s interpretation and comprehension of the idea, symbolized by written or
printed language. Therefore, it is very crucial to make the students aware about the language in the text. And it is also important to use suitable media in teaching
reading due to the importance of English in the field of life. The main goal of teaching reading is improving reading comprehension,
which is the students’ competence in comprehending the passage. Reading includes not only moving out eyes from printed passage, but it needs
comprehension of the text material. And in this thesis, the writer uses texts from magazines as reading materials.
The use of printed materials espescially magazines can be a suitable media in teaching English for junior high school students since magazines appear
in interesting materials and contain several kinds of information which are related to the fact about real life. Besides that, magazines are also provided with
information about hobbies, music, gossip about artist, several advertisement, etc. All of the content of magazines are usually interesting for the reader because its
appearance in full color, full picture, etc. and, usually young learners are interested in pictured or colored materials. The use of different text types develops
a variety of reading styles, encourages reading for different purposes and familiarizes learners with the features of the different text types. So, it is assumed
that the use of text in magazines can improve srudents’ reading comprehension.
D. Hypothesis
Based on the basic assumption above, the hypothesis can be formulated as follows: the use of printed mass media can improve students’ reading ability.
