93
Point of Contact:
Godfred Djanie Managing Director
T: +233 302 766633 302 763323 M: +233 244 364311 501 285825
E: gdjaniemillenniuminsurancegh.com Website:
www.millenniuminsurancegh.com
Interview Summary: Mobile Content.Com
Mobile Content.Com
Business SectorIndustry: ICT
Location of OperationsProduction: Accra,
Ghana Date of Interview:
June 30, 2015 Location of Interview:
Accra, Ghana Company FocusProduct:
Mobile Content.Com MC.C is a wholly owned Ghanaian ICT firm. The company offers 360
ICT services in the areas of music, sports, news, games, health, inspiration etc.
MC.C develops its mobile apps in-house and also manages the apps. It has a dedicated unit for such activities.
The company is licensed by the National Communications Authority to operate with the Telecom service providers.
MC.C is focused on providing bulk SMS and a platform for voice messages. The company has presence in Liberia, Cameroon and Sierra Leone, and is
planning to expand to other West African countries.
Business Interests:
Mobile Content.Com is interested in marketing its Smart Doctor App that enables users to access health information including up-to-date information on
pharmacies, ambulance services and medical prescriptions. Mobile Content.Com is also interested in building partnerships that bring
mutual benefits. The company is keen to develop and market apps that can be used in
entertainment, elections, pension’s management, business, sports and health.
Business Challenges:
In convenient policies deployed by the National Communication Authority for ICT firms’
adherence.
Poor network coverage of some Telecom service providers.
Irregular supply of electricity which hampers data storage.
CSR if any:
94
Unspecified cash donation to the Ghana Heart Foundation.
Partnered with other ICT firms to donate cash of GH₵50,000 to Noguchi Memorial Institute for research into Ebola.
Annual cash donation to Musician’s Association of Ghana for their Music
Awards. Sponsored sports activities in the form of cash and jerseys.
AlliancePartnership Potential highmediumlow: High
Program Areas Project Overlap:
Can develop apps that can be used for registration of vessels and insurance payment.
Company assets:
ICT experience, liquidity and expertise
Previouscurrent engagement with USAID if any:
USAID Trade and Investment Programme for Competitive Export Economy TIPCEE project
–
mobile application to collect Scout information. The system provides feedback to the farmers and manages their farm operations.
Drawbacks mini-due diligence:
The company has not done significant assignments geared towards the agricultural or fishing sector and most importantly for the Bottom of the
Pyramid BOP. In this vain, they may not understand their i.e. BOPs concerns with respect to mobile apps usage.
Point of Contact:
Conrad A. Nyuur General Manager
M: +233 244 343068 E: conradmobilecontent.com.gh
Website: www.mobielcontent.com.gh
Interview Summary: Monitoring, Control and Surveillance Unit
Monitoring, Control and Surveillance Unit of Ministry
Fisheries and Aquaculture Development
Business SectorIndustry:
Monitoring, Control and Surveillance
Location of OperationsProduction: Ghana Date of Interview:
June 11, 2015 Location of Interview:
Tema, Ghana Company FocusProduct:
95
Monitoring, Control and Surveillance Unit MCSU of Ministry Fisheries and Aquaculture Development was established in 2013.
MCSU is focused on enforcement of fishery laws and regulations, including beach combing, Sea and Volta Lake patrol operations.
MCSU is also focused on gathering and analysis of fisheries intelligence data on fisheries operations, import and export.
In addition, MCSU is charged to do posting of observers and inspectors missions on industrial vessels to ensure compliance with the Fisheries law.
Finally MCSU is mandated to develop institutions, capacity and capabilities for Monitoring Control and Surveillance in the fisheries sector including
specialized training and purchase of vessels.
Business Interests:
MSCU is interested in effective enforcement of the Fisheries ACT and regulations.
Business Challenges:
Irregular supply of electricity to power the equipment. High cost of use of internet.
Lack of vehicles to do beach combing. Lack of insurance for enforcement personnel. This challenge is somehow being
looked at by government. Low remuneration of personnel to motivate and enable them undertake their
duties effectively. Lack of gadgets to receive or collate IUU issues.
CSR if any: NA
AlliancePartnership Potential highmediumlow:
NA
Program Areas Project Overlap: NA
Company assets: NA
Previouscurrent engagement with USAID if any: None known
Drawbacks mini-due diligence: NA Point of Contact:
Christian Nii-Aponsah Assistant Director of Fisheries
M: + 233 244 764685 266 220199 E: cniiaponsahgmail.com
Website: www.mofad.gov.gh
96
Interview Summary: mPedigree
mPedigree Network
Business SectorIndustry:
Information and Communication Technology ICT
Location of OperationsProduction: Accra
Date of Interview: May 18, 2015
Location of Interview: Accra, Ghana
Company FocusProduct :
mPedigree Network is one of the global leaders in the use of mobile and web technologies in securing products against faking, counterfeiting and diversion.
The company’s products focus on medicines, agro-chemicals, cosmetics,
medical devices, electricals, and similar consumables. mPedigree was founded in 2007 but started operations in 2008 and since then
the company has delivered the technologies and partnership models needed to create a new kind of operating system for the supply chains.
Supply chains apps are highly interactive, enabling customers to receive and respond to real-time information about the quality of the product at the point of
sale. mPedigree renders service to the worlds leading pharmaceutical and
consumable companies with the shared goal of protecting consumers. The company was the first to launch SMS authentication in Ghana. Their
authentication platform which helps consumers to detect fake and counterfeit products is linked to all the 6 telecommunication companies in Ghana.
mPedigree operates in 12 countries across the globe including Kenya, Nigeria and India.
The company is headquartered in Accra, Ghana
Business Interests:
mPedigree has interest in building partnership in delivering results that is why it has partnered with Vlisco Ghana, all the telecommunication companies in
Ghana, National Agency for Food and Drug Administration Control NAFDAC in Nigeria, Pharmacy Poisons Board PPB in Kenya, West
African Health Organization WAHO among several others.
mPedigree is also interested in developing apps that can detect fake goods. mPedigree also wants to make their apps user friendly and available to large
segments of the population especially the poor and marginalized.
Business Challenges:
Lack of institutional support – difficulty of government to embrace or buy-in
the company’s innovations. General lack of acceptance of new technologies by industry.
Lack of awareness on the part of business on the need to accept technologies to
solve daunting challenges.
97
CSR if any:
The company has supported the Ebola campaign to sensitize the populace on Ebola.
The company is the technology partner to the Preventive initiative of the Food and Drugs Authority of Ghana.
AlliancePartnership Potential highmediumlow: High
Program Areas Project Overlap:
Since the project has component for capacity building in fish processing, the company can assist to develop apps to help in detecting fake inputs especially
the improved stove.
It can also develop mobile app that consumers can use to trace source, type of processing, etc. of final fish products that will be delivered to the large
supermarkets.
The company is also a social enterprise and gives priority and commission to
projects that will aid the poor.
Company assets:
ICT technology, knowledge of the industry and expertise.
Previouscurrent engagement with USAID if any: None known
Drawbacks mini-due diligence: Limited sector specific experience.
Point of Contact:
Eugene Boadu Marketing Manager
M: +233 264 588155245 727422
E: eugenempedigree.net Website:
