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87 World Bank assisted Fisheries Sub-Sector Capacity Building Project, the name was again changed to Marine Fisheries Research Division MFRD.  MFRD has three units that execute its operations; oceanography and environment, fish and fisheries, and gear unit.  MFRD has eight 8 data stations along the coast of Ghana. Business Interests:  MFRD is interested in collecting physical eg. sea temperature, chemical eg. nutrients in the sea and biological eg. zooplants data on the ocean and landing sites to aid in fish stock assessment, rate of fish catch, rate of fish exploitation and other related use of the data. Business Challenges:  Lack of vessel for effective data collection.  Lack of human resource to collect data.  Lack of computer programs to facilitate processing of data.  No databank to assist in data consolidation. CSR if any: NA  AlliancePartnership Potential highmediumlow: NA Program Areas Project Overlap: NA Company assets: Knowledge in fish data collection and fish industry experience. Previouscurrent engagement with USAID if any: None known Drawbacks mini-due diligence: NA Point of Contact: E.K Dovlo Data Manager Marine Fisheries Research Division M: + 233 262 120664

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www.iode.org Interview Summary: Max Mart Shopping Centre Max Mart Family Shopping Centre 88 Business SectorIndustry: Trade Location of OperationsProduction: Accra, Ghana Date of Interview: June 26, 2015 Location of Interview: Accra, Ghana Company FocusProduct:  Max Mart Ltd is a subsidiary company of Kwatsons Ghana Limited, a 100 Ghanaian- owned wholesale company that deals in over 200 leading world-class brand names.  Max Mart opened its first business operation to the general public in 2001.  In 2003 Max Mart Ltd adopted the trade name Max Mart Family Shopping Centre to consolidate their commitment to total excellent services to every member of the family.  Max Mart Family Shopping Centre Maxmart is now a leading supermarket that deals in quality products from world renowned manufacturers, ranging from food items, household goods, electrical home appliances and variety of items.  Maxmart also has its Bakery unit, enabling it to offer a variety of freshly baked breads, c akes, cookies etc. to customers.  Maxmart has 4 retail outlets – East Legon AC Mall, Accra, Tema, and Kumasi, and a wholesale unit in Takoradi. Business Interests:  Maxmart is interested in providing consumers the best of products that meet the highest market standards.  Maxmart is also interested in a partnering with food producers including suppliers of fresh fish and smoked fish products that can supply the needed quantity and quality on a consistent basis.  Maxmart has plans to move its bakery into a newly built space and convert the area currently occupied by the bakery to cater for only fish products. Business Challenges:  Poor packaging of most local food products making them unattractive to consumers.  Improper use of preservatives on food products from most local manufacturers making them to deteriorate rapidly.  Inability of most local food processors to get permit from the Food and Drugs Authority and Ghana Standard Authority before supplying products.  Inability of food suppliers to honor their obligations by supplying the needed quantities at the right quality on a sustainable basis.  Difficulty in managing customer expectations.  CSR if any:  Have no CSR policy but undertakes CSR if the initiative is good especially in the area of education. AlliancePartnership Potential highmediumlow: High Program Areas Project Overlap: 89  Can serve as an outlet for the improved processed and packaged fish from the wo men’s groups. Company assets:  Recognition, reputation for quality products, strategic locations and affordable prices of products. Previouscurrent engagement with USAID if any: None known Drawbacks mini-due diligence:  The firm has no retail outlet in Central and Western Regions as such the processed fish needs to be transported to Greater Accra and this may increase the cost of operations of the fish processors. Point of Contact: A.L Bakry General Manager AC Mall T: +233 302 542542 M: +233 24 4272727 E: rbakryyahoo.co.uk Website: www.maxmartghana.com Interview Summary: Melcom Melcom Ltd Business SectorIndustry: Trade Supermarket Location of OperationsProduction: Accra, Ghana Date of Interview: July 7, 2015 Location of Interview: Accra, Ghana Company FocusProduct:  Melcom Limited Melcom was established in 1989.  The company is part of the Melcom Group of Companies which consists of four separate entities: Melcom Limited, Century Industries Limited, Crownstar Electronic Industries Limited and Melcom Travel Tours Limited.  The company’s business is primarily driven by retail. However it has a strong presence in semi-wholesale and wholesale distribution.  The mission of Melcom is “to be the preferred shopping destination for its customers; to have a variety of goods under one roof, offer quality products at affordable prices, ensure conducive shopping environments for its customers, provide the best customer service and after-sales support services and to have conveniently located outlets in all regions.”  Melcom retails the largest variety of good under one roof - over 40,000 items.  Melcom is Ghana’s largest chain of retail department stores with over 32 retail outlets across 9 regions in Ghana including Western and Central Regions. 90 Business Interests:  Melcom is interested in patronizing locally manufactured best quality products for retailing to consumers at the best price.  Melcom is also interested serving its customers with bigger retail outlets, offering world class products and standards of service throughout Ghana. Business Challenges:  Poor processed and packaged food from local manufactures especially fish making them unable to sell such products although there is demand.  Irregular supply of products from local manufacturers.  Inability of most manufacturerssuppliers of made-in-Ghana goods to maintain consistent quality of their products and to regularly meet ordered quantities. CSR if any:  CSR activities are undertaken by Melcom Care Foundation – a division under the Group.  Most CSR initiatives are in the area of education and health.  Donated 639 pints of blood to the National Blood Service.  Donated electronic equipment and some medical equipment to the Ghana Journalists Association GJA and selected hospitals.  Equipment donation to the National Cardiothoracic Centre of the Korle Bu Teaching Hospital, the Orthopedic Centre and the Physiotherapy Department of the same Hospital.  Donated a Hyundai ambulance worth US33,000.00 to 37 Military hospital in Accra  Melcom donated a three unit classroom block to St. Peter and Paul Primary School in Bolgatanga in Ghana. AlliancePartnership Potential highmediumlow: High Program Areas Project Overlap:  Can serve as market outlet for the improved processed fish from the fish processors. Company assets:  Recognition and significant market outlets. Previouscurrent engagement with USAID if any: None Drawbacks mini-due diligence:  The company will not accept fish products that are poorly processed and packaged and also have no Food and Drugs Authority and Ghana Standard Authority certifications. Point of Contact: Website: www.melcomgroup.com 91 Amit Dudani Purcahse Manager T: +233 302 251784 – 88 Ext. 208 M: +233 547 340034

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