First, the technique of collecting the data by using qualitative method. Qualitative method consists of observation, fieldnotes and interview.
1. Observation
The researcher did an observation dealing with the real situation of the teaching and learning process.
2. Fieldnotes
Notes or field notes are descriptions and accounts of events in the research context which are written in relatively factual and objective
style Burns, 1999: 87. The researcher made notes in each observation done. The researcher made notes to all activities during
the lesson and also noted about the students’ reaction and response to the learning.
3. Interview
The teacher conducted interviews from pre-research, in the process of action and at the end of the research. The researcher made interviews
to the teacher and the students. In the pre-research, the researcher made interviews in order to know what problems both the teacher
and the students faced especially in reading lesson. The interviews were given in the process of the action and at the end of the research
aimed to know how far the action influences the students’ reading comprehension.
Second, the technique of collecting the data using quantitative method is a test. In this research, the researcher used the objective test type for both pre-test
and post-test. The result of the test was analyzed to know the students ability on reading comprehension. The result could indicate whether the use of text from
mass media especially magazines as the teaching materials was effective or not.
F. The Technique of Analyzing the Data
In analyzing qualitative data, the researcher analyzed the result of the observation done during the teaching and learning process by using Constant
Comparative Method as suggested by Strauss and Glesser in Moleong 2004: 288- 289. They say in general, the data analysis includes data reduction, data
classification, data synthesis, and ended by action hypothesis. They are as follows:
1. Data Reduction a
Unit identification. It is done by identifying the smallest unit which is found in the data. It must have closed relationship with the research problems.
b Having got the unit, the next step is making codification. It means that every
unit must be coded in order to be known where the data come from. 2. Categorization
a Categorization arrangement. It is aimed at choosing every unit which has the same characteristics.
b Every category must be labeled. 3. Synthesis
a To synthesize means to look for relationship between one category to
another. b
Then related one category to the others must be given a label again. 4. Stating ‘Action Hypothesis’
Formulate a proportional statement that comes from the data. In analyzing the data, the writer investigated the field notes made
regularly by the writer. The classroom action research in this study would be successfull if there was an improvement of students’ reading comprehension. The
successful could be seen when the students could do the test. Besides, the students’ response and reaction to the lesson was better than before where they
enjoyed and felt comfort in learning reading comprehension in the classroom. The quantitative data were analyzed by comparing the mean scores of
the pre-test and the post-test to know the difference before and after the cycle. In analyzing the data in the form of numbers as the result of the test, the researcher
found the mean scores of the pre-test and the post-test. Then, the researcher compared those scores. The improvement could be seen from the score in post-
test which was higher than the score in the pre-test. The mean scores of pre test and post test can be calculated with the
formula as follows: